Welcome to Part 2 of our Annual Planning Series on Spa Marketing Made Easy!
If you’ve yet to listen to Part 1, be sure to listen to that part first to get a firm understanding your commitments.
And once you’re clear on your commitments, bandwidth, and the values you want to align your goals with, now it’s time to take the next step of honing in on your quarterly focuses.
This part of the planning process is key because while it’s fun to do all the big, lofty, and audacious goal-setting and visioning for the whole year, it’s also important to have your overarching yearly goals acting as your North Star…
If you don’t take the time to break those big goals down, you’re going to be left spinning your wheels rather than actually moving forward and covering significant ground in reaching your goals.
Think of your quarterly goals as the crucial stepping stones to crossing the side of the wide river that is the year ahead.
Let’s map the journey, shall we?
In this episode, you’ll learn:
- How to bring what you uncovered in Part 1 of our planning process to the next step
- Getting clear on divvying up your annual goals and benchmarks into quarterly goals and milestones
- Why it’s critical to pace your goals and how determining a quarterly focus helps you to do that without burning yourself out or making rushed mistakes
- Examples for how to space out your promotions and timing of your goals to make them realistic and achievable, while also wildly successful
- The important of breaking every element of your goal own to its smallest parts
References Mentioned in Episode #258: Planning Your Quarterly Focuses – Part 2 – Planning Series
- Listen to Episode 257 – Part 1 – Understanding Your Goals and Commitments
- Get one of my favorite pen and paper goal planners, 90X Goal Planner
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Episode Transcript