Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo.
Yes, these are visual elements for brand representation, but a brand at its core is heavily focused around who the company is and why customers should support the mission or cause.
Branding is an intangible concept that business owners struggle to define because being able to communicate your niche and messaging isn’t a quick task to complete.
If you’re sitting here thinking “that’s me,” take a deep breath, you’re not alone in these feelings.
The truth is the foundation of everything you bring to life becomes part of your branding, which is why you need the right messaging to articulate your value to your ideal audience.
My guest on today’s episode is a personal branding strategist who is the CEO of Built To Impact, a coaching and consulting company that helps faith-based female entrepreneurs build a high-end coaching business.
Maya Elious, who says her mission is to help women monetize their gifts so they can create impact and build wealth, has helped hundreds of clients get clear on their message, confidently increase their prices, and have successful five-figure launches.
In this episode, we discuss:
- Importance of defining your niche for business expansion
- Building a personal brand as a spa owner
- The role your mindset plays in entrepreneurship
- How to combat negative thoughts and the comparison game in business
- Mastering language that speaks to the client’s pain and the desires
- The stages of marketing your business
References Mentioned in Episode #325: Master Your Brand Messaging with Maya Elious
- Visit Maya’s personal website
- Connect with Maya on Instagram and Facebook
- Learn more about Built to Impact
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Want to learn more about how Addo Aesthetics can help you? Book a call today.
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Episode Transcript