Maybe you think a membership will be the key to client loyalty or consistent cash flow.
Well, you wouldn’t be wrong.
Memberships can certainly be a powerful offering that helps to fuel client retention while also bolstering revenue, however, every plus side also comes with a cost.
Whether it’s the admin effort, marketing resources, or even your ideal client’s desire to sign up for yet another membership, a membership may sound great in theory, when in reality it’s not the best fit for your business.
Now, that’s not to dissuade you, as you’ll hear in this episode of Spa Marketing Made Easy, memberships are becoming an increasingly popular way of conducting business and making lives simpler for clients and customers – just look at companies like Netflix, Amazon, and HelloFresh.
You could stand to make an exponential leap in growth by introducing a membership into your spa, but the decision doesn’t solely lie in whether to create a membership program or not.
In this episode, I’m examining spa memberships from every angle to show you the good, the bad, and the ugly so you can move forward with providing a membership in your spa (or deciding not to) with complete confidence and knowing the key metrics to know so you can make your membership a wild success.
In this episode, you’ll learn:
- The 3 key types of revenue to have in your spa and where membership falls
- Two styles of membership you can offer and the pros and cons of each
- Key considerations for running a membership depending on whether you’re operating as a solo aesthetician or have a team
- What you need to have in place to successfully market and operate a membership program
- Important metrics to know and my top tips for running a successful membership should you choose to launch one!
References Mentioned in Episode #187: The Good, The Bad, and The Ugly of Memberships
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