Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar.
These two women saw tremendous growth in their first year of business by hitting 6-figures, and in year two, they wanted to turn up the dial.
( Be sure to listen to our past episodes linked below if you’ve yet to tune in!)
Even in the face of the pandemic, Sara and Melissa continued to grow exponentially, and now, with their upward trend only continuing to climb, they’ve officially launched their own line in the form of a gorgeous bespoke beauty collection!
It’s a move that makes total sense with the way they’ve pivoted during the pandemic and expanded their reach into the professional side of the aesthetic industry.
In this episode, we deep dive into this new revenue stream and how they’re setting themselves and their retailers up for success.
In this episode, we discuss:
- Why Sara and Melissa began their latest venture – a beauty device collection and how they’re building out this new arm of their business
- Their insights into selling at-home beauty devices to their clients and where they saw an opportunity in the market
- Together we paint the picture of profitability and illustrate why retailing devices isn’t something to be fearful of
- Sara and Melissa’s story of how their line came to fruition and what their clients are loving most about their collection
References Mentioned in Episode #170: Launching Your Own Line with Sara and Melissa of Sykes & Lanno
- Join Sara and Melissa’s Facebook group for professionals, Sykes & Lanno Beauty for Professionals
- Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
- If you’re interested in learning more about wholesaling, get in touch with Sara and Melisa at [email protected].
- Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145, and Episode #154
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!