Ashlen Generated $46.5K in 7 Days with Her Best Gift Card Promotion Yet
When Ashlen shared her “Wednesday Win” in our Growth Factor Framework Facebook group, we knew we had to feature her Spa CEO Success Story because the finesse in which she pulled off this promotion is a masterclass in savvy spa marketing.
Ashley started as a service provider at her spa, CopperLeaf, in 2017, and eventually moved into management and then transitioned to owner after purchasing the spa in 2023, which is when she joined our Growth Factor Framework program.
Although the previous owner did a tremendous job of building up the business and making it the standout spa of her small Texas town, Ashlen has worked diligently to maintain the brand’s reputation within the community, retain a loyal clientele, and implement new marketing strategies she’s learned as she has shifted into the role of Spa CEO at CopperLeaf, which is home to 22 employees, 19 of them being service providers, and offers a broad spectrum of services including massage treatments, aesthetics, nails, and hair.
This effort resulted in CopperLeaf having its best year running their annual gift card promotion yet – $71.5K for the entire month of December thanks to Ashlen’s execution of a strong email marketing strategy, gift card packaging and promotion execution that not only generated a ton of revenue, but also delivered a top-notch client experience throughout the process.
