Kerri Created a $90K Cash Infusion with Her First Spa Event

Kerri VanEe is one of our Growth Factor Framework Spa CEOs and an Advanced Registered Nurse Practitioner who opened her medical spa, Essence Aesthetics and Health, in a small rural Iowa town in March 2021 after spending the previous 20 years of her career in the healthcare field.

At Essence Aesthetics, Kerri and her team of Registered Nurses provide personalized medical grade aesthetic treatments as they work to empower their clients to show up more confidently and as their best selves.

And after just 14 months of being open and spending 8 weeks inside our Growth Factor Framework program, Kerri implemented the strategies she learned through the Sales Factor portion of the program and hosted her first successful first birthday celebration.

This event was such a smashing success that it created a $90K cash infusion, and showed Kerri that it was also time for her to start the work of growing her team.

Yes, $90K is a big and shiny headline, and Kerri will tell you that she had to really buckle down with her focus to make that happen instead of trying to do “all the things all at once” during her first couple months inside of Growth Factor, but it’s that dedication to being coachable and keeping it simple that allowed her to see the results from her big birthday event.

And not only did that event create an incredible cash infusion (which she can now replicate and iterate on year after year!), but it also helped her gain momentum so she can shift further into her role as Spa CEO and build out the systems and team she’ll need to support her as she scales her spa business to the next level.