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About Us
What We Do

Spa Coaching & More for a Thriving Aesthetics Community

At Addo Aesthetics, we transform overworked aestheticians into successful spa owners. As spa professionals and aesthetic entrepreneurs ourselves, we know the rigors of the industry firsthand. We’ve been overwhelmed, lost on the job and between jobs. We’ve been in nearly every set of shoes that the industry has to offer, from first-timers to seasoned owners/operators. It’s this experience that makes Addo Aesthetics what it is today.

Simply put, our goal is to strengthen the next generation of spa CEOs, managers, and staff so that they can lead with purpose. When you’re armed with the knowledge and skill set you need to thrive in the aesthetic industry, you deliver meaningful outcomes for yourself, your clients, and your team. It’s really that simple.

Daniela, an aesthetician who has worked as a spa director as well as consulted with the top skincare brands in the world, is an expert in marketing strategy and retail sales in the spa industry. Other members of the Addo Aesthetics team have expert knowledge in e-commerce, social media and branding, digital marketing and advertising, and private-label skincare. So, are you ready to overcome your overwhelm and make a difference for yourself and your clients?

How We Began

Meet Daniela, Founder of Addo Aesthetics

As an aesthetician who is also a military spouse, I knew that at some point, I would need to create a career path that would allow me to stay in my chosen profession. That time came in 2014 when my husband shared that we had 5 weeks’ notice to move to a new area and leave a job that I absolutely loved.

My philosophy for beautiful skin always had quality home care as the foundation, which meant that I excelled at retail sales in all of the spas I worked in. That led me to start a consulting company where I worked with medical spas and physician-dispensed skincare brands around the world. I quickly realized I had found my true calling.

Today, Addo Aesthetics works with hundreds of spa owners around the world, and I feel so honored to have the opportunity to work with such incredible entrepreneurs. As part of a growing team, we’re on a mission to elevate the spa industry. If you’re ready for your breakthrough moment, meet the team that will help you get there!

Explore Our Aesthetic Industry Events

Addo Aesthetics is a constantly evolving community of spa professionals. With our rotating schedule of online and in-person events, you can always find support when and where you need it most. Check out our latest events and sign up today!

Building Successes, One Story at a Time

More revenue. Deeper fulfillment. Stronger teams. Better results. Whatever your goals are, our spa coaches are ready to help you achieve them. But don’t just take our word for it. If you’re wondering what spa coaching or consulting can do for you, browse through our success stories!

These are stories from real spa owners who have experienced true transformation with help from Addo Aesthetics. Whether you’re ready to find and focus on your life’s purpose, achieve new levels of personal freedom, or catapult your financial growth, there’s an Addo Aesthetics community member with a story that starts just like yours.

Launch or Grow Your Aesthetic Career with Addo Aesthetics

To train confident, capable, fulfilled med spa employees, Addo Aesthetics fosters both sides of success—the personal and the professional. For us, success looks like a booming aesthetic industry with capable spa managers, social media experts, and key staff members leveraging their skills to achieve their dreams. We lead with compassion, reinforce with unwavering support, and help our trainees make connections that last a lifetime.

Sign up for the pathway that speaks to you most and look forward to a stronger team, seamless processes, and the freedom you deserve to make your impact in the spa industry.