Now be honest…
Are you someone who is only emailing your clients once per month with a notice of what your monthly treatment or product special is?
Is your email list only made up of subscribers who are your current or past clients?
Are you emailing your list at all?
In case you haven’t picked up the hint yet, you DEFINITELY need to be emailing your list, your email list should be made up of both past clients and potential clients, and you should be emailing your them consistently (more than that once-a-month e-blast).
And here to back up the case for email marketing and why it’s a critical facet for connecting with your current and potential clients is Tarzan Kay.
Tarzan is a former copywriter turned course creator who helps business owners craft damn good emails that causes your client whip out their credit cards, and as you’ll hear her share in this episode, she wasn’t always the email superstar she is now.
She had the initial objections and challenges you might have including the doubts of, “what will I write about?” and “will I be annoying people?”
In this episode, she’s share the power that email marketing holds for your business, how to get started, and how to not get stuck on what to share in your emails.
If you’re someone who’s only sending out the monthly e-blast, or nothing at all, this is an episode you can’t afford to miss.
In this episode, you’ll learn:
- How Tarzan transformed from someone who was afraid of sending emails to her list to someone who embraced email marketing and getting incredible results to prove that email is 1000% worth the effort
- The two primary areas of opportunity with email marketing you have as a spa owner and aesthetician
- Why connection with your current and potential clientele is the critical factor in your email marketing success
- How to storytell in your emails to create connection and never run out of things to say
- Tarzan’s top email tips for getting people on your list and opening and reading your emails
References Mentioned in Episode #119: Writing Emails That Get Opened and Get You Paid with Tarzan Kay:
- Connect with Tarzan on her website and on Instagram
- Grab Tarzan’s 3-email welcome sequence you can use for your spa by clicking here.
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.