One of the best ways to increase your spa’s marketing efficiency is by harnessing the power of automation, which is why we are loving ManyChat right now.
Now, before you start worrying that “automation” means replacing the personal touch your spa is known for—let’s clear that up.
When used strategically, with positive intention and proper execution, automation tools like ManyChat allow you to engage with your audience, increase leads, and convert more potential clients into bookings—all while saving time and resources.
In 2025, when creating content is fast and easy with AI ever present in our worlds, as spa owners we need to automate anywhere it makes sense and ensure our daily operations are as streamlined and systemized as possible so that we can spend our time building relationships out in our community.
Gone are the days of hiding behind your computer. In today’s market the spas that are going to truly excel and thrive are the ones that are showing up as an integral part of their communities.
So with that, let’s dive into the strategy…
What is ManyChat?
ManyChat is a chatbot platform designed to help businesses communicate with customers via Facebook Messenger, Instagram, WhatsApp, and SMS.
This tool allows you to create automated workflows (a.k.a. funnels) to handle everything from lead generation and appointment bookings to customer service inquiries.
By using ManyChat, you can design natural conversational flows and personalized sequences that guide potential and existing clients through their journey with your spa—all while freeing up your team’s time.
The 5 Big Benefits of Bringing ManyChat Into Your Spa’s Marketing Strategy
1. 24/7 Availability
ManyChat ensures your spa is “open” around the clock, responding to client inquiries, booking requests, and FAQs—even when your front desk is closed.
Consider how many potential clients don’t have the time or desire to call during business hours. By using ManyChat, someone can get their questions answered and book an appointment—all while your team is technically off the clock.
2. Lead Generation & Nurturing
Collect client contact information effortlessly and guide new leads toward becoming loyal clients with targeted offers, special promotions, and follow-up sequences.
3. Personalization = Higher Conversions
ManyChat allows you to tailor messages based on client preferences, service history, or promotional interests, increasing your spa’s sales conversion rate.
4. Automation = More Time for Your Team
Free up your team’s capacity by automating repetitive tasks such as appointment reminders, follow-ups, and promotions.
5. Increased Bookings & Revenue
With exclusive deals, personalized promotions, and seamless booking automation, ManyChat helps you convert leads into paying clients—without the 1:1 manual effort.
3 Key Steps to Get Started with ManyChat
1. Prepare Properly
To create a successful ManyChat funnel, have a clear plan and a few assets in place before launching:
- Define Your Goal & Offer:
What’s the purpose of your first ManyChat funnel? Do you want to bring in new leads by booking consultations, increase bookings for a new client introductory offer, or boost returning client visits?
- Decide on Key Client Information:
Know what client data you want to collect—such as email addresses, phone numbers, or service preferences.
- Optimize Your Social Media Profiles:
Ensure your Facebook and Instagram profiles are active and updated. Even if you haven’t been posting consistently, make sure:
- Your bio and profile image are current.
- You have a few high-value posts pinned to the top of your page.
2. Create Your ManyChat Account
- Visit ManyChat.com and sign up for a free account.
- Link your Facebook or Instagram Business Account to ManyChat.
- Choose a pricing plan based on your needs (start free, upgrade later as needed).
3. Set Up Your First Funnel
- Navigate to the “Automations” tab in ManyChat to create a new funnel.
- Explore Ready-to-Go Templates ManyChat offers—this makes getting started easier.
- Start with a warm, welcoming message that matches the language and tone of how a client found you.
- Add the necessary steps to collect client information, present your offer, or book an appointment.
- Test the funnel thoroughly before directing traffic to it.
Behind-the-Scenes: How ManyChat Works in Action
Here’s a glimpse into the backend of one of our successful ManyChat funnels:
Instagram Automation Example:
We asked our audience on Instagram to comment “SLC” on a Reel to receive more details and registration access for an upcoming live event.
How It Works in ManyChat:
- The automation, named “SLC Feb 2025 – Comment SLC – Post 1”, was set up inside ManyChat.
- Anyone who commented “SLC” triggered an automatic DM reply with event details.
- ManyChat categorized these interactions as Instagram contacts—allowing us to track and engage with them later.
Pro Tip: Use a clear, structured naming system for your ManyChat campaigns to keep your analytics organized.
5 Ways to Harness the Power of ManyChat for Your Spa
- Appointment Bookings: Automate booking requests and confirmations, integrating ManyChat with your scheduling software.
- Exclusive Promotions: Send personalized offers based on each client’s interests.
- Event Marketing: Manage RSVP lists for spa events like product launches, open houses, and seasonal promotions.
- Review Requests: Automate post-appointment messages to encourage happy clients to leave reviews.
- Waitlists & Cancellations: Instantly notify clients on a waitlist about last-minute openings, ensuring your schedule stays fully booked.
Kickstart: 3 Easy-to-Implement ManyChat Funnels for Your Spa
1. First-Time Client Offer Funnel
Welcome Message:
“Hi [Name], we would love to pamper you at [Your Spa Name]! We’re [include something timely that you’re currently offering and why it’s so beneficial]. Get [X amount or percentage] off your first visit, click to get started!”
Data Collection:
Ask for the client’s name, email, and phone number.
CTA:
Guide them to book their appointment directly through ManyChat.
2. Skincare Consultation Funnel
Introduction:
“Want personalized skincare advice? Answer a few quick questions to get a custom recommendation!”
Interactive Quiz:
Ask about skin type, concerns, and goals.
Follow-Up Offer:
Provide a free consultation or special discount based on their quiz results.
3. Last-Minute Openings Funnel
Broadcast Message:
Notify subscribers of unexpected availability: “We have a last-minute opening for a massage at 3 PM today! Book now and get a free aromatherapy add-on!”
Booking Link:
Include a clickable link for instant booking.
Final Thoughts: Why ManyChat is a Must-Have for Your Spa
By incorporating ManyChat into your spa’s marketing strategy, you can streamline operations, build stronger client relationships, and boost revenue—all while saving time.
With a well-structured automation plan, your spa can continue growing without the stress of constant manual work.
So, are you ready to embrace automation with ManyChat and start booking more clients on autopilot?
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