Catch the Latest Episode of Spa Marketing Made Easy

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m talking about enzymes aka those powerful proteins that eat away the dead, keratinized skin cells keeping complexions less-than-luminous. 

In this episode you’ll learn:

• The benefits enzymes provide for the skin and the most common enzymes we see in skincare products 
• The differences between acids and enzymes and considerations for when to use one or the other, or both
• Key information we should share with our clients on how enzymes work to achieve optimal results

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Have you left a review for the Spa Marketing Made Easy Podcast yet? Click here to leave a review, and for every 25 reviews we receive, we’ll be sharing a new, free resource to help you grow your aesthetic business. 

Do you want to set your business up for sustainable, long-term success, be organized, clear-headed, and not burnt out scrambling to stay on track with your goals? 

Of course you do. 

That’s a no-brainer, right?

Well, you need more than just a goal or even a goal planner (as much as I love a planner). 

You need a bonafide plan, specifically, The Business Map Method™. 

In this episode of Spa Marketing Made Easy, I’m talking with the mastermind behind the method, Terra Bohlmann, who is a business strategist and coach who helps female entrepreneurs transform their five-year plans into one-year plans. 

As the creator of “The Business Map Method™,” she has crafted over a hundred custom business models for clients who have gone on to build six- and seven-figure businesses that not only produce results and impact but don’t burn out the business owner in the process. 

Too often we can’t see the forest through the trees as entrepreneurs, but what The Business Map Method helps us to do is break down our business into its five core components so can have both a birds-eye, big picture view of our vision and how we plan to get there, plus the granular up-close vantage points to see what we need to be doing each day to reach our longer-term growth goals. 

Not to mention, keep our business sustainably successful throughout the process. 

Terra’s Business Map Method™ isn’t about skyrocketing to success in record time, although it will undoubtedly help you reach your goals much faster, it’s about setting the foundation for your business that’s going to ensure that both you and your business are organized and running the show from a place of positive energy and optimal capacity rather than scarcity and an almost-empty-tank. 

In this episode, you’ll learn:

• Why having a plan like that you get from following The Business Map Method helps you to achieve your biggest goals and prepare your business to be successful for the long haul
• Terra’s journey in creating The Business Map method and how she has seen it transform the lives, businesses and mindsets of entrepreneurs 
• The 5 core sections that make up your Business Map and how to create it to give you both a bird’s eye view of your business and a detailed look at every facet so that you feel in control, organized, and like the real CEO you are

References Mentioned in Episode #115: Defining Your Path to Success with The Business Map Method by Terra Bohlmann

• Learn more about Terra’s work and how she helps clients with their Business Map Method on her website 
• Connect with Terra on Instagram and Facebook
• Read The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey 
• Read Profit First by Mike Michalowicz
• Give back through Kiva microloans 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m discussing a trending treatment topic in the aesthetic space, LED Light Therapy. From at-home LED devices to in-spa treatments, the modality has become increasingly popular both as a standalone treatment and as an add-on, and in this episode, I’m giving you the need-to-know info, and sharing  my experience with LED. 

In this #Beautybomb episode, you’ll learn:

• What LED Light Therapy is and the two primary types of light used to treat the skin
• The fascinating history of LED Light Therapy and how it has evolved into the world of aesthetics
• Common skin conditions that can be treated with LED Light Therapy 
• The findings of my personal experimentation and testing using LED Light Therapy and my recommendations for how to incorporate LED into your aesthetic treatments

Resources mentioned in this episode: 

• Read the Healthline article, “LED Light Therapy for Skin: What to Know”

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

They’re back for their first official update of the year! 

I’m talking about today’s guests on the podcast, Sara Sykes and Melissa Lanno, who are the co-owners of Sykes & Lanno, and are officially one month into their Growth Factor journey to hitting seven figures in their spa this year. 

Last month I sat down with them for our first installment to talk about the background of their first year in business and their big growth goals for 2020, so if you haven’t listened to Episode #106 yet, be sure to go do that to get caught up. 

Every month in 2020, I’ll be sitting down with Sara and Melissa to pull back the curtain to show what it truly takes to get your business to the next level of growth and how to maintain it. 

And now that we’re one month in, we’re officially off to the races!  

After having our kickoff and initial planning call for Growth Factor, then attending the Aesthetic Marketing Seminar (my event for Spa Retail Rockstar and Growth Factor group), they’re now back at their spa and hitting the ground running. 

In this episode, we discuss:

• The result of the biggest takeaway from their Growth Factor kickoff planning call and how that has played out over the last month
• Their experience and biggest aha moments from the Aesthetic Marketing Seminar that they’re bringing back to their spa
• Their three big goals for Quarter 1 and how they plan to tackle them 
• Plus we talk mindset, building a legacy, having family support in entrepreneurship, perfectionism, and more

Follow Sara and Melissa’s Growth Factor journey:

• Listen to Episode #106 – Starting the Journey to 7 Figures – A Behind-the-Scenes with Sykes & Lanno Skinbar 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m talking about neuromodulators better known by the name: Botox! Well, to be accurate, Botox isn’t the only neuromodulator/neurotoxin on the market as this is more of a category of products that encompass some of the most widely used non-surgical cosmetic treatments available.

In this #Beautybomb episode, you’ll learn:

• What neuromodulators and neurotoxins are and how they work within the body
• A brief history of the medical applications of neuromodulators, what conditions they are used to treat, and how their aesthetic application was discovered
• The primary contraindications of commonly known neuromodulators such as Botox and the common misconceptions we need to educate our clients through

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

With the ever-changing world of Instagram, I know it can be hard to stay on top of the feed changes, the evolving platform features, and the trends, but here’s the good and the bad news…

(I’m always a fan of bad news first, so let’s jump right in.)

Bad news: there are a few key mistakes that I see a TON of aestheticians making on Instagram and these are mistakes that are making it hard for your ideal clients to find you or if they do find you, hard to connect with you. 

The good news: these few mistakes have simple solutions that you can fix starting today. 

And the bonus good news is that if you fix these mistakes pronto and stay consistent, you’re likely to see an improvement pretty quickly. 

In fact, I hesitate to even call these mistakes because the reality is, they’re “areas of opportunity.”

I know it can feel frustrating to keep up with the fast-paced nature of social media, but I want you to think of social media and platforms like Instagram as a huge opportunity rather than as a chore. 

Instagram is a free marketing tool that allows you to directly connect and engage with people who live in your immediate area. It’s pretty powerful to say the least. 

And while I’m a huge proponent of running Facebook/Instagram ads (something you know well by now if you’ve been around here for a little while, and if you’re new, you’ll learn!), you have to get the basics down first. 

It’s these areas of opportunity that I see 90% of the aestheticians I connect with missing the mark, and they’re all tied to the basics, which is why improving these areas is going to provide a quick boost in your engagement and overall efforts on the Instagram platform. 

So let’s get to fixing them, shall we?!

In this episode, you’ll learn: 

• The 3 biggest mistakes you might be making on Instagram and how they’re holding you back from connecting with your dream clients
• How to remedy those mistakes aka “areas of opportunity” to start gaining traction on Instagram 
• My top tips for optimizing your profile and creating a variety of content, plus an example of how to craft captions for conversions

References Mentioned in Episode #111: The 3 Biggest Mistakes Aestheticians Make On Instagram

• Leave us a review on Apple Podcasts — for every 25 reviews we receive, we’re sharing a new downloadable resource to help you grow your business 
• Use Linktree to house multiple links in the single link allowed in your Instagram bio
• Learn more about Post With Purpose, our monthly membership for learning how to post to social media purposefully with a process. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. 

In this week’s #Beautybomb, I’m talking about PRP aka PRP/Microneedling aka the Vampire Facial… you may have heard it called a number of things, and that’s because PRP is incredibly versatile in its application and the benefits it can provide for a number of skin and health concerns.

That’s right, PRP is not just the facial that Kim Kardashian made famous, we’ll give her a little credit for bringing it to the masses, but PRP has been used for everything from wound healing to dentistry to sports injuries.  

In this episode you’ll learn:

• What PRP is, how it works, and what it’s most commonly used for in an aesthetic application 
• Why PRP is so powerful for skin and facial rejuvenation, and other reasons why PRP is a viable solution for wellness-related conditions 
• Answers to common questions such as how often PRP treatments can be performed and who makes for an ideal candidate 

References From This Episode:

• Learn more about PRP from Dr. Charles Runels, MD
• Click here to leave us a review on iTunes. – For every 25 reviews we receive, we’ll be creating a new downloadable resource to help you thrive in your aesthetic practice. 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Have you left us a review? Head to iTunes to leave us a review, and for every 25 reviews Spa Marketing Made Easy receives, you’ll get a special bonus downloadable to help you grow your aesthetic biz. 

Have you ever found yourself mid-treatment and thinking, “If only this product had this”? 

Or “If only I could do that, this product would be perfect.” 

As an aesthetic expert working full-time in the treatment room, you’re the utmost authority on what’s going to work best for your clients, which means you’re primed to be a product creator if that’s something you’ve dreamt about, which I know many of you listeners of Spa Marketing Made Easy have because you’ve told me! 

In any case, whether you’re someone who has dreamt of creating their own line, or you’re meticulous about knowing the details of the product lines you carry and what has gone into their development (something you should be meticulous about!), you’re going to love this episode with my guest, Stephanie Laynes. 

Stephanie has been a licensed aesthetician for over 16 year and is the creator of Se-Brazil Waxes, Se Skin Botanical Skincare, and the founder of Smooth Skin Supply LLC, her e-commerce platform and wholesale wax supply company that also incorporates training and education. 

In this episode, she’s sharing her journey of how she got into the aesthetics industry, moved out of working in the treatment room full-time, and transformed into the role of CEO of her own product line and platform. 

Not only does she have fantastic tips and perspectives for how aesthetic professionals can boost their retail revenue, but she’s got a great story that’s sure to inspire your journey if you’ve ever pondered the idea of product creation or want to expand your revenue streams inside your aesthetic practice.  

In this episode, we discuss:

• Stephanie’s origin story of getting into aesthetics and how she quickly found her niche in waxing and why that was so powerful to building a profitable practice 
• How Stephanie discovered that systemizing her process could help her maximize her client capacity 
• Where Stephanie saw the shift in opportunity to create her own line of waxing products and how she stayed focused during the process of creation
• Stephanie’s top tips for waxing experts and her answer to the ultimate question of “hard or soft wax?”
• Her keys for creating an unforgettable experience for your client and highly profitable experience for your business

References Mentioned in Episode #109: Moving From The Treatment Room to Full-Time Brand and Product Retailer with Stephanie Laynes: 

• Learn more about Stephanie’s line of products, online trainings and more on her website
• Connect with Stephanie on Facebook, Instagram, and YouTube
• Help us reach more aestheticians looking to build thriving careers and businesses by leaving us an honest review on iTunes. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications. 

In this week’s #Beautybomb, I’m talking about the latest medical aesthetic treatment making waves in the industry (or should I say pulses): Emsculpt. 

It’s an FDA-approved procedure with seven scientific research studies backing its power to strengthen, tone, and firm the muscles, and it’s the world’s first non-invasive butt lift procedure. 

In this episode you’ll learn:

• What Emsculpt is and how it works to strengthen, tone, and firm muscles as well as what conditions and areas of the body you can improve through Emsculpt
• How Emsculpt compares to CoolSculpting and how they can work in tandem in your practice 
• What the treatment feels like, plus average session duration and number of sessions, and when patients can expect to see results 

For more information on Emsculpt, visit:

• BodybyBTL’s Emsculpt website
• See Emsculpt in action on Potomac Medical Aesthetic’s Instagram

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Thinking of giving Groupon a shot at your spa? 

Maybe you just read that question and thought, “you’re kidding?!” 

Now hear me out, Groupon is not your answer to becoming a successful spa, it is merely a tool in the journey to get there. 

Just like we use Facebook ads to drive traffic and leads, Groupon is just another advertising channel and a client acquisition strategy. 

However, like Facebook ads, you can’t just throw up an offer and expect it to go off like gangbusters.

There are strategic pieces involved and you need to understand the foundation of the platform, not to mention your financial foundations. 

In this episode of Spa Marketing Made Easy, I’m breaking down the step-by-step strategy for leveraging Groupon successfully so that you can effectively build up your brand awareness and your clientele while seeing a benefit to your bottom line. 

In this episode, you’ll learn:

• How Groupon can be a powerful client acquisition strategy
• The key difference between Groupon and Facebook Ads
• The process of setting up a successful Groupon deal and the one thing every Groupon deal should have 
• When to use the Groupon strategy in your business and what your sales goals should be 

References Mentioned in Episode #107: The Strategic Secrets of Using Groupon the Right Way

• Join the Spa Marketing Made Easy community for free marketing trainings, tips, monthly goal-setting sessions, and to be a part of our Aesthetician Book Club. 
• Click here to get the Scale Your Business Bundle featuring our Groupon Tracker.
• Read our current Book Club pick, Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business by Pat Flynn
• Listen to Episode #084: 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker
• Click here to learn more about running a deal on Groupon and to connect with a rep

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

One of my core beliefs in building a successful business is that no one should do it alone. 

Of course, it’s your business, so you can choose your own path, but as the saying goes, “If you want to go fast, go alone. If you want to go far, go together.” 

Although, let me fill you in on my experience…going alone doesn’t lend itself to going fast, either. 

My belief is that when you have the ultimate trifecta of support, ongoing education, and accountability, you go a lot further a lot faster. 

And to prove that point, I’m diving into an experiment with a couple of the women inside my Growth Factor high-level group coaching program to show you the *real* behind-the-scenes of what it takes to build a seven-figure spa.

Over the course of the next year, I’ll be checking in and following up with Sara and Melissa here on Spa Marketing Made Easy so you can see all the possibilities and realities, filter-free.

In fact, this is an idea Sara pitched to me to share her and Melissa’s year-long journey through Growth Factor, and it was an immediate full-body “yes!”

So often I talk with aestheticians who are stuck in a paradox between comparison-itis and possibilities. 

Perhaps you’re looking at another spa owner and wondering, “why can’t I have a business like that?” or “why haven’t I reached that point yet? I’ve been in business so much longer.”

You’re constantly asking yourself, “What piece of the puzzle am I missing?”

While there may be some pieces you are missing that need to be filled with those aforementioned elements of education and support, you may also be blurry on the reality and possibilities of what it takes to build your spa to seven-figures. 

It takes hard work, tough decisions, and yes, sometimes taking two steps back so you can take four steps forward.

Those are the things people don’t love to talk about, let alone share on Instagram, but we’ll be sharing it here.

In this episode, we discuss:

• Why Sara and Melissa want to share their year-long journey to growing their spa to seven figures 
• A look at what their first year in business has been like (that’s right, these ladies are still in year one!)
• How they’re approaching year two and they’re biggest goals they’re planning on tackling first within the Growth Factor program

References Mentioned in Episode #106: Starting the Journey to Becoming a 7-Figure Spa 

• Connect with Sara and Melissa and follow their business, Sykes & Lanno Skinbar on Instagram and Facebook.  
• Want to learn more about joining the Growth Factor coaching program? There are still a couple of spots left for 2020, click here to learn more and if you’re interested email us at hello (at) addoaesthetics.com

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As soon as I announced my pregnancy with my second little one due this spring, I’ve had many listeners ask, “how do you prepare to take a real maternity leave without seeing your business stall?”

It feels like a loaded question when you ask it, especially when the cultural norm of a good maternity in the U.S. is three months. 

Additionally, if you’re a solo aesthetician or a spa owner whose business largely depends on your presence, you might feel overwhelmed at the thought of your business growth taking a considerable dip if you dip out. 

So, as my team and I are beginning to implement our plans for Operation Baby Woerner #2, I thought I’d share with you my top four tips for taking an extended break from the business while maintaining stability and even growth! 

Also, know that these tips equally apply whether you’re also having a baby, you need to attend to family/life issues, or simply need a real vacation. 

Listen, life will happen one way or another, so even if you don’t have a break planned, you’re bound to be thrown a curveball at one point or another. 

And it’s always better to be in the place of being well-prepared and on solid ground versus scrambling while the earth is shaking beneath you. 

In this episode, you’ll learn:

• My top tool to keeping all my life to-dos and events in order so I can see what needs to be done well enough in advance so I’m not scrambling as my maternity leave approaches or when I return. 
• How I decided how long my maternity leave would be and encouragement for creating your own rules around your leave time
• How it “all gets done” even when I’m absent from my business and how you can anticipate coming back to buzz in business rather than a lackluster dip. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.