Catch the Latest Episode of Spa Marketing Made Easy

The greatest gift in coaching is witnessing the “Aha!” moments that happen for my students. 

My guest on this episode of the Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.

Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship. 

If you can relate to Charlie’s feelings of always wanting to take on the next big challenge and truly loving the build, the title of serial entrepreneur may be the answer you’ve been seeking. 

Listen in to hear how this defining moment gave Charlie so much clarity and validation for how she was feeling. 

Tune into this episode as we discuss:

• How Charlie became an entrepreneur and her journey navigating the spa industry
• The “Aha!” moment that defined her as a serial entrepreneur
• What happens when she gets the itch of serial entrepreneurship
• The decision making process she follows when presented with a new entrepreneurial opportunity
• Charlie’s advice for aspiring entrepreneurs

References Mentioned in Episode #356: Embracing the Serial Entrepreneur Title with Charlie Carter

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! 

This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful employment by 2030. 

In addition to military spouses and veterans, Addo Wellness Institute aims to support aesthetic professionals, spa owners and Spa CEOs in both finding top-tier talent trained in key remote team member roles as well as obtaining spa manager training for that key role within your growing company. 

Tune into this episode as I share:

• The mission and vision behind Addo Wellness Institute including how we’re starting and where we’re headed 
• The three initial certification tracks that are now open for enrollment and why these roles are key within a successful spa company 
• How we’re structuring our class sizes and learning environment, plus, how we’re making an even greater impact by focusing on providing training within the military community to fill remote aesthetic roles 
• The first steps to getting started and becoming a student of our inaugural class

References Mentioned in Episode #355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics

• Learn more about Addo Wellness Institute and our three certification tracks via our website 
• Follow our Addo Wellness Institute company page on LinkedIn 
• Follow @addowellness on Instagram
• Book a call with Team Addo to learn more about the Addo Wellness Institute admissions process and enrollment 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. 

Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the greatest opportunity to move the needle on a metric that really underscores the entire health of your business – your Customer Lifetime Value. 

Here to break it down with me is Scott Bell, the Chief Executive Officer of High Level Marketing (HLM), a leading digital marketing company serving over 2,000 small and medium-sized businesses with the core purpose of accelerating their customer growth by helping them unlock their true business potential. 

From understanding how to determine your spa’s Customer Lifetime Value to utilizing it in making key strategic decisions, especially when it comes to your marketing, this is a lesson in business you can’t afford to miss. 

In this episode, we discuss: 

• Scott’s background in marketing and entrepreneurship and how he shifted from owning a billboard marketing company into the world of digital marketing
• Defining Lifetime Customer Value and why this is such a critical metric for spa owners to understand and leverage
• How to begin calculating your spa’s Lifetime Customer Value and tips for increasing that value over time 
• How we can utilize Lifetime Customer Value in our marketing, plus insights on setting your marketing budget percentage for growth and crafting systems around tracking your numbers for long-term growth

References Mentioned in Episode #354: Determining + Increasing Your Lifetime Customer Value with Scott Bell of High Level Marketing

• Download High Level Marketing’s Lifetime Customer Value Calculator
• Learn more about the work High Level Marketing does for their clients via their website 
• Connect with Scott via LinkedIn
• Tune into our past episodes featuring Ryan Files from High Level Marketing including:
  • Episode #344: Knowing When to DIY or Hire Out Your Marketing with Ryan Files of High Level Marketing
  • Episode #330: A Guide to Optimizing Your Google Business Profile with Ryan Files of High Level Marketing
  • Episode #301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

Ambitious women are wired for guilt.

I know that statement packs a punch, especially if you let it sink in. 

Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle or make you money, it’s all too easy for an ambitious woman, especially entrepreneurs  to feel like you’re trying to “do it all,” but as a result, not doing any of it well. 

No matter how you want to classify the guilt, I want to take some time to shine a light on it, talk through it, and make a plan to blow past it. 

Life is too short to spend time in regret feeling guilty about how you’ve spent your time (it’s a vicious circle!). 

And while I do believe we can do, be, and have it all, it’s not going to happen through white knuckling your to-do list or making yourself pliable enough to be bent and pulled in 20 different directions at once. 

No, if you want to drop the guilt for good, and actually do everything you set out to do in that version of your dream life and business you have in your head, it’s time to put that vision into action with a plan, which is what you’ll learn when you tune in to this episode of Spa Marketing Made Easy.

In this episode, I go over: 

• How my journey through motherhood transformed my relationship with time and how I came face to face with mom guilt, plus, what I’ve done to shift out of it
• Why it’s important to examine how we feel around how we’re spending our time and how that aligns with our vision for our life and our businesses 
• The 4 critical steps in my and my team’s annual planning process 
• How you can join us for our Next Level Growth live virtual event where I’ll walk you through the process so you can learn and implement in one power-packed afternoon! 

References Mentioned in Episode #353: Releasing Guilt Over Time Spent and How We Plan for Success

• Get registered for Next Level Growth on November 6, 2023 and receive our free digital workbook and Annual Planning Calendar Template. 

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

A sentiment I’ve often shared is that “it’s never too late to start,” and my guest on this episode of Spa Marketing Made Easy is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any age. 

Joining me on this episode is Debbie Brewer, the CEO of Beauty Brew Skincare and Spa, a full-service wellness and beauty spa in New Jersey. 

Debbie began her entrepreneurial path after raising three incredible women as a stay at home mom, and once her kids were grown, she pursued her passion for aesthetics, which also led the way to sugaring, an element of aesthetics she’s building her legacy around. 

Within six months of opening her own business, Debbie went from $0 to $180K in revenue. 

Debbie is truly awe-inspiring, and beyond her skillset, which she has worked hard to acquire, I believe it’s her learner’s mindset, strategic decision making, empathy, attitude and perspective, that are the keys that have unlocked her success. 

And in this episode, we’re talking about how she made it happen.  

I dare you not to be inspired by her story! 

In this episode, we discuss: 

•  Debbie’s journey of discovering the world of aesthetics and her personal skincare journey healing hormonal melasma 
• The transition out of filling the long-time role of stay-at-home mom for her family and moving into an aesthetics career, and eventually a Spa CEO of her own practice
• How partnering with Dermaconcepts, the distributors of Environ Skin Care, has helped set up Debbie for success through retail, treatments and gaining access to the exclusive resources Growth Factor Framework provides through our partnership with Dermaconcepts
• How Debbie looks at legacy and the steps she is taking now to move toward her long-term vision, plus, her words of wisdom for aestheticians on the cusp of transition and breakthrough 

References Mentioned in Episode #352: From Stay At Home Mom to Spa CEO Who Went from $0 to $180K in 6 Months with Debbie Brewer 

• Give Debbie’s spa, Beauty Brew Skincare, a visit and book a treatment here
• Connect with Debbie on Instagram @beautybrew_sugar_facials
• Book a call with a member of Team Addo to learn more about our partnership with Dermaconcepts, the distributors of Environ Skin Care, that provides you with wholesale perks and education benefits through our Growth Factor Framework program.
• Listen to Episode #349 – Crafting a New Glow with Giovanna of PDO Max

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

Is your spa’s revenue stuck at the $28-30K per month mark? 

Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your team. 

Chances are, you’re not operating solely as the spa owner and CEO. 

Instead, you’re acting as the CEO and the spa manager (and maybe you’re still in the treatment room, too!). 

If you find yourself trying to figure out a way to up your monthly revenue number, it’s time to consider bringing on a spa manager. 

And in this episode of Spa Marketing Made Easy, I’m breaking down exactly what someone in this role should be responsible for and how it impacts both your role as the Spa CEO and the overall growth trajectory of your business. 

In this episode, you’ll learn: 

• What it means to have someone else other than you owning the role of spa manager

• What qualities should you look for in a spa manager and what tasks they typically handle
• How having a spa manager on your team shifts your day-to-day responsibilities as a Spa CEO

References Mentioned in Episode #351: What Does a Spa Manager Do?

• To receive the Spa Manager Job Posting Template mentioned in this episode,  – message me in the Spa Marketing Made Easy Facebook group and a member of Team Addo will get it to you! 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. 

Maybe you set out as a solo straight out of school and now you’re focused on building your empire. 

Maybe you set out to build your own practice after years of working for someone else and knowing you could build something even greater. 

Typically, when we build a business from a place of passion and doing what we love, the idea of selling that business isn’t one of the reasons we dove into entrepreneurship. 

(Side note: This is why one of the first things I walk my Growth Factor Framework students through is their 5, 10, and 20 year visions. We’re not going to work forever – even if you don’t ever intend to sell, you still need to think about your exit strategy.)

However, as you build your business into a valuable asset, grow your team, and work yourself into the role of Spa CEO and out of the day-to-day operations, selling your company might become a more intriguing idea.

Here to discuss the process of selling your business with me on this episode of Spa Marketing Made Easy is Ben Hernandez. 

Ben is the founder and managing director of Skytale Group, a firm specializing in strategic management consulting and M&A Advisory who helps businesses, especially those in the health and personal care space, grow, scale, and sell.

Tune in as we talk all about the key things to consider and plan for if selling your business is a route you wish to take – even if you can’t fathom the idea now, you never know what the future holds. 

Being a smart and strategic Spa CEO means being knowledgeable about your options, so pull up an earbud and take notes, this is a good one! 

In this episode, we discuss: 

• Understanding when to sell and how (and when) to begin thinking about the selling process 
• How a company like Skytale works with spa owners and aesthetic practices to sell the assets of their business and the first steps they take to get started 
• The key things your business needs to have in place to get the best valuation possible and the litmus test for knowing if you have those elements 
• The gold standard financial benchmark for a business looking to sell and the 3 big stages of selling a business 

References Mentioned in Episode #350: Preparing Your Spa to Sell with Ben Hernandez of Skytale Group

• To learn more about Skytale group, visit their website and connect with them on Facebook, Instagram, and LinkedIn
• To connect with Ben, send him an email at [email protected]
• To learn more about crafting your spa’s long range vision and strategic exit plan, learn more about the Growth Factor Framework program 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

This may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? 

Having products and treatments you’re excited to offer and can’t help but share! 

And while I’m no longer in the treatment room, I’ll never stop nerding out on new aesthetics technologies, devices and products, which is why I had to bring Giovanna McCarthy, founder of PDO Max on to the show. 

In January 2020, PDO Max became one of a few companies who had a fully FDA-cleared PDO thread-in-cannula device, which offers one of the least invasive products to help reposition sagging skin while also stimulating collagen and elastin production to give patients defined features while maintaining a more naturally youthful look. 

Giovanna is a visionary entrepreneur with over 30 years in the aesthetics industry and I can’t wait for you to learn more about her incredible products PDO AfterGlo™ serum and Glowpin™ multi-needle stimulator as well as glean insights from an entrepreneur with an extensive track record of continuously staying ahead of the curve in the aesthetic industry. 

In this episode, we discuss: 

•  Why it’s important for aestheticians to stay abreast of new technologies and treatments, even if they’re outside of their defined scope of practice 
• How threads work within the skin and the opportunity Giovanna saw in translating the benefits and technology of threads into a non-invasive product
• The ins and outs of the PDO Max AfterGlo™ serum and Glowpin™ – how it works within the skin and how it can be utilized within your aesthetic practice 
• Answers to common questions aesthetic practitioners have about offering PDO Max AfterGlo™ serum and Glowpin™

References Mentioned in Episode #349: Crafting a New Glow with Giovanna of PDO Max

• Get our special partnered “On The Glow” package, which provides you with one vial of PDO AfterGlo™ serum and three Glowpin™ multi-needle stimulator with airless pump for a special introductory offer of $125. 
• Learn more about PDO Max via their website: https://www.pdomax.com/ 
• Connect with PDO Max on Facebook and Instagram
• Connect with Giovanna on Instagram @pdomax_beautyauthority

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today

Episode Transcript

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you…

Do you have ecommerce on your plan? 

If not, you should! Yes, ecommerce had a big boom back in 2020 (maybe you hopped on that train, but now you’ve been hanging out in the station once your spa got back up and running), but whether you ever ventured in to ecommerce or not, it has a massive potential for being your biggest revenue generator and profit maximizer in 2024. 

Tune in to this episode as I discuss how to think about the opportunities ecommerce presents as a Spa CEO and the first steps in getting started, or ramping your online shop back up.

In this episode, I cover: 

• Why spas and aesthetic experts have a huge advantage in the ecommerce arena and how to leverage it
• The breakdown of numbers you need to bring in $100K through your ecommerce revenue stream 
• The tools and softwares you want to have working for you so that ecommerce works as your spa’s 24/7 profit machine 
• The major marketing keys you need to unlock consistent sales 

References Mentioned in Episode #348: Making Ecommerce Your Spa’s Profit Machine

• Learn more about Mangomint and their Shopify integrations 
• Learn more and sign up for Shopify 
• Check out Klaviyo – a specialized ecommerce email service provider 
• Check out Pirate Ship as a cost- and time-efficient product shipping solution
• Learn more about our upcoming live coaching events, including our event focused on ecommerce sales, and book a Clarity Call with a member of Team Addo Aesthetics

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again. 

In this episode, I’m diving deeper into the numerical breakdown behind profitably paying your team and answering specific questions from a previous training I did inside the Spa Marketing Made Easy community called, “Commission vs. Hourly – How to Pay Your Team.” (Link to this video in the full show notes.)

Whether you’re currently a solo aesthetician with dreams to one day have other providers in your practice, or you’re currently trying to find a team pay structure that benefits your team and your business in the long-term, you won’t want to miss this episode. 

In this episode, we discuss: 

• The variety of reasons why salary-based pay isn’t the way to go for spa owners 
• The Profit First approach to your money breakdown and how to ensure you’re adjusting the numbers to fit your needs 
• The big benefits of hourly pay and how to properly communicate and present your compensation package properly to your employees 
• The benchmark for your providers that allows you to know whether you’re profitably paying your team

References Mentioned in Episode #347: ​​Profitably Paying Your Team

• Watch my original training, “Commission vs. Hourly – How to Pay Your Team” inside the Spa Marketing Made Easy Facebook group
• Learn more about the Profit First method and becoming a profitable shareholder of your business by listening to our episode with “Profit First” author, Mike Michalowicz (Ep. 225)
• Learn more about the Growth Factor Framework program for Spa CEOs here 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. 

Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that is going to provide the best results for your ideal client. 

Here to discuss with us Rohrer Aesthetics’ vast array of clinical technologies as well as their philosophy behind training and supporting their aesthetic practice owners is Ryan Arca, Aesthetic Vice President of Rohrer Aesthetics and a 16-year veteran of the medical aesthetic device space. 

Ryan is a wealth of knowledge on all things clinical and light-based technologies, the evolution of aesthetic modalities, the competitive space, and the importance of technology in this growing field. 

Tune in as we talk shop about the highly versatile devices Rohrer Aesthetics is bringing to the table as well as the key things to keep in mind for any modality or device company you’re choosing to partner with in your practice. 

In this episode, we discuss: 

• An overview of the vast array of devices and technologies that Rohrer Aesthetics has to offer and how they’re making versatility for your practice affordable and accessible 
• Why having a multitude of solutions allows for the best aesthetic results for your clients as well as marketing capabilities for your practice 
• The benefits of transparent pricing and what key elements to look for when search for device company to partner with for long-term ROI 
• What level of support you should expect as a spa owner from your device partners from training to marketing 

References Mentioned in Episode 346: Partnering with the Best Device Companies for Your Practice with Ryan Arca of Rohrer Aesthetics

•  To learn more about Rohrer Aesthetics’ line of devices and how they work with their clients, visit their website at www.rohreraesthetics.com and follow them on Instagram at @rohreraesthetics. 
• Get in touch with Ryan at [email protected] and on Instagram at @arcaaesthetics
   
• Attend Rohrer Aesthetics’ Blue Ocean Strategies: The Aesthetics Tour in NYC on Sept. 29-30 and use promo code “ADDO” to get your registration fee waived! 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

Did you join us for our Spa Business Boost – Maui Fundraiser event last week? 

In this episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. 

( Spoiler alert: we made an incredible contribution and I can’t thank everyone who participated enough!)

Plus, in this episode I share a personal update on Maui and special thanks to our incredible event partners, as well as how you can still get in on the Spa Business Boost action.

In this episode, we discuss: 

• How the Spa Business Boost Event came together and what we were able to donate thanks your ticket sales 
• A special thank you and shout out to our sponsors and raffle partners
• What we’re currently doing to aid Maui relief efforts and what the community will continue to need as they rebuild 
• How you can continue to support the Maui community while growing your spa business 

References Mentioned in Episode #345: A Recap of the Spa Business Boost Maui Fundraiser Event 

• Purchase the training replays from the Spa Business Boost event with all the ticket sales continuing to go to Maui community 
• Give directly to the Maui Strong Fund
• Learn more about our event partners at Mangomint, Environ, and High Level Marketing 
• Listen to Episode #342 with Daniel Lang, the co-founder and CEO of Mangomint 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript