bell, Author at Addo Aesthetics

EP 397: Strategic Partnerships for Spa – Don’t Put All Your Eggs in One Basket

September 9, 2024
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business, leadership

As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business.

Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today’s economy.

That backbone is relationship marketing, more specifically, strategic partnerships.

In this episode of Spa Marketing Made Easy, we’ll explore what makes for a strong strategic partnership and my top tips for finding and building them.

In this episode, we discuss:

Why you’ll want to focus your marketing efforts beyond the screen and dive deep into relationship marketing
What makes for a solid strategic partnership and how to begin identifying who your ideal strategic partners would be
The tool I use and questions I ask to ensure that partnerships are mutually beneficial
My top tips for getting started in building your business relationships and bridging the gap from a contact being a connection into a strategic partner

References Mentioned in Episode #397: Strategic Partnerships for Spa – Don’t Put All Your Eggs in One Basket

Read the book, “Influence: The Psychology of Persuasion” by Dr. Robert B. Cialdini

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

EPISODE TRANSCRIPT

EP 396: 6 Key Areas of Ownership for Your Spa Manager

September 2, 2024
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business, leadership

Suppose you’re burning the candle at both ends and acting as the owner, team manager, lead marketer, head housekeeper, and front desk supervisor at your spa, among other things.

In that case, you’re not only trending toward burnout but also leaving money on the table in your spa.

Typically, I don’t like leading with such a downer of a statement, but when working to grow and scale a small business so that it becomes sustainable and profitable, it’s critical that we focus on what’s truly needed to succeed.

As a Spa CEO with a team, you need someone with the leadership and management skills to properly handle your spa’s daily operations so you can be free to do the visionary and strategic work required of a Spa CEO.

In this episode, you’ll learn:

The two routes you have to choose from in bringing in and training a spa manager for your team
The danger of promoting your top aesthetician into your spa manager role and how to navigate hiring within or from outside the company
What a spa manager should be doing in their day-to-day and the six key areas of ownership they should have in your spa
How you or your spa manager can develop the management and leadership skills needed to effectively build an operationally efficient business with a strong team culture

References Mentioned in Episode #396: 6 Key Areas of Ownership for Your Spa Manager

Book a call with Daniela to learn more about our Spa Manager Certification program – spots are limited to 14 students.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EPISODE TRANSCRIPT

EP 395: Launching Your Spa’s Shopify Store with Ryan Files of High Level Marketing

August 26, 2024
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business, marketing

Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table.

Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files.

Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Tune in as we discuss what you need to consider and plan for if you opt to expand your spa’s retail into the online marketplace and how to set yourself up for success.

In this episode, we discuss:

The first steps to getting started with building a Shopify storefront
Leveraging your know, like, and trust factor to build the e-commerce side of your business
How to integrate a Shopify storefront with your existing spa website
Key considerations and pieces to prep before building and launching your e-commerce store
Ryan and Daniela’s top tips for making your e-commerce revenue stream worth the work

References Mentioned in Episode #395: Launching Your Spa’s Shopify Store with Ryan Files of High Level Marketing

Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan
Get Ryan’s free checklist – “12 Best-Practice Tips For Creating a Shopify Store”
Tools mentioned in this episode: Shopify, Mangomint, ULINE shipping supplies
Listen to Ryan’s previous episodes here on the Spa Marketing Made Easy Podcast: Ep. 330 – A Guide to Optimizing Your Google Business Profile, Ep. 344 – Knowing When to DIY or Hire Out Your Marketing, Ep. 372 – Up Your Game with Google Business Profile in 2024, Ep. 386 – Successfully Launching a New Service
Listen to our past episodes with ecomm expert, Gamal Codner – Episode 341 and Episode 366
Connect with Ryan on LinkedIn
Follow High Level Marketing on Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EPISODE TRANSCRIPT

EP 394: Managing Your Spa’s Cash Flow with YNAB with Nicole Cooley

August 19, 2024
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business, mindset

Your sales are going great, and you’re expecting one of your spa’s highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar?

Whether it’s constantly feeling like you’re in a state of catch-up with your business finances, or you honestly don’t know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your money is going and manage it to flow where you want, when you want.

If you ever feel like trying to manage your business’ finances is a rollercoaster ride, we’re going to shine a light on our biggest tips and top tool, YNAB (short for You Need a Budget), to smooth out the bumps so your cash flow can actually be in, well, flow!

In this episode, we discuss:

How getting a hold of your spa’s cash flow allows you to pay yourself more and find opportunities for your business to absorb expenses that can be tax deductible
Why you need to look at managing cash flow as a marathon, not a sprint, and how we use YNAB (You Need a Budget) as a tool to help demystify where money is going and flowing
An overview of the Profit First enveloping system, how we tailor it to spas and tips for how to gradually shift your cash flow percentages
Understanding the big picture of your business’s financial health and how profit, savings, and taxes put the puzzle together

References Mentioned in Episode #394: Managing Your Spa’s Cash Flow with YNAB with Nicole Cooley

Sign up for a free trial of YNAB (You Need a Budget)
Download our Finance Month freebie, Profit First Calculator
Listen to the previous episodes of our Finance Month series, “Episode 392 – Strategically Lowering Your Spa’s Expenses with Nicole Cooley” and “Episode 393 – 5 Money Mistakes Spa Owners Make On Their Journey to a Million”
Tune into Episode #225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz and check out his book, Profit First

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EPISODE TRANSCRIPT

EP 393: 5 Money Mistakes Spa Owners Make On Their Journey to a Million

August 12, 2024
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business, education

The magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason.

Being a seven-figure business owner is a huge accomplishment, one that many small businesses don’t achieve, especially women (a statistic we’re set out to change among spa owners!).

However, just as frequently as we hear that goal, we see the same mistakes made by spa owners that hinder their ability to grow to that million-dollar-per-year mark.

The good news is that these mistakes aren’t complicated to fix. But they do require consistency in your commitment to being and acting like a Spa CEO because, when you own that role and what you need to do to fulfill it, these are mistakes you’ll naturally avoid.

Join me and Team Addo coach Nicole Cooley for our second episode of Finance Month on the Spa Marketing Made Easy podcast, where we discuss:

The five most common mistakes spa owners make keeping them from hitting $1 million in annual revenue
Why knowing your numbers is critical to your ability to reach $1 million as well as how to analyze those numbers so you can leverage them
Nicole’s tips for creating a cash reserves calculation that works specifically for you
Understanding lines of credit and how to leverage loans and other financial assistance to grow your business
How scheduling and capacity planning play into your big picture goals, plus how to have several success plans so you’re never left wondering what move to make next on your journey to $1 million in annual revenue

Resources Mentioned in This Episode:

Discover and learn more about SBA loans
Download our Finance Month freebie, Profit First Calculator
Listen to the first episode of our Finance Month series, “Episode 392 – Strategically Lowering Your Spa’s Expenses with Nicole Cooley”

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EPISODE TRANSCRIPT

EP 392: Strategically Lowering Your Spa’s Expenses with Nicole Cooley

August 8, 2024
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marketing

“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting.”

That’s just one of the nuggets you’ll glean from this week’s episode, which is all about lowering your spa’s operating expenses.

Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren’t bringing you a return on your investment.

Joining me on the mic on this episode of Spa Marketing Made Easy, we have Nicole Cooley, one of our Team Addo and Growth Factor Framework coaches who approaches money in a way that combines numbers, values, beliefs, and dreams, making it a topic you can actually feel excited about and empowered by as you work toward growing and scaling your spa business.

In this episode, we discuss:

Where to begin analyzing your expenses and what you can easily cut first
Why it’s critical to begin incorporating your patterns and behaviors into your financial system
How tracking your marketing efforts plays into your overall financial plan, and key points of consideration on how to adjust your marketing budget
Nicole and Daniela’s top tips on making money decisions that align with your overall business vision and growth plan

References Mentioned in Episode #392: Strategically Lowering Your Spa’s Expenses with Nicole Cooley

Check out YNAB, a budgeting software that helps you make a monthly money plan
Download our Finance Month freebie, Profit First Calculator
Learn more about our partnership with DermaConcepts, the exclusive distributors of Environ in the U.S., by booking a call with a member of Team Addo

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

EPISODE TRANSCRIPT

EP 391: Discussing Vitamin A with Toni Lee Roldan-Ortiz, L.E. – National Master Trainer and Sales Manager for DermaConcepts

July 29, 2024
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products

While I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line.

I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show.

Toni Lee has over 30 years in the beauty industry where she began as a television and celebrity makeup artist, and with time, followed her passion into skincare and became a licensed esthetician who also holds certifications in paramedical camouflage makeup, Pastiche Advanced Skin Analysis, and Oncology Aesthetics.

With extensive experience at a prominent plastic surgery office in New York where she helped grow the practice, train the team, and create treatment protocols as well as build sales as their lead aesthetician, Toni Lee eventually shifted into her current role as a National Master Trainer and Sales Manager for DermaConcepts, the exclusive distributor of Environ Skin Care in the USA, where she trains physicians, nurses and estheticians on the leading science and skincare that Environ delivers.

In this episode, we discuss:

The importance of Vitamin A for everyone and many skin conditions
The science behind how DermaConcepts is delivering Vitamin A in their Environ products
Why lipid forms of Vitamin A are more beneficial to achieving best results for our client regardless of skin condition or season

References Mentioned in Episode #391: Discussing Vitamin A with Toni Lee Roldan-Ortiz, L.E. – National Master Trainer and Sales Manager for DermaConcepts

Learn more about DermaConcepts and their largest brand, Environ® Skin Care on their website.
Connect with Toni Lee on Facebook and on Instagram.
To learn more about our strategic partnership with DermaConcepts, book a call with a member of Team AddoAesthetics and mention your desire to learn more about DermaConcepts when booking.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

EPISODE TRANSCRIPT

EP 390: Developing Your Sales Mindset with Eugene Vassilas

July 22, 2024
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mindset

Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here.

Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don’t need to be something you fear or white-knuckle your way through.

I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas.

Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you’ve ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service.

Tune in as we discuss:

– Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening

– Developing your sales mindset and tangible practices for how to show up for a sales call

– Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client

– The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for “everything,” and getting clear on goals and intentions through selling

References Mentioned in Episode #390: Developing Your Sales Mindset with Eugene Vassilas

Learn more about Eugene’s approach to sales and company growth and check out his book via his website

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

EPISODE TRANSCRIPT

EP 389: Discovering What PDO Max LúmEnvy™ Can Do For The Skin with Jaclyn Luongo

July 15, 2024
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products

We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz.

In this week’s episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max’s new skin booster, LúmEnvy™.

Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn is not only a fantastic source of knowledge on these products and how they work to benefit the skin and enhance your client’s results, but she’s also an incredible aesthetic industry expert who speaks to how you can maximize the profitability of PDO Max’s suite of products.

In this episode, we discuss:

The latest product and skin booster by PDO Max, LúmEnvy™
What LúmEnvy™is, how it can boost your client’s results and the 4 key ingredients in this skin booster
Ideal client candidates for LúmEnvy™ and how to integrate this new product into your existing menu of treatments
Breaking down the cost of LúmEnvy™and thoughts on pricing and packaging for profitability

References Mentioned in Episode #389: Discovering What PDO Max LúmEnvy™ Can Do For The Skin with Jaclyn Luongo

Learn more about PDO Max’s latest skin booster product, LúmEnvy™
To learn more about PDO Max and all their products including products mentioned in this episode, like AfterGlo™ and Glopin™, visit their website
Get in touch with Jaclyn or request more information by emailing [email protected]
Follow PDO Max on Instagram
Tune into our past episode with Jaclyn, Episode #368 – “What Does PDO Max AfterGlo™ Do For The Skin?”
Tune into Episode 349 with PDO Max founder, Giovanna

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

EPISODE TRANSCRIPT

EP 388: 3 Ways to Increase Your Revenue Per Hour Per Room

July 8, 2024
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marketing

Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving focus to it in its own podcast episode.

In this episode of Spa Marketing Made Easy, we’re diving deep on the KPI of Revenue Per Room Per Hour, which has a variety of factors at play in how you can boost your business’ profitability.

Tune in as I walk you through the Revenue Per Room Per Hour metric and three key ways you can increase your revenue and maximize your providers’ time and profit-producing capacity.

In this episode, you’ll learn:

The in’s and out’s of breaking down, calculating and tracking the KPI of “revenue per hour per room”
Utilizing simple upgrades to increase revenue per hour per room and how to select the best ones to promote
Creating timing efficiencies and helping your providers understand how to best utilize their time with their clients
How to tie in retail sales into your sales approach to boost your revenue per hour per room as well as your spa’s overall revenue and profitability

References Mentioned in Episode #388: 3 Ways to Increase Your Revenue Per Hour Per Room

Get your free copy of our Sample Schedule spreadsheet used in this episode to help you calculate your revenue/room/hour.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

EPISODE TRANSCRIPT