bell, Author at Addo Aesthetics

EP 298: Finding Your Spa CEO Strengths with Mechelle Barras

September 26, 2022
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mindset

Strong leaders and intuitive entrepreneurs tend to have an innate sense of what their strengths are, but like everything in business, knowledge is power.

That’s why truly assessing your strengths are going to help you become the best version of yourself and leader for your team.

I’m not talking about your intuitive hunch about what your strengths are, but taking a guided and proven approach to understanding your unique strengths, especially in the scope of business building and work dynamics.

Here to discuss this topic with me is Coach Meesh aka Mechelle Barras, an executive coach, certified StrengthsFinder coach, Spa CEO of Pure Image Laser and Spa, and coach inside our Growth Factor Framework program.

Through her various roles and talents, Mechelle’s core purpose (and top strengths) help her to empower women and teams to develop their strengths to live, work, and play on purpose in a variety of ways.

As someone who has worked with Mechelle as her coach, and in turn, experienced her coaching, she is a true master at being able to capture your attention and transform that into motivation!

Tune in and learn how completing the StrengthsFinder assessment can help you develop into the entrepreneur you’re naturally poised to be and how Mechelle advises you use the knowledge of your strengths as a Spa CEO.

In this episode, we discuss:

What the StrengthsFinder assessment evaluates and how to navigate your top strengths findings
How your strengths factor into knowing your leadership style, employee relationships, and overall team dynamic
Why it’s critical to get comfortable with your team being better than you and using your knowledge of your strengths to hire out your weaknesses
Knowing where to put your intention and discovering where do I explore more and learn more about your unique strengths

References Mentioned in Episode #298: Finding Your Spa CEO Strengths with Mechelle Barras

Connect with Mechelle and learn more about her coaching and consulting work via her website and connect with her on Instagram and Facebook
Listen to her podcast, Mindset Great Podcast, and join Mechelle’s Facebook community, Mindset Great
Take the Gallup StrengthsFinder assessment via their website and read the book, StrengthsFinder 2.0
Join the Growth Factor Framework waitlist to be the first to know when we open doors to enrollment
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 297: Prepping Your Successful Black Friday Promotions

September 19, 2022
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marketing

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays!

And you know what else that means, right?

It means that the biggest spa sales weekend is right around the corner!

That’s right, it’s not too early to be thinking about Black Friday/Cyber Monday – in fact, the slower season of summer is really the optimal time period to plan and prep (think Christmas in July), but even if you’ve yet to give the holidays any thought, you’re right on time.

Whether you’ve yet to define your Black Friday weekend promotions, or you know what you’re offering, but you need a little prepping pep talk to help you whip your marketing in shape, this episode of Spa Marketing Made Easy is for you!

From the famous “Buy $100, Give $100” promotion to the “Retail Reversal” promo, you’re going to get a step-by-step offer walkthrough, plus my top tips on positioning and marketing your offer so you can jump into the holiday season with a splash (and a very nice infusion of cash).

P.S. – Want to hear solo episodes like this in real-time so you can engage in Q&A? Keep the conversation going and join the inside of the Spa Marketing Made Easy Community by clicking here.

In this episode, I discuss:

Why the time to prep your Black Friday promotions is NOW
The famous “Buy $100, Give $100” promotion that’s a hit around the holidays
An overview of the “Retail Reversal” promotion and how to conduct it and set you up for repeat retail sales
And best practices for positioning and promoting your Black Friday/Cyber Monday weekend offer

References Mentioned in Episode #297: Prepping Your Successful Black Friday Promotions

Listen to Episode #103: The “Buy $100, Get $100” Spa Gift Card Promotion
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 296: Understanding What You Can Afford in Your Spa

September 12, 2022
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marketing

Being the boss of your own business comes with a lot of perks like setting your own schedule, working your spa and space you want, having unlimited earning potential…

Having that kind of freedom is why most spa owners venture into entrepreneurship in the first place, but with that freedom, especially over the financials, can come a lot of stress from not understanding the bigger money picture of your business.

From how much you should pay yourself to how much you can realistically pay your team (and how much money is needed to continue growing that team sustainably), how are you supposed to know how those numbers should shake out?

That’s exactly why in this week’s episode of Spa Marketing Made Easy, I’m sharing a simple breakdown of how to assess and allocate the money you have coming in and going out so that your spa can not just survive now, but thrive in the long-term to meet your bigger dreams and vision.

In order to truly own the role of Spa CEO, you have to not only intimately know your numbers, but also understand the flux and flow of your finances so you can always keep your finger on the pulse of your business’ lifeblood.

(Yes, we’re in this to help our clients feel their most beautiful, confident and radiant, but let’s not shy away from the fact that you and your team deserve to get paid well for that work and see the financial fruits of your labor.)

Business is about profit, so let’s talk money, honey and get your numbers in gear to help you build a life and business that you love.

In this episode, you’ll learn:

How to make financial decisions through the lens of understanding what our businesses can currently afford
Why I use the Profit First method and the specific breakdown I recommend for spas to follow
What factors you need to consider when it comes to your personal and lifestyle goals and how they impact the financial choices you make in your business
How getting a strong grasp of your spa’s financials allows you to understand what you can afford in the now and future cast that into meeting your bigger future vision

References Mentioned in Episode #296: Understanding What You Can Afford in Your Spa

Listen to Episode #225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz
Check out the book Profit First by Mike Michalowicz
Listen to Episode #284: The Spa KPIs and Metrics You Need to Know to Grow
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 295: Understanding your Human Design as an Entrepreneur with Victoria Fenton

September 5, 2022
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mindset

There are countless personality assessments on the market (if you’ve been a long-time listener, you know I’m partial to the Myers-Briggs Type Indicator test), but there’s another assessment that takes an entirely different approach to understanding the core of who you are, and it’s called Human Design.

Here to help shed light on this way of thinking, being, and working, especially as a spa owner and entrepreneur is my guest, Victoria Fenton.

Victoria is a Functional and Performance Medicine Consultant, Human Design and Gene Keys expert and Transformational Master Coach.

She has been in the world of personal development and healthcare for almost 20 years, training with some of the worlds’ most exceptional doctors and greatest spiritual teachers and in her work through her company Unveil Human Design,Victoria bridges the worlds of science and spirituality, offering truly holistic support for individuals to heal from suffering.

Whether you consider yourself more of the “woo” type, or you’re more of the straightlaced science nerd, this is a topic that crosses both boundaries in bringing you closer to who you were born to be, and I just know you’re going to walk away feeling curious to know more about your innate Human Design.

In this episode, we discuss:

What Human Design is and what makes it different than other personality type assessments, plus, the data points it uses to gather and comprise your chart
Victoria explains the 4.5 key types of Human Designs and what they mean in terms of your aura and how it feels to you, and makes you appear to the outward world
How to use your understanding of your Human Design in decision-making and how to best use your energy to flow, especially as an entrepreneur
Where you can utilize Human Design to enhance your spa’s team-building efforts, systems and operations, work environment, and team communication

References Mentioned in Episode #295: Understanding your Human Design as an Entrepreneur with Victoria Fenton

To learn more about Victoria and her work providing Immersive Human Design readings, visit her website, Unveil Human Design and connect with her on Instagram at @victorialfenton
Listen to my episode on how I use a more quiz-based assessment like MBTI inside of business on Episode #287: Understanding MBTI to Build Your Top Performing Team
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 294: The Power in the Pause

August 29, 2022
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mindset

Ever feel like you’re working so hard to make your business grow that you hardly have a moment to relish in what you’ve built?

How about feeling like despite your best efforts, you feel stagnant in your spa’s growth and you’re barreling toward burnout?

Newsflash for you: growth doesn’t always come from going, going, going toward your goals like the Energizer Bunny.

In fact, that can hinder, rather than help your growth, especially in the long run. And if we’re building businesses that we hope to make strong not just in the next year, but in the decades to come, we have to look at the ebbs and flows of growth holistically.

Sometimes, it’s the ebbs, the slowdown,The Pause, that holds the greatest power in harnessing your energy and resources helping you to grow in new ways.

In this episode, you’ll hear:

How to identify the time to grow and the time to pause in business
Why pausing is a form of personal self-care and how it can serve as a time to shift into the next stage of growth for your business
Examples of what taking a pause can look and feel like
A personal story of pausing that you can pull from when you start to doubt if you’re making progress or gaining traction while taking a break

References Mentioned in Episode #294: The Power in the Pause

Learn more about Growth Factor Framework, my signature program for stepping into your role as Spa CEO, by clicking here
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 293: Creating a $90K Cash Infusion with Her First Spa Event with Kerri VanEe

August 22, 2022
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marketing

Wish you could peek behind the curtain on what goes into hosting a wildly successful spa event?

Lucky for you, in this episode of Spa Marketing Made Easy, I’m talking with Kerri VanEe, one of my Spa CEOs from my Growth Factor Framework program about all the ins, outs, ups and downs of hosting her first spa event, which resulted in a whopping $90K in revenue that came in during the event and in the months to follow.

If you don’t have the pleasure of knowing Kerri from inside the Growth Factor Framework community, you should know that she’s an Advanced Registered Nurse Practitioner who has spent the last 20 years in the healthcare field, and she opened Essence Aesthetics and Health, a medical spa in a small rural Iowa town, in March 2021.

That’s right, smack dab in the middle of a pandemic.

At Essence Aesthetics, Kerri and her team of Registered Nurses provide personalized medical grade aesthetic treatments as she works to empower her clients to show up more confidently and as their best selves.

And after just 14 months of being open and hosting her successful birthday celebration event, which is what we break down in this episode, she is currently doubling her team.

It goes without saying that Kerri’s a bonafide businesswoman, and the lessons she’s sharing in this episode are a must for Spa CEOs at every level to take note of.

In this episode, we discuss:

How Kerri launched into owning her spa in the middle of the pandemic and what her goals looked like before settling on running an event
Kerri’s backstory to the “why” behind her event and how she began to set the framework for what her event would look like
What planning for the event looked like in terms of timeline, team, marketing efforts
How her event took shape including the offer and what the event entailed, and of course, the results!

References Mentioned in Episode #293: Creating a $90K Cash Infusion with Her First Spa Event with Kerri VanEe

Learn more about Kerri’s spa, Essence Aesthetics, via their website, and connect with them on Facebook and Instagram
Listen to Episode #251: Hosting 5-Figure Spa Events with Taylor Moody
Listen to Episode #267: Scaling from Solo and “Doing it Scared” with Allison Cremona
Listen to Episode #290: The Biggest Mistake Spa Owners Make When Hosting Events
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community

Episode Transcript

EP 292: 5 Things Million Dollar Spa Owners Do

August 15, 2022
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mindset

Do you want your spa to reach the coveted seven-figure benchmark?

That might sound like a trick question, but honestly, it’s a valid one.

More money requires more of you to uplevel into being a Spa CEO, but if hitting the million dollar benchmark is a goal you’d like to hit in your business, then listen up, because I’ve got good, and possibly surprising, news for you…

Hitting a million dollars in your spa may not be as big of a mountain to climb as you may think.

In fact, I’d argue that reaching the six-figure mark is much tougher.

But if the million dollar mark is what you have your sights set on, then this week’s episode of Spa Marketing Made Easy is for you as I share the five things that million-dollar Spa CEOs do.

From specific action steps to mindsets and perspectives, these are the things I find all the top Spa CEOs who hit the million that I’ve had the honor of working with have in common.

In this episode, you’ll learn about:

How to look at your metrics and numbers to be able to hit your bigger vision goals
Finding areas of opportunities in your business that you and your team can leverage
The common perspectives and mindsets that million-dollar Spa CEOs share
What things million-dollar spa owners do on the tangible and mindset levels to get ahead personally and professionally

References Mentioned in Episode #292: 5 Things Million Dollar Spa Owners Do

Learn more about my signature program for Spa CEOs, Growth Factor Framework here
Tune into Episode #284 – The Spa KPIs and Metrics You Need to Know to Grow
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

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EP 291: Formulating Your Own Products with Lorraine Dallmeier, CEO of Formula Botanica

August 8, 2022
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education

When it comes to revving up your retail revenue, one of the most common avenues spa owners explore is private label. But often private labels can leave much to be desired in terms of what you, and your customers, actually want out of a product, especially one with your brand name on it.

Enter: custom formulations.

If you’ve ever considered creating your own product line from the ground up, you’re going to love this episode of Spa Marketing Made Easy!

Joining me on the mic is Lorraine Dallmeier; Lorraine is the award-winning CEO of Formula Botanica, an online organic cosmetic formulation and business school which has trained over 14,000 organic formulators and indie beauty entrepreneurs in 175+ countries. A Biologist and Chartered Environmentalist by training, Lorraine is on a mission to teach the world to make formulation as commonplace as cooking.

Awarded Digital Achiever of the Year by Google and Cosmetic Executive Women (CEW) in 2018 and voted most influential person in the global natural beauty sector for 2020, Lorraine is a force to be reckoned with in the world of formulation, something she started as a side hustle while on maternity leave that has led to a $6 million global eLearning empire with a team of 40.

Whether you’re just inkling with the idea of creating your own custom formulations, or you need an inspiring story of growing your empire, you’re going to love our discussion in this episode!

References Mentioned in Episode #291: Formulating Your Own Products with Lorraine Dallmeier, CEO of Formula Botanica

Learn more about Formula Botanica by visiting their website and enroll in their free course, “Learn How to Become an Organic Skincare Formulator” by clicking here
Connect with Formula Botanica on Instagram and Facebook
Connect with Lorraine Dallmeier on Instagram and Facebook
Check out the brands Lorraine mentioned in this interview, NOPALERA and Naughty Alchemist
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

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EP 290: The Biggest Mistake Spa Owners Make When Hosting Events

August 1, 2022
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marketing

You know that hosting an event for your spa can lead to a nice cash infusion, but you also know that an event has the potential of costing more than it brings in – in money, time, and energy.

Sure, there’s plenty of marketing you can do to take your best shot at making your event a success, but when it’s all said and done, you’re still afraid that hosting an event could be too much of a roll of the dice.

Rather than making the move of hosting an event for your spa a marketing coin toss, tune into this short and sweet episode of Spa Marketing Made Easy where I’m sharing the number one mistake to avoid so you can kick off planning an event so that it’s a smashing (i.e. highly profitable) success!

In this episode, you’ll learn:

The number one mistakes spa owners make when planning to host an event in their spa
Questions to ask yourself when planning your spa event
How to tie your business goals to the offer you’ll present at your spa event
Evaluating the success of your event based on the timeline that aligns with your goal
How the planning process and marketing differs based on your event goal

References Mentioned in Episode #290: The Biggest Mistake Spa Owners Make When Hosting Events

Listen to Episode #251: Hosting 5-Figure Spa Events with Taylor Moody
Listen to Episode #267: Scaling from Solo and “Doing it Scared” with Allison Cremona
Learn more about the project management software we use at Addo Aesthetics; monday.com
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EP 289: Using SEO to Rise the Ranks of Google with Caitlin Strempel

July 25, 2022
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marketing

Social media tends to be the hot topic when it comes to digital marketing, and while it is a crucial pillar in your overall marketing strategy, there’s another pillar that is equally as important, but is often overlooked – but not today!

I’m talking about SEO aka Search Engine Optimization, and here to discuss it with me on this episode of Spa Marketing Made Easy is Caitlin Strempel.

Caitlin is an SEO expert and marketing success coach who helps business owners get to the top of their industry by getting to the top of Google and found online at her company, Rising Ranks Digital.

Caitlin has worked with locally-based businesses all the way to large-scale global brands such as Under Armour, Lexus and more, and she’s proud to have a 100% success rate at getting her clients to the first page of Google, which is something she’s going to share her top tips on in this episode.

Whether you’re a spa owner who has no idea what SEO is or the faintest idea of how to get it to work, or you’re a tad familiar, but know you could beef up your efforts to gain better traction on Google, this episode is a must-listen!

In this episode, we discuss:

What SEO is and why it’s especially important from a local business perspective
The first step to getting started with honing in on your SEO efforts and Caitlin’s top recommended tool to use
Using organic SEO efforts alone and alongside a paid Google ads strategy
When spa owners should look into investing more time, effort and money into ramping up their business’ SEO

References Mentioned in Episode #289: Using SEO to Rise the Ranks of Google with Caitlin Strempel

Learn more about Caitlin and her company Rising Ranks Digital on her website
Connect with Caitlin on Instagram
Check out Caitlin’s top recommended keyword research tool, Ubersuggest
Listen to Episode #219 of Spa Marketing Made Easy: Getting Found through Search and SEO with Neil Patel
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

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