bell, Author at Addo Aesthetics

EP 288: Breaking into Commercial Real Estate with Annette Walter

July 18, 2022
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marketing

As you work toward becoming a Spa CEO and putting the systems and structure in place to allow your business to thrive without your hands being the one to turn the gears, something becomes abundantly clear; your money, when leveraged, can begin earning on its own.

Now, there are plenty of ways to create this leverage, but one way that spa owners in particular can benefit from is owning the space where you operate your spa aka commercial real estate.

Here to talk with me about it in this episode of Spa Marketing Made Easy is Annette Walter, the CEO of Timber Industries, which is the largest 100% women-owned pallet, crating and lumber distributor in the U.S., as well as iEvolve Consulting, a growth, strategy and operations business coaching firm.

In this episode, we’re diving into the topic of investing in commercial real estate to help diversify and grow your wealth, and if this topic has you feeling a little hesitant (as in the “who am I to…” variety), this episode is especially for you.

And if owning your space, or future space, has ever crossed your mind, I know you’re going to love this conversation!

In this episode, we discuss:

How Annette broke into the world of commercial real estate and why now might be the best time to begin your foray into this space
The 101 on how financing and real estate transactions work in comparison to residential real estate and what the pathway to owning commercial real estate looks like
Who you should have on your internal advisory board to help you make the most sound financial decisions both personally and professionally
What you need to have to begin looking into commercial real estate opportunities – spoiler: it’s not as intense as you think!

References Mentioned in Episode #288: Breaking into Commercial Real Estate with Annette Walter

Learn more about Annette’s operational strategy and business coaching company, iEvolve Consulting, visit her website
Connect with Annette on Instagram, LinkedIn, and Facebook
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 287: Understanding MBTI to Build Your Top Performing Team

July 11, 2022
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education

If you have the dream of growing your spa or aesthetic business beyond its first six figures, building a team is a non-negotiable.

And a non-negotiable element to a top-performing team is one that communicates clearly, kindly, and efficiently.

Furthermore, you need to build a business that doesn’t rely on you, the Spa CEO, as the foundation…

But what’s the best way to ensure that the team you are building is going to help you build for the long-haul?

In this episode of Spa Marketing Made Easy, I’m talking about why understanding your MBTI personality type and those of your staff and team make all the difference in your hiring process and thus, creating a company with a strong infrastructure for growth.

In this episode, you’ll learn:

What the MBTI Personality entails and what each letter determines about someone’s personality
Why MBTI is my go-to personality assessment tool for hiring new team members and understanding my team member’s communication style
How to assess your team’s individual personality assessments to fit your business’ team needs
How you can utilize MBTI has a filtering tool during the hiring process

References Mentioned in Episode #287: Understanding MBTI to Build Your Top Performing Team

Take the MBTI Personality test on 16Personalities
Check out other personality assessments including StrengthsFinder, Kolbe Type Indicator and Enneagram
Learn more about Dr. John Gottman and Carl Jung’s work

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 286: What Does “Freedom” Mean to You?

July 4, 2022
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mindset

If there’s one word that encompasses nearly every entrepreneur’s desire to build a business, it’s “freedom.”

Freedom to unlimited earning potential, freedom to work on your terms, freedom to grow in whatever direction you desire.

The freedom to choose.

In this week’s short and sweet episode of Spa Marketing Made Easy, my goal is to get you thinking about what freedom means to you as a Spa CEO and as someone who deserves to live a rich and full life.

In this episode, I discuss:

Why getting clear on your definition of “freedom” helps you to define your goals and growth path
How freedom is multifaceted between life and business, and what it is that freedom means in the tangible sense
What elements of freedom mean the most to me and why, plus how those freedom goals have shifted for me over the years and as my life and life circumstances have evolved

Resources Mentioned in Episode #286: What Does “Freedom” Mean to You?

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

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EP 285: Keeping Your Business and Tech Secure with Daniela and Kyle

June 27, 2022
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education

We always think it’ll never happen to us, but the reality is, it could happen to anyone and I’ve seen it for myself.

I’m talking about your spa business getting hacked.

It’s one of those things we just don’t want to imagine or simply believe that it only happens to “big, household name” companies, but the truth is, data breaches and security hacks can happen to any business of any size.

And no matter what the size of your business, the results can be devastating.

That’s why in this week’s episode of Spa Marketing Made Easy, I’m sitting down with my husband, Kyle, an MIT engineer and my resident tech wizard, to talk about all things cyber-security and good computer hygiene so that you can keep your business safe and secure in our digital world.

Now I know this isn’t a “sexy” business topic like revenue growth, profit potential, social media, or marketing, but without securing the house you’re building, you’re putting your business at a huge risk of losing the gains you’re working so hard to make.

The truth is, topics like this are topics that Spa CEOs need to concern themselves with, and the good news is that if you simply become aware of these things and take the proper steps to either set yourself up for cyber-safety from the get-go, or carve out some time to create your cyber-secure systems, you can move forward knowing you’re operating with a safe and secure foundation.

In this episode, we discuss:

My personal experience working with a spa that got hacked and how it impacted their business
The steps you need to take online to ensure your passwords are truly strong and secure
Considerations around backing up your business’ data and crafting credentials that further secure your business’ information
Our go-to password protection tool that we use to help onboard and offboard team members while ensuring our security information stays safe

References Mentioned in Episode #285: Keeping Your Business and Tech Secure with Daniela and Kyle

Sign up for LastPass, which is what Team Addo uses to manage passwords and keep them secure
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 284: The Spa KPIs and Metrics You Need to Know to Grow

June 20, 2022
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education

It’s a business topic that often makes spa owners want to run for the hills or bury their heads in the sand, but I promise if you stick with me for this episode, I’ll make it worth your while, and a lot less scary…

That’s right, I’m talking about metrics aka KPIs aka your numbers.

You may think it’s the most unsexy thing to think about in business, but it’s so critical to understanding where you’re currently at in the health of your spa business, and tracking your progress to grow to the level you ultimately desire.

Stick with me through this short episode where I’m covering the most critical KPIs you need to be tracking inside your spa, and you’ll see that knowing your numbers is actually quite desirable, and not nearly as intimidating as you think.

You in?

Let’s go!

In this episode, you’ll learn:

What KPIs are and what they help you achieve in your business
The 4 KPIs that are crucial for every spa owner to be tracking
How the benchmarks for these numbers can differ depending on your spa’s business model and what to look for to see if you’re leaving money and earning potential on the table
A simple breakdown of the “Revenue Per Hour Per Room” metric on a spa earning a million dollars in revenue to showcase how this is a 100 percent possible goal

References Mentioned in Episode #284: The Spa KPIs and Metrics You Need to Know to Grow

Listen to Episode 225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz, the author of Profit First
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

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EP 283: 6 Secrets of the World’s Most Successful with James Williams

June 13, 2022
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mindset

To start a business and become an entrepreneur means you are a high achiever, but being a high achiever – one with big goals, dreams, and vision – doesn’t necessarily equate to being a high performer.

However, as you might have guessed, being successful in achieving your goals and doing so in a way that leaves you fulfilled, energized, and purposeful, does require high performance.

In this episode, which was a coaching call inside of the Growth Factor Framework program, my guest, James Williams shared a fantastic presentation based on real-world data on the world’s most successful people, and what we can glean from them, and I knew I had to share it with everyone in the Spa Marketing Made Easy community.

James is a Performance Breakthrough Coach, founder of The Growth Edge, and speaker who is passionate about focusing on creating outer world impact through inner world mastery.

His passion for mastering physical, mental and emotional performance in pursuit of his own life goals is only matched by his dedication to supporting his clients’ belief that anything is possible and available for them.

As you listen in, I really want you to be honest with yourself on the answers to some of the questions he raises as he works through the six secrets, and also know that you are 100 percent capable of being a high performer if you’re not quite meeting the benchmarks needed to perform at your highest level.

The hardest work we have to do as entrepreneurs is directly between the ears, and you, my dear listener, are capable of anything you set your mind to, I truly believe that, but you have to believe it for yourself.

In this episode, you’ll learn:

What does “high performance” actually mean and what does it look and feel like
How high performers show up in their life and work and the six key secrets that the world’s most successful high performers have in common
The key life factors that high performers have at heightened levels and are able to sustain
The vital importance of self-care, sleep, knowing your mission, and more; plus, what it actually means to be selfish in the way you carry out your daily life (it’s not what you think)

References Mentioned in Episode #283: 6 Secrets of the World’s Most Successful with James Williams

To learn more about James and his work through his company, The Growth Edge
Connect with James on Instagram @jamesrswilliams or on LinkedIn
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 282: Navigating the “Work Optional” Path of Entrepreneurship with Andrea Klein

May 30, 2022
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mindset

Many spa owners get into their path of entrepreneurship because they love the work, the people, the transformations they help their clients make.

But as many spa owners discover, being a provider in the treatment room isn’t something many of us aim to do forever.

If you’ve been thinking about your next stage of spa ownership and crafting an exit strategy that keeps your spa successful but allows you to remove yourself from the treatment room, I’ve got a treat for you in this episode of Spa Marketing Made Easy.

In this episode, I’m talking with my long-time client and dear friend, Andrea Klein, who is now on the “work optional” path of entrepreneurship.

This is a woman who was operating as a solo aesthetician just a few years ago and has now built her spa to 7-figures and is branching into the world of ecommerce and non-profit work.

If you don’t know Andrea yet, she is a licensed aesthetician, multiple business owner and self-proclaimed women’s activist. She started her career by going to beauty school at age 34 and in less than 9 years she’s built a 7-figure day spa that she was able to retire from so she could focus on her life’s purpose, the Liberté Foundation for Women.

Andrea now travels the world documenting women’s stories of freedom and entrepreneurship, and through her nonprofit, she is able to share the gift of freedom through grant giving to female small business owners around the world.

Tune in as we talk about her journey to this “work optional” path of entrepreneurship and what she’s working on today to create impact and legacy, plus how you can receive some of that impact as an entrepreneur in the beauty industry.

In this episode, we discuss:

Some of the mindset shifts Andrea has to go through as she removed herself from her spa and relied fully on her team
What things Andrea had to get clear on in order to pave the path forward for her spa to be able to operate in the day-to-day without her
The importance of acknowledging and overcoming limiting beliefs and a discussion around feminine energy and embracing our natural gifts and inclinations
How Andrea is scaling for impact through her work with her skincare company and her 501-c3 non-profit, the Liberté Foundation
More insight on how AddoAesthetics is participating in the Liberté Foundation’s mission through grants for women in the spa and beauty industry

References Mentioned in Episode #282: Navigating the Work Optional Path of Entrepreneurship with Andrea Klein

Learn more about Liberté Skincare and the Liberté Foundation for Women
Apply for one of the Liberté Foundation grants for women entrepreneurs in the beauty industry
Listen to my previous episode with Andrea, “Episode #244: From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein”
Book Recommendation: Pussy: A Reclamation by Mama Gena
Book Recommendation: Predictable Success: Getting Your Organization on the Growth Track–and Keeping it There by Les McKeown
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 281: My Entrepreneurial Journey – a Q&A with Mechelle Barras

May 23, 2022
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leadership

In this week’s episode, we’re flipping the mic as I act as guest on my dear friend and client Mechelle Barras’ podcast, Mindset Great!

If you’ve been a listener of Spa Marketing Made Easy for awhile, you’ve likely heard Mechelle’s story (and if not, be sure to go back and give it a listen – link below!), and I was honored when she asked to interview me on her podcast.

And since we have so many new listeners who may not be as familiar with my entrepreneurial story, I hope this interview serves as a good introduction, and that you can walk away with a few nuggets of wisdom.

Because, as you’ll hear, one of my favorite business mantras is that “a rising tide lifts all boats,” and since I’ve certainly picked up countless lessons over the last eight years, I’m happy to be able to share them with you, my fellow CEO!

In this episode, we discuss:

How I started my entrepreneurial journey and why I consider myself an “accidental entrepreneur”
What support systems I’ve had and continue to put in place to be able to accomplish my personal and professional goals
My approach to planning within my business and how my personal life serves as the driving force behind all my decisions
Why I’m partnering with the Liberté Foundation to provide grants to women in the spa and beauty industry

References Mentioned in Episode #281: My Entrepreneurial Journey – a Q&A with Mechelle Barras

Subscribe to the Mindset Great podcast and learn more about Mechelle and her work on her website and connect with her via Instagram @Mechelle_Barras
Listen to my episode with Mechelle, “Episode 256: Mapping and Fulfilling Your Goals for Greatness with Mechelle Barras”
Learn more about the Liberté Foundation grants for women in the beauty industry by clicking here
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 280: Systemizing Your Sales and Marketing with Square

May 16, 2022
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marketing

Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from.

The good news is that you have a plethora of choices, the bad news is that you have to sift through them all!

In an effort to help you with the sifting, in this episode of Spa Marketing Made Easy, I’m chatting with Willem, who is Head of Appointments and Messengers at Square.

Square helps businesses across the globe more easily run and grow their businesses with its integrated ecosystem of commerce solutions, and Square Appointments provides an all-in-one POS booking solution specifically designed for the beauty and wellness space.

In this episode, he’s answering all my questions on what Square is capable of so you can get the real 4-1-1 if it’s the best software solution for you and your business.

In this episode, we discuss:

What Square brings to the table as an all-in-one software solution for spas and salons
The key services that Square provides that are critical for your brick and mortar success
Square’s capabilities for integrating with your digital marketing and online storefront
Square’s varius tech functionalities around advanced marketing techniques, selling capabilities, customer relationship management, and more

References Mentioned in Episode #280: Systemizing Your Sales and Marketing with Square

Learn more about Square by clicking here
Follow Square on Instagram
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 279: Using Hook Points to Drive Social Engagement and Results with Brendan Kane

May 9, 2022
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marketing

Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level.

While some of those things have truth, the good news is that the key to social media success and creating content your ideal clients and customers actually want to engage with is actually based on a single rule: create great hook points.

Here to break down this concept with me on this episode of Spa Marketing Made Easy is Brendan Kane, an outside-the-box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets.

Brendan is the author of the international best-selling book One Million Followers and the newly released ”Hook Point: How To Stand Out In A 3 Second World,” as well as the founder and CEO of the Hook Point agency.

Brendan has worked with hundreds of individuals and brands including MTV, Taylor Swift, and Rhianna.

Tune in and take note, this is an episode chock-full of tips you’ll want to put into action today!

In this episode, we discuss:

Brendan’s backstory on how he broke into social media and how that journey brought him to building a following of 1 million people
Why it’s critical in today’s media landscape to be able to grab attention effectively
The true purpose of the algorithm and why we it’s not the number one thing we should be concerned about with our social media marketing strategy
The 3 key factors that define a successful hook point and how we can start creating them in our marketing and social media content

References Mentioned in Episode #279: Using Hook Points to Drive Social Engagement and Results with Brendan Kane

Get Brendan’s latest book, “Hook Point: How To Stand Out In A 3 Second World”
Learn more about Brendan’s work via his website and connect with him on Instagram @brendankane
Get Brendan’s other book, “One Million Followers: How I Built a Massive Social Following in 30 Days”
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Join the Aesthetic Marketing Seminar, the premiere spa marketing event of the year, on May 16 + 17, 2022 to learn the most relevant strategies and systems that today’s spa owners need to shift from biz chaos to Spa CEO.

[ Learn More + Get Your Ticket to the AMS ]

Episode Transcript