bell, Author at Addo Aesthetics

EP 278: Finding Your Zone of Genius as a Skin Expert with René Serbon

May 2, 2022
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mindset

One of the business mantras and beliefs that I hold deep down to my core and that I’ve practiced before even officially starting my own business is that community is greater than competition.

I truly believe that this mindset is critical for finding success, especially as more and more people venture into entrepreneurship, especially within the aesthetics industry.

Someone who identifies with and speaks to that notion beautifully is my guest on this episode of Spa Marketing Made Easy, René Serbon.

René is an international skin expert who started her education focusing on business studies in marketing and then moved to aesthetics, and is now a sought-after skincare educator and serves on the board of education for the International Association For Applied Corneotherapy.

With a host of aesthetic certifications, accolades, and subject matters in which she is an expert, René is truly a full-scope professional, but as we discuss in this episode, becoming a master of your trade requires more focus versus collecting more skillsets.

In this episode, you’ll hear:

René journey from being a professional waxer to shifting into skin-focused expertise and branching into education
What Corneotherapy is and how it differs from other skincare practices, techniques, and philosophies
Why it’s critical to pinpoint your niche and how to begin discovering what yours might be
How to make your specific processes, for skincare treatments, consultations, and business scalable and sustainable
Why selling is a service and a mindset reframe around what it means to be a skincare expert who gets paid what they’re worth

References Mentioned in Episode #278: Finding Your Zone of Genius as a Skin Expert with René Serbon

Connect with René via her website, on Instagram, Facebook, and LinkedIn
Join Rene’s Skin Care Professionals Strategy Group on Facebook
Learn more about The International Association for Applied Corneotherapy (I.A.C.) at corneotherapy.org
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Join the Aesthetic Marketing Seminar, the premiere spa marketing event of the year, on May 16 + 17, 2022 to learn the most relevant strategies and systems that today’s spa owners need to shift from biz chaos to Spa CEO.

[ Learn More + Get Your Ticket to the AMS ]

Episode Transcript

EP 277: Feel-Good Financial Planning with Brent Weiss of Facet Wealth

April 25, 2022
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education

You know how the saying goes, “never say never.”

Well, that may apply 99% of the time, but this is the 1% time where you want to throw that adage out the window because whether you’re working to hit that first 6-figure year in your spa, or you’re climbing the mountain to a million, there is never a better time to get your financial plans in order than right now.

Even if you’re listening to this episode a week, 2 months, or 2 years after its original release, everything that’s shared is still timely, timeless, and applicable.

And as my guest shares, even if you think you’re too late in the game when it comes to financial planning, there’s never an age too old to start (there’s that ‘never’ word again).

Here to discuss the timeless topic of financial planning with me in this episode of Spa Marketing Made Easy is Brent Weiss, the co-founder and Chief Evangelist of Facet Wealth.

{ If you’re wondering what in the world a “Chief Evangelist” is, I had the same question! }

In a nutshell, Brent’s role is to be the “keeper, speaker, and champion” of the Facet Wealth cause, which is to give everyone clarity and confidence by building a financial plan based on personalized advice for all the financial decisions that impact your life.

Now, all you loyal listeners know I’m a nerd for money conversations, but Brent truly makes the topic of financial planning a feel-good experience, and as a Facet Wealth client myself, I can truly attest to the fantastic experience and advising they provide.

I know this isn’t the “fun” stuff in business, but I can promise that having a financial plan feels a whole lot better than flying by the seat of your pants.

So pull up an earbud, I can’t wait for you to tune in.

In this episode, we discuss:

Why having a financial plan and financial advisor is so important, especially as a business owner, and why it’s critical that you align your financial plan with your life and business goals
How traditional financial planning services work, and how Facet Wealth is working to do things differently
Brent’s top insights on what to look for when finding the right-fit financial advisor for you and what key indicators to look out for when interviewing your potential advisor
Why it’s never too late to craft a financial plan and why you need a “To Be” list versus a “To Do” list when it comes to your financial planning vision

References Mentioned in Episode #277: Feel-Good Financial Planning with Brent Weiss of Facet Wealth

Learn more about Facet Wealth on their website
Connect with Facet Wealth on Instagram, TikTok and LinkedIn
Connect with Brent via his email at brent(at)facetwealth.com or on Instagram at @thebrentweiss
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

[ Learn More + Get Your Ticket to the AMS ]

Episode Transcript

EP 276: Why You Need a System for Systems Creation

April 18, 2022
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marketing

A system for your systems?

I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a systems-based business.

Because here’s the thing, you can have systems documented here and there and you could even have a decent number of SOPs being utilized inside your spa…

But what happens when a piece of the process changes?

Or someone new gets hired?

Or a new system needs to be created?

In this episode, we’re diving into the process of crafting a system for your systems.

By having an overarching system for ensuring and overseeing how to create, develop, and nurture all the other systems in your spa, you’re providing the ultimate structure for continual systems-based success for not only you as the Spa CEO, but also your existing and future team members as well as your business.

If you want to get (or keep) operations humming along and maintaining your business’ progress as a well-oiled machine, this episode isn’t to be missed!

In this episode, you’ll learn:

What it means to have a system for creating your systems and why this is a critical piece to running a true systems-based business
The mindset shift you need around systems to make this process work for you in the long-run and the quarterly practice you need to put on the calendar to make your systems goals a reality
A breakdown of how we organize, update, and manage our systems so that they evolve alongside the evolution of the business and help us to continue to grow and operate efficiently
My top tips for keeping up with and evaluating your systems as the Spa CEO

References Mentioned in Episode #276: Why You Need a System for Systems Creation

Use the Loom screen-recording tool to help take the heavy lifting out of systems and SOP creation
To receive a copy of our Spa CEO Quarterly Review Worksheet, comment “Q1” under this video in the Spa Marketing Made Easy Community or send us a DM with “Q1” in the message on Facebook or on Instagram
Learn more about the Growth Factor Framework program
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

[ Learn More + Get Your Ticket to the AMS ]

Episode Transcript

EP 275: Becoming a Micro-Celebrity for Ultimate Industry Authority with Ron Reich

April 11, 2022
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mindset

Have you ever dreamed about being an aesthetic expert who’s a household name?

Or the owner of a spa that the stars frequent?

Maybe you want to be industry-known as a thought leader and educator?

No matter what level of stardom you envision for yourself, the first step (and maybe the peak you aspire to) is becoming a micro-celebrity.

Joining me in this episode to explain what being a micro-celebrity means, what it entails, and how to become one is Ron Reich.

Ron is a marketing and launch strategist for mission-driven experts and coaches who want to scale from 6 to 7 figures and beyond. Together we’re talking all about how to up-level your authority to skyrocket your industry influence.

Even if you have no intention of becoming a “celebrity aesthetician,” I want you to go into this episode with an open mind about what it means to be a “celebrity,” especially on the local level or within the inner-industry space (not necessarily a celebrity on the customer-facing side).

This is all about influence and brand-building, and as an aesthetic expert and Spa CEO, influence is key no matter what your vision for future growth.

And like Ron mentions, “We don’t need to be a celebrity to a million people or even a thousand people to be influential.”

In this episode, you’ll learn:

The benefits of positioning yourself as an industry influencer
What it means to be a “micro-celebrity” and what steps you need to take to become one
Why getting clear on your niche is crucial to building your authority
Ron’s top tips on getting clear on your values and creating a brand-aligned atmosphere

References Mentioned in Episode #275: Becoming a Micro-Celebrity for Ultimate Industry Authority

Connect with Ron and learn more about his work on his website
Connect with Ron in Instagram and Facebook
Get your ticket for the Virtual Aesthetic Marketing Seminar (May 16 – 17, 2022) by clicking here.
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

[ Learn More + Get Your Ticket to the AMS ]

Episode Transcript

EP 274: Changing Your Mindset by Conducting Mental Rehearsal with Mindi Huebner

April 4, 2022
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mindset

In theory, I think we all understand that a positive mindset and a good attitude will take you far in life no matter what you do personally or professionally.

But truly unlocking your highest potential?

Well, that takes more than just positive vibes.

As my guest in this episode of Spa Marketing Made Easy explains, taking intentional and aligned action to rewire our brain (a process she calls Mental Rehearsal) is the unlock that brings us beyond more surface-level mindset work and into true personal evolution and development.

Joining me in this episode is Mindi Huebner, an Intuitive Mindset Mastery Coach, NLP practitioner, a certified Health, and Life and Success coach and Clinical Hypnotherapist.

Mindi’s number one mission is helping women to reveal and release their limiting beliefs and embrace the confident, wildly successful humans they were made to be.

Listen in on this episode where we delve into Mindi’s tips around rewiring your brain as the key to unlocking your magic so that you can create a soul-aligned business and extraordinary life.

In this episode, we discuss:

The keys to moving past limiting beliefs and why we have them
Mindi’s practice of “Mental Rehearsal” and how it works to begin unlocking your mindset that’s framed with positivity and for abundance
Steps for how to begin conducting your own mental rehearsal
Mindi’s top tips for setting yourself up for mindset work success and taking any shame out of the equation

References Mentioned in Episode #274: Changing Your Mindset by Conducting Mental Rehearsal with Mindi Huebner

Connect with Mindi and learn more about her work on her website
Get Mindi’s free “Rewire Your Brain” guided meditation and mental rehearsal resource here
Follow Mindi on Facebook, Instagram, and LinkedIn
Get your ticket for the Virtual Aesthetic Marketing Seminar (May 16 – 17, 2022) by clicking here.
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

[ Learn More + Get Your Ticket to the AMS ]

Episode Transcript

EP 273: Strengthening Your Body, Mind, and Perseverance Muscle with Zac Marion

March 28, 2022
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mindset

As the last couple of years have unfolded, I’m sure you can attest to the fact that exhibiting resilience and perseverance feels like a mental and emotional workout.

It takes a lot of effort and stamina, but as you continue to do it and do it more often, the easier it becomes.

Working out your body is exactly the same, and as my guest on this episode shares, there’s a real, scientific link (more than one) between the mind-body connection, and choosing to harness this as a human and as an entrepreneur is one of the most tried-and-true ways to reach your definition of success.

In this episode of Spa Marketing Made Easy, I’m joined by Zac Marion, a professional runner whose journey began unconventionally with a simple desire to lose weight.

Well, a 100-lb weight loss eventually led to competing in 100-mile ultramarathon races around the world and a career change from business to completing a doctorate degree in physical therapy.

As my go-to iFit trainer, Zac has personally led me through great physical feats that have also helped me to strengthen my mental fortitude, which in turn helps my business and I knew I had to get him on the mic to share his expert knowledge and perspective.

Tune into this episode to hear:

Zac’s personal health journey and how he made the decision to choose a new path rather than the one that was automatically assigned to him
How your “Why” applies to all facets of life, including your personal health journey and how that then intertwines with your business vision
The science behind movement and mindset, and the impact it has on your mental fortitude and perseverance
Why investing in your health is the ultimate investment, and how you can begin to reshift your perspective to make it a priority

References Mentioned in Episode #273: Strengthening Your Body, Mind, and Perseverance Muscle with Zac Marion

Learn more about Zac’s work through Rising Mountains Coaching
Connect with Zac on Instagram at @zac_marion
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 272: 3 Types of Revenue Every Spa Needs

March 21, 2022
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education

We all know that revenue is critical to running a successful, profitable, and sustainable business, but what’s often overlooked is that some revenue has a higher value to your business’ bottom line than others.

Yes, a dollar is still a dollar and that won’t change, but what *can* shift is the flow of cash in your business based on the various revenue streams you’ve built.

And when it comes to the bottom line (and how your revenue makes its way there), the key to success for your spa lies in diversification.

That’s why in this episode of Spa Marketing Made Easy, I’m covering the three key types of revenue you’ll want to have working within your spa and how they work with and flow together to give your business the strongest financial ground to stand (and grow) on.

In this episode, you’ll learn:

Why having diversified revenue is important for your business’ financial cash flow
The ultimate goal of having multiple revenue streams and what it can help you achieve in your business growth journey
A breakdown of the three types of revenue streams every spa needs
How to weave together and leverage all three to give your business the best financial ground to stand on

References Mentioned in Episode #272: 3 Types of Revenue Every Spa Needs

Learn more about Growth Factor Framework
Learn more and enter for a $10,000 Grants for Female Entrepreneurs in the Beauty Industry
To watch more trainings like this and to keep the conversation going, as well as connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 271: Breaking Your Blocks and Leveling Up Your Money Mindset with Emily Williams

March 14, 2022
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mindset

Raise your hand if you ever heard “money is the root of all evil” while growing up.

Or how about “money doesn’t grow on trees”?

My guess is every listener’s hand is raised and you might even be thinking, “those are things I say now.”

Oops…

Listen, no shame or blame here, this conversation is all about unlearning and rewiring what we think about money that doesn’t serve us now or in the future we’re trying to create.

Because here’s the thing, money isn’t evil. Money is energy.

It can be a powerful tool that lends itself to accomplishing fantastic works of good for our families, communities, and the world at large.

But as my guest on this week’s episode, Emily Williams, shares, if we don’t break down our money blocks, we’re never going to be able to level up our abundance to that place of utilizing money as a true force for good on a grander scale.

If you’re not familiar with Emily’s work, she is a money mindset expert, success coach, author, speaker, and CEO of I Heart My Life where she helps executives and entrepreneurs break through their limiting beliefs and rewrite their money stories, so that they can increase both their income and their impact, and feel more fulfilled and satisfied than they ever have before.

While I know money can be an uncomfortable topic to talk about or even listen to, especially when it comes to our beliefs around money and not simply looking at the black-and-white numbers of our money situation, this is work that’s worth doing no matter what stage of life or business you’re in.

Lean in, and let’s explore what it means to truly level-up.

In this episode, we discuss:

Examining your deeply rooted money beliefs and digging into finding where they lie so you can begin to uproot them
How your money mindset can hold you back from your goals or help you accelerate toward them and why it’s critical to understand how the concept of “worthiness” ties into our money mindset
Ways in which you can begin to “flip the switch” on your money mindset to become less scarcity-minded and lean into abundance
Why knowing and asking for what you want are critical steps in busting through money blocks to build the life and business you love

References Mentioned in Episode #271: Breaking Your Blocks and Leveling Up Your Money Mindset with Emily Williams

Learn more about Emily’s work via her website, I Heart My Life
Connect with Emily on Instagram @emilywilliams
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 270: Differentiating with Direct Mail with Dave Fink

March 7, 2022
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marketing

Did you think direct mail marketing was dead?

Anything but, my friend!

Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current world, these digital platforms are NOISY!

So, how do you differentiate and diversify when it comes to reaching your audience and spending your marketing budget?

Dave Fink, the CEO and founder of Postie and my guest on this episode of Spa Marketing Made Easy, is here to answer that question and share how he is reinventing direct mail marketing for a digital world.

Dave thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox. And with a 20+ year career where he’s generated hundreds of millions of dollars in ad revenue and powered viral sensations like Dollar Shave Club and a number of successful celebrity brands, it’s fair to say that he knows the key to doing things differently.

In this episode, we’re diving into how today’s direct mail isn’t an old school cash trap, but can be the strategy that leverages your marketing budget in the long-term.

In this episode, we discuss:

The benefits of using direct mail within your spa’s overall marketing strategy and how it differs from the direct mail from the last decade(s) prior
Why direct mail naturally provides for a longer marketing window and why it’s particularly beneficial for brick-and-mortar based businesses
The key things brands that are excelling with direct mail marketing strategies are doing to make their marketing pieces stand out
Weighing the benefits and drawbacks of social vs. direct mail and how to get started with implementing a direct mail marketing strategy into your business

References Mentioned in Episode #270: Differentiating with Direct Mail with Dave Fink

Connect with Dave on LinkedIn and learn more about his company, Postie
Learn more about conducting direct mail campaigns via the USPS
Obtain direct mail marketing lists using tools like Epsilon, Axiom, or Experian
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript

EP 269: Making Your Money Work for You with Nicole Cooley

February 28, 2022
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education

Whether you’re making good amounts of it or you’re not taking home as much as you’d like, there’s one thing that almost every entrepreneur can identify with, and it’s that there’s always something you could be doing to improve your money situation.

From stabilizing your cash flow to getting more organized, my guest on this episode of Spa Marketing Made Easy, Nicole Cooley, is wholeheartedly focused on helping others not feel overwhelmed with handling and owning their current finances as well as their financial future.

With a holistic approach to money that combines your numbers, values, beliefs, and dreams, Nicole helps her clients build systems that bring you confidence so you can feel empowered with your money and move on to achieving your biggest goals.

After personally receiving coaching and systems support from Nicole and being able to double my take-home pay, I knew I needed to have her on the podcast to share how her specific approach to money systems is set up to help you feel good about your money not only in the day-to-day, but also in setting you up for success to make the right choices (for you and your specific) business so that the picture of your financial future is clear and bright as well.

Tune in as we discuss:

How having a money and budgeting system in your business allows you to make better business decisions
Nicole’s definition of cash flow and why this is often overlooked in many common, well known financial systems
The three key areas of a sound financial system that will allow you to see the full picture of financial health for your business
Why it’s critical to not just know where your money has gone, but also where you’re planning for it to go in the future

Resources Mentioned in Episode #269: Making Your Money Work for You with Nicole Cooley

Connect with Nicole via her website, https://nicole-cooley.com/
Connect with Nicole via her Instagram, @theholisticdollar
Learn more about the tool Nicole uses with her clients, You Need a Budget (YNAB)
Tune into Episode #225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript