Welcome to Part 2 of our Annual Planning Series on Spa Marketing Made Easy!

If you’ve yet to listen to Part 1, be sure to listen to that part first to get a firm understanding your commitments. 

And once you’re clear on your commitments, bandwidth, and the values you want to align your goals with, now it’s time to take the next step of honing in on your quarterly focuses. 

This part of the planning process is key because while it’s fun to do all the big, lofty, and audacious goal-setting and visioning for the whole year, it’s also important to have your overarching yearly goals acting as your North Star…

If you don’t take the time to break those big goals down, you’re going to be left spinning your wheels rather than actually moving forward and covering significant ground in reaching your goals. 

Think of your quarterly goals as the crucial stepping stones to crossing the side of the wide river that is the year ahead. 

Let’s map the journey, shall we?

In this episode, you’ll learn: 

• How to bring what you uncovered in Part 1 of our planning process to the next step
• Getting clear on divvying up your annual goals and benchmarks into quarterly goals and milestones
• Why it’s critical to pace your goals and how determining a quarterly focus helps you to do that without burning yourself out or making rushed mistakes
• Examples for how to space out your promotions and timing of your goals to make them realistic and achievable, while also wildly successful
• The important of breaking every element of your goal own to its smallest parts 

References Mentioned in Episode #258: Planning Your Quarterly Focuses – Part 2 – Planning Series 

• Listen to Episode 257 – Part 1 – Understanding Your Goals and Commitments
• Get one of my favorite pen and paper goal planners, 90X Goal Planner 

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking…

“How am I going to do this?” 

Whether you’ve got a big audacious goal you want to achieve in 2022, or you want to take your foot off the gas and invite more space and breathing room into your life (without sacrificing the growth or momentum in your business), the next four episodes of Spa Marketing Made Easy are for you! 

That’s right, this is Part One in a four-part series I’ll be sharing throughout December all about properly planning so you can have your most productive (and profitable) year yet. 

So pull up an earbud and settle in for Part One all about understanding your goals and commitments so you can set the stage for crafting a strategic plan that works with your definition of success. 

In this episode, you’ll learn: 

• How business and life planning and goal-setting are intertwined and why it’s critical to get clear on your “Why” and values first 
• The benefits of keeping a digital calendar system 
• Questions to ask when performing a calendar audit and how to use the answers to begin structuring your schedule moving forward 
• My top tips and hacks for structuring your schedule to work with your natural productivity flow and understanding how to find the right balance in your days

References Mentioned in Episode #257: Understanding Your Goals and Commitments

• Get one of my favorite pen and paper goal planners, 90X Goal Planner 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

It’s the most wonderful time of the year 🎶…

No, not just the holiday season — goal setting season. 

Ah yes, the time to round out the year with reflection on all that’s transpired and look to the year ahead to vision and put an action plan to the dreams swirling inside our heads. 

Now, I know not everyone loves goal-setting as much as I do (….I know, but can’t say I fully understand 😜 I’m just a nerd when it comes to goals)

But whether you’re a spa owner who lives for a good goal-planning session or consider goal-setting to be your business arch nemesis, this week’s episode of Spa Marketing Made Easy is for you. 

In this episode, I’m joined by absolute Spa CEO powerhouse (among a multitude of other titles including registered nurse and 20-year retired police sergeant from the busiest agency in Indiana), Mechelle Barras, whose personal story and professional accomplishments will give anyone (goal-lover or not) a good dose of what it means to craft goals for greatness and strive to reach your fullest potential. 

Now that she has grown and scaled her business, Pure Image Laser and Spa, to the next level, Mechelle is focusing on her life success and women’s empowerment coaching practice, where she helps professional women who are action-oriented, ambitious, and ready to discover their passion and live to their fullest potential become a leader in their field, and design a life filled with balance and passionate purpose. 

As you’ll learn in this episode, Mechelle approaches her goals with an even mix of realistic benchmarks, clear goal posts, and a heavy dose of dreaming bigger, but it’s her mindset that really serves as the key to unlocking true greatness.  

I dare you to listen to Mechelle’s journey and not be inspired and motivated to take action on your goals. 

In this episode, we discuss:

•  The journey of Mechelle’s personal milestones and professional achievements and the biggest lessons she’s learned along the way that now inform her unique approach to mindset and setting goals 
• The concept of drive and whether it’s something we’re born with or can build, and Mechelle’s top tips for harnessing it
• How Mechelle has navigated the last year of intense change in her professional life and what that’s brought to her personal life and goals 
• Her insights on setting goals that get you fired up for reaching your own version and vision for greatness

References Mentioned in Episode #256: Mapping and Fulfilling Your Goals for Greatness with Mechelle Barras

• Connect with Mechelle and learn more about her coaching work via her website and connect with her on Instagram and Facebook
• Listen to her podcast, Mindset Great Podcast, and join Mechelle’s Facebook community, Mindset Great
• Join the Growth Factor Framework waitlist to be the first to know when we open doors to enrollment 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

How do you define being and feeling rich? 

Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. 

As my guest on this episode of Spa Marketing Made Easy, Selina Gray, explains – richness isn’t a number in the bank, it’s a state of being. 

After working 100+hour work weeks across 12 countries, leading a global team of 30 for almost a decade as CPA, Selina found herself in the hospital for an extended period of time and facing an auto-immune diagnosis, which was her wake-up call to embody new forms of richness. 

Now as the Founder & CEO of Richness Revolution, Selina has dedicated her life to empowering CEOs to lead themselves with unwavering energetic intelligence, emotional richness and financial power to break through ceilings in their business and earnings, as well as create massive ripple effects in their lives and communities.

If you’ve found yourself frazzled, or even burnt out in the quest to hit a certain monetary benchmark, it’s time to reassess and reevaluate your relationship with “richness,” and I can’t wait for you to tap into the wisdom Selina has to share in this episode. 

In this episode, we discuss: 

•  Selina’s story of climbing the corporate ladder in the world of finance on the quest for wealth and how that journey ended and prompted the Richness Revolution Selina now helps other business owners have today
• Defining conscious wealth and how to identify and separate worthiness so they can create new connections and a healthier relationship with money 
• Why money and richness can be a highly emotional trigger and how Selina navigates releasing the labels and expectations we may have ingrained since childhood
• Questions to ask yourself and actions to take to identify and reframe your stories, blocks and beliefs

References Mentioned in Episode #254: Discovering Your Worth and Igniting Your Richness Revolution with Selina Gray

•  Learn more about Selina’s work as a financial empowerment coach via her website and follow her on Instagram. 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Trasncript

Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face.

However, as my guest in this episode of Spa Marketing Made Easy shares, that’s your purpose calling, and it’s time to answer with courage.  

In this episode, I had the honor to talk with Dave Hollis, a New York Times best-selling author, host of the popular Rise Together podcast, a keynote speaker and a life and business coach on GrowthDay, and a dad to four kids. Dave’s history includes CEO of a media start-up, former President of Sales for the film studio at The Walt Disney Company, a talent manager across film, TV, and music, and work in publicity, research, and technology in the entertainment sector.

It goes without saying that he has worn an array of hats, but as you’ll hear in this episode, despite whatever role he’s filling at any given time, he’s found that courage is the key to finding his way to his more purpose-, intention- and impact-filled life and work. 

In this episode, we discuss:

•  Having a fixed versus growth mindset and how our childhood experiences can pave the way for our adult mindset and decision-making tendencies 
• Dave’s journey from shifting his career from a massive corporate world and culture into the entrepreneurial space and how that set off a domino effect of change in perspective
• How courage is the ingredient that brings our greatest purpose to life and moves us toward our vision, even if we’re not entirely sure what that is yet 
• Finding team members with intrinsic drive and motivation and how to identify it within potential team members quickly 
• Dave’s intention for his new book, “Built Through Courage: Face Your Fears to Live the Life You Were Meant” and his strategic and purpose-led approach to bringing his book into the hands of his ideal readers 

References Mentioned in Episode #253: Living and Leading With Courage with Dave Hollis

•  Learn more about Dave and his work via his website 
• Connect with Dave on LinkedIn, Facebook, Instagram, and Twitter
• Get a copy of Dave’s latest book, “Built Through Courage: Face Your Fears to Live the Life You Were Meant”
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths:

1- the path of entrepreneurship 

2 – the path of self-employment

Don’t be fooled, these two paths may sound the same, but they look and feel very different and end up in starkly different destinations. 

Tune into this episode of Spa Marketing Made Easy as I take you down both paths and paint the picture of each journey so you can see what works for your style of spa ownership. 

In this episode, you’ll learn:

• Why knowing your “why” is crucial for deciding which path to travel and the common reasons why you would want to choose the path of business ownership over self-employment and vice versa
• Comparison of both paths to see what you’ll encounter and where you’ll end up
• How you have to navigate the path of business ownership as a Spa CEO and what this path enables you to do with your time and resources 
• The questions to ask yourself to determine what it is you truly want out of your business

References Mentioned in Episode #252: The Difference Between Building a Company vs. Creating a Job

• Get access to the most recent Aesthetic Marketing Seminar (AMS) session replays here 
• Interested in the Growth Factor Framework program? Click here to enroll or get on the waitlist to join.
• Tune into Episode 244: From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcipt

Beautiful events have always been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 

Now with in-person events inching back into the repertoire of ways we can market, I was thrilled to talk shop and strategy with my Growth Factor student and brilliant businesswoman, Taylor Moody. 

Taylor is a licensed aesthetician and the CEO of Allure Aesthetics in Flagstaff, Arizona, which she founded at just 20 years old. 

Within three years of starting her business as a solo aesthetician, she quickly became the fastest growing med spa in Flagstaff with a team of seven and growing! 

In this episode, we’re diving into all the details of her latest marketing initiative, an exquisitely executed event that brought in over 5-figures of revenue in one day. 

In this episode, we discuss: 

•  Why Taylor chose to go with an event as her big marketing push and sales driver 
• The breakdown of time and financials that went into pulling off the event and making it a huge success in turnout and sales 
• How she structured her event operations and giveaways, plus the biggest mindset pieces that contributed to her event’s success 
• Her top tips for pre-event planning, post-event wrap-up, and what she’ll do differently next time

References Mentioned in Episode #251: Hosting 5-Figure Spa Events with Taylor Moody

•  Learn more and visit Taylor’s spa, Allure Aesthetics, via her website
• Get on the Growth Factor Framework program waitlist. 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript