bell, Author at Addo Aesthetics

EP 218: #Spasocialbeat – Using Microinfluencers/Brand Ambassadors

April 2, 2021
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#spasocialbeat

Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.

In this week’s #Spasocialbeat, we’re discussing:

What a microinfluencer is and how their influence can be utilized as a form of advertising through authentic relationship building
Steps for finding microinfluencers who would align well with your brand and audience to drive targeted traffic to your business
How to craft a campaign and agreement with a microinfluencer or with a group of brand ambassadors

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.

EP 217: Creating With Intention and From Experience with Gaelle Kennedy

March 29, 2021
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mindset

With the ecommerce world booming, launching a product line has been an increasingly exciting route to explore for aesthetic professionals looking for new ways to expand their expertise beyond brick and mortar.

However, whether it’s crafting a product from scratch or going by way of private label, building a successful product brand, as you’ll hear in this interview, is a feat of intention built on a foundation of experience.

In this episode of the Spa Marketing Made Easy podcast, I had the opportunity to sit down with Gaelle Kennedy, who launched her career as an international model through her twenties before working for the renowned Aida Grey in Beverly Hills, when she then became an aesthetician and makeup artist.

In her early 60s, she launched Gaelle Organic, an Ecocert certified organic skincare company that she continues to lead and innovate within today.

Together we talk purpose, creating with intention, skincare philosophies, and building a brand that stands for something deeper.

In this episode, we discuss:

Gaelle’s personal skincare journey that led her to becoming a licensed aesthetician and her beginnings in the industry
What prompted her to start her own skincare products and how it developed into a bigger brand than she initially envisioned
Why Gaelle’s approach to skincare and her philosophy is rooted in organic ingredients
The key role of intention, patience, and experience and how they all work in concert to bring a purposeful brand to life

References Mentioned in Episode #217: Creating With Intention and From Experience with Gaelle Kennedy

Learn more about Gaelle Organic via their website
Connect with Gaelle Organic on Facebook and Instagram
Learn more about the organic certification organization, Ecocert
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 216: #Spasocialbeat – How to Use Social Media to Keep Your Team Busy

March 26, 2021
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#spasocialbeat

In this week’s #Spasocialbeat, we’re discussing:

What social media tasks are easiest to delegate to your team to start and
How to seamlessly integrate your team into your social media task management system
Why getting your team involved in the social media workload is a great benefit beyond simply saving you time and energy

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.

EP 215: #Beautybomb – Microneedling

March 24, 2021
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#beautybomb

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.

In this week’s #Beautybomb, I’m talking about RF Microneedling aka Radio Frequency Microneedling. Join me as I dive into the details of this specific microneedling treatment and its distinctions.

In this episode you’ll learn:

What RF Microneedling is and how it varies from other types of microneedling and nano-infusion treatments
Skin conditions and areas that can be treated using RF Microneedling and how it works within the skin
Various methods for providing a comfortable patient experience plus contraindications and important post-care considerations

Additional Resources:

Microneedling: Advances and Widening Horizons (via NCBI)
Microneedling plus radiofrequency effective via DermatologyTimes

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

EP 214: Conducting a Quarterly Review

March 22, 2021
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business

It’s no secret that I LOVE (yes, all caps) planning.

Nothing like a good annual and quarterly planning session to get me excited about pulling up my Google Cal, opening my 90X goal planner, and getting my creative juices flowing.

However, while planning is the fun stuff in business where we get to map out our goals and infinite possibilities, there is one piece of the puzzle that often gets left out of the picture but is equally as important as having a plan, and that’s conducting a review.

More specifically, quarterly reviews.

As we approach the end of the first quarter, I wanted to walk you through the guideposts and pointed questions that I ask myself to see the progress I’ve made, wins I’ve had, where I missed the mark, and where I need to move next in order to keep my business growing and thriving.

Where your quarterly planning session serves as the kickoff, your quarterly review serves as the official wrap-up AND the bridge leading into your next quarterly planning session.

Thus, it’s vitally important not just as a look in the rearview, but also as a tool for continually making forward progress.

Whether you listen to this episode the week it airs, or find it in the middle of a future quarter, the prompts and questions in this episode are ones I know you’ll still find useful, so pull up your quarterly plan and your earbuds and let’s get reviewing.

In this episode, I’ll walk you through:

How quarterly planning builds off of annual planning and why it’s critical to not just plan, but also review how your quarter went
Questions for reflection and analyzation as you look back on the quarter
Key areas to assess for momentum and progress as well as areas for improvement and important metrics to keep at the forefront
Why self-care and energy management are important pieces of your quarterly review that shouldn’t be skipped over

References Mentioned in Episode #214: Conducting a Quarterly Review

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
Additional episodes of Spa Marketing Made Easy focused on planning and goal-setting: Episode #50 – Using a System to Achieve Your Goals with Alon David of 90X Planner, Episode #131 – How to Reset Your Goals and Create New Plans for Your Business with Ali Schiller, and Episode #164 – Auditing Your Calendar and Planning for Your Best Year

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 213: #Spasocialbeat – Pinterest

March 19, 2021
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#spasocialbeat

In this week’s #Spasocialbeat, we’re discussing:

How Pinterest works as more as a search engine rather than a social media platform and how to use that to your advantage
The major benefits of using Pinterest as a piece of your larger ecommerce marketing strategy
The difference between Pinterest and other social platforms and the unique features that make Pinterest worth your time and energy
Our top tips for getting started with Pinterest and getting your content found

To learn more about Post With Purpose, click here.

EP 212: #Beautybomb – Gem Rollers

March 17, 2021
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#beautybomb

In this week’s #Beautybomb, I’m talking about gem rollers aka stone rollers and how they serve as a fantastic accompaniment to your spa’s services and retail offerings.

In this episode you’ll learn:

The therapeutic benefits of specific stones and the overall benefits of gem rolling
How gem rollers can be used within the treatment room and how they make for a highly profitable addition to your retail selection
Tips for adding them into your retail and one of the best ways to demonstrate the experience of gem rolling for your clients

Additional Resources

L.A. Times Article – Why millennials are fixated on jade rollers, ancient Chinese beauty tools
Article – How To Use A Gemstone Roller

EP 211: Going from Underestimated to Unstoppable with Jamie Kern Lima

March 15, 2021
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leadership

Self-doubt, fear of rejection, not-enough-ness. As entrepreneurs, especially women, these are feelings many of us have experienced at some point along our journey.

Or perhaps they’re feelings you grapple with on a regular basis, and are without question, the biggest roadblocks to living your purpose and bringing your vision of success to life.

With a mission to help other women transform from underestimated to unstoppable, my guest on this episode, Jamie Kern Lima, is sharing the backstory behind her new book, “Believe IT,” and how the stories and lessons inside will work to help you ignite your deepest belief in yourself so you can step into you full power and achieve your biggest dreams.

While “author” is the newest accolade to Jamie’s name, she is most notably known for being a once-struggling waitress who turned her against-the-grain idea for a makeup and beauty brand into an international bestselling sensation called IT Cosmetics, which eventually sold for over a billion dollars to L’Oréal where Jamie became the first female CEO of a brand in L’Oréal’s 100+ year history.

Purpose-driven and belief-filled woman, mom, entrepreneur, CEO, author, and all-around icon – I’m honored to have Jamie on the show and know you’ll receive so much from her wisdom and joy that she exudes in sharing a piece of her story on this episode.

In this episode, we discuss:

Tuning into your inner knowing and cultivating self-trust to guide you toward accomplishing your biggest goals and crafting your unique vision of success
Jamie’s story of why she wrote her new book, “Believe IT” and what readers will take away from her stories behind building one of the biggest beauty brands in the world and the woman she became in the process
How the changing media landscape makes it possible for anyone to grab the microphone, and Jamie’s insights on how wield it as a force for good
The power of your Why as a woman and an entrepreneur and steps for gaining greater clarity on your own Why

References Mentioned in Episode #211: Going from Underestimated to Unstoppable with Jamie Kern Lima

Learn more about Jamie’s story and get her book, “Believe IT,” on her website or wherever books are sold
Get the free accompanying guide to Jamie’s book, “Believe IT” at believeit.com
Connect with Jamie on Instagram @jamiekernlima and on Facebook
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 210: #Spasocialbeat – How to Best Showcase Social Proof

March 12, 2021
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#spasocialbeat

In this week’s #Spasocialbeat, we’re discussing:

What social proof is and why it’s so powerful for your business in generating new leads
How to best leverage social proof that your clients and customers share on your own social media channels (i.e. – where to feature social proof and make it work for you long-term!)
Tips for making your social proof fit your brand aesthetic and when it’s good to use as is or make it look more on-brand

To learn more about Post With Purpose, click here

EP 209: #Beautybomb – Soft Wax

March 10, 2021
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#beautybomb

In this week’s #Beautybomb, I’m talking about one of the most profitable offerings you can have on your menu: waxing – specifically, soft wax.

In this episode you’ll learn:

How soft wax works and how it differs from hard wax
The biggest benefits of using soft wax on your clients and the common contraindications to look out for
Ideal places to use soft wax on the body and top technique tips

Microneedling: Advances and Widening Horizons (via NCBI)

Microneedling plus radiofrequency effective via DermatologyTimes