bell, Author at Addo Aesthetics

EP 208: A Deep-Dive into Jan Marini Skin Research with Teresa Baldwin, L.E.

March 8, 2021
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education

While I’m a total marketing nerd and love to talk about any and all things business strategy, one of my favorite topics to delve into is skincare itself. Of course, I always want to tie it back to business and professional development, which is why I think you’ll love the conversation I’m having with Teresa Baldwin, an Account Development Manager with Jan Marini Skin Research.

Teresa is a California Licensed Esthetician with over 16 years in the cosmetic aesthetics industry with most of my career being in medical skin care sales with a customer focus on dermatologists, plastic surgeons, and medical spas.

She’s also worked for some of the top brands in the biz, including SkinCeuticals, SENTE Labs, Cartessa Aesthetics (Capital Equipment) and now Jan Marini Skin Research, and her passion for skin aesthetics and helping business owners through education on product knowledge to hands-on professional treatment simply radiates through the screen.

In this episode, we discuss:

What sets the Jan Marini Skin Research brand apart from formulation to results
The value of having support and resources from the brands you carry within your spa
How Jan Marini Skin Research crafts top-tier resources and ongoing education for their brand partners and what you can expect from them
What aesthetic practitioners and businesses make for an ideal match with Jan Marini Skin Research

References Mentioned in Episode #208: A Deep-Dive into Jan Marini Skin Research with Teresa Baldwin, L.E.

Learn more about Jan Marini Skin Research on their website and learn more about their professional training and resources here
Connect with Teresa via email at teresa.baldwin{at}janmarini.com or on Instagram @medcosmeticspro

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 207: #Spasocialbeat – The Differences Between a Social Media Manager and a VA

March 5, 2021
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#spasocialbeat

Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, these are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.

In this week’s #Spasocialbeat, we’re discussing:

The primary differences between a social media manager and a virtual assistant
Considerations for deciding which hire to move forward with
Our top tips for working with both a social media manager and/or a VA and how to get them seamlessly onboarded into your workflow

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!

To learn more about Post With Purpose, click here.

EP 206: #Beautybomb – Visia

March 3, 2021
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#beautybomb

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.

In this week’s #Beautybomb, I’m talking about an incredible tool for every spa with a medical environment – Visia by Canfield Scientific. This powerful facial imaging system is a gamechanger for aesthetic consults, and in this #Beautybomb, I’m breaking down all the info you need to get an incredible ROI from this machine.

In this episode you’ll learn:

How the Visia works to quantify treatment outcomes and how you can use this a a powerful sales tool in your practice
What the Visia analyzes to provide you and your client with a clear picture and understanding of the best treatment and product options
Tips for utilizing the Visia as a part of your consult and post-treatment follow-up process

Additional Visia Resources

Learn more about Visia-CR | Canfield Scientific

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

EP 205: Setting Up, Streamlining, and Making Sales with a Subscription Box with Julie Ball

March 1, 2021
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marketing

It’s no secret that I advise every spa owner I work or speak with to have multiple revenue streams.

Diversifying your revenue, especially with retail, is a no-brainer for aesthetic professionals, but with the world of retail and ecommerce rapidly changing, simply selling standalone products doesn’t have to be the only option.

Enter: Subscription boxes!

In this episode, I’m joined by Julie Ball, the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs as well as the founder of Subscription Box Bootcamp.

In addition to being a subscription box expert, Julie is also an author, speaker, community builder, and subscription box coach who’s been featured in Forbes, USA Today, POPSUGAR, and more. (i.e. she knows her stuff, and just wait until you tune into this episode, she’s dropping gold nuggets left and right!)

Together we’re discussing how spa owners can capitalize on the format of subscription boxes to see their recurring revenue sales soar.

If you’ve ever given thought to creating a seasonal beauty box offering or a monthly box subscription, this is a can’t miss episode!

In this episode, you’ll learn:

How Julie became a subscription box expert and her journey in perfecting the process of creating, selling, and scaling a subscription box business.
Julie’s top tips, tools, and insights on everything from product sourcing to pricing to fulfillment and shipping
Ideas and tips on how to make the subscription box model work specifically for spa and skincare retail
What measures you can take to ensure quality control, especially if you move to have someone else fulfill your subscription box orders

References Mentioned in Episode #205: Setting Up, Streamlining, and Making Sales with a Subscription Box with Julie Ball

Connect with Julie on her website by clicking here and listen to her podcast, Subscription Box Basics
Connect with Sparkle Hustle Grow on Facebook and Instagram
Learn more about Subscription Box Bootcamp on Facebook and Instagram
Tools and resources mentioned in this episode: Givr Packaging, ULINE, Sticker Mule, ShipMonk, Pirate Ship, Cratejoy, Shopify
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 204: #Spasocialbeat – Leveraging Your Instagram Highlights

February 26, 2021
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#spasocialbeat

In this week’s #Spasocialbeat, we’re discussing:

Why putting thought behind your Instagram profile Highlights is worth the time and energy pay-off
How Highlights can help you leverage your best content and keep your profile visitor spending more time on your profile
Our top tips for selecting Highlight categories to curate and how those topics support your ideal client’s journey

To learn more about Post With Purpose, click here.

EP 203: #Beautybomb – Gua Sha

February 24, 2021
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#beautybomb

In this week’s #Beautybomb, I’m talking about the ancient practice of Gua Sha and it’s aesthetic applications that have become increasingly popular as an at-home skincare ritual.

In this episode you’ll learn:

The origins of Gua Sha, what it is, the tools used, and it’s primary skincare and aesthetic benefits
How Gua Sha works to de-puff the skin and maintain strong facial contours when practices on a daily basis
Tips and insights on the best ways to practice Gua Sha including scraping movements and the benefits of light bone tapping

Additional resources for this episode include:

Article – Everything to know About Gua Sha Facial Massage
Article – The Healing Power of Tai Chi and Bone Tapping

EP 202: Finding Learning Support as a Parent in Leadership with Lemi-Ola of The Critical Thinking Child

February 22, 2021
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leadership

While we may be in the home stretch of the pandemic, its effects are without-a-doubt still being felt, especially for entrepreneurs who are also parents of school-aged children.

While this episode’s topic is one that deviates from our normal discussion here on the Spa Marketing Made Easy podcast, I think it’s a critical one to examine.

This past year has really put into focus how vital it is to have support and connection in our lives, and as entrepreneurs and leaders, the balance between surviving through the pandemic while being a parent moonlighting as a school teacher, has been a tough one to navigate, which is why I wanted to bring Lemi-Ola Erinkitola on to the show.

Lemi-Ola Erinkitola is the founder of The Critical Thinking Child where she has spent the past 15 years helping hundreds of busy moms and dads from all over the world uncover, optimize, and accelerate their child’s academic and gifted potential.

In addition to her work within The Critical Thinking Child, Lemi-Ola is also an award-winning educator, parent coach, children’s author, and total nerd when it comes to spatial puzzles.

Her life’s work and passion is helping parents nurture their child’s learning potential in an engaging and joyful way so kids can fast track learning, discover their gifts and reclaim family time.

Sounds like a dream, doesn’t it?

Well, in this episode, Lemi-Ola showcases how this style of learning and educational enrichment doesn’t need to be as time-consuming as we think and that reaching out for support is one of the best ways to help ourselves as leaders and parents.

Even if you’re not yet a parent or don’t plan to be, I believe every leader can walk away with some great nuggets of wisdom from this episode around finding places to provide support, pivoting, and infusing joy and celebration into your work.

In this episode, we discuss:

Lemi-Ola’s backstory behind founding The Critical Thinking Child as a mom and former parent working in Corporate America
Why access to learning and educational support for emerging students is critical for their development and key for helping parents keep their kids on a strong development track
How Lemi-Ola has pivoted The Critical Thinking Child’s offerings throughout the pandemic to support working parents juggling home and virtual schooling
Encouragement on asking for help and seeking support as parents, entrepreneurs, and leaders

References Mentioned in Episode #202: Finding Learning Support as a Parent in Leadership with Lemi-Ola of The Critical Thinking Child

Learn more about Lemi-Ola and her company, The Critical Thinking Child on their website
Get Lemi-Ola’s free guide, “The Ultimate Guide for a Successful School Year”
Connect with The Critical Thinking Child on Facebook, Instagram, and Twitter
Connect with Lemi-Ola Erinkitola on LinkedIn
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 201: #Spasocialbeat – Should You Create Separate Accounts for Your Ecomm Store?

February 19, 2021
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#spasocialbeat

In this week’s #Spasocialbeat, we’re discussing:

Which factors to take into account when deciding between keeping your spa and ecommerce social profiles separate or together
The pros and cons of each direction and our top tips for leveraging your time and resources if you do decide to run two separate accounts
Why ecommerce is a critical revenue stream and how to fit it into your social media plan whether you’re weaving it into the same account as your spa or not

Resources Mentioned in This Episode:

Get access to our free resources portal with trainings on how to set up your ecommerce shop

To learn more about Post With Purpose, click here.

EP 199: Creating a Month’s Worth of Social Media Content in Minutes

February 15, 2021
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marketing

Does the task of filling up your spa’s social media calendar feel like pulling teeth?

Do you even have a social media calendar, or are you flying by the seat of your pants making random posts whenever you get a gap between appointments?

Either way, this episode is here to solve all your woes around the question, “what should I post on social?!”

Together we’re going to take a high-level view of crafting an editorial calendar so that you can not only anticipate and plan for what you’re going to post, but also do so strategically so that your social media efforts actually result in interest from new potential clients and customers and continued connection with your existing audience.

After all, that’s kind of the point of social media.

So take out a pen and paper or pull up your planner and tune in as I take you on a step-by-step walkthrough of how to craft a month’s worth of content in a matter of minutes.

Let’s go!

In this episode, you’ll learn:

How to craft a weekly editorial schedule that keeps you consistent in posting and streamlines your social media process
Tangible ideas for beginning to create content today to start filling your scheduler
How to pitch and promote in your posts with ease and authenticity
Key steps for getting started with posting consistently including post ideas, copy and graphics tips and my top social media scheduler recommendation

References Mentioned in Episode #199: Creating a Month’s Worth of Social Media Content in Minutes

Tools mentioned include – Wellness Stockshop, Canva, and Sked
Learn more about Post With Purpose, our monthly spa social media marketing membership with social media trainings, tech tutorials, templates, coaching calls, and more.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 198: #Spasocialbeat – IGTV

February 12, 2021
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#spasocialbeat

In this week’s #Spasocialbeat, we’re discussing using IGTV as a subchannel within your Instagram marketing strategy and your spa’s overall video marketing approach.

Why IGTV plays a powerful role within the Instagram ecosystem and how you can use it to expand your reach and cement your aesthetic expertise
Ideas for what content to share on IGTV
Our top tips and tricks for creating IGTV videos with ease and getting the most leverage out of your livestreams and transforming them to IGTV episodes

To learn more about Post With Purpose, click here.