bell, Author at Addo Aesthetics

EP 187: The Good, The Bad, and The Ugly of Memberships

January 18, 2021
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marketing

Maybe you think a membership will be the key to client loyalty or consistent cash flow.

Well, you wouldn’t be wrong.

Memberships can certainly be a powerful offering that helps to fuel client retention while also bolstering revenue, however, every plus side also comes with a cost.

Whether it’s the admin effort, marketing resources, or even your ideal client’s desire to sign up for yet another membership, a membership may sound great in theory, when in reality it’s not the best fit for your business.

Now, that’s not to dissuade you, as you’ll hear in this episode of Spa Marketing Made Easy, memberships are becoming an increasingly popular way of conducting business and making lives simpler for clients and customers – just look at companies like Netflix, Amazon, and HelloFresh.

You could stand to make an exponential leap in growth by introducing a membership into your spa, but the decision doesn’t solely lie in whether to create a membership program or not.

In this episode, I’m examining spa memberships from every angle to show you the good, the bad, and the ugly so you can move forward with providing a membership in your spa (or deciding not to) with complete confidence and knowing the key metrics to know so you can make your membership a wild success.

In this episode, you’ll learn:

The 3 key types of revenue to have in your spa and where membership falls
Two styles of membership you can offer and the pros and cons of each
Key considerations for running a membership depending on whether you’re operating as a solo aesthetician or have a team
What you need to have in place to successfully market and operate a membership program
Important metrics to know and my top tips for running a successful membership should you choose to launch one!

References Mentioned in Episode #187: The Good, The Bad, and The Ugly of Memberships

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!

It’s totally free to join, and for every 25 reviews we get on Apple Podcasts, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on Apple Podcasts, and click here to access the free resources already unlocked!

EP 186: #Spasocialbeat – 3 Types of Visual Content to Be Sharing on Social Media

January 15, 2021
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#spasocialbeat

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.

In this week’s Spa Social Beat, we’re discussing:

Our three key types and styles of visuals you need to be sharing on social media
Why you want to mix it up and bring variety into your visuals to keep your audience engaged
How to rotate between these types of visuals to keep your content fresh while keeping your social media marketing efficient and systematized

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!

To learn more about Post With Purpose, click here.

EP 185: #Beautybomb – DiamondGlow

January 13, 2021
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#beautybomb

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.

In this week’s #Beautybomb, I’m talking about DiamondGlow, Allergan’s newest star treatment to join their line-up of medical treatments and products that is gaining tons of popularity with both aestheticians and skincare lovers. A full 3-in-1 experience that exfoliates, purifies and infuses, this treatment provides an intense glow-up that is taking the treatment room by storm.

In this episode you’ll learn:

What DiamondGlow is, how it works, and how DiamondGlow is positioning themselves to be different than other facial hydra-dermabrasion and infusion treatments on the market
Who makes for an ideal candidate for DiamondGlow and why this treatment makes for fantastic upgrade options
Where you can connect with other DiamondGlow providers to see the visual nature of the treatment in action

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

EP 184: Launching a Podcast to Market Your Spa

January 11, 2021
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marketing

If you’re reading these show notes, I already know you’re a podcast listener, so now I want to know — is your audience also filled with podcast lovers?

With lives getting busier and busier, podcasts have quickly risen the ranks as one of the top strategic marketing channels for establishing your authority, growing your audience, and driving your sales engine.

There are plenty of stats to prove it, which I’ll be sharing in this week’s episode, but I want you to think about your own experience as a podcast listener…

Isn’t it the longest form of content you consume?

(You may listen to a 20-30 minute show, but never would sit and read a blog that long!)

And don’t you feel more connected to the hosts of the podcasts you listen to?

(I don’t know about you, but the podcasts I listen to on a weekly or daily basis feel like an intimate conversation. If I ever met the host in real life I feel like I’d talk to them as if we’ve been long-time friends.)

In this episode, in addition to sharing why podcasts are such a powerful platform, I’m also sharing the behind-the-scenes of starting a podcast — from selecting your show topics to understanding your overall strategy in creating a podcast as a core marketing channel.

Plus, I’m sharing my entire podcast production system from A to Z so you know exactly what goes into starting your own show.

If you’ve ever tuned into a podcast and thought, “Maybe I should do this!,” I’m here to tell you that the best time to start is now!

In this episode, you’ll learn:

Why podcasting is quickly rising the ranks as one of the top content marketing channels and how it can position you as an industry and local authority
How to decide on your show’s topic and considering the end goal of creating a podcast as a marketing strategy
My top podcasting tool recommendations plus a complete walkthrough of my team’s podcast production system
Top tips for effectively sharing your show to drive listeners and the best style of episode content for your time and bandwidth

References Mentioned in Episode #184: Launching a Podcast to Market Your Spa

Podcasting Tools Mentioned: Yeti Microphones, RODE Microphones, and a Scarlett Solo
Check out Libsyn for podcast hosting and distribution
Build out your podcast creation and production system in Monday project management software
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

If you have yet to leave a review, click here to leave one on Apple Podcasts, and click here to access the free resources already unlocked!

EP 183: #Spasocialbeat – Instagram Reels

January 8, 2021
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#spasocialbeat

In this week’s Spa Social Beat, we’re discussing:

The nature of Instagram Reels and how they differ from other sub-channels within the Instagram platform
Why Reels are worth spending time to learn and look into plus key considerations to keep in mind when creating Reels for your profile
Insights on when might be the right time for you to jump on the Reels bandwagon or if you should at all plus our top tips for creating Reels content efficiently

To learn more about Post With Purpose, click here.

EP 182: #Beautybomb – Ultherapy

January 6, 2021
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#beautybomb

In this week’s #Beautybomb, I’m talking about Ultherapy, an innovative treatment that uses the power of ultrasound technology to target areas in the neck, brow, décolletage, and under the chin area to boost your natural collagen to lift and tighten.

In this episode you’ll learn:

What Ultherapy is and it’s unique technology that allows it to go deeper within the structures of the skin than other toning and tightening treatments on the market
Who makes for an ideal Ultherapy candidate as well as contraindications and precautions
Key info to know about pricing, results and expectations, as well as the healing process

Resources mentioned in this episode:

How Ultherapy Works by Dr. Stephanie Williams
Treatment Spotlight: Ultherapy, a guest blog with LPN and Clinical Ulterapy Educator, Cheryl Hardy on theskincarebell.com
Anatomy, Skin, Superficial Musculoaponeurotic System (SMAS) Fascia by Zackary B. Whitney; Megha Jain; Patrick M. Zito.

EP 181: Unveiling Our New Brand + Assessing Your Branding

January 4, 2021
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marketing

New year, new brand!

This past year brought so much into perspective here at AddoAesthetics, and one of those things was what we truly help our people with.

After having countless phone calls with spa owners all over the country and hearing first-hand how we helped spa owners bring “calm to the chaos,” it was clear that what we did and how we shared that, weren’t entirely aligned.

We dug deep and got clear on how we help spa owners create systems and processes that pave the way for true freedom, flexibility and financial growth and through that, discovered that it was high-time to give AddoAesthetics a visual glow-up!

I’m so excited to unveil our new brand and website with you, but of course, wanted to make sure you walked away with some solid takeaways that you can apply to your own brand and business.

So, in this first episode of 2021, I’m discussing what factors came into play to realize that it was time for AddoAesthetics to get a rebrand and the three key questions you can ask yourself to assess where your brand stands between who you are and what you do with who you serve and how you serve them.

Let’s dive in!

In this episode, you’ll hear:

What brought me to the decision of a rebrand and why 2020 was the best time to make a big project like that happen for the business
How I found what our “brand superpower” was an how it boils down into our brand story
The 3 key questions to ask yourself about your brand as we enter 2021
Why you have to dig deeper into your “why’ to get to the crux of what your brand does

References Mentioned in Episode #181: Unveiling Our New Brand + Assessing Your Branding

Learn more about Post With Purpose, our social media membership where you’ll learn how to develop your brand story and visuals as well as create a month’s worth of social content in just a few hours
Listen to Episode #026 – Defining Your Spa’s Brand and Crafting Your Mood Board with Chris Beltran
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

If you have yet to leave a review, click here to leave one on Apple Podcasts, and click here to access the free resources already unlocked!

EP 180: #Spasocialbeat – Social Media as the “Top of Funnel”

January 1, 2021
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#spasocialbeat

In this week’s Spa Social Beat, we’re discussing:

Where social media falls within your ideal client or customer’s journey
How thinking of social media as “top of funnel” helps to inform your social media strategy
Why being active and consistent on social media is crucial for feeding people into your funnel and steps to move people closer toward booking or making a purchase

To learn more about Post With Purpose, click here.

EP 179: Conducting a Yearly Review for Future Success

December 28, 2020
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leadership

Whew, friends, we made it!

Well, nearly…as we come close to crossing the threshold into 2021, you might find yourself barreling toward the finish line ready to put this year in the rearview and race as far away as possible.

I hear you and I get it.

This past year was every adjective for “not normal” in the book, yet it’s also been a year filled with boundless opportunities and proof that when we need to rise up and be strong, the spa industry isn’t going down, and definitely not without a fight.

From the very start of Quarter 2 when the pandemic began, I saw spa owners build out an ecommerce store overnight and craft all new offerings that expanded their audience from local to nationwide.

I saw some spa owners close their brick-and-mortar businesses, dive all-in on building a brand online, and begin utilizing their esthetic influence and expertise to start educating and consulting.

I also went on a full 2-month maternity leave at the very beginning of the pandemic and saw once again the power of systems and processes in business, and how even in the shakiest of times, it’s those systems that keep the ground underneath your business steady.

Yes, it was a year of tough times and tribulations, but I truly believe that if we approach reflecting on this year with the right mindset, 2020 be that pivotal point in our journey where we can look back at how much we’ve grown and accomplished and think, “that’s the year it all changed.”

I want to take a moment to reflect with you in this week’s podcast episode and to set the stage for a great year ahead. If you’re ready for a restart, first, we’ve got to plan for it, which is exactly what I’ll guide you through in this final episode of 2020.

So sit back, pill up an earbud, and let’s close this year out with a bang and a plan!

In this episode, I’ll guide you through:

Reflective questions to ask when assessing how you want the next year to look and feel
Pinpointing areas of growth and development that you would like to focus on
Structuring your calendar and your time to give you the space and bandwidth for reaching your goals
Getting clear on your goals so you have milestones to hit and benchmarks to reach that will help you indicate whether you’re on course or need to pivot
Putting the pieces together to form your marketing action plan that carries you through all of 2021

References Mentioned in Episode #179: Conducting a Yearly Review for Future Success

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 178: Reflecting on a Year of Growth and Scaling with Sara and Melissa of Sykes & Lanno

December 21, 2020
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leadership

While many are happy to see 2020 come to a close, this ending is bittersweet as my time chronicling a year of growth on the show with my Growth Factor students, Sara and Melissa, the founders of Sykes & Lanno, is wrapping up in this episode.

( If you haven’t listened to their episodes, I think you’ll enjoy going through the series starting at the beginning to hear it all unfold – head to the links to all our past episodes down in the Resources section.)

At the start of the year we mapped out their goals and milestones for 2020, and by Quarter 2 we were discussing their rapid pivots amidst the global pandemic, and in this episode, we’re taking stock of the incredible expansion they’ve been able to achieve this year despite all the struggle in our industry and the world has faced.

In a rapid recap it looked like this – map out events and promotions for the year, get an ecommerce store launched literally overnight, host virtual trainings, go live on a daily/weekly basis and launch a premium bespoke Beauty Collection that amplified their esthetic expertise as retailers to their own consumers as well as other industry professionals.

It’s been a whirlwind year, but their story is one of strength, persistence, and tenacity, and in this final episode, we’re wrapping it all up in a bow and popping the confetti for a year that’ll go down in their business books as a glowing success.

References Mentioned in Episode #178: Reflecting on a Year of Growth and Scaling with Sara and Melissa of Sykes & Lanno

Join Sara and Melissa’s Facebook group for professionals, Sykes & Lanno Beauty for Professionals
Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
If you’re interested in learning more about wholesaling, get in touch with Sara and Melisa at [email protected].
Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145, Episode #154, Episode #170, Episode #173

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!