bell, Author at Addo Aesthetics

EP 177: Discovering the Difference of Environ with Candace Noonan, LE – Master Educator for DermaConcepts

December 14, 2020
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products

As any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience as a client in the treatment room is one that exemplifies this notion to a tee.

I’m talking about Environ, a brand under the DermaConcepts umbrella that has a unique approach to both its formulation and application philosophy.

In this episode, I’m chatting with Candace Noonan, L.E., a Master Educator for DermaConcepts, where we dive deep into the background of the brand and how its founder, Dr. Des Fernandes carved out his own spot in the marketplace with the fusion of his philosophy and scientific findings.

We also dive into the nerdier details (if you love my #BeautyBomb episodes, you’re going to love this episode!) of Environ’s vitamin and antioxidant-based ingredient stack as well as the multi-system framework they use to achieve results for even the most sensitive skin types.

From their philosophy on formulations to brand standards on packaging to their unique step-up approach, after listening to this episode, I think you’ll agree that Environ is a brand worth noting and learning more about.

In this episode, you’ll learn:

The beginnings of the Environ brand and its founder’s history
How Dr. Des Fernandes carved out a unique spot in the marketplace with the fusion of his philosophy and scientific findings
What makes Environ’s approach to skincare different through it’s formations and varying level-up system
The carefully considered elements of Environ’s branding, client experience and training, as well as product packaging that are fully focused on driving results for both the aesthetician and the client

References Mentioned in Episode #177: Discovering the Difference of Environ with Candace Noonan, LE – Master Educator for DermaConcepts

To learn more about the Environ line and brand, visit their website and connect with them on social
To get in touch with Candace, email: [email protected]

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 176: Unlocking the Power of Hiring a Virtual Assistant with Esther Inman

December 7, 2020
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leadership

The natural path of a business owner starts like this:

Have a big dream
Dare to take a chance on that dream
Dive in head first
Proceed to wear all the hats and do all the things

While the first three things in that list are incredible and exciting, that last one?

Well that leads to burn out real fast, not to mention, it leads to scaling your business realllll slow.

And that’s why the only way to get out of that hands-in-every-pie syndrome is to pass some pies off to someone else, and by someone else, I mean a virtual assistant.

VAs are incredible at wrangling tasks and making things happen, often at a fraction of the amount of time it would take you as well as the cost.

That’s right, the cost of you doing everything yourself is significantly higher than the cost of bringing on a VA. Mark my words.

And here to help me make my case is my guest on this episode of Spa Marketing Made Easy, Esther Inman.

Esther is a military spouse, mom, and travel lover who quit corporate America knowing that there was a better way to work that also worked with her life and family dynamic.

After quickly becoming an in-demand VA, she saw the opportunity to help others find flexible work as well, and her VA agency was born. Then, after taking her agency to 6 figures, she moved on to develop her signature program, 90 Day VA, where she has helped over 4,000 women work online as virtual assistants around the world.

Esther’s VA matching services is actually how I came to find my Operations Extraordinaire, Annie, who has now been on my team for years and keeps Addo Aesthetics running like a well-oiled machine so I can live in my entrepreneurial visionary zone of genius.

All of that 👆🏻started with a search for a VA to help with operational tasks and grew from there.

So, if you’re burnt out, tired, stretched to the limit, and yearning for more, I’d say it’s about time to really dig into the idea of bringing on a VA — pull up an earbud and tune into Episode #174 featuring my conversation with Esther.

In this episode, you’ll learn:

What a virtual assistant (VA) is and what tasks they’re able to take off your plate as an entrepreneur
The opportunity cost of not bringing in help to your business and crunching the numbers of investing in a VA and the time and money you’ll get as a return on your investment
What kinds of tasks VAs can assist you with and how to go about finding the right fit for your team
The average cost of a VA, pros and cons of outsourcing domestically and internationally, and the process of using a hiring service like Esther’s to help you streamline your hiring process

References Mentioned in Episode #174: Unlocking the Power of Hiring a Virtual Assistant with Esther Inman

Learn more about Esther and her network of VAs here and connect with her on Instagram and TikTok @esther_inman, on Pinterest, and Facebook
To submit a VA job posting which will be posted in Esther’s VA group for free, click here
To submit a VA job posting and receive 2-3 candidates from Esther’s team, click here to learn more
To submit a job posting that includes Esther’s team vetting candidates and doing the interviews on behalf of the business owner (all of which – interview recordings, resumes and recommendations – will be delivered to you), click here to learn more
And to keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 175: Planning for Profitability and Managing Money with Ease with Danielle Hayden

November 30, 2020
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leadership

Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most.

Whether it’s not being clear on your cash flow or wondering when in the world you’ll be able to pay yourself a livable salary (or at all), understanding your money is critical to your spa’s success.

Not to mention, even though money is by no means the measure of personal success as a human, we can’t understate the importance of money as a tool to make the dreams we have for our family and future come to life.

However, you can’t measure what you don’t manage, so if your money matters are a hot mess, or you simply know that you could have a better wrangle on your numbers, this episode of Spa Marketing Made Easy is a must-listen!

Here to discuss with me the steps to planning for profitability and doing so in a way that’s easy and builds your confidence is Danielle Hayden.

Danielle is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom, Danielle is now in her sweet spot as the co- owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.

As we discuss in the episode, it’s never too late to get your money affairs in order, so let’s start planning for profit right now.

In this episode, you’ll learn:

Danielle’s journey from studying cosmetology to falling in love with numbers and shifting into a career of corporate finance to breaking out of the boardroom and into entrepreneurship
The key money management documents and financial records we need to know how to read for our business to see where we’ve been and where we’re going
Danielle’s top tips to understanding these various documents and the key insights that can help us gauge the financial health of our businesses
Why budgeting and forecasting is crucial for meeting your financial and overall business goals

References Mentioned in Episode #175: Planning for Profitability and Managing Money with Ease with Danielle Hayden

Connect with Danielle and her company, Kickstart Accounting, on her website
Learn more about the Profit Planner Books here
Follow Danielle on Instagram @kickstartaccounting
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 174: Your 7-Step Funnel Building Process

November 23, 2020
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marketing

Let’s put the “fun” in funnels, shall we?!

Maybe you’ve never heard of funnels and this is brand new (and mysterious) territory.

Or you might’ve heard funnels are essential for closing sales on auto-pilot, but when you began the creation and set-up process it felt like a tech nightmare… until now!

In this episode of Spa Marketing Made Easy, I’m breaking down the simple 7-step funnel-building process with my top tips and insights from crafting an irresistible offer all the way to knowing your top conversion metrics so you can see whether your funnel is missing the mark or on track to be a souped up sales machine.

Not only will these 7 steps allow you to get your next or first funnel up and running in a matter of hours (perfect timing to get it in gear for your Black Friday weekend and holiday season promotions), but having this funnel know-how in your back pocket will be integral in your spa’s ongoing growth and scale goals for years to come.

So get your notepad ready, you’re going to want to make sure you don’t miss a step!

P.S. – If you’re tuning in when this episode originally aired, you know that you still have the opportunity to jump in on the Spa Marketing Funnel course for just $197 (a $300 savings)! Click here to sign up before this deal disappears!

In this episode, you’ll learn:

What a funnel is and why it’s such a valuable asset to have up and running within your business
The key elements of what goes into a funnel and the 7-step process of getting your first funnel up and running
My top tips on crafting a funnel offer that’s enticing and irresistible and how to craft your nurture sequence to warm up a cold audience member into a paying client
Numbers to keep an eye on through the entire funnel-building process from selecting a profitable offer to understanding conversion numbers

References Mentioned in Episode #174: Your 7-Step Funnel Building Process

Sign up for our Spa Marketing Funnel course plus my templates and email swipes for just $197 (a $300 savings). Learn more and sign up here.
Tune into Episode #170 : Launching Your Own Line with Sara and Melissa of Sykes & Lanno
Create an account with Canva
Learn more and sign up for ConvertKit
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 173: Creating an Exclusive Experience and Building Relationships for Raving Fans with Sykes & Lanno

November 16, 2020
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marketing

We’re officially in the holiday season and Black Friday is directly within our line of sight.

This time of year holds tremendous opportunity in bringing in ramped up revenue to cap off the year, but it’s also critical to think of Black Friday and how it fits into the bigger picture of your overall business growth strategy.

In this episode, I’m back on the mic with my Growth Factor students Sara and Melissa of Sykes & Lanno to discuss their strategy behind hosting exclusive events and experiences to bring in ideal clientele and begin building a relationship that will last far beyond their promotion and turn them into raving fans.

If you find yourself running promotion after promotion hopping to make something stick or feeling like you’re always in a clamor to find new clients, our conversation is a must-listen because as you’ll learn from their approach, crafting an offer isn’t about a quick cash infusion, it’s about long-term client retention.

We also discuss an update from their last episode where we talked about the launch of their signature Beauty Collection as a new arm and stream of revenue for their business, so if you haven’t tuned into our year-long series yet, now is as good of a time to dive in as any!

Cheers to the holiday season, now let’s finish this year out with a bang!

P.S. – Be sure to snag the early bird pricing + exclusive funnel review bonus on our Spa Marketing Funnel course to help you cross the finish line of 2020 with a funnel that produces sales on demand up and running!

In this episode, we discuss:

Sara and Melissa’s event marketing strategy and how it snowballs into their game plan for Black Friday weekend
The top intention they always have in mind when crafting offers and their marketing strategy around them
How Sara and Melissa continually invest into their skillset and how they make decisions on what skills they’ll develop to benefit their long-term business growth plan
Updated on their Beauty Collection launch that we discussed in their previous episodes and their next steps moving forward

References Mentioned in Episode #173: Creating an Exclusive Experience and Building Relationships for Raving Fans with Sykes & Lanno

Jump in on our Spa Marketing Funnel course before Nov. 22 to get the early bird price + exclusive funnel review bonus! Learn more here.
Join Sara and Melissa’s Facebook group for professionals, Sykes & Lanno Beauty for Professionals
Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
If you’re interested in learning more about wholesaling, get in touch with Sara and Melisa at [email protected].
Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145, Episode #154, and Episode #170
Listen to Episode #152 – Pivoting Toward Profit Through Positivity and Beauty Boxes with Kate Jaksik

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 172: Unleashing the Power of Your Personal Brand with April Martini of ForthRight People

November 9, 2020
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marketing

You know you need a brand, but did you know that you already have one whether you’ve purposefully created it or not?

If you’re not saying what your brand is, someone else is saying it for you – and when it comes to your brand messaging and communication, it’s you who needs to be in the driver’s seat.

Before we go further, let’s get one more thing clarified:

Your brand is not your logo and it’s also not your color palette.

Branding is more of an intangible, amorphous concept, which is why so many business owners grapple with figuring out what their brand really is and what it says about them (take a deep breath – you’re not alone!), but the truth is that it’s the foundation of everything you bring to life both inside and outside of your business.

That’s why in this episode of Spa Marketing Made Easy, I’m chatting with April Martini, co-founder of Forthright-People, and a whip-smart woman who brings 15+ years of agency experience built upon a design and MBA business foundation to the table (i.e. – she has seen it all when it comes to branding from the corporate down to the personal level!).

April breaks down why it’s imperative that as an aesthetician, you work to build an authentic personal brand, one that creates consistency of expectations and experience, honesty, trust and a place where your clients can be vulnerable and themselves for the best outcomes, both physically and emotionally.

In this episode, you’ll learn:

What a brand really is and how it creates a connection with and experience for your clients
The ROI of branding and why it’s worth investing time and energy into so you can not just see better relationships, but also revenue
Key aspects of your brand to get clear on and refine
Exercises to help you narrow in on your unique position in the marketplace and how you can leverage that in your branding

References Mentioned in Episode #172: Unleashing the Power of Your Personal Brand with April Martini of ForthRight People

Learn more about April’s business, Forthright-People via their website and blog
Connect with April on LinkedIn and listen to her podcast, Success Made to Last, for more personal branding insights
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 171: Moving Along the Aesthetician Success Path

November 2, 2020
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leadership

Are you a solo aesthetician with your sights set on making your first hire?

A spa owner with a robust team looking to expand to multiple locations?

Do you have dreams of reaching the “Icon Stage” with your signature skincare line being on the shelves of a nationwide retailer or your spa’s brand being acquired by a larger holding company?

As you might have noticed, these are very different stages in business, but they all fall inside a framework I’ve dubbed the Aesthetician Success Path.

Over the last 7 years of working with everyone from independent and solo aestheticians to international skincare brands, I’ve gotten a glimpse at every facet of the industry and the journey that acts as throughline as aesthetic experts work to grow and scale.

In this episode, I’m outlining that pathway along with the key indicators to help you determine where you are along the Aesthetician Success Path and where you’re headed next.

In this episode, you’ll learn:

Why it’s critical to clarify your own definition of success to be able to set your vision for the future in motion
The 3 primary sections of the Aesthetician Success Path and the markers and key performance indicators within each stage to help you determine where you’re at along the path
How seeing the entire path allows you to determine your bigger-vision goals and have a gameplan to move toward where you ultimately want to go

References Mentioned in Episode #171: Moving Along the Aesthetician Success Path

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 170: Launching Your Own Line with Sara and Melissa of Sykes & Lanno

October 26, 2020
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marketing

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar.

These two women saw tremendous growth in their first year of business by hitting 6-figures, and in year two, they wanted to turn up the dial.

( Be sure to listen to our past episodes linked below if you’ve yet to tune in!)

Even in the face of the pandemic, Sara and Melissa continued to grow exponentially, and now, with their upward trend only continuing to climb, they’ve officially launched their own line in the form of a gorgeous bespoke beauty collection!

It’s a move that makes total sense with the way they’ve pivoted during the pandemic and expanded their reach into the professional side of the aesthetic industry.

In this episode, we deep dive into this new revenue stream and how they’re setting themselves and their retailers up for success.

In this episode, we discuss:

Why Sara and Melissa began their latest venture – a beauty device collection and how they’re building out this new arm of their business
Their insights into selling at-home beauty devices to their clients and where they saw an opportunity in the market
Together we paint the picture of profitability and illustrate why retailing devices isn’t something to be fearful of
Sara and Melissa’s story of how their line came to fruition and what their clients are loving most about their collection

References Mentioned in Episode #170: Launching Your Own Line with Sara and Melissa of Sykes & Lanno

Join Sara and Melissa’s Facebook group for professionals, Sykes & Lanno Beauty for Professionals
Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
If you’re interested in learning more about wholesaling, get in touch with Sara and Melisa at [email protected].
Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145, and Episode #154

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 169: #Spasocialbeat – Mastering Canva for Beautiful Branded Designs

October 23, 2020
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#spasocialbeat

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.

In this week’s Spa Social Beat, we’re discussing:

How to utilize Canva in your marketing toolkit and how Canva helps you stay consistent with your brand visuals
Why it’s worth upgrading to Canva Pro and the various features that help you take your graphics to the next level
Steps for utilizing templates in your Canva account to save time and maintain consistency

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!

To learn more about Post With Purpose, click here.

EP 168: Getting Your Mind Right for Growth with Kendra J. Lewis

October 19, 2020
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mindset

You say you want to grow to six and seven figures, but does your mindset match your money talk?

Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality.

And here to discuss this mindset work with me is Kendra J. Lewis, a business funding and strategy expert who is living proof that major growth can happen in a matter of months when you’ve got the right mindset.

Before branching out on her own, Kendra worked as a commercial banking specialist for almost a decade and closed over $1 billion in business loans and she has led several multi-million dollar business transformations for some of the largest brands in the world.

And in the midst of making the leap from side-hustling as a consultant and strategist to being full-time in her business, she jumped from six-figures to seven in a matter of four months.

Needless to say, that kind of growth doesn’t happen when your mind is cluttered with noise from naysayers, scarcity thinking, or your own imposter syndrome, which is why she’s joining me today to talk all about what mindset steps you need to make your first step on the path to success.

In addition to those wins I mentioned above, Kendra has also coached over 100 small businesses through successful launches and helped them to acquire millions in funding collectively, and she and her groundbreaking methods have been featured in outlets like ABC, Fox, NBC, Yahoo Finance, Black Enterprise, and The New York Weekly.

Trust me, she’s a woman whose words you’ll want to make note of and keep them visible as your daily mantras.

In this episode, we discuss:

Kendra’s background in corporate banking to moving into entrepreneurship and building massive success and helping her clients do the same
Why Kendra believes that mindset is paramount to your success and steps for moving past scarce ways of thinking
The importance of refining your inner circle and adopting practices to quiet the noise
Why beginning imperfectly is the perfect way to start and the only way to guarantee your success

References Mentioned in Episode #168: Getting Your Mind Right for Growth with Kendra Lewis

Connect with Kendra and learn more about her work through Credit Architect and The Unsexy Launch on her website
Connect with Kendra on Facebook, Instagram, and Twitter
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!