bell, Author at Addo Aesthetics

EP 167: #Spasocialbeat – Using YouTube SEO to Get Found

October 16, 2020
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#spasocialbeat

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.

In this week’s Spa Social Beat, we’re discussing:

How YouTube acts as a search engine and how utilizing YouTube in your social media strategy can help you get your website and content to the top of Google
What SEO is and how to it ties into media shared to your YouTube channel
Steps for leveraging keywords in your YouTube content

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!

To learn more about Post With Purpose, click here.

EP166: Harnessing Your Fierce Feminine Leadership with Eleanor Beaton

October 12, 2020
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leadership

You began your business journey with passion and drive, but leadership?

Maybe that’s an area you feel could use some work.

As my guest on this episode of Spa Marketing Made Easy shares, as entrepreneurs, we’re natural leaders with vision; the key to success is developing those leadership skills along with our managerial capabilities to grow and scale.

That’s right, you have to be the leader AND manager.

If you’re thinking to yourself, “Ugh, I hate managing people!,” I want you to pump the brakes on that thought process and instead open your mind to a new perspective, because here’s the truth…

Managing people well doesn’t mean:

Micro-managing
Being cold or having a show-em-who’s-in-charge-attitude
Or trying to be everyone’s BFF

As you’ll learn in this episode with Eleanor Beaton, being a strong leader means managing with vision, clarity, guiding through nurturing, and establishing open lines of communication with equally clear boundaries.

And a little proof that Eleanor knows what she’s talking about like the back of her hand ⤵️

Eleanor is an internationally-recognized expert in women’s leadership, advisor to growth-oriented women entrepreneurs, award-winning author, esteemed journalist and speaker, as well as loving wife and mother.

Whether you’re leading a team of 1, 10 or 100, this conversation is one that I know will leave you with takeaways you can carry with you through every stage of growth in your business.

In this episode, we discuss:

How leadership ties into building an incredible team and business and Eleanor’s insights on the leader vs. manager roles
Why communicating needs, company culture, and expectations is critical for effective leadership
Steps to take so you can move to a place of efficient and effective management of your people so that they perform in the way that produces results
How to find boundaries as a leader and business owner and steps for setting your communications ground rules

References Mentioned in Episode #166: Harnessing Your Fierce Feminine Leadership with Eleanor Beaton

Learn more about Eleanor’s work by visiting her website and listening to her podcast, Fierce Feminine Leadership
Connect with Eleanor on Facebook, Instagram, LinkedIn, and Twitter
Leadership Books – Leaders Eat Last by Simon Sinek and Dare to Lead by Brené Brown
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 165: #Spasocialbeat – Why Aestheticians Need to Use LinkedIn for Business

October 9, 2020
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#spasocialbeat

In this week’s Spa Social Beat, we’re discussing:

Why LinkedIn isn’t just a platform for job seekers and those hiring and how it can be a hub for business networking
Ways to use LinkedIn to help boost your local brick and mortar practice plus why it’s critical for anyone going into consulting
How to show up as an industry authority on LinkedIn to help you build connections and gain new clients

To learn more about Post With Purpose, click here.

EP 164: Auditing Your Calendar and Planning for Your Best Year

October 5, 2020
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mindset

We may have just turned the corner on Quarter 4, but that means it’s time to start looking ahead to next year!

I know, I know, you may be thinking I need to slow my roll…we haven’t even made it to Halloween yet!

But I promise, now is not too soon.

In fact, I typically start planning my upcoming year in August/September.

You may have heard the saying, “fail to plan, then plan to fail,” and while I do believe any time you desire more for your daily life is a good time to rework your plans and calendar, there is something about pressing the proverbial “start button” on a new year that gives us a little lift in our intentions.

Speaking of intention…

If you want to have a year where your time is spent intentionally doing the work that leads you toward:

Hitting your biggest goals (personally and professionally)
Always having a full cup (i.e. – you feel rested, energized and happy)
And allows you to cultivate balance between your business and/home life

The time to plan your year and audit your calendar isn’t the last week of the year, it’s now.

So, from taking an audit of what worked this year and what didn’t to planning out an entire year in advance, in this episode of Spa Marketing Made Easy, I’m sharing a behind-the-scenes of my personal planning process that you can walkthrough right alongside me.

Let’s make this your most profitable, productive, and purpose-filled year yet!

In this episode, I’ll walk you through:

How this planning process allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home
Why I opted to switch to an A/B Week schedule and how you can modify this to fit your needs if you’re working in the treatment room
Reflection questions to ask yourself as you look ahead to making commitments on next year’s calendar
My 5-step process of scheduling my time on my annual calendar and how I approach it on a quarterly basis to make room for flexibility and opportunities that arise

Additional Resources for Episode #164: Auditing Your Calendar and Planning for Your Best Year

Listen to Episode #117 – 4 Simple Steps for Organizing Your Life Like a CEO – for additional planning and time management tips
Learn more about block scheduling according to an A/B schedule from Cailen Ascher
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 163: #Spasocialbeat – How to Use Facebook Shops for Ecommerce

October 2, 2020
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#spasocialbeat

In this week’s Spa Social Beat, we’re discussing:

What Facebook Shops is and how this revamped and partially new feature on Facebook on Instagram will allow for easier selling of your products via social media marketing
The benefits of listing your inventory via Shops and what it allows you to do within your social media posts highlighting your products
Why you still need a ecommerce website to support your shop’s inventory and other considerations

To learn more about Post With Purpose, click here.

EP 162: Digital Marketing for Spas

September 28, 2020
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marketing

Here’s the cold hard truth: If your spa doesn’t get up to speed with digital marketing in the next two years, you will get left in the dust.

Now that we’ve come to grips with that reality, now let’s lay out a plan and set it into motion!

Back in August, I hosted the first virtual Aesthetic Marketing Seminar, an event typically held in-person and exclusive to my students, but after virtually gathering with hundreds of aestheticians and spa owners online and getting their feedback, it was clear that a couple of the presentations needed to make their way to the podcast.

This is truly a comprehensive episode that covers the five core areas you need to dial in for a comprehensive digital marketing strategy for your spa plus the systems you’ll want to build into each area to gain traction efficiently and be able to sustain that traction and subsequent growth.

It’s chock-full of strategy plus the action steps you need to get started today, and as we’ve already discussed above, it is critical that you get started now.

So, pull up your earbuds and a notepad, and take a look at the presentation below to get the audio and visual experience. And when you’re done, let’s get some accountability going inside of the Spa Marketing Made Easy community!

Head over to the group and let me know your biggest takeaway and which area you need to focus on first.

In this episode, you’ll learn:

The five core areas you need to dial in for a comprehensive digital marketing strategy for your spa and why building in systems for each area is key to gaining traction efficiently and sustaining growth
How to optimize critical areas of your website for better conversion of new leads and booked clients
The ROI of email marketing and important questions to help analyze and perform an email marketing audit on your business
Where to focus your energy on social media and how to systemize your social media process so that you can maximize your connection efforts
Important SEO action steps to get your website ranking on the top of Google search results
How to craft winning ad creative for your paid advertisements and why this marketing method is the fastest way to generate targeted leads

References Mentioned in Episode #162: Digital Marketing for Spas

Get help with revamping your website with ReversedOut.com
Use Process Street to document systems and process inside your business and ConvertKit for your email marketing
Sign up for Google Analytics to view your top traffic sources
Learn more about our programs Spa Retail Rockstar and Post With Purpose
Learn how to run your own ads through Successful Ads Club or outsource your paid advertising with Jackie Ellis
Tune into Episode #84 and Episode #144 to learn more from Tara and Jackie
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 161: #Spasocialbeat – Using Facebook Live to Attract Your Ideal Client

September 25, 2020
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#spasocialbeat

In this week’s Spa Social Beat, we’re discussing:

The easiest way to jump into going live and why it’s such a powerful medium for connecting with clients and potential clients
Why you don’t have to be perfect to hop on live video and what you really need to get started
How to stay committed to going live consistently and topics to get you started with what to cover on Facebook Live

To learn more about Post With Purpose, click here.

EP 160: Creating an Authentic Selling Culture Inside Your Aesthetic Practice with Nikki Rausch

September 21, 2020
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marketing

Does the idea of someone, especially an existing or potential client, viewing you as “sales-y” send shivers down your spine?

It should, because if you’re doing sales the right way, you never have to worry about coming off as pushy or only interested in getting your client’s money.

Listen, “sales” is not a dirty word.

Sales are the lifeblood of your business (businesses have to make money to be successful, after all), but for having a relatively *sleazy* reputation, sales success is actually built on your reputation, relationships, and rapport.

And as my guest on this episode of Spa Marketing Made Easy shares, “Relationship first, rapport always.” Go that route, and you can’t go wrong, and you’ll also see the revenue follow.

With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, my guest on this episode, Nikki Rausch, now helps entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients.

As a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a replicable process.

Nikki is the real deal in sales, and isn’t just here with the feel-good, you-can-do-it sales pep talk.

She’s got the science, the intel, and the experience that will have you excited to begin creating an authentic selling culture inside your aesthetic practice.

P.S. – Once you’re done listening to this episode, make sure you head to the Spa Marketing Made Easy Facebook group to join in on The Mask Challenge! Don’t know what I’m referring to? You will when you tune in!

In this episode, you’ll learn:

Why sales isn’t a bad word and how we can start flipping the belief of “sleazy sales” on its head
Nikki’s background in communications and sales, and how her approach plays into psychology, neurolinguistics, and habits and patterns
How to put customer at ease so they can be more forthcoming about their true needs
The process of creating a selling culture and system with Nikki’s 5-step process she calls “The Selling Staircase”

Resources Mentioned in Episode #160: Creating an Authentic Selling Culture Inside Your Aesthetic Practice with Nikki Rausch

Learn more about Nikki’s work as the Sales Maven on her website and download her ebook, Closing the Sale: Simple Tips to Increase Your Confidence, as a gift for Spa Marketing Made Easy listeners
Connect with Nikki on Facebook, Instagram, LinkedIn and Twitter
Tune into Nikki’s podcast and YouTube channel
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 159: #Spasocialbeat – Creating a Messenger Marketing Strategy

September 18, 2020
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#spasocialbeat

In this week’s Spa Social Beat, we’re discussing:

What Messenger marketing is and how it can benefit and support your aesthetic practice’s overall marketing strategy
How Messenger marketing can serve as a pseudo virtual customer service employee or sales representative
Our Messenger marketing platform recommendations that make it easy to get started

To learn more about Post With Purpose, click here.

EP 158: Pursuing Your Powerful Purpose with Sara Anna Powers

September 14, 2020
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mindset

How do you know when you’ve found your calling?

How do you know when you’ve veered off track?

And how do you decide to pivot to pursue your most powerful sense of purpose?

It’s these questions that my guest, Anna Powers, a lawyer turned copywriter, and I explore on this episode on Spa Marketing Made Easy.

Yes, you read that correctly, she’s a lawyer (still holds her license, in fact!) who decided to ditch a career in law to pursue her most powerful purpose, but of course, it wasn’t all smooth sailing.

From pivoting toward deeper passions and discovering something new after you’ve invested a substantial amount of time, energy, and money into another path, Anna now helps others navigate the journey she once walked herself.

Maybe you can relate…

Perhaps you’re just now venturing into a career in the aesthetics industry after decades of a career in an entirely different field.

Or may you’ve discovered that being a spa owner isn’t for you, and you want to explore a different avenue within the vast and varied landscape that is aesthetics.

If you’re at all in a place of uncertainty with where you’re at or where you’re headed in creating the life and career of your dreams, you’re sure to find great pieces of wisdom to walk away with from Anna’s stories and insights.

In this episode, we discuss:

Anna’s story from pursuing a career in law to moving into entrepreneurship and a different industry entirely
How her experience in finding and following her own purpose led to helping her clients do the same
How to know when you’re off the right path and meant for something more or different
The 3 things that make for a purposeful and passion-filled niche and the first steps to take to make a big change or pivot in your life or career path

References Mentioned in Episode #158: Pursuing Your Powerful Purpose with Sara Anna Powers:

Connect with Anna on her website and on Facebook and Instagram
Get Anna’s Stellar Sales Page Template freebie by clicking here
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!