bell, Author at Addo Aesthetics

EP 157: #Spasocialbeat – Our Top Social Media Schedulers

September 11, 2020
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#spasocialbeat

Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.

In this week’s Spa Social Beat, we’re discussing:

Why a social media scheduler is a critical element of executing a successful social media strategy
Our top two favorite schedulers for social media and the key features that make them our top recs
Things to look for when choosing the best social media scheduling tool for your business

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!

To learn more about Post With Purpose, click here.

EP 156: The Pros and Cons of Being a Solo Aesthetician Versus Building a Team with Gisel Campbell

September 7, 2020
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leadership

You’ve got big dreams, but the idea of hiring a big team…well, it can be a little intimidating.

Building a team of all-stars takes time, patience, and tenacity, and the thought of “I can just do it myself” is one you’ll likely have more times than you care to count.

But here’s the thing – while you are strong, smart, and totally capable of making your big dreams a reality, the truth is that your big dreams may take more than just you to conquer them.

Whether it be a constraint on your time and energy or a constraint around areas of your business that aren’t your zone of genius, having a team often allows you to make greater strides than you can take on your own.

You may have heard the saying, “if you want to go fast go alone, if you want to go far go together.”

I’d argue that having a team on your side does allow you to move faster once you’ve found your groove with getting the right team on board, which is a process that many of my Growth Factor students and I discuss including my guest on this episode of Spa Marketing Made Easy.

If you’re a long-time listener and active in the SMME community, you’re likely familiar with Gisel, the founder and CEO of Elevate Esthetics.

Gisel has built an incredibly successful business on her own, but as you’ll hear in this episode, her thoughts on remaining solo versus building a team have shifted, and she’s here to share how she’s navigating a new path beyond being a solopreneur.

If you’ve been at a crossroads wondering whether staying solo or expanding with a team is the right move for you, I think you’ll find this episode a helpful guide in weighing out the pros and cons.

In this episode, we discuss:

Gisel’s journey in building a successful business as a solo aesthetician and how her goals have shifted, especially during quarantine
The reflection questions she used to help guide her decision making on whether to stay solo or starting hiring a team
Evaluating the opportunity cost and the various pros and cons of hiring vs. staying solo
Tips for those thinking about hiring their first employee and ideas for where to find great candidates

References Mentioned in Episode #156: The Pros and Cons of Being a Solo Aesthetician Versus Building a Team with Gisel Campbell

Learn more about Gisel and Elevate Esthetics by visiting her website and connecting with her on Facebook and Instagram.
Listen to Gisel’s previous episode on Spa Marketing Made Easy – Episode #061: Level Up by Niching Down with Gisel of Elevate Esthetics
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 155: #Spasocialbeat – Should I Create a TikTok Account?

September 4, 2020
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#spasocialbeat

In this week’s Spa Social Beat, we’re discussing:

Why TikTok has taken off, the big draw of the platform and thoughts on whether it’s worth exploring as an aesthetic industry professional
The pros vs. cons of hopping on the TikTok train now vs. later
Our tips for exploring new and emerging social platforms and subchannels minus the pressure to perform

To learn more about Post With Purpose, click here.

EP 154: Making Intentional and Magnetic Branding Decisions with Sara and Melissa of Sykes & Lanno

August 31, 2020
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marketing

Beyond understanding that your brand is not your logo or your color palette (it’s so much more and we’ll touch on that in a bit), there a few other key things you need to know about branding:

1 – Having a beautiful brand presence that commands attention isn’t just for big name businesses and corporations.

2 – Having a thoughtful and well-crafted brand is for every size and style business (from solo aesthetic practices to multi-location day spas), especially if you want to ensure longevity and loyalty.

3 – The other critical piece of branding is that it’s not something you focus on “one day,” rather branding is something you should focus on from Day One.

Because here’s the thing about building a brand your dream clients will feel magnetized to – they don’t happen on accident.

It takes intention and ongoing action, and here to discuss this critical piece of business are my Growth Factor program students, Sara and Melissa of Sykes & Lanno Skinbar.

This is our seventh episode together chronicling their growth journey throughout 2020 and since they were fresh off the set of a recent photoshoot to get product and branding photos for the next quarter, we thought talking about all things branding would be the perfect topic to touch on for this month’s discussion about how they’re making the intentional choices today to build an aligned brand for the future.

In this episode, we discuss:

How branding has been a conscious decision since Day One of starting Sykes & Lanno Skinbar
How Sara and Melissa define “branding” and what elements play a part in the experience and aesthetic they provide
Ways they find that their brand informs and communicate the experience they provide and the feedback they’ve received from their client because of it
Their experience in booking photo shoots to keep their brand visuals fresh and how that plays into their overall marketing plan

References Mentioned in Episode #154: Making Intentional and Magnetic Branding Decisions with Sara and Melissa of Sykes & Lanno

Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

[ Subscribe to Spa Marketing Made Easy on iTunes ]

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 153: #Spasocialbeat – Best Instagram Caption App

August 28, 2020
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#spasocialbeat

In this week’s Spa Social Beat, we’re discussing:

Our go-to Instagram caption app for nailing your text spacing
Why having this app helps with making your post more engaging
How to integrate this caption spacing app into your social media posting process and system

To learn more about Post With Purpose, click here.

EP 152: Pivoting Toward Profit Through Positivity and Beauty Boxes with Kate Jaksik

August 24, 2020
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marketing

The power of positivity is something I have believed in and talked about for years, especially as it relates to business success, but pivoting has been the big “P word” and theme of business throughout this pandemic, especially for the aesthetics industry.

Well, when you pair the two together like my guest on this episode of Spa Marketing Made Easy did, it results in revenue because –

1 – People like to buy from positive people

2 – Positive people keep their mind open to new ideas

3 – New ideas harnessed can bring forth new streams of revenue

My guest is none other than one of my Spa Retail Rockstars, Kate Jaksik, who is the owner of Glow Beauty Bar in Florence, Massachusetts, where she and her team provide salon, spa, and makeup artistry services.

When news of the Covid-19 closures hit, rather than recoiling in fear, Kate sprung into action to keep her business healthy and her team employed.

Through that action and determination to stay positive in the face of the pandemic, Kate conceptualized an idea that in the last several months has evolved and quickly become an offering both she and her audience are passionate about.

And oh yes, it’s profitable, too.

Tune in to hear the behind-the-scenes on the beauty box craze that Kate created and fueled with her audience through pure positivity and the power of ecommerce and social media selling.

In this episode, we discuss:

The steps Kate immediately took when first notices of closures hit
How Kate conceptualized her Beauty Box idea after offering discounts that didn’t provide the additional profit she needed
The process of creating a new product and continually refining it throughout the shutdown to help maximize sales and profitability as well as a peek into her sales approach
Kate’s motivation for forging ahead during trying times and how she kept on the path of positivity to not just survive, but thrive
Where she is taking her Beauty Box idea next and the continued evolution she’ll pursue past the shutdown of her spa and salon

References Mentioned in Episode #152: Pivoting Toward Profit Through Positivity and Beauty Boxes with Kate Jaksik

Visit Kate’s website at Glow Beauty Bar
Connect with Kate on social on Facebook and Instagram
Find packaging and shipping supplies from ULINE and box inspiration from Box Fox
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 151: #Spasocialbeat – Best Video Editing Apps

August 21, 2020
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#spasocialbeat

In this week’s Spa Social Beat, we’re discussing:

Our go-to video editing software and app
Which apps to use for different types of video marketing
The top features of our favorite app and why it’ll work for all your video needs

To learn more about Post With Purpose, click here.

EP 150: 3 Ways to Reward Loyal Clients

August 17, 2020
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marketing

Loyalty isn’t something to be taken lightly.

After all, that’s what we always aim for with every new client who walks through our doors – that they will always choose to book with us and make us their go-to aesthetic expert for years to come.

While this loyalty obviously comes from providing great service that delivers results, a key piece of business is building relationships, so when someone shows their loyalty, it pays dividends to reward it.

Whether you already have a loyalty system in place and want to extend another element of loyalty rewards to bring in more referrals, or you’re brand new to business and want to get people incentivized to come back repeatedly, there’s never a bad time to layer in loyalty perks into your aesthetic practice!

In this episode, you’ll learn:

Why rewarding loyal clients is critical for both retention and referrals
My top 3 ideas for rewarding client loyalty at varying levels
Why you may want to have multiple loyalty reward strategies and how to determine a loyalty structure that supports your bottom line

References Mentioned in Episode #150: 3 Ways to Reward Loyal Clients

We just unlocked a new resource in the free Spa Marketing Made Easy portal! Click here to get access.
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

EP 149: #Spasocialbeat – Why You Need a Hashtag Strategy and Where to Use It

August 14, 2020
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#spasocialbeat

In this week’s Spa Social Beat, we’re discussing:

What a hashtag strategy is and how to begin crafting your own custom hashtag strategy
Where to utilize hashtags and leverage them to get the best reach and exposure in your local area
Why hashtags are the key to getting your business discovered by more people in your target audience

To learn more about Post With Purpose, click here.

EP 148: Developing the Critical Skill of Treating Multicultural Skin with JoElle Lee

August 10, 2020
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leadership

It’s no secret that if you want to have a long-term and sustainable career in aesthetics, you have to stay committed to a constant development of your aesthetic skill set.

And as my guest on this episode of Spa Marketing Made Easy shares, one of the most critical skills requires branching out beyond what is traditionally and currently taught in aesthetics school and learning to properly treat multicultural skin.

Meet JoElle Lee, a skincare expert and celebrity aesthetician (she was Michelle Obama’s aesthetician!), a professional speaker and published author, as well as an educator, trainer and skincare business consultant.

JoElle is a woman who wears many hats, but her mission is highly focused on ensuring that every aesthetic professional knows how to treat multicultural skin safely and effectively.

I don’t know about you, but when I went to aesthetics school, we weren’t taught specific protocols to treat darker skin tones and the conditions that commonly affect people of color.

It’s a piece of our traditional and structured education that needs to evolve, but at the end of the day, it’s up to us as experts and practitioners to seek out and complete the continued education needed so that we can provide the best care for our clients no matter where they fall on the Fitzpatrick scale.

And I’m so excited for you to tune into this episode, because JoElle is the ultimate expert to learn from!

In this episode, you’ll learn:

JoElle’s background in the aesthetics industry and her claim to fame as First Lady, Michelle Obama’s, aesthetician among other notable people who need to always be camera-ready
Why learning the skill of how to treat multicultural skin is critical for any aesthetician who wants a sustainable career
How JoElle discovered and developed her own method to treating multicultural skin
What drove JoElle into the education space and the formats in which she teaches other aesthetic professionals on fully rounding out their expertise by learning how to care for all skin types

References Mentioned in Episode #148: Developing the Critical Skill of Treating Multicultural Skin with JoElle Lee

Connect with JoElle and her educational trainings and resources on her website
Download JoElle’s Free Guide – 10 Mistakes Estheticians Make When Treating Skin of Color
Connect with JoElle on social on Instagram, Facebook, and LinkedIn
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!