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EP 107: The Strategic Secrets of Using Groupon the Right Way
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  • marketing

Thinking of giving Groupon a shot at your spa? 

Maybe you just read that question and thought, “you’re kidding?!” 

Now hear me out, Groupon is not your answer to becoming a successful spa, it is merely a tool in the journey to get there. 

Just like we use Facebook ads to drive traffic and leads, Groupon is just another advertising channel and a client acquisition strategy. 

However, like Facebook ads, you can’t just throw up an offer and expect it to go off like gangbusters.

There are strategic pieces involved and you need to understand the foundation of the platform, not to mention your financial foundations. 

In this episode of Spa Marketing Made Easy, I’m breaking down the step-by-step strategy for leveraging Groupon successfully so that you can effectively build up your brand awareness and your clientele while seeing a benefit to your bottom line. 

In this episode, you’ll learn:

  • How Groupon can be a powerful client acquisition strategy
  • The key difference between Groupon and Facebook Ads
  • The process of setting up a successful Groupon deal and the one thing every Groupon deal should have 
  • When to use the Groupon strategy in your business and what your sales goals should be 

References Mentioned in Episode #107: The Strategic Secrets of Using Groupon the Right Way

  • Join the Spa Marketing Made Easy community for free marketing trainings, tips, monthly goal-setting sessions, and to be a part of our Aesthetician Book Club. 
  • Click here to get the Scale Your Business Bundle featuring our Groupon Tracker.
  • Read our current Book Club pick, Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business by Pat Flynn
  • Listen to Episode #084: 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker
  • Click here to learn more about running a deal on Groupon and to connect with a rep

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 106: Starting the Journey to 7 Figures – A Behind-the-Scenes with Sykes & Lanno Skinbar
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  • leadership

One of my core beliefs in building a successful business is that no one should do it alone. 

Of course, it’s your business, so you can choose your own path, but as the saying goes, “If you want to go fast, go alone. If you want to go far, go together.” 

Although, let me fill you in on my experience…going alone doesn’t lend itself to going fast, either. 

My belief is that when you have the ultimate trifecta of support, ongoing education, and accountability, you go a lot further a lot faster. 

And to prove that point, I’m diving into an experiment with a couple of the women inside my Growth Factor high-level group coaching program to show you the *real* behind-the-scenes of what it takes to build a seven-figure spa.

Over the course of the next year, I’ll be checking in and following up with Sara and Melissa here on Spa Marketing Made Easy so you can see all the possibilities and realities, filter-free.

In fact, this is an idea Sara pitched to me to share her and Melissa’s year-long journey through Growth Factor, and it was an immediate full-body “yes!”

So often I talk with aestheticians who are stuck in a paradox between comparison-itis and possibilities. 

Perhaps you’re looking at another spa owner and wondering, “why can’t I have a business like that?” or “why haven’t I reached that point yet? I’ve been in business so much longer.”

You’re constantly asking yourself, “What piece of the puzzle am I missing?”

While there may be some pieces you are missing that need to be filled with those aforementioned elements of education and support, you may also be blurry on the reality and possibilities of what it takes to build your spa to seven-figures. 

It takes hard work, tough decisions, and yes, sometimes taking two steps back so you can take four steps forward.

Those are the things people don’t love to talk about, let alone share on Instagram, but we’ll be sharing it here.

In this episode, we discuss:

  • Why Sara and Melissa want to share their year-long journey to growing their spa to seven figures 
  • A look at what their first year in business has been like (that’s right, these ladies are still in year one!)
  • How they’re approaching year two and they’re biggest goals they’re planning on tackling first within the Growth Factor program

References Mentioned in Episode #106: Starting the Journey to Becoming a 7-Figure Spa 

  • Connect with Sara and Melissa and follow their business, Sykes & Lanno Skinbar on Instagram and Facebook.  
  • Want to learn more about joining the Growth Factor coaching program? There are still a couple of spots left for 2020, click here to learn more and if you’re interested email us at hello (at) addoaesthetics.com

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 105: 4 Tips for Preparing Your Business for Maternity Leave
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  • leadership

As soon as I announced my pregnancy with my second little one due this spring, I’ve had many listeners ask, “how do you prepare to take a real maternity leave without seeing your business stall?”

It feels like a loaded question when you ask it, especially when the cultural norm of a good maternity in the U.S. is three months. 

Additionally, if you’re a solo aesthetician or a spa owner whose business largely depends on your presence, you might feel overwhelmed at the thought of your business growth taking a considerable dip if you dip out. 

So, as my team and I are beginning to implement our plans for Operation Baby Woerner #2, I thought I’d share with you my top four tips for taking an extended break from the business while maintaining stability and even growth! 

Also, know that these tips equally apply whether you’re also having a baby, you need to attend to family/life issues, or simply need a real vacation. 

Listen, life will happen one way or another, so even if you don’t have a break planned, you’re bound to be thrown a curveball at one point or another. 

And it’s always better to be in the place of being well-prepared and on solid ground versus scrambling while the earth is shaking beneath you. 

In this episode, you’ll learn:

  • My top tool to keeping all my life to-dos and events in order so I can see what needs to be done well enough in advance so I’m not scrambling as my maternity leave approaches or when I return. 
  • How I decided how long my maternity leave would be and encouragement for creating your own rules around your leave time
  • How it “all gets done” even when I’m absent from my business and how you can anticipate coming back to buzz in business rather than a lackluster dip. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 104: Cultivating Community Through Hosting Events with Elaine Lou
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  • mindset

With technology continually shifting and consumer behavior moving with it, there’s one constant you can always count on in business: change. 

However, there is one exception to that rule, and it’s been a mainstay of business since the beginning of time, and that’s the power of relationships. 

Behind every marketing campaign, strategy, or tactic and every new service, offer, or promotion, the success of your efforts all boils down to your relationships…

Always has and always will.

And on this episode of Spa Marketing Made Easy, my guest Elaine Lou, a business and career coach who helps women take aligned action in reaching for their wildest dreams, scaling their businesses, and doing it all in a way that’s anything but cookie cutter. 

In this episode, she’s sharing her secrets for using local events to build community and develop deeper connections with her past, existing, and potential clients for business growth, increased client retention, and creating word of mouth. 

As a spa owner or aesthetic expert with your own space to leverage, events hold some of the greatest potential and opportunity for growing your business while costing next to nothing. 

I speak with a lot of aestheticians who all talk about wanting a “word of mouth”-based business, and while I believe today’s business landscape requires more than relying solely on word of mouth, events are one of the best ways to begin building that kind of organic buzz. 

In this episode, you’ll learn:

  • How Elaine works with women to take aligned action and get out of their own way to go after their wildest dreams
  • The deeply-rooted mindset blocks that may be standing in your way of success and the number one thing you can believe and do to unlock those blocks
  • Why Elaine focuses on hosting local events and how this can translate to building community for your spa or aesthetic practice
  • Her top tips for crafting events that brings together people who are excited about the opportunity to connect with and work with you

References Mentioned in Episode #104: Cultivating Community Through Hosting Events with Elaine Lou

  • Learn more about Elaine and her work via her website and connect with her on Facebook and Instagram
  • Grab Elaine’s 6 High-Touch Scripts for Sharing Your Event with Your Community 
  • Listen to Episode #086: Creating a Month’s Worth of Video Content in 15 Minutes with Katya Varbanova
  • Check out Eventbrite for creating your event information page, spreading the word, and selling tickets (if applicable for your event)

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 103: The “Buy $100, Get $100” Spa Gift Card Promotion
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  • marketing

It’s the most wonderful time of the year…especially for spa owners and aestheticians, because we are in the swing of the holiday season!

Now’s the time to rock out the last quarter of the year, and to help you do it, I’m pulling one of my favorite lessons inside Spa Retail Rockstar out of the vault. 

Consider it my token of gratitude for having you here in the Spa Marketing Made Easy community, which by the way, this has been a very hot topic of conversation as of late. 

I’m talking about the “Buy $100, Get $100” spa gift card promotion, which has the potential to double your gift card sales from previous years (or more). 

So fire up your notes app and tune in, because this is going to be the year of your top-grossing gift cards sales yet. 

In this episode you’ll learn:

  • What the Buy $100, Get $100 promotion is, how it works, and the step-by-step process of preparing for the promotion so you can knock it out of the park. 
  • The key elements you need to have in place for the promotion including materials as well as policies and explicit directions. 
  • My tips around the logistics of running the Buy $100, Get $100 promotion so you can track your gift card sales success and replicate it for the next big gift card holiday, Mother’s Day!  

References Mentioned in Episode #103: The “Buy $100, Get $100” Spa Gift Card Promotion

  • Gift card resources mentioned in this episode include: Plastek, Canva and Vistaprint 
  • Listen to Episode #062 with Amanda Whelband where she shares her experience with the Buy $100, Get $100 promotion and how she doubled her holiday gift card sales from the previous year in just 2.5 weeks
  • Have questions or want to share your wins? We want to hear them! Come join us inside the Spa Marketing Made Easy Facebook group. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

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EP 102: Prioritizing Profit in Your Spa with Amber Dugger
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  • marketing

Whether your business is stuck in a vicious paycheck to paycheck cycle, or you can’t seem to climb out of credit card debt, or the thought of digging deep into your business financials scares the pants off of you, this is an episode you literally can’t afford to miss. 

And if you’re thinking to yourself, “Paycheck to paycheck? I’m happy if I even get paid at all!”

Then you definitely need to tune in because if you aren’t paying yourself, we need to get you there NOW. 

But regardless of the size or scale of your aesthetic practice, here’s the reality: you have to prioritize your business’ profit if you want to hit your financial goals and hit them in a timely manner, and in a way that’s not riddled with stress, but instead, strength. 

Believe it or not, finances can be incredibly exciting and empowering, and as my guest today shares, when her clients and students understand the cash flow of their business, they accomplish huge goals in timeframes you may have only thought were a pipe dream. 

In this episode, I’m so excited for you to hear from my guest Amber Dugger, who is a cash flow expert for entrepreneurs and founder of the program “Profit For Keeps,” where she is on a mission to help business owners go from just making money – to actually keeping it so you can spend it on the things that make your life awesome. 

As someone who has spent a considerable amount of time educating myself on business finances over the last few years, I can tell you that hearing what Amber has to share can be business- and life-changing for you if you open yourself up to move past your money blocks. 

Remember, knowledge is power. 

And when it comes to finances, your power lies in your profits. 

In this episode, you’ll learn:

  • How to navigate through the emotion of money and reframe your mindset so that money doesn’t feel scary to begin digging into or learning about
  • Why it is vital to your business’ success to understand your cash flow and the primary financial framework that makes money management easy to understand and, yes, exciting 
  • How Amber classfies debt into two categories, how they differ, and when it’s okay to take out a loan or line of credit to help your business scale 
  • Where to begin with prioritizing profit first in your business and why this system works to help you achieve your business and life goals 

References Mentioned in Episode #102: Prioritizing Profit in Your Spa with Amber Dugger 

  • Tap into Amber’s free Profitability Calculator by clicking here.
  • Join Amber’s Facebook group, Sweet Life Purposeful Money. 
  • Connect with Amber on her website, on Facebook, and on Instagram. 
  • Read Profit First by Mike Michalowicz (affiliate link) 
  • New to the Spa Marketing Made Easy Podcast? Download our Quick Start Guide to learn more about tuning in, where you can connect with our resources, and how to leave a review. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

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EP 101: How to Rock Your Spa’s Systems
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  • leadership

When it comes to building and growing your aesthetic practice, if you’re like many of the other aestheticians and spa owners I encounter, you could talk about treatments, modalities, and product ingredients all the livelong day.

But I’ve got some news for you…

Those things aren’t what determines your business’ success; the truth is, successful businesses survive on their use of systems. 

( Insert collective sighing. )

I know, I know, systems can feel like a total turn-off in the fun department of business, but I promise you, once you get rolling with systems and building them out, the time and stress they’ll save you, not to mention the success they’ll help you achieve becomes really desirable, real quick. 

And here to show you the value behind building your spa’s systems and give you the starting points so you can move forward efficiently (that’s the whole goal of systems, after all) is Natasha Vorompiova, the founder and Capacity Architect of Systems Rock, where she helps entrepreneurs reimagine their businesses to include well-designed and high-functioning systems. 

In this episode, she’s sharing her top tips and insights so you can move forward with creating successful and sustainable systems for your spa that allow you to step into your role as the visionary and CEO of your business so you don’t burnout or burn your business to the ground. 

In this episode, you’ll learn:

  • What systems are and how they help you to gain back control in your business and responsibilities 
  • The biggest misconceptions around systems and how to get started building simple systems in your spa easily and quickly 
  • Considerations for building out your spa’s inventory system and what each piece of the system means and why it’s important 
  • Natasha’s top tips for building out your first systems and what questions to ask so you move forward with clarity 

References Mentioned in Episode #101: How to Rock Your Spa’s Systems  

    • Learn more about Natasha and her business, Systems Rock by clicking here, and tap into her free resources by clicking here
    • Connect with Natasha on Facebook and LinkedIn
    • Ask questions, receive support and gain feedback on all things spa systems inside the Spa Marketing Made Easy community on Facebook
    • New to the Spa Marketing Made Easy Podcast? Download our Quick Start Guide to learn more about tuning in, where you can connect with our resources, and how to leave a review. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

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EP 100: Become the Next Spa Retail Rockstar Scholar (Exciting Announcement!)
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  • leadership

I can’t even believe I’m typing this…

Guys, it is our 100th episode of the Spa Marketing Made Easy podcast! 

Can you tell I’m just a *little* excited?

First things first, I have to say thank you. 

Thank you for listening, sharing, subscribing, continually tuning in, and telling me what your biggest takeaways are and how the podcast has helped you in your journey to build the aesthetic business of your dreams. 

Your loyalty to listening, engaging, and showing up with me every week is what has brought us to this point, and my team and I couldn’t be more thankful to have you as part of the Spa Marketing Made Easy community. 

I remember when I was initially thinking about starting a podcast and beginning to get the plans together, and my coach shared a stat along the lines of less than 5 percent of podcast hosts reach 100 episodes. 

So, yes, this feels like a milestone, but I’ll tell you, it also feels like we’ve just scratched the surface. There is so much more I have to share with you all, and so many more experts I want to bring forward for you to learn from. 

Speaking of learning, let’s talk about what’s happening in this episode…

If you’ve been a long-time listener, you know I set out on this podcast journey to positively impact the lives of 500 aestheticians. 

We’ve far exceeded that goal, so for the next 100 episodes (and the next year), I’m raising the bar and sharing with you a very special announcement and opportunity geared toward any aesthetic expert who feels called to make a change in their business, but has previously had something holding them back. 

Links and Resources Mentioned in Episode #100: Become the Next Spa Retail Rockstar Scholar

  • To apply for the Spa Retail Rockstar Scholarship, click here. 
  • Leave a review for Spa Marketing Made Easy on iTunes. 
  • Join the Spa Marketing Made Easy Community on Facebook to gain support, accountability, and make connections with other like-minded aestheticians with their sights set on success. 
  • New to the Spa Marketing Made Easy Podcast? Download our Quick Start Guide to learn more about tuning in, where you can connect with our resources, and how to leave a review. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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EP 099: Survive on Services, Retire on Retail
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  • marketing

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

 

[ Click Here To Save Your FREE Spot Today ]

EP 099: Survive on Services, Retire on Retail

At this point you might think I’m a broken record about retail, but I don’t care, because if you read the title of this episode and are even the slightest bit intrigued about the prospect of retiring on retail, well, my dear, the opportunity is yours for the taking. 

With the way our industry is moving (research from Statista shows that the aesthetics industry is expected to grow 14 percent faster than other industries between 2016-2026), and the way consumers are shopping (hello, online, on-demand, and one-click), the truth of the matter is that if you want to be seen as the go-to expert in your area and compete with the Amazons of the world, you’ve got to compete on their level. 

 And if you’re thinking, “How in the world do I compete with Amazon?!” 

You’re in luck because that’s precisely what I’m going to be covering in this episode of Spa Marketing Made Easy. 

In this episode, I’m sharing the seven revenue streams you can capitalize on within your spa, and yes, you bet that retail is woven into a few of those, and I’m giving you my step-by-step breakdown on how to build out one of those revenue streams so you can get it up and running in as little as a day. 

{Did you know that the average millionaire has seven streams of revenue? Something to think about.}

Even if you’re already a retail rockstar within your treatment room, I bet you anything you’ll have a few lightbulb moments while listening to this episode. 

In this episode you’ll learn:

  • How events like the Beauty Business Summit can be instrumental in your growth and development as an aesthetic professional 
  • Why retail is a critical component of your business model and how you’re leaving money on the table by not capitalizing on it 
  • 7 ideas for expanding your revenue streams and increasing your cash flow and market share
  • My 4 steps to e-commerce success to take your retail sales strategy to the next level 

References Mentioned in Episode #099: Survive on Services, Retire on Retail 

  • Click here to download the free Revamp Your Retail Guide and Workbook
  • Learn more about the Beauty Business Summit and get an early bird ticket to the 2020 Summit
  • See more spa industry stats from Statista, iSPA, and MedEsthetics
  • Check out ecommerce platforms including Shopify, Volusion, Magento, and WooCommerce 
  • Learn more about the aesthetic experts mentioned in this episode: Skincare by Alana, Grafin Skin and Beauty, and Savvy Skin Spa  
  • Join the Business Book Club inside the Spa Marketing Made Easy community
  • New to the Spa Marketing Made Easy Podcast? Download our Quick Start Guide to learn more about tuning in, where you can connect with our resources, and how to leave a review. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

 

[ Click Here To Save Your FREE Spot Today ]

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EP 098: From Retail Sales Resistant to Rockstar with Amanda of The Beach House Skincare and Spa
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  • mindset

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

 

[ Click Here To Save Your FREE Spot Today ]

EP 098: From Retail Sales Resistant to Rockstar with Amanda of The Beach House Skincare and Spa

Raise your hand if you don’t want to sound “salesy” or “pushy.”

Raise your hand if you don’t want to make your clients feel like all you want is their money. 

Of course, I can’t see your hands, but I know that there are a lot of them raised. 

The idea of “selling” or “retail sales” has some heavy emotional ties, but I want to give you a reframe today…

Sales shouldn’t be based on emotion (for you), but education.

When you educate your clients and allow them to see how your products can help them reach their goals (something that may be emotional for them), that is sales done well. 

This is the lesson Amanda, owner of The Beach House Skincare and Spa in Illinois, learned, and her business has completely transformed because of it. 

After participating in one of my retail challenges inside Spa Retail Rockstar, Amanda got the real picture of where she was at with her retail sales, and realized she needed a major change…

To understanding her numbers, setting her sales strategies, and most of all, her mindset.

After making those changes, she’s seen a tremendous shift in her retail sales and is now experiencing a whole new level of business success. 

If you find yourself fearful of feeling like a sleazy salesman, this is an episode you can’t afford to miss. 

In this episode, we discuss: 

  • Amanda’s journey in aesthetics and how she has used her cosmetology background to carve out her niche 
  • The switch that flipped when Amanda decided she needed to stop making excuses and start taking retail sales seriously for her business 
  • How she took what she thought was a disadvantage to her sales strategies and turned it into one of her biggest assets 
  • Amanda’s top tip for embracing retail sales and shaking off the fear of “sales sleaziness,” plus where to start with making the mindset shifts around becoming the expert for your clients 

References Mentioned in Episode #098: From Retail Sales Resistant to Rockstar with Amanda of The Beach House Skincare and Spa 

    • Learn more about Amanda’s spa, The Beach House Skincare and Spa via her website and Instagram
    • Connect with Amanda on Instagram and Facebook
    • Join a community of like-minded aestheticians building thriving careers, and join the free Spa Marketing Made Easy Podcast community. 

New to the Spa Marketing Made Easy Podcast? Download our Quick Start Guide to learn more about tuning in, where you can connect with our resources, and how to leave a review.

[ Subscribe to Spa Marketing Made Easy on iTunes ]

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

 

[ Click Here To Save Your FREE Spot Today ]

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