Just because you’re not a medical doctor doesn’t mean you can’t start and grow a successful medspa. 

If you don’t believe me, I’d like to introduce you to one of my Spa Retail Rockstars, Supreet Ghuman. 

Supreet is the founder and owner of Skin Sutra Medspa and Cosmetic Center in Fairfax, VA, which is a quickly growing medspa in a market that already has plenty of other medspas for potential clients to choose from, which speaks to her ability to attract and retain clients. 

Although state regulations vary, I love Supreet’s story because she’s a shining example of someone who followed her curiosity and let it lead her to her passion. 

She didn’t concern herself with the fact that she doesn’t have an M.D., she knew that with her extensive expertise and the professional network she had built, she could set out to make her medspa dream not just a reality, but a success. 

As she continues to build momentum and grow, she’s sharing with me what it took to get her to where she is today, the considerations and decisions she had to make during the process, plus what she has her sights set on next for taking her success to the next level. 

Tune into this episode as we discuss:

• Supreet’s beginning journey into the aesthetics industry and how her various roles and positions evolved into opening her own medspa
• How she has managed to carve a niche for herself and her business in a crowded market with plenty of other medspas 
• What services she provides at SkinSutra as an aesthetician and how she navigates decisions on which services to bring in
• Her insights on finding the right medical director as well as other business considerations such as choosing the right location and product lines 

References Mentioned in Episode #097: The Journey to Starting a Medspa as an Aesthetician with Spureet Ghuman of Skin Sutra

• Learn more about Supreet’s spa, Skin Sutra Medspa and Cosmetic Center 
• Connect with Skin Sutra on Facebook and Instagram and connect with Supreet on Instagram 
• Join other like-minded aestheticians working to build a thriving career and business inside the Spa Marketing Made Easy community 
• New to the Spa Marketing Made Easy Podcast? Download our Quick Start Guide to learn more about tuning in, where you can connect with our resources, and how to leave a review. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

[ Subscribe to Spa Marketing Made Easy on iTunes ]

Over the years of growing my business, I’ve heard other business owners mention taking a couple of classes down at their community college, or going so far as to get their MBA to learn the ins and outs of owning and operating a business. 

Now I’ll start off by saying that I think you need to choose the method of learning that works best for you, and for some, that means going and sitting in a physical classroom with a real teacher standing directly in front of you.

However, I’m also a firm believer that you can get a solid business education on your own. 

In my entrepreneurial journey, that has looked like taking online courses, participating in coaching programs and masterminds, a lot of trial and error, and the tool that I’m talking about in this episode…

Books! 

With the rapid evolution of online learning and digital media, it’s funny how books can feel a little “old school,” but truth be told, they’ve stood the test of time, and the authors of these noteworthy and top-selling books have distilled the most critical pieces of expert insight on their subject that they can pass on to their audience in a nicely wrapped package, all for typically less than $30. 

Sure, they way we buy and consume books has changed, but every year more and more incredible books, especially in the realm of business, are published and chock full of expert-level knowledge just waiting to be acted on. 

So, now that I’ve professed my love of books for business education let’s get to the announcement you’re really here for: we’re starting a Business Book Club! 

Tune in to this episode to learn more about how our Book Club will work, how you can join in, and what our first read will be!

In this episode, I share: 

• Why books are one of the top business tools I’ve leveraged over the years to round out my business education 
• How to incorporate reading/learning time for your business skills even when you’re in a season of life that makes reading difficult 
• My announcement on the new Spa Marketing Made Easy Business Book Club and how it’ll work plus the first book club selection! 
• In addition to our first book club read, I also share my top 3 business book recommendations that I believe every solo aesthetician and spa owner should read 

Resources Mentioned in Episode #096: The Start of Business Book Club and My Top Business Book Recommendations 

• Join in on the Business Book Club inside the free Spa Marketing Made Easy community, click here to join
• Pick up a hardcopy or Kindle version of our first Book Club read, “You Are a Badass at Making Money” by Jen Sincero 
• Check out my other business book recommendations from this episode including:
  • The E-Myth Revisited by Michael Gerber – Hard Copy or Kindle 
  • Profit First by Mike Michalowicz – Hard Copy or Kindle 
  • Essentialism by Greg McKeown – Hard Copy or Kindle 
  • The One Thing by Gary Keller – Hard Copy or Kindle 
  • The Pumpkin Plan by Mike Michalowicz – Hard Copy or Kindle 
• To learn more about our Growth Factor Coaching Program, click here to get in touch with me and my team
• New to the Spa Marketing Made Easy Podcast? Download our Quick Start Guide to learn more about tuning in, where you can connect with our resources, and how to leave a review. 

*Some links in this post are affiliate links where I will receive a small commission upon purchase.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]

Maybe you studied, or are currently studying aesthetics straight out of high school. 

Or maybe you went and got a degree in something else or had a full career in another industry before finally pursuing your dream of working in spa. 

No matter where you are  in your journey to becoming or building your career as an aesthetician, there’s one quality that acts as the foundation for anyone who wants to be successful in this industry: passion. 

A passion for helping and serving people, to committing to your craft and continually refining your technique and skill set, and, if you’re like my guest on this episode, a passion for giving back and paying it forward. 

I’m talking about Jaclyn Luongo, who if you haven’t met at one of the countless industry events she attends and speaks at, is simply the epitome of being a well-rounded and highly educated professional and industry leader while also embodying the role of a student at heart.

In addition to being a licensed aesthetician, make-up artist, aesthetic instructor, beauty blogger and business consultant with over 20 years of experience, Jaclyn also has an impressive resume as a featured guest freelance make-up artist for Chanel for over 11 years, a Business Consultant for Iredale Mineral Cosmetics, a volunteer for the Look Good Feel Better Program with the American Cancer Society as well as a guest speaker for the Dress for Success Organization. Additionally, she currently sits on the Board of Directors for the Melanoma Education Foundation, has been a Program Advisory Board Member at Catherine Hinds Institute of Esthetics since 2009, and is also the Academy Director at the American Academy of Health & Beauty. 

Clearly, Jaclyn is a woman who knows how to not only identify and create opportunities for her career but also go deep in her niche to carve out her expertise and pave the way for her to become the industry leader she is today. 

In this episode, we’re discussing the ways in which you can navigate your path to become the expert in what you’re most passionate about, while also remaining open to the endless opportunities that abound. 

In this episode, we discuss: 

• Jaclyn’s career journey and how she got to where she is today, which is the Academy Director at The American Academy of Health & Beauty
• How to begin navigating the many avenues you can take with a career in aesthetics 
• Why it’s crucial to remain a passionate learner and continue to seek out education, especially in the realm of business 
• Various ways to dive deep into your niche while staying open to the evolution of the industry 
• Why passion acts as the fuel for a successful career that allows you to pay it forward

References Mentioned in Episode #094: Committing to Life-Long Learning and Finding Your Aesthetic Niche with Jaclyn Luongo

• Connect with Jaclyn through her website, and on Facebook and Instagram 
• Learn more about the Growth Factor Framework program and get in touch with us to apply

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]

It’s not uncommon for the foray into entrepreneurship to be less like a swan dive and more like a cannonball. 

You’re making moves, and you’re making them fast, all in the hopes of building up enough momentum to get your business off the ground so it can soar.

Now don’t get me wrong, I don’t think there’s anything wrong with making quick moves when it comes to launching a business (life’s too short to sit around and wait for the right decision to present itself). 

And sometimes life circumstances mean you don’t have time to plot out every move in your business before taking the leap. Sometimes you just have to GO. 

However, even if you may not have time to spare, that doesn’t mean you should sacrifice stability.  

You need to build your business foundation on solid ground if you want to have success and longevity, and that’s where the Growth Factor Framework comes into play. 

What’s the Growth Factor Framework?

So glad you asked! 

Over the years I’ve discovered that every successful six- and seven-figure spa is built upon the same core pillars that give it strength and stability, which then allows for scale, and it’s these pillars that make up the Growth Factor Framework. 

Entrepreneurs with successful (i.e. profitable) businesses don’t end up there by accident, they get there with a purpose and a plan, and whether you’ve yet to take the dive into spa ownership or you’re all-in and struggling to keep your head above water, it’s never too late, or too early to get down to business basics and make sure that you’re giving your business the foundation it needs to thrive. 

In this episode, you’ll learn:

• The three core pillars inside the Growth Factor Framework
• What it actually takes to make a million dollars of revenue in your business 
• Why building a team is integral to your success and where to start with your first hire 
• Where the spa industry is headed and how following the framework will ensure you’ll have a business foundation built to last 
• How to calculate your Lifetime Customer Value and how this plugs into the bigger picture of your business’ current and future growth

References Mentioned in Episode #090: Building a Successful Spa with the Growth Factor Framework

•  Read “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It” by Micahel Gerber
• Learn more about Post With Purpose, a membership to help you master your spa social media
• Get more industry insights and data via Statista
• Subscribe, rate and review the podcast on Apple Podcasts

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]