If you work within the medical aesthetics environment, you’re likely familiar with the concept of product bundling and its benefits, but as I’m sharing in this episode, solo aestheticians and day spa owners can benefit from product bundling, too!

In this episode you’ll learn:

• The key to getting your potential client onboard with an at-home care regimen
• How product bundling can apply to non-medical treatments such as waxing, lashes, microneedling, and more
• The long-term statistical benefits of product bundling for your new clients
• Why it’s crucial to present your product bundles properly and provide options

References Mentioned in Episode #063: Bundling Products for a Major Profits Boost

• Listen to Episode #006 – Retraining Your Brain to Create a Mindset for Success with Dr. Shannon Irvine 
• Listen to Episode #061 – Level Up by Niching Down with Gisel of Elevate Esthetics 
• Get further insights and ask your questions on product bundling inside the Spa Marketing Made Easy community.
• Learn more about treatments offered at Potomac Medical Aesthetics. 
• Get more of the inside scoop on the aesthetics industry on Dermascope and MedEsthetics. 

To continue the conversation and get more marketing insights to help you build a thriving career and business, click here join the Spa Marketing Made Easy community.

You know your sales numbers could benefit from an incentive program, but where to begin? Whether your spa has a team of two or twenty, incentive programs are one of the best ways to motivate your team to meet and exceed your spa’s sales goals.

However, running an incentive program that actually works requires more than picking a prize and turning your team loose to sell, sell, sell. In this episode, I’m giving you the 4-step process for creating an incentive program that will effectively move the needle.

In this episode you’ll learn:

• Why the start of a new quarter is the perfect time to introduce your new incentive program
• What requirements your goal needs to have to get your team on board and be achievable
• Some of my favorite incentive ideas to base your program around
• My top tips for keeping your team motivated and excited by your incentives

To read the full show notes, click here.

Click here to continue the conversation and ask questions on starting your spa’s incentive programinside the Spa Marketing Made Easy community.

You’ve heard it before, and the saying is true: you only get one shot to make a great first impression. In today’s world of social media scrolling and online booking, the internet is likely where your client will initially make that impression, however phone calls are still a number one business communications channel whether it’s to inquire about services or for client/customer support.

And beyond it being the first step of your client’s journey, it’s often the first one-on-one interaction you’ll have with your client so it must be handled with the utmost care and etiquette to begin building a connection and trust.

In this episode you’ll learn:

• Why everyone on your team should be trained in handling phone calls and how this sets a standard of service
• The hallmarks of positive language and closed-loop communication plus why these concepts are essential to having great client conversations
• How to handle a negative call with tact and the great opportunity a negative phone provides

Click here to read the full show notes on the Spa Marketing Made Easy blog.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Email isn’t dead, but the days of sending a monthly promotional e-blast are!

With more communication channels than ever before, it’s critical that we treat our client’s and potential client’s emails as sacred spaces to not only retain our existing clientele, but convert our potential clients from subscribers to buyers (of treatments and retail). And the way we do that is by specifically catering the message, timing and sequence of our emails with smart email marketing strategy.

In this episode you’ll learn:

• Why you need to be actively list building for people who are both clients AND non-clients
• The one email you need to send to every single person on your list
• What automation tools you need to have in place to save you time and money plus my top tips for boosting your email open rates

Click here to continue the conversation and get your email marketing questions answered by joining the Spa Marketing Made Easy Community on Facebook.