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EP 071: The Power of Positive Thinking to Propel You Toward Your Biggest Dreams
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  • mindset

Silver linings, looking on the bright side, glass-half-full…however you coin the idea of optimism, what you’re actually doing is choosing to be positive. And yes, positivity is a choice.

While being positive isn’t a marketing strategy per se, when embraced and embodied, the power of positive thinking has true, scientific evidence of improving not just our day-to-day lives, but long-term happiness and sustainable business success.

Tune into this episode to hear:

  • Why mindset is a critical piece of success and happiness in life and business
  • My personal story of how positive thinking has directed my entrepreneurial journey and my approach to taking on challenges and struggle for beneficial outcomes
  • The science behind positive thinking and the tangible numbers to prove how impactful it can be in your business
  • A simple practice you can begin doing now to immediately begin shifting your mindset into a place of positivity and possibility

To join the Spa Marketing Made Easy community on Facebook and receive more marketing insights, support, and feedback, click here.

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EP 072: #Beautybomb Microblading
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  • education

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a treatment that I have been intrigued in for years and finally pulled the trigger on doing for myself, and that’s microblading! So, now that I’ve got freshly microbladed brows, in this episode, I’m sharing the nitty gritty on the treatment itself as well as my personal experience.

In this episode you’ll learn:

  • What microblading is and how the technique and application differs from traditional brow tattooing and permanent makeup
  • The list of contraindications that would prevent someone from being a good microblading candidate and what clients need to avoid
  • What patients can expect during and post-treatment and my personal post-treatment experience and my tips for how to navigate newly microbladed brows

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

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EP 073: The History and Modern Day Power of Chemical Peels in Aesthetics
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  • products

They may be one of the most commonly known treatments in the realm of aesthetics, but what’s not as well known is their historical evolution and how the science of chemical peels is going to continue powering aesthetic practices in the years to come.

In this episode, I’m joined again by repeat guest, Nicole Simpson aka The Aesthetics Expert who is the ultimate pro at chemical peels as she schools us on how to harness the power of chemical peels to grow your aesthetic business.

In this episode you’ll learn:

  • The history of chemical peels and how ancient cultures created the original peels plus how they’ve evolved with science into modern times
  • How chemical peels can act as a powerful profit booster for your clinic
  • Language you can use to communicate with your clients on how chemical peels work within the skin
  • Why proper chemical peel education is critical for client safety and managing expectations
  • Where the practice of chemical peels is headed in the realm of aesthetic science
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EP 074: #Beautybomb Salicylic Acid
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  • education

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about a common ingredient in acne-treating products and chemical peels, and that’s salicylic acid.

In this episode you’ll learn:

  • The chemical makeup of salicylic acid
  • How salicylic acid acts within the skin to reduce common skin concerns
  • Why salicylic acid is such a popular ingredient for treating acne and anti-aging

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

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EP 075: Building Your Professional Network with the founder of NASNPRO, Denise Fuller
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  • leadership

A rising tide lifts all boats.


Community is stronger than competition.


These are sentiments I have believed in and preached for years, and today’s guest on Spa Marketing Made Easy is the epitome of these philosophies, which is why I’m so excited for you to hear from her today.

If you’re not familiar with Denise R. Fuller, here’s just a little of her background:

Denise is a 25-year beauty industry veteran, a licensed esthetician and international trained beauty therapist and Founder of NASNPRO, which is a complimentary membership organization for licensed salons and spa professionals

She is passionate about education and mentoring to help industry professionals like you reach new heights in their businesses and careers, and if that’s not enough, she is regularly featured on NBC and CBS affiliate news channels as a beauty expert and frequently asked to share her expertise for articles, books and magazines.

Needless to say, she’s a true expert and not just because of her years of aesthetic experience, but in her strides to elevate the industry through helping you build your professional network in a way that’s incredibly accessible (did you know NASNPRO membership is free?!) and highly valuable.

This year NASNPRO is ringing in its 15th anniversary and is celebrating by hosting events in every region and corner of the country making this the year to get involved in NASNPRO if you aren’t already.

Tune in to hear more of:

  • How NASNPRO started and how it has remained true to its intention and core values over the course of 15 years and global growth
  • Why community and a connected professional network is vital for personal and business development
  • What you can expect to get as a NASNPRO member and when attending an event
  • The importance of self-care, mindset, and personal growth in becoming the best version of yourself  

References Mentioned in Episode #075: Building Your Professional Network with the founder of NASNPRO, Denise Fuller

  • Learn more about NASNPRO and their complimentary membership program by clicking here
  • Connect with NASNPRO on Facebook and on Instagram
  • See NASNPRO’s calendar of upcoming events and conferences
  • Continue the conversation from today’s episode inside the Spa Marketing Made Easy community on Facebook, click here to join  

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

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EP 076: Overcoming the 3 Biggest Obstacles in Your Social Media Marketing with Danielle Pastula
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  • marketing

You’ve got 15 minutes until your next client, so you open up your camera roll and scroll, scroll, scroll…nothing.

Maybe you’ll get some inspiration on Instagram, so you fire up that rainbow square…tap, tap repeat.

If social media has ever sent you into a tailspin wondering what in the world you should post and feeling like a total time-suck, this episode of Spa Marketing Made Easy was made to help turn that story around.

Because here’s the reality:

When you know how to post with a plan and with purpose (aka a strategy), you’ll not only save more of your time and energy since you won’t be left scrambling trying to find something to post, but you’ll also see results in the form of revenue.

And let’s be real, that’s the whole goal of social media marketing; so you can connect with your dream clients, create a relationship, grow your know, like, and trust factor and turn these dream clients into real paying clients.

That’s what you’ll learn in this episode with my guest Danielle Pastula, who in addition to being a social media strategist and digital marketer for spa and wellness businesses, also happens to be a part of team AddoAesthetics!

Over the last four years, I’ve worked with Danielle to refine my social media presence and post in a way that connects me with my audience and grows my community, and I can’t wait for you to listen in as we pull back the curtain on how we create social media content in a way that’s streamlined and effective.

So fire up your notes app or pull up with some pen and paper because we’ve got takeaways you’ll want to keep on hand!

In this episode you’ll learn:

  • How to stop getting sucked into the scroll and reclaim your time spent on social media marketing for your spa
  • What to start with in knowing what to say and share on social media and why being authentic is key
  • The power of vulnerability and showing up imperfectly for your audience
  • What you need to include on all of your social media posts and how to structure your social media content to lead your followers to getting in touch with you

References Mentioned in Episode #076: Overcoming the 3 Biggest Obstacles in Your Social Media Marketing with Danielle Pastula

  • Learn more about Danielle and her business, Root to Petal Creative, by visiting her website
  • Connect with Danielle on Facebook and on Instagram
  • Continue the conversation, ask questions, and receive feedback inside the Spa Marketing Made Easy Community, click here to join!

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

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EP 077: A Physician’s Take on Breaking Into the World of Medical Aesthetics with Dr. Petropoulos
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  • leadership

Here are a few fun facts you may not know about me:

  • I’m an international speaker, trainer, and consultant in medical aesthetics with trainings in 82 countries around the world
  • I’ve worked with major skincare brands like SkinCeuticals, iS Clinical, and SENTE
  • And while AddoAesthetics is my full-time business and has been for years, I still work in the treatment room one day a week

Some people look at me like I’m crazy when I tell them I still work in the treatment room because it may seem like I would never have the time, but here’s the thing, it’s vital to me that I stay relevant.

I want to stay fresh in regards to skincare science, retail strategies, and keep my pulse on what’s happening in the industry.

Not to mention, I love working with patients, especially those at Potomac Medical Aesthetics, where I currently get to work alongside my guest on today’s episode, Dr. Petropoulos.

In addition to being the founder of Potomac Medical Aesthetics, Dr. Petropoulos has been a physician for 20+ years and is a highly-respected board-certified physician with specialized training and certifications in aesthetic and regenerative medicine.

Working with him has been such a great experience, especially in seeing how he values the role of the medical aesthetician in his practice, so when our Spa Marketing Made Easy Podcast Community asked to get a physician’s perspective on how an aesthetician can pivot into the world of medical aesthetics, I knew just who to interview.

Whether you’re already in the realm of medical aesthetics, or you’ve been considering making a shift in your specialty, hearing Dr. Petropoulos’ insights is sure to leave you feeling encouraged in leaping toward your passions (no matter where they may lie) while also giving you practical steps to get started.

In this episode, you’ll learn:

  • How Dr. Petropoulos journeyed from emergency medicine into the world of medical aesthetics and opening up his own practice
  • The beginnings of Dr. Petropoulos’ aesthetic eye through his photography work and how that directly translates to the work he does today
  • How he views medical aestheticians in his practice and the value they bring to the table to his clients as well as his business structure
  • What Dr. Petropoulos looks for when bringing on new aestheticians into his practice and his top tips for beginning to pivot into the medical aesthetics arena  

References Mentioned in Episode #077: A Physician’s Take on Breaking Into the World of Medical Aesthetics with Dr. Petropoulos

  • Learn more about Dr. Petropoulos and Potomac Medical Aesthetics by clicking here
  • Connect with Potomac Medical Aesthetics on Facebook and Instagram
  • Continue the conversation and receive feedback and support inside the Spa Marketing Made Easy community

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

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EP 002: The Power of Using a Promotional Spa Marketing Calendar
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  • marketing

Rather than flying by the seat of your pants when it comes to your spa’s marketing, what if you had an organized, pre-prepared plan for all your promotions?

In today’s episode, we’ll cover the main reasons why you should be using a spa marketing calendar and how it can help your business with not just sales, but systems that enhance your level of service.

I’ll also walk you through how to set your promotional calendar up for success and tools to use to stay organized and execute your plans flawlessly.

Click here for a copy of the spa marketing calendar.

And to ask questions and receive feedback and support, click here to join the free Spa Marketing Made Easy Community on Facebook.

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EP 003: The Fundamentals of Facebook Ads for Spa Marketing with Tara Zirker
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  • marketing

With over one million leads generated for her clients in the last 24 months alone, it’s clear to see why I call Tara the “Facebook Ads Goddess.”

Among her clients are everyone from solo aestheticians to day spas, med spas, and wellness centers, and as she shares with us today, the vast opportunities that Facebook advertising presents for the spa industry are ours for the taking.

In today’s episode you’ll learn:

  • The key targeting factors that will allow you to zero in and get on your ideal clients’ newsfeed
  • How to structure your ads for success with some key do’s and don’ts
  • The 3 creative elements of your ads that you should test to find your winning ad combination
  • How to navigate the Facebook platform from a mindset perspective and avoid algorithm freakout

Click here to read the full show notes and get links to connect with Tara and her Successful Ads Club.

And to ask questions and receive feedback and support around digital marketing for your spa, click here to join the free Aestheticians Connect community on Facebook.

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EP 004: Offering Medically-Assisted Weight Loss in Spas & Aesthetic Practices
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  • products

As the healthcare and wellness landscape transforms and the already lucrative weight loss industry continues to grow, now more than ever, aesthetic experts have the opportunity to marry their skills with services that exist to help their clients in the entirety of their wellness journey.

This opportunity is precisely what today’s guest, Sarah Tugender, helps her clients capitalize on by creating a natural and authentic line of revenue to practitioners, spa owners, and estheticians.

In today’s show you’ll learn:

  • How medically-assisted weight loss can seamlessly tie into a medical practice, medispa, or dermatologist office’s pre-existing services
  • A look into consumer behavior and psychology that supports building out these additional revenue runways
  • Why retail avenues in spas create an environment that’s poised for client success and loyalty
  • Sarah’s top tips for getting started with offering medically assisted weight loss into your services and retail menus and how to build strategic service packages
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