If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. 

That’s what today’s episode is all about. I’m asking you the one question all Spa CEOs need to be asking themselves in regards to leadership. 

I’ve been transparent that it’s really hard (nearly impossible) to cross the million dollar mark as a solo. 

If you find yourself trying to figure out a way to increase your monthly revenue number, it’s time to consider bringing on a spa manager. 

However…

Before you can jump in and hire a role that is essentially an extension of you – the Spa CEO – you need to understand if you’re in a place where your leadership skills are ready to delegate and manage.

This episode is going to help you answer the hard leadership questions and give you a clear understanding of how a Spa Manager can benefit your business. 

In this episode, I discuss: 

• My personal experiences with leadership
• The recognition that leadership is a learned skill that’s constantly evolving
• A full detailed list of spa manager responsibilities
• Not settling back into old patterns if you’ve lost sight of your goals – there is always room to push reset and begin again
• An exercise of taking an honest assessment of your business and options for the  right next step forward

References Mentioned in Episode #367: The Spa CEO Journey: What’s The Next Right Step For You? 

• Learn more about Addo Wellness Institute’s Spa Manager Certification 
• Apply online today for Addo Wellness Institute’s Spa Manager Certification
• Listen to EP 355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics
• Listen to EP 351: What Does a Spa Manager Do?
• A CEO Only Does Three Things: Finding Your Focus in the C-Suite by Trey Taylor
• Surf When You Can: Lessons in Life, Loyalty, and Leadership from a Maverick Navy Captain by Brett Crozier

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

We live in a world that prioritizes ease and convenience.

The accessibility of ordering essential items online has saturated the ecom market so we have to find new ways to stand out among the competitors. 

Put on your headphones if you’re ready to learn about this source of revenue stream for your spa in 2024. 

Returning for his second time on the Spa Marketing Made Easy podcast, Gamal Codner’s consulting practice has helped 20,000+ founders generate over $96M annually in trackable revenue.

Gamal shares with me the three key strategies to keep in mind when building a desirable ecom business that people want to buy. 

With $10M+ raised and 9 successful business transactions totaling over $50 million, Gamal is one of only 90 official Shopify mentoring partners, and delivered the keynote at the Amazon BBA Conference.

In this episode, we discuss: 

• 3 key strategies to implement in your ecom business plan
• The big shift seen in ecommerce in a post-Covid world
• A relative timetable a CEO needs to expect for launching an ecom store
• Two questions Gamal asks his CEOs to answer to master their messaging to strangers online
• How we can be as convenient as possible for our existing customers

References Mentioned in Episode #366: 3 Ecom Strategies You Need in 2024 from Gamal Codner

• Listen to EP 341: Learn All About Starting an Ecom Business from Gamal Codner
• Check out Gamal’s program Ecommerce Blueprint on his website
• Connect with Gamal on Instagram and YouTube

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack of confidence. 

If you’re sitting in a place where the past Daniela was several years ago, you’re wondering to yourself “what’s the next step?”

My guest today has the answer for you. Joining me is Addo Aesthetics Community Coach (our go-to money gal), Nicole Cooley!

Returning for her second time, Nicole is here to relieve your financial worries with all the details of how you can get started on the right foot with your financial goals in 2024! 

With 10 years experience in the coaching industry, Nicole is an Accredited Financial Counselor and Certified YNAB Coach. 

She believes in a holistic approach to finance and money that includes each client’s skillset, mindset, and unique goals into their financial plan. 

She has worked across industries, working with therapists, lawyers, coaches, and spa owners.

In this episode, we discuss: 

• Identifying the roles cash flow and financial statements play in business
• Ways to overcome feelings of uncertainty when it comes to finances 
• Understanding money management is a learned skill set
• Nicole reveals what the 2024 message is for cash flow management
• The first step to take if you’re new and don’t know where to begin

References Mentioned in Episode #364: Money Mindset + Management with Daniela + Nicole

• Fill out the contact form to receive information regarding Addo Wellness Institute’s Financial Literacy course
• Learn more about Addo Wellness Institute 
• Listen to EP 269: Making Your Money Work for You with Nicole Cooley

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.

In my Growth Factor Framework program, we ask our Spa CEOs to share a win every Wednesday to serve as a reminder that they aren’t just problem solvers, they’re achievers worth celebrating all milestones!

In addition to Ashlen’s December gift card promo being a smashing success, what drew me to her success story was how she created a great cash infusion into her business by keeping a successful sales strategy from the previous owner and amplifying it by combining guerilla marketing tactics with new technology strategies. 

Here to spill the details on her goal crushing promotion and share her top takeaways in this episode of the Spa Marketing Made Easy podcast is Ashlen Day, Spa CEO of CopperLeaf Spa & Salon in Winnsboro, Texas. 

She started out as a service provider at CooperLeaf in 2017 and eventually moved into the management eventually purchasing the spa and becoming the owner in 2023. Plus she’s one of my students in the Growth Factor Framework program!

Her business is home to 22 employees, 19 of them being service providers, and offers a broad spectrum of services including: massage, aesthetics, nails & hair.

If you’re looking to see what’s possible through a dedicated promotional retail push, I highly recommend you tune in for a strong dose of inspiration, encouragement and tangible takeaways.

In this episode, we discuss: 

• Ashlen’s journey from service provider to owner of CooperLeaf Spa & Salon
• The annual process her business follows to run a 20% off $100 or more in gift cards promotion
• The marketing strategies she relied heavily on that helped CooperLeaf have its best year running this promo yet – $71.5K for the entire month of December! 
• The key takeaways she plans to revise to set her up to achieve her $100,000 goal in December 2024

References Mentioned in Episode #363: $46.5K in 7 Days – How Ashlen Day Ran Her Best Gift Card Promo Yet

• Connect with Ashlen’s spa CooperLeaf Spa & Salon through their website, Instagram and on Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. 

I’ve been in your shoes. 

What is Meta? 

How do I know which ad campaign objective to select?

Should I use an image or a video?

This is just the start of a long list of questions that runs through your head while beginning to set up your paid ads strategy.

I want to help you take the guesswork out of ads so I invited the Facebook Ads goddess herself, Tara Zirker, back onto the Spa Marketing Made Easy podcast. 

Tara helps thousands of online experts who are overwhelmed or skeptical to confidently learn paid advertising and infinitely scale their businesses through her business, Successful Ads Accelerator. 

Put your frustrations to the side, Tara shares easy to understand tips for lead generation and customer acquisition through paid advertising and tells us what developments to focus on in 2024. 

In this episode, we discuss: 

• Two developments to consider when building your paid ads strategy this year
• One important question to ask yourself about the lifetime value of a client
• The biggest thing that holds spa owners back
• Analyzing your budget and making data based decisions for ad placements
• When and how to consider Tik Tok ads
• Is video king in ads? 

References Mentioned in Episode #362: Building a Winning Paid Ads Strategy with Tara Zirker

•  Learn more about and join The Successful Ads Club 
• Connect with Tara on Facebook and Instagram 
• Listen to Episode #328 with Tara – Finding Your Way in the New Facebook / Instagram Ads Landscape with Tara Zirker
• Listen to Episode #139 with Tara – 10 Ways to 10X Your Revenue with Facebook Ads
• Listen to Episode #003 with Tara – The Fundamentals of Facebook Ads for Spa Marketing

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. 

Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done just that by building a franchise. 

There are currently 37 franchises of VIO Med Spa and counting! 

Founder Joe Stanoszek joins me to share the key things that made him get approached to franchise, plus the good and the bad of the process that landed him where he is today.

If you’ve had any interest in building a franchise or opening and operating a licensed franchise spa, tune in to hear all about Joe’s journey. 

In this episode, we discuss: 

• Joe’s backstory and how VIO Med Spa came to fruition
• Key things about VIO that made Joe get approached to franchise 
• The in’s and out’s of the franchising process
• Benefits of opening a licensed franchise, specifically in spa
• Importance of lifetime customer value

References Mentioned in Episode #359: Franchising Your Spa with Founder of VIO Med Spa, Joe Stanoszek

• Visit VIO Med Spa’s website
• Follow VIO Med Spa on Instagram
• Connect with Joe on Instagram

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Trasncript