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EP 005: Stepping Up as a Leader in Your Spa or Solo Practice with Kirsten Foss

With 25+ years of experience as an aesthetician, Kirsten Foss is today’s go-to business coach for aestheticians and spa owners aiming to fully step into their power and own their role as a leader.

In today’s episode, she walks us through her leadership ethos and why she believes it’s critical for aesthetic experts to use our voices and gifts of service to create impactful ripple effects into our communities through the work we do with our clients.

During our discussion you’ll also hear:

  • What initial steps you can take to begin owning your role as a leader
  • The key traits of leaders that impact the way they operate and carry out their businesses
  • Steps to take in the art of discernment and how your business’ growth and trajectory will benefit
  • How to begin doing the inner work to cultivate confidence as well as finding trustworthy external sources that give you room to grow

And to ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

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EP 006: Retraining Your Brain to Create a Mindset for Success with Dr. Shannon Irvine

If there’s one thing I see across the aesthetic industry whether it’s solo aestheticians or spa owners with an established team, it’s that mindset and confidence is something 99.9% of us have dealt with, struggled with, or could currently improve upon.

And if you’re one to think mindset is “woo-woo” topic, think again, because as today’s guest, Dr. Shannon Irvine, explains, mindset is a matter of science.

Today we’re discussing how successful people think and apply their thoughts to their lives and businesses in a way that allows them to have more significant achievement in actualizing the vision they’ve set out to accomplish and how you can do the same.

Here’s more of what you’ll learn in this episode:

  • The science behind how our thoughts impact our brain’s patterns and our resulting actions
  • Why our brains are wired for efficiency and how we can use this knowledge to both break negative thought patterns and create new ones
  • What to “feed” your brain daily to make your vision a reality
  • How many of us get to a place of needing to retrain our brain and Dr. Shannon’s 4 “R” process to self-navigate the process of creating a mindset for success

click here join the free Aestheticians Connect community.

Click here to learn more about Dr. Shannon Irvine and her work.

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EP 008: Grow Your Spa’s Clientele with Gift Card Marketing

Whether you’re a brand new aesthetician or starting over after moving to a new area, building a clientele from scratch can be daunting. Thankfully, there’s a strategy that can help you secure more bookings, but also help you network within your new professional community.

That strategy is gift card marketing. It’s not the quickest fix out there, but it’s one of the most effective in gaining clients when you’ve got more time to invest than you do a marketing budget.

As you listen to this episode, you’ll learn:

  • The entire step-by-step of crafting your spa’s gift card marketing strategy based on my experience of going from brand new to booked out within four months as a new aesthetician
  • How to create strong referral partnerships with other business owners in your community
  • Critical do’s, don’ts, and best practices for ensuring you receive a  high return on investment in your gift card marketing efforts
  • How to tie gift card marketing into a diversified marketing strategy as you continue to grow

To ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

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