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EP 414: Bringing IV Therapy into Your Aesthetic Practice with Jenn Plescia of IVs by the Seas

The aesthetic and wellness industry is rife with “trends,” and while some may have thought this service would be a flash in the pan, market and consumer data shows that integrated aesthetic and wellness services are here to stay with potential for massive future growth. 

One of those integrated services is IV therapy. While it’s not a service every spa can or should do, it does provide an incredible opportunity for those aesthetic and healthcare practitioners who are equipped to add value to your clientele. Joining me on the mic to discuss IV therapy is my guest, Jenn Plescia, DNP, APN, FENP, the founder and CEO of IVs by the Seas, an in office aesthetics and mobile IV hydration practice in New Jersey. 

Beyond being a successful entrepreneur with an inspiring business origin and growth story, Jenn is a board-certified Family and Emergency Room Nurse Practitioner who received her Doctorate of Nursing Practice (DNP) degree from Rutgers University in 2017, and she has over 10 years of Emergency Medicine and Urgent Care experience. 

Jenn believes in treating patients as an entire entity and identifying the root cause of their healthcare ailments and aesthetic needs so she can help optimize your health and well-being from the inside out. 

Whether you’re someone who desires to or is qualified to bring IV therapy into your aesthetic business, this episode is a great listen for any aesthetic professional as they consider bringing new therapies or equipment into their practice or finding the right businesses to partner with and recommend should your clients be interested in receiving IV therapy. 

In this episode, we discuss: 

  • Jenn’s origin story of how she began offering IV therapy and hydration as a service during the pandemic and how her business quickly took off thanks to connections, referrals and social media 
  • The things every aesthetic practitioner or Spa CEO should know before bringing IV therapy into your practice and why it’s critical to have a close relationship with your medical professional you’re bringing on board
  • The ins and outs of navigating potential emergencies and how this informs hiring and team-building decisions 
  • Why Jenn prioritizes digging into the science of her client’s lab work and the importance of tailoring IV treatment plans 
  • Plus, Jenn’s insights on profit potential, crafting an incredible client experience and aesthetic atmosphere, and key legalities and liabilities to consider

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #414: Bringing IV Therapy into Your Aesthetic Practice with Jenn Plescia of IVs by the Seas 

  • Connect with Jenn via Instagram @ivsbytheseas and visit her website to learn more about her practice and educational opportunities
  • Connect with Jenn directly by emailing her at: info@ivsbytheseas.com

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EP 413: 6 High Profit Spa Services for 2025

This year has been challenging for many spa owners and aesthetic professionals. Given economic uncertainty and market trends, we will likely have another challenging year ahead. However, there’s still plenty of opportunity to tap into and ways to get creative so your business can thrive. 

Remember, some of the most long-lasting, iconic companies have been built during economic downturns. While it may feel like an uphill climb, keeping the course and working to prioritize profit can yield fantastic results and growth. 

In this episode, I’m going to provide you with six high-profit spa services you can leverage in 2025 and beyond. These services provide you with plenty of profit margin so that your business can stay stable or grow, even if you experience seasons of slowdown. 

In this episode, you’ll learn: 

  • The booming growth of new sectors within the aesthetic market and how you can harness them as a medical spa
  • How to build recurring revenue into your services and creative ways to build in more add-one service revenue and boost retail sales with your service offerings 
  • Key cost considerations as we move into 2025, as well as tips for targeting new demographics

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #413: 6 High Profit Spa Services for 2025

  • Learn more and grab your seat in our upcoming Addo Professional Association masterclass on Medically Assisted Weight Loss on January 13
  • Listen to past episode of Spa Marketing Made Easy #264: Expanding into Virtual Education with Kathy Taranto
  • Learn more about the Emage Medical® Image Pro® SUNLITE and tune into our walkthrough episode of this device on Ep.365 

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EP 412: The Power of Personal Brand Photography with Brianna Shrader of Shy Heart Studios

Social media success thrives off of authentic, real-time content. 

Still, a business owner building a brand needs an extra edge of professionalism and polish than your everyday social media user or influencer. 

You need to showcase your space and services and tell a story that emotionally resonates with your ideal clients so they can easily decipher whether you’re the expert to help them achieve their goals. 

 So, how do you do that? One piece of the puzzle is crafting the right visual narrative, which I’m discussing with my guest on this episode, Brianna Shrader. 

Brianna isn’t just the creative visionary behind Shy Heart Studios, a leading Orange County photography powerhouse; she’s a testament to resilience and the power of reinvention. 

After pivoting her photography to focus on personal branding during the pandemic, Brianna found a new era of success for her studio that has helped her grow her team, revenue, and impact. 

With a relaxed, fun-filled approach that allows clients’ true personalities to radiate, Brianna’s talent transforms fleeting moments into treasured heirloom artwork, with her authentic images reflecting the heart and soul of countless families, couples, and brands.

In this episode, we discuss: 

  • Why Brianna made a business pivot into personal branding photography and how this area of photography is different than your standard portrait session
  • Showing up on social media with your content topics and your visuals as a business owner vs. a typical social media user 
  • What to expect when working with a photographer for branding photography and the process of capturing visuals that will get you an ROI and how to measure it

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #412: The Power of Personal Brand Photography with Brianna Shrader of Shy Heart Studios

  • Connect with Brianna on Instagram: @Brianna_Shrader 
  • Learn more about Brianna’s work and her business, Shy Heart Studios

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EP 411: Save Thousands on Your Spa’s Credit Card Processing Fees with Tippy

No matter what the tides of business may bring or the economy’s fluctuations, finding strategic solutions that allow you to expand your spa’s margins is always something to explore. That’s why I’m so excited to dive into the power of Tippy with you on today’s episode! 

Together with Tippy sales team manager Marci Zerbe, we’re diving into all the details of how the Tippy platform and variety of products allows gratuity-based industries such as spas and salons to save BIG on credit card processing fees (we’re talking savings of $20-, $30-, and $40,000 per year) as well as bolster their team retention along with a host of additional benefits. 

 

 

 

 

 

 

 

Whether you’re looking for a fast-tracked way to shave thousands off your annual business expenses, or tipping has been a touchy issue in your business due to “tip creep,” you won’t miss this episode!

In this episode, we discuss: 

  • The key benefits of bringing a tool like Tippy into your business beyond the obvious (i.e., significant savings on credit card processing fees)
  • How Tippy helps do the heavy lifting during tax time and makes running reports simple and easy 
  • The 101 of how Tippy works to save you on fees and how their platform solutions naturally help build tipping trust with your clientele
  • A special deal on Tippy for Spa Marketing Made Easy podcast listeners!

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #411: Save Thousands on Your Spa’s Credit Card Processing Fees with Tippy

  • Get in touch with a member of the Tippy team to learn more about Tippy, schedule a demo, and secure the special deal available for Spa Marketing Made Easy listeners! 
  • Learn more about Tippy via their website: https://www.meettippy.com/
  • And connect with Tippy on Instagram and Facebook

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EP 410: Launching and Selling More Retail Through Events with Emilie of Team Addo

Whether you’ve dabbled with hosting events in the past with varying degrees of success, you’ve got your sights set on hosting more events in 2025, or you think events aren’t the right fit for your business (I’d like to challenge you on that belief 😉), this episode is jam-packed with insights from Team Addo coach Emilie, who generated $150,000 from mini events this year including an $8K in one day retail launch. 

If you’ve never had the pleasure of being on a coaching call with Emilie or catching one of her live trainings within our Addo programs, let’s do a quick intro! 

Emilie Drolet is a licensed aesthetician with a bachelor’s degree in communications who has been working within the beauty industry for over 10 years and is leading a successful skin clinic. Her mother started the legacy business in Ottawa, Ontario, Canada, over 40+ years ago.

Emilie is a wealth of knowledge, full of insider Spa CEO insights, and just a joyful person to be in the company of — I know you’ll get so many golden nuggets out of this conversation with her! 

In this episode, we discuss: 

  • The big picture overview of Emilie’s event success so far this year and how bringing in private label to her spa’s offerings and utilizing virtual events factored into her spa’s success 
  • What she did to make her events a success, including her marketing timeline, reach out, and seeding, plus how she made it through marketing the event without having product on hand until the day of! 
  • Emilie’s mindset tips for hosting events that meet your goals and a walkthrough of her events strategy 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #410: Launching and Selling More Retail Through Events with Emilie of Team Addo

  • Tools mentioned in this episode: Shopify and Mangomint
  • Tune into Episode #400: Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint 
  • Tune into one of our previous episode with Emilie – Ep. 246 – $5K in 7 Days – Crushing Promotion Goals and Pivoting to Online Success with Emilie Drolet

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    EP 409: Team Building: From Chaotic to Confident

    Are you tired of putting out job postings only to get candidates who don’t fit the bill for your company’s needs or culture? 

    Frustrated from frequent turnover that costs your company more than bringing in more hands to help? 

    Have you heard all the horror stories from other spa owners and feel scared to move forward on scaling with a team? 

    Fear not, ambitious aesthetic pro—team building does not have to be a scary process or one that requires a ton of trial and error to get right. It’s all about having a clear pathway and process to follow. 

    In this episode, I’m giving you the keys to unlocking not only your mindset around team development but also the numerous processes that comprise it. 

    This will help you get crystal clear on how to begin building your dream team or transforming your existing team into a well-oiled machine of rockstar employees who are invested in your vision and passionate about putting in the work. 

    In this episode, we discuss: 

    • The mindset of “who, not how” and how this book and framework shifted my entire perspective on building a team, both personally and professionally
    • Understanding your relationship with time, where it goes, and how that aligns with your vision is paramount to putting the right people in place for your team
    • Typical team building and development struggles and how to overcome them before they begin 
    • My top tips for getting clear with your employees and crafting processes that communicate expectations and roles 

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

    join the free Spa Marketing Made Easy Podcast community

    References Mentioned in Episode #409 – Team Building: From Chaotic to Confident

    • Learn more about Structure Factor and all the trainings and resources inside to help you strengthen your team building skills and streamline your team processes. 
    • Read, “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan and Dr. Benjamin Hardy

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    EP 408: Authenticity and Spa Social Media Success with Dr. Sheila Barbarino, MD

    Social media has always been a hot topic within the Spa Marketing Made Easy community — it’s an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand. 

    And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals. 

    That’s why I couldn’t wait to get my guest, Dr. Sheila Barbarino, MD on the mic with me to talk all about how to take out the scare factor of social media and approach it from a place of curiosity and authenticity that will attract your ideal clientele and get them bought into *you* before they even enter your doors. 

    If you don’t know Dr. Barbarino, she is a world renowned, award winning, board-certified oculofacial plastics and full body cosmetic surgeon who is best known for her comprehensive, natural results approach to both nonsurgical and surgical procedures for all body and skin types in her practice, Barbarino Surgical Arts.

    Outside of her practice, Dr. Barbarino is also a world-renowned lecturer, teacher, and trainer at medical symposiums who focuses on cutting edge technology and new innovative techniques. 

    She is an exceptionally sought -after key opinion leader in our industry, serves on multiple advisory boards, published author of over 15 peer reviewed publications, and is a busy surgeon with patients who travel from near and far for her expert opinion.

    In this episode, we discuss: 

    • How your practice benefits from exuding personality through your brand and social media and how to bring the multifaceted nature of your personality to a professional social account 
    • The benefits of being on social media to attract your ideal client and creating community through content
    • A peek into Dr. Barbarino’s content creation process with her team 
    • Letting go of judgment and approaching social media marketing with curiosity and fun

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

    join the free Spa Marketing Made Easy Podcast community

    References Mentioned in Episode #408: Authenticity and Spa Social Media Success with Dr. Sheila Barbarino, MD

    • Connect with and follow the fun on Dr. Barbarino’s Instagram at @barbarinosurgicalarts
    • Learn more about Dr. Barbarino and her practice on the Barbarino Surgical Arts website 

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      EPISODE TRANSCRIPT

       



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      EP 407: Using Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreApp

      Could you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your world but also do it in a way that maximizes your time and effort? 

      The answer is yes! 

      Here to explain how we do that with the help of quiz funnels is Maxwell Nee, the Chief Revenue Officer of ScoreApp, a quiz marketing platform with over 6,000 clients that uses the power of personalized marketing to present specific solutions and offers to your potential clients and customers. 

      Tune in as we talk about how spas can harness the power of quiz marketing and the first steps to getting your first quiz up and running. 

      In this episode, we discuss: 

      • What quiz marketing is, and how does it fit together with the other elements of your overall digital marketing strategy 
      • The critical components of a quiz funnel and how they work to scale your marketing efforts as well as bring in highly qualified leads
      • Steps for reverse engineering your quiz funnel to drive your ideal client or customer to the offer that is the best fit for them and that you want to sell more of 
      • How using a tool like ScoreApp allows you to get a quiz funnel up and running in your spa in a matter of an hour

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

      join the free Spa Marketing Made Easy Podcast community

      References Mentioned in Episode #407: Using Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreApp

      • Learn more about the ScoreApp platform and how you can use it to build quiz funnels into your spa business
      • Checkout the book “Scorecard Marketing – Learn how to use the power of scorecard marketing to generate consistent leads and turn them into sales”
      • Connect with Maxwell on LinkedIn 
      • Learn more about utilizing sales funnels in your spa on Episode #385 – Spa Sales Funnels 101 

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        EPISODE TRANSCRIPT



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        EP 406: Gearing Up for Gift Card Sales in December

        The holiday season is upon us, and you know what that means…holiday sales! 

        And I’m not talking about the “savings” type of sales; I’m talking about the opportunities for your spa to hit incredible Q4 revenue records. 

        Of course, one of the top ways to increase spa sales during the holiday season is through gift cards. 

        However, gift cards aren’t as simple of a revenue stream as you might think unless you’re prepared in your marketing and cash flow management. 

        In this episode, I’m covering my top tips for getting geared up to make major gift card sales that set you up for going into a successful 2025! 

        In this episode, you’ll learn: 

        • How gift cards can be an easy source of sales and revenue during the hectic holiday season
        • Important notes about complying with gift card laws on the state and federal level
        • My top tips for cash-flowing your gift card revenue (and profiting even more!)
        • A review of my top gift card promotion strategies and notes on corporate gifting
        • The top three ways to market your gift cards for sales and redemption 

        To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

        join the free Spa Marketing Made Easy Podcast community

        References Mentioned in Episode #406: Gearing Up for Gift Card Sales in December

        • Learn more about the marketing messaging automation tool, Manychat
        • Tune into Episode #363: $46.5K in 7 Days – How Ashlen Day Ran Her Best Gift Card Promo Yet

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        EP 405: 6 Productivity Tips for Aesthetic Professionals

        I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. 

        However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality. 

        Although entrepreneurship isn’t about trading time for dollars, the old adage of “time is money” is true – you need to be using your time well to ensure that you’re moving forward toward your goals and not getting distracted by the multitude of things vying for your attention as a Spa CEO. 

        In this episode, you’ll hear: 

        • My top six productivity tips to ensure that you’re using your time efficiently and making progress toward completing your most important tasks and accomplishing your goals 
        • Why you always need to consider what season of life you’re in so that your plan lends itself to ultimate productivity based on your day-to-day routine
        • Building routine and flow spaces into your environment to make getting into productive mode easy
        • My top softwares and tools that I use in my daily life to be my productivity sidekicks

        To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

        join the free Spa Marketing Made Easy Podcast community

        References Mentioned in Episode #405: 6 Productivity Tips for Aesthetic Professionals

        • Listen to Episode #403 – Why Planning is the Most Important Factor of Future Success
        • Listen to Episode #400 – Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint
        • Listen to Past Episode, #337: A Look Inside Daniela’s Calendar Management Process
        • Read “Grit: The Power of Passion and Perseverance” by Angela Duckworth
        • Tools mentioned in this episode include: Mangomint, Loom, Signal and Slack

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        EPISODE TRANSCRIPT



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