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EP 402: New Website Reveal: What’s coming up for Addo Aesthetics?
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  • business, marketing

Year 10 of our business has been packed with exciting moments and achievements! I’m excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast!

In this special milestone episode, we’re thrilled to celebrate a decade of Addo Aesthetics and unveil our brand-new website!

Join me as I reflect on 10 years in business, specifically highlighting the growth of our community. I dive into the key features of our new site, explain our three new avenues for our clients, and I give you an inside look at what’s in store for Addo Aesthetics over the next decade!

Whether you’re a loyal listener or just discovering us, this episode is packed with excitement and insights. Don’t miss it—tune in and celebrate with us!

In this episode, I discuss: 

  • Addo Aesthetics’ focus for the next decade
  • The significance and influence we’ve made on building community for spa professionals
  • A guided tour of our new website, including an overview of our three core avenues
  • Introduction to Addo Professional Association

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community 

References Mentioned in Episode #402: New Website Reveal: What’s coming up for Addo Aesthetics?

  • Become a founding member of the Addo Professional Association
  • Learn more about the Addo Professional Association
  • Secure your spot for one of our upcoming in-person events
  • Check out our upcoming virtual masterclasses

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    EPISODE TRANSCRIPT

     




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    EP 401: Reframe: Turning Obstacles into Opportunities
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    • leadership, mindset

    Your dive into entrepreneurship is one of the most extensive personal development journeys you can go on. 

    In all the uncertainty that can come with being a business owner, the one thing you can be sure of is that you’ll face plenty of challenges and obstacles along the way. While many of those factors may seem outside of your control, the one thing you do have ultimate control over is your grit and ability to get back up and keep going, which I believe is most vital to your success. 

    I know this year has been a challenging one for many Spa CEOs and aesthetic industry professionals, so whether you’re finding this episode on a particularly bumpy day or during a season where it feels like you’ve been on a constant uphill climb, I hope it’ll give you an injection of positivity that helps you to reframe your obstacles into massive opportunities.

    In this episode, I discuss: 

    • How grit impacts your ability to overcome obstacles along your entrepreneurial journey and how to gain more of it
    • Inspiring success stories behind some of the most iconic household names and brands 
    • The three most common obstacles that might be standing in your way and how to overcome them
    • A reframe that will allow you to look at your most challenging moments through a lens of positivity

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

    join the free Spa Marketing Made Easy Podcast community 

    References Mentioned in Episode #401 – Reframe: Turning Obstacles into Opportunities

    • Read the articles linked through the presentation about Martha Stewart’s brand story, Airbnb being founded during the recession, and the story of Drunk Elephant’s founder
    • Learn more about free tools like Canva
    • Read “Grit: The Power of Passion and Perseverance” by Angela Duckworth

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      EPISODE TRANSCRIPT


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