Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about RF Microneedling aka Radio Frequency Microneedling. Join me as I dive into the details of this specific microneedling treatment and its distinctions. 

In this episode you’ll learn:

• What RF Microneedling is and how it varies from other types of microneedling and nano-infusion treatments 
• Skin conditions and areas that can be treated using RF Microneedling and how it works within the skin
• Various methods for providing a comfortable patient experience plus contraindications and important post-care considerations

Additional Resources:

• Microneedling: Advances and Widening Horizons (via NCBI)

• Microneedling plus radiofrequency effective via DermatologyTimes

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about gem rollers aka stone rollers and how they serve as a fantastic accompaniment to your spa’s services and retail offerings. 

In this episode you’ll learn:

• The therapeutic benefits of specific stones and the overall benefits of gem rolling 
• How gem rollers can be used within the treatment room and how they make for a highly profitable addition to your retail selection 
• Tips for adding them into your retail and one of the best ways to demonstrate the experience of gem rolling for your clients 

Additional Resources 

• L.A. Times Article – Why millennials are fixated on jade rollers, ancient Chinese beauty tools
• Article – How To Use A Gemstone Roller

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about one of the most profitable offerings you can have on your menu: waxing – specifically, soft wax. 

In this episode you’ll learn:

• How soft wax works and how it differs from hard wax
• The biggest benefits of using soft wax on your clients and the common contraindications to look out for
• Ideal places to use soft wax on the body and top technique tips 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about an incredible tool for every spa with a medical environment – Visia by Canfield Scientific. This powerful facial imaging system is a gamechanger for aesthetic consults, and in this #Beautybomb, I’m breaking down all the info you need to get an incredible ROI from this machine. 

In this episode you’ll learn:

• How the Visia works to quantify treatment outcomes and how you can use this a a powerful sales tool in your practice 
• What the Visia analyzes to provide you and your client with a clear picture and understanding of the best treatment and product options
• Tips for utilizing the Visia as a part of your consult and post-treatment follow-up process

Additional Visia Resources 

• Learn more about Visia-CR | Canfield Scientific

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about the ancient practice of Gua Sha and it’s aesthetic applications that have become increasingly popular as an at-home skincare ritual. 

In this episode you’ll learn:

• The origins of Gua Sha, what it is, the tools used, and it’s primary skincare and aesthetic benefits 
• How Gua Sha works to de-puff the skin and maintain strong facial contours when practices on a daily basis
• Tips and insights on the best ways to practice Gua Sha including scraping movements and the benefits of light bone tapping 

Additional resources for this episode include: 

• Article – Everything to know About Gua Sha Facial Massage
• Article – The Healing Power of Tai Chi and Bone Tapping

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about the increasingly popular anti-aging and skin tightening and lifting device – the Plasma Pen.

In this episode you’ll learn:

• How the mechanisms and science of Plasma Pen works to tighten and rejuvenate skin
• Where the Plasma Pen can be used and skin issues it can treat and address in addition to its benefits and capabilities around delicate skin areas 
• Who makes for an ideal candidate for treatment with the Plasma Pen along with contraindications and legality considerations  

Additional Resources on The Plasma Pen

• Fibroblast heterogeneity: more than skin deep from the Journal of Cell Science
• What Is Plasma Fibroblast Therapy? (Healthline Article) 
• Plasma Pen FAQs

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about hard wax — the methods, best use cases, pros and cons, ingredients, and everything in between. 

In this episode you’ll learn:

• The 101 on hard wax including which areas it’s ideal to treat with and why 
• How hard wax works to remove hair and how it is utilized by the aesthetician to achieve best results
• The pros and cons of using hard wax and why many spa owners use it in conjunction with other forms of wax. 

Additional Learning Resources:

• Hot Wax information and education via Lycon
• Getting it Right: Hard Wax vs. Soft Wax (Article)

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about the increasingly popular and highly profitable service, lash extensions. If lash artistry has ever piqued your interest, this #Beautybomb gives you the high-level look at what offering lash extensions and entails and how it can benefit your aesthetic practice. 

In this episode you’ll learn:

• What lash extensions are and what’s needed for optimal results including application and at-home care
• The process of lash extension application and factors to consider when offering as a service 
• Who makes for an ideal lash extension client and contraindications to keep in mind plus recommendations and tips on offering lash extensions as a service 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about one of the aesthetic industry’s most popular and in-demand lash growth products, Latisse. 

In this episode you’ll learn:

• Latisse’s medical origin story and how it evolved into a medical aesthetics product 
• How Latisse works to help lashes grow thicker and longer 
• Contraindications and potential, yet rare, side effects and considerations for offering Latisse in your aesthetic practice 

Other resources mentioned in this episode:

• Spa Marketing Made Easy Episode 112: #BeautyBomb Neuromodulators

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about DiamondGlow, Allergan’s newest star treatment to join their line-up of medical treatments and products that is gaining tons of popularity with both aestheticians and skincare lovers. A full 3-in-1 experience that exfoliates, purifies and infuses, this treatment provides an intense glow-up that is taking the treatment room by storm. 

In this episode you’ll learn:

• What DiamondGlow is, how it works, and how DiamondGlow is positioning themselves to be different than other facial hydra-dermabrasion and infusion treatments on the market
• Who makes for an ideal candidate for DiamondGlow and why this treatment makes for fantastic upgrade options 
• Where you can connect with other DiamondGlow providers to see the visual nature of the treatment in action 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.