Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about Ultherapy, an innovative treatment that uses the power of ultrasound technology to target areas in the neck, brow, décolletage, and under the chin area to boost your natural collagen to lift and tighten. 

In this episode you’ll learn:

• What Ultherapy is and it’s unique technology that allows it to go deeper within the structures of the skin than other toning and tightening treatments on the market
• Who makes for an ideal Ultherapy candidate as well as contraindications and precautions 
• Key info to know about pricing, results and expectations, as well as the healing process 

Resources mentioned in this episode: 

• How Ultherapy Works by Dr. Stephanie Williams
• Treatment Spotlight: Ultherapy, a guest blog with LPN and Clinical Ulterapy Educator, Cheryl Hardy on theskincarebell.com
• Anatomy, Skin, Superficial Musculoaponeurotic System (SMAS) Fascia by Zackary B. Whitney; Megha Jain; Patrick M. Zito.

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about The Fitzpatrick Scale and how it’s used in classifying skin types and how it’s used in aesthetics. 

In this episode you’ll learn:

• What the Fitzpatrick Scale is and how it’s utilized by a variety of wellness, medical, and aesthetic professionals 
• How the Fitzpatrick Scale is broken down and what it’s actually used to measure in the skin 
• Aesthetic considerations to keep in mind when performing light and laser treatments and questions to ask to ensure proper Fitzpatrick skin type determination 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about the hair removal method that’s gaining widespread popularity in the aesthetic space, and that’s sugaring! 

In this episode you’ll learn:

• What sugaring is and the basic elements of what makes up sugaring paste
• The key differences between sugaring and waxing
• How sugaring can be used successfully and important considerations around contraindications 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Did you know that for every 25 reviews we get on iTunes, we’re giving you a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business? 

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked inside the Spa Marketing Made Easy Vault! 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m walking you through a complete Clear+Brilliant treatment from prep to post-care. 

In this episode you’ll learn:

• What the Clear + Brilliant treatment is and how it works plus the ways you can customize your treatment to fit the unique needs and skin conditions of your client 
• The technique I use to perform the Clear + Brilliant treatment and the product I used during and after the treatment 
• Why I suggest having clients come in for a Hydrafacial as a supplementary treatment for best results

Products mentioned in this episode: 

• Skinceuticals C E Ferulic
• Skinceuticals Epidermal Repair 
• Skinceuticals Physical Fusion UV Defense SPF 50 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, we’re getting intimate and talking about something that is often taboo, that is, until you get into the treatment room. I’m talking about vaginal rejuvenation, and more specifically, the diVa laser treatment. 

In this episode you’ll learn:

• How treatments like diVa have changed the conversation around vaginal rejuvenation
• Common concerns you’ll often hear from women in your treatment room and why diVa can be an excellent solution
• How the diVa treatment works and how many treatments are necessary to experience desired results 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine-tune your client communications. 

In this week’s #Beautybomb, I’m talking about neuromodulators better known by the name: Botox! Well, to be accurate, Botox isn’t the only neuromodulator/neurotoxin on the market as this is more of a category of products that encompass some of the most widely used non-surgical cosmetic treatments available.

In this #Beautybomb episode, you’ll learn:

• What neuromodulators and neurotoxins are and how they work within the body
• A brief history of the medical applications of neuromodulators, what conditions they are used to treat, and how their aesthetic application was discovered
• The primary contraindications of commonly known neuromodulators such as Botox and the common misconceptions we need to educate our clients through

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, we’re focusing on the ingredient lactic acid, one of the most popular acids belonging to the alpha hydroxy (AHA) family.

In this episode you’ll learn:

• How lactic stands out among the other alpha hydroxy acids and why it’s so popular in skincare products
• The skin conditions lactic acid can address and how it benefits the skin
• Who can benefit from using lactic acid in treatments and in products

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about growth factors. Having a through and deep knowledge of ingredients is crucial for effectively (and confidently) creating a regimen for your clients, so in this episode, we’re going to cover one that is both popular and can be widely misunderstood.

In this episode you’ll learn:

• What growth factors are and how they work to create results for the skin, specifically in an anti-aging focused regimen
• Various skin concerns growth factors can help address
• The various sources of growth factors and which sources have been scientifically show to be most effective
• How growth factors fit into the GRASS theory of creating an anti-aging regimen and some of my favorite physician-dispensed skincare lines using growth factors

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about microneedling (aka collagen induction therapy and CIT)! This treatment has gained a huge foothold in the spa industry as of late as it is a highly versatile treatment not only in regards to the skin concerns you can address with it, but also the range of clients who can be good candidates for this treatment.

For example, this is a treatment I came to love during my pregnancy and while nursing since it was effective for keeping my skin in tip-top shape while also being safe.

In this episode you’ll learn:

• What microneedling is and how it works to spur the body’s innate injury response to boost collagen production
• The skin conditions you can address with microneedling in addition to the other benefits of this treatment including product penetration
• The CIT pen I use and why I love it plus my preferred pattern and technique for microneedling
• Primary considerations to keep in mind regarding state regulations and post-treatment care  
• My recommended resource for diving even deeper on the topic of dermal needling

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and fine tune your client communications.

In this week’s #Beautybomb, I’m talking about the product that needs to be in every single one of your client’s skincare regimens: sunscreen. As aestheticians, we know how crucial sun protection is, but in this #Beautybomb, I’m sharing some tidbits that can inform your retail decision making and that you can pass along when educating clients.

In this episode you’ll learn:

• The two categories of sunblocks and they’re composition and processes for protecting the skin from UV rays
• The 411 on SPF and what level matters most for your clients
• Some of my favorite brands for skin-conscious sunblocks and SPF mineral makeup

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.