I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. 

However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality. 

Although entrepreneurship isn’t about trading time for dollars, the old adage of “time is money” is true – you need to be using your time well to ensure that you’re moving forward toward your goals and not getting distracted by the multitude of things vying for your attention as a Spa CEO. 

In this episode, you’ll hear: 

• My top six productivity tips to ensure that you’re using your time efficiently and making progress toward completing your most important tasks and accomplishing your goals 
• Why you always need to consider what season of life you’re in so that your plan lends itself to ultimate productivity based on your day-to-day routine
• Building routine and flow spaces into your environment to make getting into productive mode easy
• My top softwares and tools that I use in my daily life to be my productivity sidekicks

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #405: 6 Productivity Tips for Aesthetic Professionals

• Listen to Episode #403 – Why Planning is the Most Important Factor of Future Success
• Listen to Episode #400 – Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint
• Listen to Past Episode, #337: A Look Inside Daniela’s Calendar Management Process
• Read “Grit: The Power of Passion and Perseverance” by Angela Duckworth
• Tools mentioned in this episode include: Mangomint, Loom, Signal and Slack
  

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EPISODE TRANSCRIPT

Beyond the fact that retail revenue can make or break your spa’s profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients. 

And, of course, we’re never solely focused on the sale; we’re approaching these five strategies from a place of sales as service, so don’t let the feeling of sales being “slimy” keep you from growing that retail revenue while bolstering your client relationships and the results you’re working with them to achieve. 

Joining me on the mic is Team Addo coach Sara Sykes Moore, a retail rockstar in her own brick-and-mortar spa, and you won’t want to miss her value-rich insights. 

In this episode, we discuss: 

• Our top five strategies for selling more retail to your existing clientele and using retail to draw in new clients 
• Leaning on educating your client as a top way to sell and taking note of how to sell individually to each client based on their personal season of life
• Our top retail selling tips that make selling retail a natural part of your client process rather than a sales activity you have to sludge through
• How to transform retail selling into a practice that showcases your thoughtfulness

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #404: 5 Ways to Sell More Retail with Daniela & Sara of Team Addo

• Listen to my most recent episode with Sara on Spa Marketing Made Easy, Ep. 399 – Shifting from Solo to Storefront

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EPISODE TRANSCRIPT

As we turn the corner on Quarter 4, it’s time to start thinking about the year ahead, and no, it’s not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it’s critical to carve out the time and thinking space to ask yourself what you truly want from your life and business. 

In this episode, we’ll explore what questions to ask yourself as you begin mapping out your plans for next year, how to craft a calendar that incorporates what matters most for you to feel balanced and fulfilled, and why Next Level Growth is the can’t-miss event of the season as you plan for a successful 2025. 

In this episode, we discuss: 

• The power of putting everything on your calendar to create time for what matters most 
• How often to reflect on and reassess our plans to accommodate our season of life 
• What you’ll learn during our free Next Level Growth event and why this is a can’t-miss training for spa owners and aesthetic industry professionals ready to grow to the next level in their life and business

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community 

References Mentioned in Episode #403: Why Planning is the Most Important Factor of Future Success

• Get registered for the FREE Next Level Growth Virtual Event on October 21, 2024 PLUS receive our FREE Annual Planning Template & Workbook here!
• Listen to past episode, #337: A Look Inside Daniela’s Calendar Management Process

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EPISODE TRANSCRIPT

We’re 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn’t imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down with our return guest, Daniel Lang, Co-Founder and CEO of Mangomint.

Over the past couple of years, we’ve had the privilege of not just partnering with Mangomint, but also witnessing their remarkable evolution.

From their humble beginnings to now creating some of the most advanced software for salons and spas, it’s been an inspiring journey. Join us as we delve into Mangomint’s latest feature, their renewed mission, and how they can help your spa significantly increase its profit margin.

In this episode, we discuss: 

• All the exciting details of Mangomint’s newest feature debut, “Flows”
• How to use “Flows” within your spa’s marketing to craft customized messaging for your existing clientele and potential customers
• How Mangomint is shifting their mission to focus on helping salons and spas become more profitable in their operations
• Why profit is paramount in your business and how growth is not always the goal
• Mangomint’s future feature rollouts and what to expect when making the switch to Mangomint as your spa’s all-around software solution

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community 

References Mentioned in Episode #400: Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint

• Learn more about Mangomint and sign up for their free 30-day trial where you can migrate your data and get the full Mangomint experience 
• Connect with Mangomint on TikTok, YouTube, and LinkedIn
• Listen to previous episodes of the Spa Marketing Made Easy podcast with Mangomint as our guests, including: Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang, Episode #322: Mastering Memberships with Mangomint’s Marchelle McKeirnan, and Episode #342: Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang 

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Many aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider and decisions to make. Still, unless you have some element of previous personal experience in scaling a business space, it’s all too easy to make the storefront transition without thinking of all the longer-term considerations that will impact future business growth, not for lack of strategic thinking, but simply because you don’t know what you don’t know.

Joining me on the mic to shine a light on the common pitfalls to avoid and the key considerations and answers to arm yourself with when exploring making the shift is Team Addo coach Sara Sykes Moore. As a Spa CEO, Sara has navigated this road and brings a wealth of insight to the table in this stage of your spa business growth journey.

In this episode, we discuss: 

• Key considerations to make before you decide to leap your solo spa or solo suite space to a storefront in a retail area or office suite
• Areas that are up for negotiation when finding the storefront location that will fit you and your future growth
• Important expense considerations to build into your budget when making the switch from solo to storefront
• Why you need to get crystal clear on the client experience you’re aiming to create

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/399.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

EPISODE TRANSCRIPT

“Building a business and life you love” has been integral to the Addo Aesthetics mission statement since day one.

Part of how building a business and life you love manifests is that when it comes to taking vacation time, it’s not an attempt to escape the trappings of life and work.

Instead, it’s an enrichment, a time to reflect, reinvest in yourself, and pour back into your cup in a different environment so you return to life and work with a fresh perspective and a renewed sense of purpose.

If you’re not at that place yet, don’t fret; this is why we work to build systems-based businesses so that vacation time doesn’t feel like an escape or even an impossibility.

In this episode, I’m sharing some of my biggest takeaways from time spent disconnected this summer and how you can take a “vacation” (no plane ticket required) to reflect and make big moves in your life and business, too.

In this episode, I go over: 

• How I define “vacation” in the context of taking time away from your business and why I believe it’s a critical activity for Spa CEOs
• What vacation time allows us to do as the leader and visionary of our businesses
• Four of my key takeaways and top lessons from taking a month-long vacation in Europe this summer
• Insights gleaned from my time on vacation why they’re my North Star in building a business that supports a life that I love and how you can do that, too

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EPISODE TRANSCRIPT