Finances feeling fuzzy? This episode will clear things up in a big way.
On this week’s episode of Spa Marketing Made Easy, I’m talking with Danielle Hayden—CEO of Kickstart Accounting, CPA, and former hairstylist—about the real numbers that matter in your spa business.
From bookkeeping basics to big-picture strategy, Danielle explains how to build your “money team,” make smart financial decisions, and set goals that actually align with the life you want to live.
What you’ll learn during this episode:
- The difference between bookkeeping, tax prep, and CFO support
- Why looking at your numbers monthly is a non-negotiable
- How to determine when it’s time to switch to an S Corp (and the three benchmarks to look for)
- What your financial advisor’s role should be in your spa business
- Why every spa owner needs to build a strategic “money team”
Resources Mentioned in Episode #429: Using Your Numbers to Make Better Business Decisions with Danielle Hayden
- Visit Danielle’s business website, Kickstart Accounting
- Follow Danielle on Instagram: @kickstartaccounting
- Tune into Danielle’s podcast Business by the Books
To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/
Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/
ABOUT THE SPA MARKETING MADE EASY HOST
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.
With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.
Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.
As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.
Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!