Read More
EP 397: Strategic Partnerships for Spa – Don’t Put All Your Eggs in One Basket
  • /
  • business, leadership

As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. 

Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today’s economy. 

That backbone is relationship marketing, more specifically, strategic partnerships. 

In this episode of Spa Marketing Made Easy, we’ll explore what makes for a strong strategic partnership and my top tips for finding and building them. 

In this episode, we discuss: 

  • Why you’ll want to focus your marketing efforts beyond the screen and dive deep into relationship marketing 
  • What makes for a solid strategic partnership and how to begin identifying who your ideal strategic partners would be 
  • The tool I use and questions I ask to ensure that partnerships are mutually beneficial 
  • My top tips for getting started in building your business relationships and bridging the gap from a contact being a connection into a strategic partner

References Mentioned in Episode #397: Strategic Partnerships for Spa – Don’t Put All Your Eggs in One Basket

  • Read the book, “Influence: The Psychology of Persuasion” by Dr. Robert B. Cialdini

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

     

    BOOK A CALL FORM

    EPISODE TRANSCRIPT



    Read More
    Read More
    EP 396: 6 Key Areas of Ownership for Your Spa Manager
    • /
    • business, leadership

    Suppose you’re burning the candle at both ends and acting as the owner, team manager, lead marketer, head housekeeper, and front desk supervisor at your spa, among other things. 

    In that case, you’re not only trending toward burnout but also leaving money on the table in your spa. 

    Typically, I don’t like leading  with such a downer of a statement, but when working to grow and scale a small business so that it becomes sustainable and profitable, it’s critical that we focus on what’s truly needed to succeed. 

    As a Spa CEO with a team, you need someone with the leadership and management skills to properly handle your spa’s daily operations so you can be free to do the visionary and strategic work required of a Spa CEO.

    In this episode, you’ll learn: 

    • The two routes you have to choose from in bringing in and training a spa manager for your team 
    • The danger of promoting your top aesthetician into your spa manager role and how to navigate hiring within or from outside the company 
    • What a spa manager should be doing in their day-to-day and the six key areas of ownership they should have in your spa 
    • How you or your spa manager can develop the management and leadership skills needed to effectively build an operationally efficient business with a strong team culture

    References Mentioned in Episode #396: 6 Key Areas of Ownership for Your Spa Manager 

    • Book a call with Daniela to learn more about our Spa Manager Certification program – spots are limited to 14 students. 

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

    EPISODE TRANSCRIPT




    Read More
    Read More
    EP 395: Launching Your Spa’s Shopify Store with Ryan Files of High Level Marketing
    • /
    • business, marketing

    Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table. 

    Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files. 

    Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

    Tune in as we discuss what you need to consider and plan for if you opt to expand your spa’s retail into the online marketplace and how to set yourself up for success. 

    In this episode, we discuss: 

    • The first steps to getting started with building a Shopify storefront 
    • Leveraging your know, like, and trust factor to build the e-commerce side of your business 
    • How to integrate a Shopify storefront with your existing spa website 
    • Key considerations and pieces to prep before building and launching your e-commerce store 
    • Ryan and Daniela’s top tips for making your e-commerce revenue stream worth the work

    References Mentioned in Episode #395: Launching Your Spa’s Shopify Store with Ryan Files of High Level Marketing

    • Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan
    • Get Ryan’s free checklist – “12 Best-Practice Tips For Creating a Shopify Store”
    • Tools mentioned in this episode: Shopify, Mangomint, ULINE shipping supplies 
    • Listen to Ryan’s previous episodes here on the Spa Marketing Made Easy Podcast: Ep. 330 – A Guide to Optimizing Your Google Business Profile, Ep. 344 – Knowing When to DIY or Hire Out Your Marketing, Ep. 372 – Up Your Game with Google Business Profile in 2024, Ep. 386 – Successfully Launching a New Service
    • Listen to our past episodes with ecomm expert, Gamal Codner – Episode 341 and Episode 366 
    • Connect with Ryan on LinkedIn
    • Follow High Level Marketing on Facebook

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

    EPISODE TRANSCRIPT


    Read More
    Read More
    EP 394: Managing Your Spa’s Cash Flow with YNAB with Nicole Cooley
    • /
    • business, mindset

    Your sales are going great, and you’re expecting one of your spa’s highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar? 

    Whether it’s constantly feeling like you’re in a state of catch-up with your business finances, or you honestly don’t know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your money is going and manage it to flow where you want, when you want. 

    If you ever feel like trying to manage your business’ finances is a rollercoaster ride, we’re going to shine a light on our biggest tips and top tool, YNAB (short for You Need a Budget), to smooth out the bumps so your cash flow can actually be in, well, flow! 

    In this episode, we discuss: 

    • How getting a hold of your spa’s cash flow allows you to pay yourself more and find opportunities for your business to absorb expenses that can be tax deductible 
    • Why you need to look at managing cash flow as a marathon, not a sprint, and how we use YNAB (You Need a Budget) as a tool to help demystify where money is going and flowing
    • An overview of the Profit First enveloping system, how we tailor it to spas and tips for how to gradually shift your cash flow percentages 
    • Understanding the big picture of your business’s financial health and how profit, savings, and taxes put the puzzle together 

    References Mentioned in Episode #394: Managing Your Spa’s Cash Flow with YNAB with Nicole Cooley

    • Sign up for a free trial of YNAB (You Need a Budget) 
    • Download our Finance Month freebie, Profit First Calculator
    • Listen to the previous episodes of our Finance Month series, “Episode 392 – Strategically Lowering Your Spa’s Expenses with Nicole Cooley” and “Episode 393 – 5 Money Mistakes Spa Owners Make On Their Journey to a Million”
    • Tune into Episode #225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz and check out his book, Profit First 

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

    EPISODE TRANSCRIPT

     


    Read More
    Read More
    EP 393: 5 Money Mistakes Spa Owners Make On Their Journey to a Million
    • /
    • business, education

    The magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. 

    Being a seven-figure business owner is a huge accomplishment, one that many small businesses don’t achieve, especially women (a statistic we’re set out to change among spa owners!). 

    However, just as frequently as we hear that goal, we see the same mistakes made by spa owners that hinder their ability to grow to that million-dollar-per-year mark. 

    The good news is that these mistakes aren’t complicated to fix. But they do require consistency in your commitment to being and acting like a Spa CEO because, when you own that role and what you need to do to fulfill it, these are mistakes you’ll naturally avoid. 

    Join me and Team Addo coach Nicole Cooley for our second episode of Finance Month on the Spa Marketing Made Easy podcast, where we discuss: 

    • The five most common mistakes spa owners make keeping them from hitting $1 million in annual revenue
    • Why knowing your numbers is critical to your ability to reach $1 million as well as how to analyze those numbers so you can leverage them 
    • Nicole’s tips for creating a cash reserves calculation that works specifically for you 
    • Understanding lines of credit and how to leverage loans and other financial assistance to grow your business
    • How scheduling and capacity planning play into your big picture goals, plus how to have several success plans so you’re never left wondering what move to make next on your journey to $1 million in annual revenue

    Resources Mentioned in This Episode:

    • Discover and learn more about SBA loans
    • Download our Finance Month freebie, Profit First Calculator
    • Listen to the first episode of our Finance Month series, “Episode 392 – Strategically Lowering Your Spa’s Expenses with Nicole Cooley”

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

    EPISODE TRANSCRIPT

     


    Read More
    Read More
    EP 219: Getting Found through Search and SEO with Neil Patel
    • /
    • business

    It’s no secret that holding one of the coveted top spots on Google search results is the most effective way to drive traffic to your website, especially as a brick and mortar spa, but what can really feel like a secret is how you get there. SEO feels like an elusive code that you can’t crack, but you know that if you could just work your way to the top of page one, you’d be primed for better lead generation and growth. Well, my guest and I are going to demystify some of that code today.

     

    In this episode, I’m sitting down with the king of SEO, Neil Patel. If you’re not familiar with Neil, he’s a digital marketing and ad agency owner, software tool founder, New York Times Bestselling author, a Forbes top 10 marketer, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was also recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations – so, yeah, you could say he’s an expert worth watching, listening, and learning from. 

     

    Tune in as we talk about getting found on Google, the current state of search marketing, ecommerce and email marketing, and the simple elements it all boils down to. 

     

    In this episode, we discuss:

     

    • Neil’s journey to the digital marketing world and starting an agency + founding an SEO software company
    • Neil’s top tips for the SEO beginner and the number one think every small business should have when it comes to getting found through search engines
    • How spa owners can use his tool, Ubersuggest, to find what what your ideal client is searching for online and what to do with those keywords
    • How email marketing ties into content and search + Neil’s tips around using email marketing in conjunction with ecommerce 

     

    References Mentioned in Episode #219: Getting Found through Search and SEO with Neil Patel

     

    • Connect with Neil and all his resources over on his website, neilpatel.com
    • Find Neil on social media – Facebook, Instagram, YouTube, and LinkedIn
    • Check out Neil’s SEO tool, Ubersuggest
    • To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

     

    As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

     

    It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

     

    If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

      

    Read More
    Read More
    EP 214: Conducting a Quarterly Review
    • /
    • business

    It’s no secret that I LOVE (yes, all caps) planning. 

     

    Nothing like a good annual and quarterly planning session to get me excited about pulling up my Google Cal, opening my 90X goal planner, and getting my creative juices flowing. 

     

    However, while planning is the fun stuff in business where we get to map out our goals and infinite possibilities, there is one piece of the puzzle that often gets left out of the picture but is equally as important as having a plan, and that’s conducting a review. 

     

    More specifically, quarterly reviews.  

     

    As we approach the end of the first quarter, I wanted to walk you through the guideposts and pointed questions that I ask myself to see the progress I’ve made, wins I’ve had, where I missed the mark, and where I need to move next in order to keep my business growing and thriving. 

     

    Where your quarterly planning session serves as the kickoff, your quarterly review serves as the official wrap-up AND the bridge leading into your next quarterly planning session. 

     

    Thus, it’s vitally important not just as a look in the rearview, but also as a tool for continually making forward progress. 

     

    Whether you listen to this episode the week it airs, or find it in the middle of a future quarter, the prompts and questions in this episode are ones I know you’ll still find useful, so pull up your quarterly plan and your earbuds and let’s get reviewing. 

     

    In this episode, I’ll walk you through: 

     

    • How quarterly planning builds off of annual planning and why it’s critical to not just plan, but also review how your quarter went 
    • Questions for reflection and analyzation as you look back on the quarter
    • Key areas to assess for momentum and progress as well as areas for improvement and important metrics to keep at the forefront  
    • Why self-care and energy management are important pieces of your quarterly review that shouldn’t be skipped over

     

    References Mentioned in Episode #214: Conducting a Quarterly Review

     

    • To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
    • Additional episodes of Spa Marketing Made Easy focused on planning and goal-setting: Episode #50 – Using a System to Achieve Your Goals with Alon David of 90X Planner, Episode #131 –  How to Reset Your Goals and Create New Plans for Your Business with Ali Schiller, and Episode #164 – Auditing Your Calendar and Planning for Your Best Year

     

     

    As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

     

    It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

     

    If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

    Read More