It’s no secret that holding one of the coveted top spots on Google search results is the most effective way to drive traffic to your website, especially as a brick and mortar spa, but what can really feel like a secret is how you get there. SEO feels like an elusive code that you can’t crack, but you know that if you could just work your way to the top of page one, you’d be primed for better lead generation and growth. Well, my guest and I are going to demystify some of that code today.

In this episode, I’m sitting down with the king of SEO, Neil Patel. If you’re not familiar with Neil, he’s a digital marketing and ad agency owner, software tool founder, New York Times Bestselling author, a Forbes top 10 marketer, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was also recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations – so, yeah, you could say he’s an expert worth watching, listening, and learning from. 

Tune in as we talk about getting found on Google, the current state of search marketing, ecommerce and email marketing, and the simple elements it all boils down to. 

In this episode, we discuss:

• Neil’s journey to the digital marketing world and starting an agency + founding an SEO software company
• Neil’s top tips for the SEO beginner and the number one think every small business should have when it comes to getting found through search engines
• How spa owners can use his tool, Ubersuggest, to find what what your ideal client is searching for online and what to do with those keywords
• How email marketing ties into content and search + Neil’s tips around using email marketing in conjunction with ecommerce 

References Mentioned in Episode #219: Getting Found through Search and SEO with Neil Patel

• Connect with Neil and all his resources over on his website, neilpatel.com
• Find Neil on social media – Facebook, Instagram, YouTube, and LinkedIn
• Check out Neil’s SEO tool, Ubersuggest
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

It’s no secret that I LOVE (yes, all caps) planning. 

Nothing like a good annual and quarterly planning session to get me excited about pulling up my Google Cal, opening my 90X goal planner, and getting my creative juices flowing. 

However, while planning is the fun stuff in business where we get to map out our goals and infinite possibilities, there is one piece of the puzzle that often gets left out of the picture but is equally as important as having a plan, and that’s conducting a review. 

More specifically, quarterly reviews.  

As we approach the end of the first quarter, I wanted to walk you through the guideposts and pointed questions that I ask myself to see the progress I’ve made, wins I’ve had, where I missed the mark, and where I need to move next in order to keep my business growing and thriving. 

Where your quarterly planning session serves as the kickoff, your quarterly review serves as the official wrap-up AND the bridge leading into your next quarterly planning session. 

Thus, it’s vitally important not just as a look in the rearview, but also as a tool for continually making forward progress. 

Whether you listen to this episode the week it airs, or find it in the middle of a future quarter, the prompts and questions in this episode are ones I know you’ll still find useful, so pull up your quarterly plan and your earbuds and let’s get reviewing. 

In this episode, I’ll walk you through: 

• How quarterly planning builds off of annual planning and why it’s critical to not just plan, but also review how your quarter went 
• Questions for reflection and analyzation as you look back on the quarter
• Key areas to assess for momentum and progress as well as areas for improvement and important metrics to keep at the forefront  
• Why self-care and energy management are important pieces of your quarterly review that shouldn’t be skipped over

References Mentioned in Episode #214: Conducting a Quarterly Review

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
• Additional episodes of Spa Marketing Made Easy focused on planning and goal-setting: Episode #50 – Using a System to Achieve Your Goals with Alon David of 90X Planner, Episode #131 –  How to Reset Your Goals and Create New Plans for Your Business with Ali Schiller, and Episode #164 – Auditing Your Calendar and Planning for Your Best Year

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!