Skip to content
A woman posing for a photograph used on a podcast featured-image
Read More
EP 425: Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling

In this powerful episode of Spa Marketing Made Easy, we’re diving into one of the most crucial yet often overlooked topics in the spa and aesthetics industry—scope of practice and regulatory advocacy.

I’m joined by Susanne Schmaling, founder of the Esthetics Council, who brings over 30 years of experience and unwavering passion for fighting for aestheticians’ rights. We discuss everything from the legal and legislative process, to real-time updates in states like Illinois and Texas, to what YOU can do right now to protect your profession.

What you’ll learn during this episode:

  • How scope of practice varies dramatically from state to state
  • The dangers of memos being interpreted as law
  • Ways to challenge unfair regulations
  • The ripple effect of over-regulation on spa owners, providers, and clients
  • Action steps for staying informed and getting involved

Resources Mentioned in Episode #425: Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling

  • Visit the Esthetics Council website
  • Connect with the Esthetics Council on Facebook and Instagram

Subscribe on Spotify Subscribe on Apple Podcasts

Subscribe on YouTube

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Read More
Read More
EP 393: 5 Money Mistakes Spa Owners Make On Their Journey to a Million

The magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. 

Being a seven-figure business owner is a huge accomplishment, one that many small businesses don’t achieve, especially women (a statistic we’re set out to change among spa owners!). 

However, just as frequently as we hear that goal, we see the same mistakes made by spa owners that hinder their ability to grow to that million-dollar-per-year mark. 

The good news is that these mistakes aren’t complicated to fix. But they do require consistency in your commitment to being and acting like a Spa CEO because, when you own that role and what you need to do to fulfill it, these are mistakes you’ll naturally avoid. 

Join me and Team Addo coach Nicole Cooley for our second episode of Finance Month on the Spa Marketing Made Easy podcast, where we discuss: 

  • The five most common mistakes spa owners make keeping them from hitting $1 million in annual revenue
  • Why knowing your numbers is critical to your ability to reach $1 million as well as how to analyze those numbers so you can leverage them 
  • Nicole’s tips for creating a cash reserves calculation that works specifically for you 
  • Understanding lines of credit and how to leverage loans and other financial assistance to grow your business
  • How scheduling and capacity planning play into your big picture goals, plus how to have several success plans so you’re never left wondering what move to make next on your journey to $1 million in annual revenue

Resources Mentioned in This Episode:

  • Discover and learn more about SBA loans
  • Download our Finance Month freebie, Profit First Calculator
  • Listen to the first episode of our Finance Month series, “Episode 392 – Strategically Lowering Your Spa’s Expenses with Nicole Cooley”

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

EPISODE TRANSCRIPT

 


Read More
Read More
EP 380: Employee Breakeven Calculator

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.

As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry.

Learn how to use a simple calculator to assess your employees’ performance and make informed decisions that will help you navigate the challenges of growing your business in today’s competitive landscape.

Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue. 

In this episode, we discuss: 

  • The importance of intentional spending and payroll management in a challenging economy
  • Industry statistics on new business failure rates and the significance of beating the odds
  • Recommended payroll benchmarks for the spa and service industry
  • Strategies for determining if your providers are paying for themselves within 90 days
  • A simple calculator tool to assess employee performance and make informed decisions 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

EPISODE TRANSCRIPT



Read More
Read More
EP 377: How to use Monday.com in Your Spa

In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO.


If you’ve ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you.

I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly even in your absence.

By documenting your processes and using a tool like Monday.com, you’ll gain the freedom to step away from your business while knowing that everything is under control.


This episode is packed with practical tips and strategies to help you become a more efficient and effective leader.

 

In this episode, we discuss:

  • The critical importance of documenting your day-to-day operations and responsibilities as a spa CEO
  • How to use Monday.com to track projects, create SOPs, and delegate tasks to your team
  • Strategies for prioritizing your workload and ensuring that you’re focusing on the most important tasks each day
  • The value of having a clear understanding of your role as a CEO and how to communicate that to your team effectively
  • How documenting your processes and using a project management tool can give you the freedom to step away from your business with confidence
  • A special gift for listeners who sign up for Monday.com using our affiliate link – a customizable template to help you get started

References Mentioned in Episode #377: How to Use Monday in Your Spa

  • As a special gift to you for signing up for Monday.com using our link, we are giving you the Spa CEO Template Monday.com template you can use right away. 
    • Use this LINK [https://try.monday.com/ngwetw7l9z0y], then simply send us a screenshot of you signing up for Monday.com with our link. You can send the email to [email protected]

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

 

EPISODE TRANSCRIPT

 



Read More
Read More
EP 347: ​​Profitably Paying Your Team

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again. 

In this episode, I’m diving deeper into the numerical breakdown behind profitably paying your team and answering specific questions from a previous training I did inside the Spa Marketing Made Easy community called, “Commission vs. Hourly – How to Pay Your Team.” (Link to this video in the full show notes.)

Whether you’re currently a solo aesthetician with dreams to one day have other providers in your practice, or you’re currently trying to find a team pay structure that benefits your team and your business in the long-term, you won’t want to miss this episode. 

In this episode, we discuss: 

  • The variety of reasons why salary-based pay isn’t the way to go for spa owners 
  • The Profit First approach to your money breakdown and how to ensure you’re adjusting the numbers to fit your needs 
  • The big benefits of hourly pay and how to properly communicate and present your compensation package properly to your employees 
  • The benchmark for your providers that allows you to know whether you’re profitably paying your team

References Mentioned in Episode #347: ​​Profitably Paying Your Team

  • Watch my original training, “Commission vs. Hourly – How to Pay Your Team” inside the Spa Marketing Made Easy Facebook group
  • Learn more about the Profit First method and becoming a profitable shareholder of your business by listening to our episode with “Profit First” author, Mike Michalowicz (Ep. 225)
  • Learn more about the Growth Factor Framework program for Spa CEOs here 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript



Read More
Read More
EP 340: A Complete Spa Insurance Overview with Andy Zarkovich

Figuring out insurance coverage for your business can feel like a daunting task because not all businesses are set up equally.

Not to mention the confusing language and overwhelming amount of options you have to decide what’s necessary for your business.

It’s not a very glamorous Spa CEO task. 

But, it’s a necessary one that you can’t avoid forever.

My guest on this week’s episode of the Spa Marketing Made Easy podcast takes the guesswork out of selecting insurance for spa owners.

Andy Zarkovich is an independent insurance agent and a spa owner who is currently enrolled in my program, Growth Factor Framework.

He’s created a full Spa Insurance Overview document where he reviews the different types of carriers or providers, goes over policy terms, and the details of each coverage to give you the full scope of what insurance coverage you consider for your spa. 

In this episode, we discuss: 

  • Ways to mitigate risk in your spa business
  • Adding an insurance agent to your circle of business advisors
  • The different types of carrier options
  • An overview of various policies and coverage benefits
  • Providing a safe spa environment for clients 

References Mentioned in Episode #340: A Complete Spa Insurance Overview with Andy Zarkovich

  • Download Andy’s Spa Insurance Overview document 
  • Visit Andy’s insurance website and learn more about his services

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript



Read More
Read More
EP 337: A Look Inside Daniela’s Calendar Management Process

“Is this what the CEO of a seven figure company does?”

The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar. 

A time tracker exercise is going to help you pinpoint where you’re most efficient.

It answers questions like…

  1. What time of day am I most efficient?
  2. When do I feel the most creative?
  3. What part of my day am I getting tasks accomplished?

If you want to build a life where your time is spent intentionally doing the work that leads you toward:

  • Hitting your biggest goals (personally and professionally)
  • Always having a full cup (i.e. – you feel rested, energized and happy)
  • And allows you to cultivate balance between your business and/home life

Then this episode is for you. 

In this week’s episode on the Spa Marketing Made Easy podcast, I’m giving you an inside look at how I manage my calendar to make sure I’m optimizing my time in the most efficient way possible.

In this episode, we discuss: 

  • My full calendar management process that allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home
  • Time tracker exercise benefits to understand when you’re most productive
  • Why context switching makes you more unproductive
  • Understanding what the CEO of a seven figure company should really be spending their time on

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/337

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

     

    Episode Transcript



    Read More
    Read More
    EP 311: Blocking off time to reach your financial goals – Part 2 – 2023 Annual Planning

    “Nothing changes if nothing changes” is a statement you’ll hear me repeat often because in order to reach a new level in business, you have to get serious about your goals.

    Not only do you need to get serious – you need to take action. 

    You are the one in control of setting your goals and commitments based on the life you want to live.

    After defining your financial goals, the next step is to get crystal clear on the amount of time you need to set aside on your calendar to achieve those goals. 

    In this episode of Spa Marketing Made Easy, I’m covering the questions to consider before 2023 that will help you define the proper work/life balance for you in this season of life, plus advice on how to assess your current pricing structure and services profitability. 

    In this episode, we discuss: 

    • Getting clear about your vision for your company and your entrepreneurial path
    • Defining the really important things in 2022 that you didn’t have time to dedicate your focus on
    • Understanding your season of life and how that affects your work schedule
    • Planning questions to ask yourself to map out your spa’s pricing and services

    References Mentioned in Episode #311: Blocking off time to reach your financial goals – Part 2 – 2023 Annual Planning

    •  To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

    Episode Transcript



    Read More
    Read More
    EP 307: Taking Advantage of Your Cycle for Aligned Achievement with Renae Fieck

    Ever felt that the flow of the 24-hours-in-a-day or 40-hours-in-a-work week doesn’t actually, well…

    It actually doesn’t “flow” at all.  

    That’s because those timeframes weren’t built with our innate energetic cycles in mind, especially for women.  

    These frameworks were built around a man’s natural timeclock and rhythm and were then translated into a weekly work schedule during the industrial revolution, which has now become a societal norm even though it doesn’t truly work as an ideal time management structure for the majority of society or the population. 

    For women, understanding our cycle is not only a foundational element of understanding our innate feminine energy, but when viewing our cycles through the lens of business and work, it becomes a powerful code for unlocking your best life/work balance, structure, and schedule. 

    Sounds kind of dreamy, right?


    That’s because it is!

    In this episode of Spa Marketing Made Easy, I’m chatting with Renae Fieck, mom of three, occupational therapist, and the founder of Cycle Advantage and host of the Cycle Advantage Podcast about optimizing your business and life according to your cycle so you can gain leverage as a CEO, balance the demands of life, make a bigger impact, and get bigger results without adding more stress or needing more time. 

    ( And if you’re reading, but thinking, “well, I don’t have a menstrual cycle…,” have no fear, I know this is still going to be an insightful and inspiring episode for you, too and we address how taking advantage of your cycle can work as a non-menstruating person. )

     

    I can safely say that nearly every Spa CEO that comes through my programs would self-identify as a high-achiever, but the way to achieve more isn’t through grit, hustle, and blood/sweat/tears, it’s through understanding the seasons and cycles of when those things are beneficial, how we can use them to our advantage, and when we can lean into a different, but natural way of aligning our energy to achieve. 

    In this episode, we discuss: 

    •  How embracing our cycle and what’s actually happening with our cycle changes the way we show up in life, within business, and as a leader
    • Some of our personal experiences in finding and tuning into our feminine energy and how big of a role our cycle plays in all facets of our lives as feminine beings
    • The ways we can create microshifts in the ebbs and flows of our workflow so we can better align with our natural energetic cycle
    • The four key phases of your cycle and how they manifest in the ways we might feel and show up
    • Insights into how we can tune into our natural cycle even if you’re not menstruating and how to help your body to adjust and align to a natural rhythm 

    References Mentioned in Episode #307: Taking Advantage of Your Cycle for Aligned Achievement with Renae Fieck 

    •  Learn more about Renae’s work via her website at https://renaefieck.com 
    • Connect with Renae on Instagram and Facebook 
    • Get Renae’s free resource on Cycle Syncing Your Business here
    • Learn more about Renae’s Cycle Advantage 101 Challenge
    • To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

    Episode Transcript



    Read More
    Read More
    EP 301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing

    Starting your spa’s SEO marketing journey can feel like an adventure with countless starting points, obstacles, and off-shoots – all of which look promising. 

    Sure, choosing your own adventure can be fun, but oftentimes it’s overwhelming with too many options. 

    And if you’re thinking, “what the heck is SEO?” don’t fret, my guest and I on this episode of Spa Marketing Made Easy are going to spell it all out and discuss which areas are most important for you to focus on as a spa owner. 

    Joining me for this episode of Spa Marketing Made Easy is my guest Ryan Files, the Vice President of Sales with High Level Marketing, a full-service digital marketing company that has some really unique processes and tools particularly around SEO. 

    With over ten years of experience and holding six separate Google certifications, including Analytics, Display Advertising, and SEO, Ryan is especially focused on the healthcare and aesthetics industries providing business development and digital marketing solutions for his clients, which includes individual practices from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as Rohrer Aesthetics, BTL, The Salt Facial, and PDO Max. 

    While SEO is like many other marketing channels in that the strategies shift along with the evolution of the internet, or in this case specifically, search engines, SEO is truly a time-tested area of marketing where many of the foundational principles have remained the same since the dawn of digital marketing. 

    Like Ryan says in this interview, “SEO works like a snowball down a hill —it builds upon itself, the larger it gets, the faster it goes, and the more impactful the results will be.”

    When it comes to investing your time and energy into specific marketing strategies, SEO isn’t one you want to sleep on because the sooner you get started, and the more you remain consistent, the more sustainable (and passive) your results will become. 

    In this episode, you’ll learn:

    •  What SEO is and why as spa owners you should care a lot about this specific spoke of the digital marketing flywheel
    • The three key types of SEO that Ryan groups within this area of marketing into to provide focus to your efforts whether you’re just beginning your SEO journey or looking to beef it up
    • How long you can expect to see results after putting in dedicated effort to your spa’s SEO strategy 
    • How SEO works as you put in effort over time and how using paid Google ads can impact your timeline, plus Ryan’s suggestions on how to allocate your time and monetary resources to dedicate to SEO based on where you are in business 
    • How Google Maps and Reviews play into your rankings as a local brick and mortar business, and some insightful stats to help mitigate unsavory or phony reviews 

    References Mentioned in Episode #301: The 3 Key Types of SEO Spas Need to Build with Ryan Files of High Level Marketing

    •  Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan: https://meetings.hubspot.com/rfiles 
    • Click here to get your spa’s complimentary 30-minute SEO audit from RyanIn the “company name” input field on the form, insert “Addo” next to your company name so he knows you’re a listener! 
    • Connect with Ryan on LinkedIn
    • Follow High Level Marketing on Facebook
    • To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

      Episode Transcript


          Read More