Daniela’s turning 43 this week!

This episode she shares the themes that sum up each of her adulthood decades:

• 20s = Discovery 
• 30s = Babies
• 40s = Refinement + Simplification
  

Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy. 

PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode. 

In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43! 

This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43

One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount!

References Mentioned in Episode #381: Happy Birthday, Daniela! 

• Purchase one $43 1:1 Coaching Call – To apply the discount, use code: BIRTHDAY43 – Only 43 available + limited to 1 per customer
  

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

If there’s one spa and aesthetics that is crucial to understand, it’s the impact of the legal framework within which we operate.

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry.

In today’s episode of Spa Marketing Made Easy, we’re diving deep into the legalities surrounding the aesthetics industry. I’m joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience.

Together, we explore the evolving landscape of state regulations affecting aesthetic practices, the importance of staying informed, and how to get involved in advocating for our profession.

In this episode, we discuss: 

• Mandie’s Journey to create the Aestheticians Alliance in her state to advocate for regulations that affect our industry.
• The evolving state regulations and their impact on aesthetic practices across the country and aestheticians on regulatory boards.
• The steps Mandie and the Aesthetician Alliance are taking to address these changes in Maryland.

To read the full show notes for this episode and join the conversation in our Spa Marketing Made Easy Community, visit: https://www.addoaesthetics.com/blog/371

References Mentioned in Episode #371: The Legalities of Aesthetics – A Deep Dive with Mandie Gossert

• Visit the website for the Maryland Esthetician Alliance
• Follow Maryland Esthetician Alliance on Instagram
• Follow Mandie’s business Skin Invidia LLC on Instagram
• Here are all the bill hearings and dates mentioned in the episode:
  • SB629 2/15 Membership Alterations 
  • SB1044 2/22 Esthetic Definition (Scope Bill) 
  • HB1302 3/6 Esthetic Definition (Scope Bill) 
  • HB 1362 3/6 Membership Alterations

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

The greatest gift in coaching is witnessing the “Aha!” moments that happen for my students. 

My guest on this episode of the Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.

Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship. 

If you can relate to Charlie’s feelings of always wanting to take on the next big challenge and truly loving the build, the title of serial entrepreneur may be the answer you’ve been seeking. 

Listen in to hear how this defining moment gave Charlie so much clarity and validation for how she was feeling. 

Tune into this episode as we discuss:

• How Charlie became an entrepreneur and her journey navigating the spa industry
• The “Aha!” moment that defined her as a serial entrepreneur
• What happens when she gets the itch of serial entrepreneurship
• The decision making process she follows when presented with a new entrepreneurial opportunity
• Charlie’s advice for aspiring entrepreneurs

References Mentioned in Episode #356: Embracing the Serial Entrepreneur Title with Charlie Carter

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics! 

This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful employment by 2030. 

In addition to military spouses and veterans, Addo Wellness Institute aims to support aesthetic professionals, spa owners and Spa CEOs in both finding top-tier talent trained in key remote team member roles as well as obtaining spa manager training for that key role within your growing company. 

Tune into this episode as I share:

• The mission and vision behind Addo Wellness Institute including how we’re starting and where we’re headed 
• The three initial certification tracks that are now open for enrollment and why these roles are key within a successful spa company 
• How we’re structuring our class sizes and learning environment, plus, how we’re making an even greater impact by focusing on providing training within the military community to fill remote aesthetic roles 
• The first steps to getting started and becoming a student of our inaugural class

References Mentioned in Episode #355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics

• Learn more about Addo Wellness Institute and our three certification tracks via our website 
• Follow our Addo Wellness Institute company page on LinkedIn 
• Follow @addowellness on Instagram
• Book a call with Team Addo to learn more about the Addo Wellness Institute admissions process and enrollment 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

Over the last couple of years, we’ve witnessed the world and our industry be flipped upside down and shaken up like a snow globe, and while that has been a jolting experience, it’s also made apparent some tremendous and exciting opportunities that exist for spa owners, especially in the realm of digital education. 

In 2022 and beyond, our industry is primed for new ways for service providers to learn and refine their skillset as well as become educators, consultants, and coaches, which is why I’m so excited for you to learn from my guest in this episode of Spa Marketing Made Easy because she is an incredible example to see what’s possible when you embrace your expertise and this business model. 

Joining me is Kathy Taranto, a partner at AesthetiCare Medspa in Leawood, Kansas and a partner at MINT Aesthetics, a full-service aesthetic training and consulting group. 

In 2020, AesthetiCare did over $7 million in non-surgical aesthetics at one location, and everything that Kathy learns and practices through her leadership at AesthetiCare provides the ultimate first-hand experience that has allowed her to serve over 1500 clinics across North America and through digital education, reach countries all across the globe including, Australia, India, England and China. 

Tune in as we talk about her journey to starting MINT Aesthetics and how she has leveraged her in-spa experience and leadership to build a truly impactful and impressive digitally-based business. 

In this episode, you’ll learn:

• Kathy’s journey to starting the online training brand, MINT Aesthetics, and how it was born out of efficiency, streamlining and seeing opportunity and being open to exploring it
• The value of starting scrappy and getting your project or idea out into the world
• Why now is a great time to consider integrating virtual and digital product and service offerings into your business 
• What critical pieces you need to have in place to be able to make a dent in the digital space as an educator or consultant 

References Mentioned in Episode #264: Expanding into Virtual Education with Kathy Taranto

• Learn more about MINT Aesthetics and take a look at their wide variety of courses, workshops, and trainings
• Connect with MINT Aesthetics on Facebook, Instagram, and LinkedIn
• Visit Kathy’s spa in Kansas City, AesthetiCare Medspa and connect with them on Instagram
• Host your digital courses and programs on Kajabi (this is the platform we use and love, this is an affiliate link!)
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript