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EP 418: Assembling Your Unicorn Team with Jen Kem

Hiring a unicorn, or building a whole team of them, isn’t about narrowing in on uber-unique people who possess the “just right” combination of skills to help you succeed in your spa business. 

Actually, building a Unicorn Team is about getting ultra clear on your brand and the values that drive it. 

From there, you’re able to navigate, motivate, and communicate as the Unicorn Leader you are, and thus, rally and lead other Unicorns who want to build your brand with you, too. 

Here to walk us through the foundation of that innovative process is Jen Kem, the author of the new book, “Unicorn Team: How to Rally the Right People Around the Next Big Winning Idea that Changes the World.” 

Named Forbes’ top brand strategist, Jen’s company, Master Brand Media, represents influencers, celebrities, CEOs, experts, specialists, authors and speakers to get seen, heard and paid more through brand management, team optimization and corporate brand collaborations. 

With a focus on the four essential areas for brand success called Brand T.I.M.E. – Team, Identity, Messaging and Experiences – Jen and her team of Strategizers and Mobilizers have advised over 400,000 leaders to grow their brand, expand their businesses and lead teams who “get” their mission and follow-through on their vision. 

In her upcoming book, “Unicorn Team,” she outlines the frameworks for everyone to leverage the concept of Brand T.I.M.E. so that they can make the next level impact they know possible.

In this episode, we discuss: 

  • Why your team is a critical piece of the entire brand experience you’re building (yes, solo aestheticians, this applies to you, too!)
  • Overcoming your team-building objections and embracing your own unicorn role in boosting your confidence as a leader
  • Donkey vs. unicorn behavior and getting clear on what you’re looking for in your unicorn team members 
  • Crafting a team and process that are linked to your values and brand, and support your path to sustainable scaling

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #418: Assembling Your Unicorn Team with Jen Kem

  • Order your copy of Jen’s new book, “”Unicorn Team: The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success”
  • Enter our “Unicorn Team” book giveaway by taking a screenshot of you listening to this episode and share to your Instagram Stories – be sure to tag us at @addoaesthetics and @jennifer.kem!
  • Explore Jen’s work as a strategic brand advisor for innovative leaders and companies 
  • Connect with Jen on YouTube, Instagram, Facebook and LinkedIn 

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EP 401: Reframe: Turning Obstacles into Opportunities

Your dive into entrepreneurship is one of the most extensive personal development journeys you can go on. 

In all the uncertainty that can come with being a business owner, the one thing you can be sure of is that you’ll face plenty of challenges and obstacles along the way. While many of those factors may seem outside of your control, the one thing you do have ultimate control over is your grit and ability to get back up and keep going, which I believe is most vital to your success. 

I know this year has been a challenging one for many Spa CEOs and aesthetic industry professionals, so whether you’re finding this episode on a particularly bumpy day or during a season where it feels like you’ve been on a constant uphill climb, I hope it’ll give you an injection of positivity that helps you to reframe your obstacles into massive opportunities.

In this episode, I discuss: 

  • How grit impacts your ability to overcome obstacles along your entrepreneurial journey and how to gain more of it
  • Inspiring success stories behind some of the most iconic household names and brands 
  • The three most common obstacles that might be standing in your way and how to overcome them
  • A reframe that will allow you to look at your most challenging moments through a lens of positivity

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community 

References Mentioned in Episode #401 – Reframe: Turning Obstacles into Opportunities

  • Read the articles linked through the presentation about Martha Stewart’s brand story, Airbnb being founded during the recession, and the story of Drunk Elephant’s founder
  • Learn more about free tools like Canva
  • Read “Grit: The Power of Passion and Perseverance” by Angela Duckworth

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    EPISODE TRANSCRIPT


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    EP 397: Strategic Partnerships for Spa – Don’t Put All Your Eggs in One Basket

    As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. 

    Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today’s economy. 

    That backbone is relationship marketing, more specifically, strategic partnerships. 

    In this episode of Spa Marketing Made Easy, we’ll explore what makes for a strong strategic partnership and my top tips for finding and building them. 

    In this episode, we discuss: 

    • Why you’ll want to focus your marketing efforts beyond the screen and dive deep into relationship marketing 
    • What makes for a solid strategic partnership and how to begin identifying who your ideal strategic partners would be 
    • The tool I use and questions I ask to ensure that partnerships are mutually beneficial 
    • My top tips for getting started in building your business relationships and bridging the gap from a contact being a connection into a strategic partner

    References Mentioned in Episode #397: Strategic Partnerships for Spa – Don’t Put All Your Eggs in One Basket

    • Read the book, “Influence: The Psychology of Persuasion” by Dr. Robert B. Cialdini

    To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

    Want to learn more about how Addo Aesthetics can help you? Book a call today.

       

      BOOK A CALL FORM

      EPISODE TRANSCRIPT



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      EP 396: 6 Key Areas of Ownership for Your Spa Manager

      Suppose you’re burning the candle at both ends and acting as the owner, team manager, lead marketer, head housekeeper, and front desk supervisor at your spa, among other things. 

      In that case, you’re not only trending toward burnout but also leaving money on the table in your spa. 

      Typically, I don’t like leading  with such a downer of a statement, but when working to grow and scale a small business so that it becomes sustainable and profitable, it’s critical that we focus on what’s truly needed to succeed. 

      As a Spa CEO with a team, you need someone with the leadership and management skills to properly handle your spa’s daily operations so you can be free to do the visionary and strategic work required of a Spa CEO.

      In this episode, you’ll learn: 

      • The two routes you have to choose from in bringing in and training a spa manager for your team 
      • The danger of promoting your top aesthetician into your spa manager role and how to navigate hiring within or from outside the company 
      • What a spa manager should be doing in their day-to-day and the six key areas of ownership they should have in your spa 
      • How you or your spa manager can develop the management and leadership skills needed to effectively build an operationally efficient business with a strong team culture

      References Mentioned in Episode #396: 6 Key Areas of Ownership for Your Spa Manager 

      • Book a call with Daniela to learn more about our Spa Manager Certification program – spots are limited to 14 students. 

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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      EP 360: 3 Keys for Building a High Performing Team

      Not hiring is risky business. 

      Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.

      I’m not saying it’s not attainable, but it is not what I recommend or would ever put myself through as a CEO. 

      Developing a team has changed my life for the better

      In today’s solo episode on the Spa Marketing Made Easy podcast, I’m sharing the 3 keys to building a high performing team and reasons why my team has helped propel my business forward.

      In this episode, I discuss: 

      • How I’ve achieved freedom in my business by developing a team
      • The training and development processes I’m using with my Growth Factor® coaches
      • The reason why I gifted over $100,000 in 1:1 coaching calls to active Growth Factor® students
      • Importance of standardization of processes when you have more than one provider

      References Mentioned in Episode #360: 3 Keys for Building a High Performing Team

      To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

      Want to learn more about how Addo Aesthetics can help you? Book a call today.

         

        BOOK A CALL FORM

         


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        EP 358: Rediscovering Her Entrepreneurial Calling with Shirin Zakerion

        You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.

        Some days are up, and other days are down, but ultimately, the goal always remains the same to build business around a life you love. 

        My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age.

        (She’s been practicing entrepreneurship for a long time!)

        As she pursued a career in the hair industry, she found herself thrust into the world of entrepreneurship that was disappointingly filled with burnout. 

        But she persevered. 

        Tune in to hear how she rediscovered her passion and commitment for haircare and is now running a thriving business that is authentic to herself and her business. 

        Shirin’s remarkable journey, from burnout to rediscovery, is a testament to her resilience and a driving force behind her success.

        In this episode, we discuss: 

        • Shirin’s entrepreneurial and family background that led her into the hair industry
        • The cause that made her take a hiatus from the hair industry
        • How she rediscovered her passion that led her to opening her current salon
        • Her focus on the customer experience touchpoints and how Mangomint has been an integral part of building this process
        •  The importance of making business decisions that are in alignment with the problem you are trying to solve 

        References Mentioned in Episode #358: Rediscovering Her Entrepreneurial Calling with Shirin Zakerion

        • Connect with Shirin on Instagram
        • Visit Shirin’s website to learn more about her work
        • Listen to the CEO of Mangomint, Daniel Lang, on his first SMME episode, Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang 
        • Listen to Daniel’s second SMME episode, Episode #342: Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang
        • Learn more about Mangomint and sign up for their free 30-day trial where you can migrate your data and get the full Mangomint experience 
        • Click here to watch a video demo of Mangomint or book a 1:1 demo call here

          To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

          Want to learn more about how Addo Aesthetics can help you? Book a call today.

             

            BOOK A CALL FORM

             


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            EP 345: A Recap of the Spa Business Boost Maui Fundraiser Event

            Did you join us for our Spa Business Boost – Maui Fundraiser event last week? 

            In this episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. 

            ( Spoiler alert: we made an incredible contribution and I can’t thank everyone who participated enough!)

            Plus, in this episode I share a personal update on Maui and special thanks to our incredible event partners, as well as how you can still get in on the Spa Business Boost action.

            In this episode, we discuss: 

            • How the Spa Business Boost Event came together and what we were able to donate thanks your ticket sales 
            • A special thank you and shout out to our sponsors and raffle partners
            • What we’re currently doing to aid Maui relief efforts and what the community will continue to need as they rebuild 
            • How you can continue to support the Maui community while growing your spa business 

            References Mentioned in Episode #345: A Recap of the Spa Business Boost Maui Fundraiser Event 

            • Purchase the training replays from the Spa Business Boost event with all the ticket sales continuing to go to Maui community 
            • Give directly to the Maui Strong Fund
            • Learn more about our event partners at Mangomint, Environ, and High Level Marketing 
            • Listen to Episode #342 with Daniel Lang, the co-founder and CEO of Mangomint 

            To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

            Want to learn more about how Addo Aesthetics can help you? Book a call today.

               

              BOOK A CALL FORM

               


              Episode Transcript



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              EP 281: My Entrepreneurial Journey – a Q&A with Mechelle Barras

              In this week’s episode, we’re flipping the mic as I act as guest on my dear friend and client Mechelle Barras’ podcast, Mindset Great! 

              If you’ve been a listener of Spa Marketing Made Easy for awhile, you’ve likely heard Mechelle’s story (and if not, be sure to go back and give it a listen – link below!), and I was honored when she asked to interview me on her podcast. 

              And since we have so many new listeners who may not be as familiar with my entrepreneurial story, I hope this interview serves as a good introduction, and that you can walk away with a few nuggets of wisdom.

               

              Because, as you’ll hear, one of my favorite business mantras is that “a rising tide lifts all boats,” and since I’ve certainly picked up countless lessons over the last eight years, I’m happy to be able to share them with you, my fellow CEO! 

              In this episode, we discuss: 

              • How I started my entrepreneurial journey and why I consider myself an “accidental entrepreneur”
              • What support systems I’ve had and continue to put in place to be able to accomplish my personal and professional goals
              • My approach to planning within my business and how my personal life serves as the driving force behind all my decisions
              • Why I’m partnering with the Liberté Foundation to provide grants to women in the spa and beauty industry 

              References Mentioned in Episode #281: My Entrepreneurial Journey – a Q&A with Mechelle Barras

              • Subscribe to the Mindset Great podcast and learn more about Mechelle and her work on her website and connect with her via Instagram @Mechelle_Barras
              •  Listen to my episode with Mechelle, “Episode 256: Mapping and Fulfilling Your Goals for Greatness with Mechelle Barras”
              • Learn more about the Liberté Foundation grants for women in the beauty industry by clicking here
              • To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

                Episode Transcript


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                    EP 242: Developing Into the Best Leader for Your Business and Your Team with Desarae Marhofer

                    Team-building and development is by far one the most challenging hurdles a spa owner has to face as they grow. 

                    Whether you started as a solo practitioner, as many spa owners do, or you began with a team, refining your leadership skills is an ongoing journey. 

                    However, as my guest describes in this episode, there is typically that one pivotal point that shifts your whole trajectory. 


                    Here to join me on this episode of Spa Marketing Made Easy is Desarae Marhofer, a passionate aesthetician entrepreneur with 15+ years of specialized skincare experience, which includes owning and operating a full service esthetics studio as well as an aesthetician school. 

                    Together we talk about her journey from solo to team leader to studio + school owner and what lessons she’s learned along the way in becoming the best leader you can be for your business and your team. 

                    In this episode, we discuss: 

                    • When Desarae jumped from being a solo to having her first team member and how that was the turning point for momentous growth in her skincare studio
                    • How holding back on hiring team members created missed opportunities and how she navigated retention troubles as her business and team expanded 
                    • The critical mindset shifts Desarae needed to make as the leader of her business to help shift the culture of her team and get them onboard with her bigger vision
                    • Her tops tips for developing those leadership skills internally and externally

                    References Mentioned in Episode #242: Developing Into the Best Leader for Your Business and Your Team with Desarae Marhofer 

                    • Connect with Desarae’s skincare studio, Beautiful You Skincare Studio, on Facebook and Instagram
                    • Connect with Desarae’s aesthetics academy, Beautiful You Skincare Studio, on Facebook and Instagram
                    • Join the Uncommon Beauty Facebook group
                    • Read “The Compound Effect” by Darren Hardy
                    • To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

                    As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

                     

                    It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

                     

                    If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked


                    Episode Transcript


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                    EP 241: Focusing Your Efforts for Efficiency and to Meet Your Exit Strategy

                    Think having an exit strategy only applies in corporate or for Silicon Valley start-ups? 

                    Think again! 

                    Even as a spa owner operating a small business, you need a game plan for what’s going to happen when you step away from the business, whether that be through reaching the traditional age of retirement or pivoting into purely the owner role without any of the operational work.


                    The beauty is that the future of your business is up to you, but the tough part is that if you want to see that future vision become a reality, you have to make a plan for it and start working toward it today, even if that end goal is still 10 years from now. 

                    In this episode of Spa Marketing Made Easy, I’ll be giving you some insight into how to think about your exit strategy and steps to take now to begin working towards it. 

                    In this episode, you’ll learn: 

                    • Why delegating and releasing yourself of the busy work in your business is the key to unlocking your time freedom
                    • What you can do to get busy work off your plate and a step-by-step walkthrough on how to delegate one of the biggest time-wasting tasks in your business
                    • How to determine your exit strategy and what needs to be factored into your plan 
                    • Why having an exit strategy is for every business owner, even if you never plan to sell 

                     

                    References Mentioned in Episode #241: Focusing Your Efforts for Efficiency to Meet Your Exit Strategy

                    • Read the “The 7 Habits of Highly Effective People” by Stephen Covey
                    • Find a virtual assistant via 90 Day VA with Esther Inman
                    • To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

                    As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

                     

                    It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

                     

                    If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked


                    EPISODE TRANSCRIPT



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