We’ve all heard the term “born leaders,” but the reality is, everyone needs to be a leader to steer their life in the direction of the reality they seek to create. 

Why? 

Because you are the leader of your life. 

And when it comes to your business, it doesn’t matter whether you work as a solo aesthetician or you’re leading a team, successful businesses only become so when there’s someone effectively steering the ship and keeping it on course toward its desired destination. 

But what if you’re not someone that considers themselves a “born leader”? 

Or what if you’re moving from being a leader of one to a leader of many?

As my guest on this episode of Spa Marketing Made Easy explains, everyone has the capability to be a great leader; it’s simply a matter of owning your personal leadership and crafting a Growth Plan to help you get there. 

His name is Njeru Nthigah, and he’s a speaker, mentor, and the founder of The Leaders University, and if you’ve never heard Njeru before today, you’re in for a treat because he is the American Dream personified and is an unending source of Inspiration and motivation. 

( No lie, we had about 20 of his quotes to pull from with this episode because he is chock full of immediate wisdom-packed takeaways!)

Together, we discuss why it’s critical to own your personal leadership no matter what your title as well as how to begin doing the work to refine and grow your leadership skills. 

If you’ve ever had your sights set on “more” for your life or your business…more time, more freedom, more money, more flexibility, more opportunity…

It’s all possible, but becoming a better leader from the inside out is what’s going to help you make those things you seek your reality. 

In this episode you’ll learn: 

• Njeru’s entrepreneurial backstory and how he discovered that personal leadership is at the core of everything we do
• The one thing all great leaders possess and the area where real growth happens in owning your personal leadership
• Extending your leadership skills into the area of building a team and creating a structure and processes that ensure your team and business’ success
• Njeru’s top tips for creating your own Growth Plan where so you can wholeheartedly step into owning your leadership

References Mentioned in Episode #088: How to Grow into the Leader Your Business Needs with Njeru Nthigah

– Learn more about Njeru’s work with The Leaders University and connect with him on Facebook

– Read John Maxwell’s, “The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential”

– Read “Think and Grow Rich” by Napoleon Hill

– Read “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It” by Micahel Gerber

– Listen to these books on the go with Audible

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Last year I was honored to be able to join in on the Beauty Business Summit virtually, but this year, I’m thrilled to be hitting the sands of St. Pete and attending the 2nd Beauty Business Summit live!

If you’re a long-time listener of the podcast, today’s guest, Maxine Drake, will be a familiar voice as she was a guest on episode #014 where we talked about all the things that were leading up to the inaugural Summit, which in case you missed the word on social media, was a massive success!

And now in the blink of an eye, it’s time for round 2, and you might be thinking, “Is this for me?”

First, let’s start with the fact that it’s no secret that professional networking and continuing education are crucial for growing as an aesthetic expert, however not all events are created equal.

Some focus more on the continued learning, without much time for connecting with industry peers or educators, while other events are all business. Both of those events have their place and exist to meet certain goals.

But the beautiful thing about the Beauty Business Summit is that it’s a little bit of everything a beauty professional needs to succeed and is an authentic growth experience for the heart, mind, and body.

Maxine is the embodiment of community over competition, and based on what she has put into this event this far to make it take shape is a true testament on how it is (and will continue) creating impact in the industry, and that’s a really exciting thing to be a part of, so I hope I’ll see you in St. Pete!

In this episode, you’ll hear:

• The origin story and the purpose of the Beauty Business Summit
• How Maxine is working to elevate the aesthetic industry through the Beauty Business Summit’s mission
• What kinds of beauty professionals the Summit is for and who will reap the greatest benefits
• Maxine’s vision for this year’s summit and how she anticipates it evolving in the future
• The big reveal of this year’s keynote speaker!

References Mentioned in Episode #080: Behind the Beauty Business Summit with Maxine Drake

• See all the details on the Beauty Business Summit and save your seat by clicking here
• Follow the Beauty Business Summit on Facebook and Instagram
• And connect with Maxine on Facebook and Instagram

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

You became an aesthetician because you have a passion for skincare and there’s no better feeling than helping someone radiate with confidence.

But what doesn’t feel great is when the work you’re putting in isn’t generating the pay you deserve or even the pay you need.

I know this is a pervasive problem because it’s one of the main reasons behind why I started AddoAesthetics to help elevate the spa industry by sharing my experience and knowledge…


According to reports from the US Department of Labor’s Bureau of Labor Statistics, the average annual salary for aestheticians is $32,990 as of May 2013, with the top 25 percent of these professionals earning an average of $39,160 and the top 10 percent making $56,930.

Although everyone has their own definition of success and everyone’s number for what they need and want to take home is different, I know there’s greater potential beyond those numbers.

It is possible to make six figures as an aesthetician, and it’s entirely possible to do it in less than the 60 and 80 hours weeks you might currently be pulling.


In fact, it’s possible in less than 40, but that’s a whole other episode.

In this episode of Spa Marketing Made Easy, I’m breaking down the ins and outs of the most common payment structures for medical aestheticians, and how to navigate which one of those structures will best suit your needs, your goals and your skill set.

In this episode you’ll learn:

• The four foundational payment structures you’ll find in a med spa environment
• The pros and cons of each payment structure and key considerations when navigating various employment offers
• My top recommendations for what to consider, ask, and identify when negotiating your preferred payment structure

References Mentioned in Episode #024: Navigating Payment Structures as a Medical Aesthetician

• Join the conversation and make connections in the free Spa Marketing Made Easy Community on Facebook.
• Research aesthetician salaries in your region on Salary.com.
• Sign up for free trainings + business building resources including retail sales tips, marketing insights and helpful case studies that will help you increase your earning potential.

You’ve likely heard the saying, “there are riches in the niches,” but if you haven’t, you’re going to learn the truth behind that saying today.

In this episode of Spa Marketing Made Easy, I’m chatting with Regina Felix aka Regina Brows of Build Your Brow Biz on how she became known as the go-to brow lady for natural brows, and how that expertise exploded her business.

It’s a common misconception among business owners that if you niche down too much or you get too specific in your specialty, you’re limiting your opportunities and cutting out too many potential clients.

But let’s think about that for a second, do you really want to be serving everyone?

No way!

We all have clients we can think of and think, “I couldn’t handle more clients like that,” or on the flip side, “If I could have ten more clients like her, I’d be ecstatic!”

The way you bring in more of those dreamy, I-wish-I-could-clone-them clients is by turning down the volume on speaking to the masses and instead, getting specific and finding your aesthetic specialty so that your ideal client can hear you loud and clear through all the rest of the marketing noise.

In this episode you’ll also learn:

• Regina’s journey from a generalist to a specialist and how she saw her business expand by shrinking her offerings
• How she began sharing her specialized expertise on social media and how her brand and rates were affected
• The mindset shifts she’s made as her brick-and-mortar business has now added an online platform

References Mentioned in Episode #017: Finding and Creating Your Aesthetic Niche with Regina Brows

• Learn more about Regina and her online trainings and courses at Build Your Brow Biz.
• Join Regina’s free Facebook group, Love Your Natural Brow Biz with Regina Brows.   
• Connect with Regina on Facebook and Instagram.  
• Join the Aestheticians Connect Facebook group to ask questions and leave feedback on this episode!

Here are a few fun facts you may not know about me:

• I’m an international speaker, trainer, and consultant in medical aesthetics with trainings in 82 countries around the world
• I’ve worked with major skincare brands like SkinCeuticals, iS Clinical, and SENTE
• And while AddoAesthetics is my full-time business and has been for years, I still work in the treatment room one day a week

Some people look at me like I’m crazy when I tell them I still work in the treatment room because it may seem like I would never have the time, but here’s the thing, it’s vital to me that I stay relevant.

I want to stay fresh in regards to skincare science, retail strategies, and keep my pulse on what’s happening in the industry.

Not to mention, I love working with patients, especially those at Potomac Medical Aesthetics, where I currently get to work alongside my guest on today’s episode, Dr. Petropoulos.

In addition to being the founder of Potomac Medical Aesthetics, Dr. Petropoulos has been a physician for 20+ years and is a highly-respected board-certified physician with specialized training and certifications in aesthetic and regenerative medicine.

Working with him has been such a great experience, especially in seeing how he values the role of the medical aesthetician in his practice, so when our Spa Marketing Made Easy Podcast Community asked to get a physician’s perspective on how an aesthetician can pivot into the world of medical aesthetics, I knew just who to interview.

Whether you’re already in the realm of medical aesthetics, or you’ve been considering making a shift in your specialty, hearing Dr. Petropoulos’ insights is sure to leave you feeling encouraged in leaping toward your passions (no matter where they may lie) while also giving you practical steps to get started.

In this episode, you’ll learn:

• How Dr. Petropoulos journeyed from emergency medicine into the world of medical aesthetics and opening up his own practice
• The beginnings of Dr. Petropoulos’ aesthetic eye through his photography work and how that directly translates to the work he does today
• How he views medical aestheticians in his practice and the value they bring to the table to his clients as well as his business structure
• What Dr. Petropoulos looks for when bringing on new aestheticians into his practice and his top tips for beginning to pivot into the medical aesthetics arena  

References Mentioned in Episode #077: A Physician’s Take on Breaking Into the World of Medical Aesthetics with Dr. Petropoulos

• Learn more about Dr. Petropoulos and Potomac Medical Aesthetics by clicking here
• Connect with Potomac Medical Aesthetics on Facebook and Instagram
• Continue the conversation and receive feedback and support inside the Spa Marketing Made Easy community

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

A rising tide lifts all boats.

Community is stronger than competition.

These are sentiments I have believed in and preached for years, and today’s guest on Spa Marketing Made Easy is the epitome of these philosophies, which is why I’m so excited for you to hear from her today.

If you’re not familiar with Denise R. Fuller, here’s just a little of her background:

Denise is a 25-year beauty industry veteran, a licensed esthetician and international trained beauty therapist and Founder of NASNPRO, which is a complimentary membership organization for licensed salons and spa professionals

She is passionate about education and mentoring to help industry professionals like you reach new heights in their businesses and careers, and if that’s not enough, she is regularly featured on NBC and CBS affiliate news channels as a beauty expert and frequently asked to share her expertise for articles, books and magazines.

Needless to say, she’s a true expert and not just because of her years of aesthetic experience, but in her strides to elevate the industry through helping you build your professional network in a way that’s incredibly accessible (did you know NASNPRO membership is free?!) and highly valuable.

This year NASNPRO is ringing in its 15th anniversary and is celebrating by hosting events in every region and corner of the country making this the year to get involved in NASNPRO if you aren’t already.

Tune in to hear more of:

• How NASNPRO started and how it has remained true to its intention and core values over the course of 15 years and global growth
• Why community and a connected professional network is vital for personal and business development
• What you can expect to get as a NASNPRO member and when attending an event
• The importance of self-care, mindset, and personal growth in becoming the best version of yourself  

References Mentioned in Episode #075: Building Your Professional Network with the founder of NASNPRO, Denise Fuller

• Learn more about NASNPRO and their complimentary membership program by clicking here
• Connect with NASNPRO on Facebook and on Instagram
• See NASNPRO’s calendar of upcoming events and conferences
• Continue the conversation from today’s episode inside the Spa Marketing Made Easy community on Facebook, click here to join  

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

One of the (many) reasons I love sharing stories of successful spa owners and solo aestheticians is that to grow to new levels; it helps us to see others who are already doing it. Their stories of how they navigated the journey shows us what’s possible, and their lessons on how they stepped up their game serves not only as motivation, but invaluable insight we can invite into our own businesses.

On this episode, I’m joined by one of those successful spa owners, Amanda Whelband who is the owner of Absolutely Fabulous Spa and has built a team and brought in over 7-figures. She’s smart, savvy, and also one of my Spa Retail Rockstars who won our Finish The Year Strong contest.

Here’s what you’ll learn from Amanda:

• Her journey to starting her own spa and her top strategies for building up her clientele fast, which she still uses today
• The winning strategies she implements with new leads to convert them into loyal clients
• How she doubled her holiday gift card sales from the previous year in just 2.5 weeks, which led to her winning our Finish The Year Strong contest inside Spa Retail Rockstar
• Why Amanda has embraced a membership program for her spa and the benefits it brings to her bottom line

To join the Spa Marketing Made Easy community on Facebook and receive more marketing insights, support and feedback, click here.

To be an expert means knowing a lot about one thing rather than knowing a little about a lot of things. As an aesthetician, you may be afraid to stake a claim and specialize out of fear of not bringing in enough clients, but as my guest on this episode of Spa Marketing Made Easy can testify, niching down is what it took for her to level up in a major way.

In this episode, I’m chatting with Gisel Campbell, the owner of Elevate Esthetics, who since niching down on her aesthetic specialty of waxing has been able to build a base of loyal clientele, grow her business by over 120% and spurred the need to expand beyond her solo operation and into a spa.

In this episode we discuss:

• How Gisel made the transition to a menu of services a mile long to focusing on one core aesthetic service
• Why she chose her specific specialty and how that has opened doors for her beyond those of her aesthetic practice
• The steps Gisel took to determine the smartest direction for her niche and how becoming an expert in that core area helped her exponentially grow her business
• How you can begin to elevate your aesthetic expertise and get into a mindset that will you set the stage for your success

References Mentioned in Episode #061: Level Up by Niching Down with Gisel of Elevate Esthetics

• • Learn more about Gisel’s studio, Elevate Esthetics via her website and Instagram
  • Connect with Gisel on Instagram

To keep the conversation going after the episode, ask questions, and connect with other like-minded aestheticians building thriving careers click here to join the free Spa Marketing Made Easy Podcast community.

You’re a big dreamer and hard worker, and you’ve got a vision for your career or business. But I also know that you likely struggle with overwhelm, and maybe even burnout.

This phenomenon is due to operating at “peak performance” instead of “high performance,” and here to teach us the difference is Mark Bailey, a high performance and achievement coach who helps ambitious entrepreneurs get out of their peaks and valleys and shift into a steady and sustainable level of achievement for accomplishing their goals. Listen in as he shares his insights for maximizing your potential and energetic drive to perform to a standard of absolute excellence.

The prospect of goal-setting is always an exciting one as you envision your future and imagine the feeling of when your goal will be accomplished. But it’s not enough to dream, you also need a deadline and an action plan, and that’s where the 90X Goal Planner comes into play.

At the time of this recording, I am on my fifth 90X Goal Planner, which goes to show how much I believe in this system of goal-setting, and here to share the concept behind the framework with me is the 90X creator himself, Alon David.

Not only has Alon used his goal planning framework for building multiple successful business prior to producing the 90X Goal Planner, but he also used to create the planner, and today he’s sharing his method behind the 90X system and his top tips for crushing your biggest goals.

In this episode you’ll learn:

• How Alon developed his 90-day goal-setting and achieving system and how he used it to build his successful photography business as well as the 90X Goal Planner itself
• Why Alon focuses on a 90-day framework and the biggest goal he’s accomplished to date by using his own system
• The differences between the 90X Goal Planner and the 90X Action Planner and how both tools can be used for short and long-term goal setting
• Alon’s top tips for mapping out and staying on track with using your planner to guide you to accomplishing your goals

References Mentioned in Episode #050: Using a System to Achieve Your Goals with Alon David of 90X Planner 

• Connect with Alon and 90X® on Facebook, Instagram, and Pinterest.
• To see how I use my 90X Goal Planner and plug into a goal-oriented community, be sure to join the Spa Marketing Made Easy group on Facebook.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]