Sometimes when I tell aestheticians that they have the power and capability to become a six-figure earner (while being solo), I get responses of total bewilderment.

“How is that possible?”

“It’s just me in my business. I can’t imagine being able to pull in that much…what does that even look like?”

If those are thoughts that cross your mind, I know, with 100% certainty, the biggest thing holding you back is your mindset.

Not lack of marketing, or a so-so location in town or too much “competition.”

Without going down too deep of a rabbit hole, let me set the stage by declaring that your mindset is the ultimate deciding factor of whether you will achieve your version of success or not.

How? Because thoughts are beliefs and our beliefs dictate our actions, and if you don’t believe something like being a six-figure solo aesthetician is possible for you, you’re right.

However, if you genuinely believe in your capabilities, your expertise and you have the passion that ties it all together, you’ve got everything you need to hit that six-figure mark.

And joining me today to be the ultimate case study is Yarely Marquez, L.E.

Yarely Marquez, L.E., the owner of Flawless Skin and Brow Boutique in the Twin Cities area, and she is a member of the six-figure aesthetician club, and for good reason.

Yarely is not only a whip-smart businesswoman and rockstar aesthetician who is clearly an expert in her field, but she’s also a shining example of someone who has the mindset it takes to grow to a level many dream of, but never reach.

It takes authenticity, it takes gratitude, and an outlook that says I don’t have to do this, I get to do this.

In this episode, she’s spilling her top tips and deepest insights on how to build a six-figure business as a solo aesthetician through smart business operations, strategic marketing, and of course, creating an excellent client experience.

With a new year right around the corner, there’s no better time than now to get the gears going on finally making it to six figures in 2019.

In this episode you’ll learn:

• Yarely’s journey to becoming a solo aesthetician and her tips for making the transition
• Her biggest challenges she has faced in growing her business as well as the most significant contributors to her success
• The mindset shifts she made around selling and retail that took her business and services to the next level
• The importance of setting boundaries for the health of your work-life balance and your business

Resources from Episode #040: The Secrets to Becoming a Six-Figure Aesthetician with Yarely Marquez, L.E.

• Learn more about Flawless Skin and Brow Boutique and connect with Yarely through her website.
• Follow Yarely on Facebook and Instagram.
• Continue the conversation and connect with a community of like-minded aestheticians who want to build a thriving business, and join the Spa Marketing Made Easy community on Facebook.

Anyone who’s a working mom knows the struggle of trying to “do it all,” which also comes with the lesson that if you’re going to try to do it all, it’s difficult to do it all well.

Cue the mom guilt.

With a 17-month-old, I’m right there in the trenches of working out the balance between my family, baby and my business.

Some days everything flows smoothly, but with an ever-growing little one, those smooth days and ironed out schedules can quickly shift and it can feel like we’re back to square one on finding balance.

While those days are par for the course in the grand scheme of parenthood, chaos doesn’t have to be the norm.

As my guest on today’s episode shares, with a few key strategies and practices in place, not only can you take on the tasks your heart desires, but you can craft a mom life/work life balance that actually works and feels good (sans the mom guilt).

In this episode, Ashli Carnicelli, a mom of three (and two under two!), joins me to discuss how she balances her roles as mom, esthetician, and blogger so that she’s consistently present and productive.

If you’ve ever felt even a twinge of guilt about not being present with your kids while reaching for your dreams, or questioned how you’re dividing your time between home and work, I know hearing Ashli’s journey and insights will put your worries at ease and give you some tangible steps you can start putting into action immediately.

Whatever your personal family and work situation, the most important thing I think you’ll walk away with is there’s no “right” way to strike a balance.

What works for you won’t work for everyone, and it’s about time we start to lay down our guilt and dust off our capes because no matter what, I know you’re already superwoman. And this episode will help you see and feel it.

In this episode you’ll learn:

• How Ashli crafts her daily and weekly schedule to meet her and her family’s needs
• Her strategies and mindset to bring in balance, allow presence and excuse mom guilt from her life juggling multiple roles
• Why we need to open up this conversation so we can crush mom guilt and focus on the goals  that are important for us, and thus, our family’s and kid’s futures

References Mentioned in Episode #035: Balancing Work and Life as a Busy Mom with Ashli Carnicelli

Read Ashli’s blog The Skincare Belle

Connect with Ashli on Instagram and Facebook.

Bella Santé Day and Med Spa

Join a community of like-minded aestheticians and continue the conversation in the free Spa Marketing Made Easy community.

With 25+ years of experience as an aesthetician, Kirsten Foss is today’s go-to business coach for aestheticians and spa owners aiming to fully step into their power and own their role as a leader.

In today’s episode, she walks us through her leadership ethos and why she believes it’s critical for aesthetic experts to use our voices and gifts of service to create impactful ripple effects into our communities through the work we do with our clients.

During our discussion you’ll also hear:

• What initial steps you can take to begin owning your role as a leader
• The key traits of leaders that impact the way they operate and carry out their businesses
• Steps to take in the art of discernment and how your business’ growth and trajectory will benefit
• How to begin doing the inner work to cultivate confidence as well as finding trustworthy external sources that give you room to grow

And to ask questions and receive feedback and support, click here to join the free Aestheticians Connect community on Facebook.

Welcome to the first episode of the Spa Marketing Made Easy Podcast with your host, Daniela Woerner, L.E.!

In this episode, you’ll hear about the intention behind the Spa Marketing Made Easy podcast, what you can expect to hear and learn in upcoming episodes, and how the strategies and tactics shared will benefit your spa business and aesthetic expertise

Plus, you’ll get a glimpse into Daniela’s journey from solo aesthetician to spa director to the founder of Addo Aesthetics and how that journey has paved the way to the creation of the Spa Marketing Made Easy Podcast.

To see the show notes for this episode and all our future episodes, visit addoaesthetics.com/podcast, and click here to join our growing Aestheticians Connect community on Facebook where you can ask questions, get feedback and support, and connect with fellow aestheticians striving to build a thriving career they love.