marketing Archives - Addo Aesthetics

EP 408: Authenticity and Spa Social Media Success with Dr. Sheila Barbarino, MD

November 18, 2024
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business, marketing

Social media has always been a hot topic within the Spa Marketing Made Easy community — it’s an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand.

And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals.

That’s why I couldn’t wait to get my guest, Dr. Sheila Barbarino, MD on the mic with me to talk all about how to take out the scare factor of social media and approach it from a place of curiosity and authenticity that will attract your ideal clientele and get them bought into *you* before they even enter your doors.

If you don’t know Dr. Barbarino, she is a world renowned, award winning, board-certified oculofacial plastics and full body cosmetic surgeon who is best known for her comprehensive, natural results approach to both nonsurgical and surgical procedures for all body and skin types in her practice, Barbarino Surgical Arts.

Outside of her practice, Dr. Barbarino is also a world-renowned lecturer, teacher, and trainer at medical symposiums who focuses on cutting edge technology and new innovative techniques.

She is an exceptionally sought -after key opinion leader in our industry, serves on multiple advisory boards, published author of over 15 peer reviewed publications, and is a busy surgeon with patients who travel from near and far for her expert opinion.

In this episode, we discuss:

How your practice benefits from exuding personality through your brand and social media and how to bring the multifaceted nature of your personality to a professional social account
The benefits of being on social media to attract your ideal client and creating community through content
A peek into Dr. Barbarino’s content creation process with her team
Letting go of judgment and approaching social media marketing with curiosity and fun

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #408: Authenticity and Spa Social Media Success with Dr. Sheila Barbarino, MD

Connect with and follow the fun on Dr. Barbarino’s Instagram at @barbarinosurgicalarts
Learn more about Dr. Barbarino and her practice on the Barbarino Surgical Arts website

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EPISODE TRANSCRIPT

EP 407: Using Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreApp

November 11, 2024
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business, marketing

Could you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your world but also do it in a way that maximizes your time and effort?

The answer is yes!

Here to explain how we do that with the help of quiz funnels is Maxwell Nee, the Chief Revenue Officer of ScoreApp, a quiz marketing platform with over 6,000 clients that uses the power of personalized marketing to present specific solutions and offers to your potential clients and customers.

Tune in as we talk about how spas can harness the power of quiz marketing and the first steps to getting your first quiz up and running.

In this episode, we discuss:

What quiz marketing is, and how does it fit together with the other elements of your overall digital marketing strategy
The critical components of a quiz funnel and how they work to scale your marketing efforts as well as bring in highly qualified leads
Steps for reverse engineering your quiz funnel to drive your ideal client or customer to the offer that is the best fit for them and that you want to sell more of
How using a tool like ScoreApp allows you to get a quiz funnel up and running in your spa in a matter of an hour

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #407: Using Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreApp

Learn more about the ScoreApp platform and how you can use it to build quiz funnels into your spa business
Checkout the book “Scorecard Marketing – Learn how to use the power of scorecard marketing to generate consistent leads and turn them into sales”
Connect with Maxwell on LinkedIn
Learn more about utilizing sales funnels in your spa on Episode #385 – Spa Sales Funnels 101

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EPISODE TRANSCRIPT

EP 406: Gearing Up for Gift Card Sales in December

November 4, 2024
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business, marketing

The holiday season is upon us, and you know what that means…holiday sales!

And I’m not talking about the “savings” type of sales; I’m talking about the opportunities for your spa to hit incredible Q4 revenue records.

Of course, one of the top ways to increase spa sales during the holiday season is through gift cards.

However, gift cards aren’t as simple of a revenue stream as you might think unless you’re prepared in your marketing and cash flow management.

In this episode, I’m covering my top tips for getting geared up to make major gift card sales that set you up for going into a successful 2025!

In this episode, you’ll learn:

How gift cards can be an easy source of sales and revenue during the hectic holiday season
Important notes about complying with gift card laws on the state and federal level
My top tips for cash-flowing your gift card revenue (and profiting even more!)
A review of my top gift card promotion strategies and notes on corporate gifting
The top three ways to market your gift cards for sales and redemption

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #406: Gearing Up for Gift Card Sales in December

Learn more about the marketing messaging automation tool, Manychat
Tune into Episode #363: $46.5K in 7 Days – How Ashlen Day Ran Her Best Gift Card Promo Yet

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EPISODE TRANSCRIPT

EP 402: New Website Reveal: What’s coming up for Addo Aesthetics?

October 11, 2024
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business, marketing

Year 10 of our business has been packed with exciting moments and achievements! I’m excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast!

In this special milestone episode, we’re thrilled to celebrate a decade of Addo Aesthetics and unveil our brand-new website!

Join me as I reflect on 10 years in business, specifically highlighting the growth of our community. I dive into the key features of our new site, explain our three new avenues for our clients, and I give you an inside look at what’s in store for Addo Aesthetics over the next decade!

Whether you’re a loyal listener or just discovering us, this episode is packed with excitement and insights. Don’t miss it—tune in and celebrate with us!

In this episode, I discuss:

Addo Aesthetics’ focus for the next decade
The significance and influence we’ve made on building community for spa professionals
A guided tour of our new website, including an overview of our three core avenues
Introduction to Addo Professional Association

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #402: New Website Reveal: What’s coming up for Addo Aesthetics?

Become a founding member of the Addo Professional Association
Learn more about the Addo Professional Association
Secure your spot for one of our upcoming in-person events
Check out our upcoming virtual masterclasses

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EPISODE TRANSCRIPT

EP 395: Launching Your Spa’s Shopify Store with Ryan Files of High Level Marketing

August 26, 2024
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business, marketing

Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table.

Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files.

Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Tune in as we discuss what you need to consider and plan for if you opt to expand your spa’s retail into the online marketplace and how to set yourself up for success.

In this episode, we discuss:

The first steps to getting started with building a Shopify storefront
Leveraging your know, like, and trust factor to build the e-commerce side of your business
How to integrate a Shopify storefront with your existing spa website
Key considerations and pieces to prep before building and launching your e-commerce store
Ryan and Daniela’s top tips for making your e-commerce revenue stream worth the work

References Mentioned in Episode #395: Launching Your Spa’s Shopify Store with Ryan Files of High Level Marketing

Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan
Get Ryan’s free checklist – “12 Best-Practice Tips For Creating a Shopify Store”
Tools mentioned in this episode: Shopify, Mangomint, ULINE shipping supplies
Listen to Ryan’s previous episodes here on the Spa Marketing Made Easy Podcast: Ep. 330 – A Guide to Optimizing Your Google Business Profile, Ep. 344 – Knowing When to DIY or Hire Out Your Marketing, Ep. 372 – Up Your Game with Google Business Profile in 2024, Ep. 386 – Successfully Launching a New Service
Listen to our past episodes with ecomm expert, Gamal Codner – Episode 341 and Episode 366
Connect with Ryan on LinkedIn
Follow High Level Marketing on Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

EPISODE TRANSCRIPT

EP 392: Strategically Lowering Your Spa’s Expenses with Nicole Cooley

August 8, 2024
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marketing

“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting.”

That’s just one of the nuggets you’ll glean from this week’s episode, which is all about lowering your spa’s operating expenses.

Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren’t bringing you a return on your investment.

Joining me on the mic on this episode of Spa Marketing Made Easy, we have Nicole Cooley, one of our Team Addo and Growth Factor Framework coaches who approaches money in a way that combines numbers, values, beliefs, and dreams, making it a topic you can actually feel excited about and empowered by as you work toward growing and scaling your spa business.

In this episode, we discuss:

Where to begin analyzing your expenses and what you can easily cut first
Why it’s critical to begin incorporating your patterns and behaviors into your financial system
How tracking your marketing efforts plays into your overall financial plan, and key points of consideration on how to adjust your marketing budget
Nicole and Daniela’s top tips on making money decisions that align with your overall business vision and growth plan

References Mentioned in Episode #392: Strategically Lowering Your Spa’s Expenses with Nicole Cooley

Check out YNAB, a budgeting software that helps you make a monthly money plan
Download our Finance Month freebie, Profit First Calculator
Learn more about our partnership with DermaConcepts, the exclusive distributors of Environ in the U.S., by booking a call with a member of Team Addo

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

EPISODE TRANSCRIPT

EP 388: 3 Ways to Increase Your Revenue Per Hour Per Room

July 8, 2024
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marketing

Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving focus to it in its own podcast episode.

In this episode of Spa Marketing Made Easy, we’re diving deep on the KPI of Revenue Per Room Per Hour, which has a variety of factors at play in how you can boost your business’ profitability.

Tune in as I walk you through the Revenue Per Room Per Hour metric and three key ways you can increase your revenue and maximize your providers’ time and profit-producing capacity.

In this episode, you’ll learn:

The in’s and out’s of breaking down, calculating and tracking the KPI of “revenue per hour per room”
Utilizing simple upgrades to increase revenue per hour per room and how to select the best ones to promote
Creating timing efficiencies and helping your providers understand how to best utilize their time with their clients
How to tie in retail sales into your sales approach to boost your revenue per hour per room as well as your spa’s overall revenue and profitability

References Mentioned in Episode #388: 3 Ways to Increase Your Revenue Per Hour Per Room

Get your free copy of our Sample Schedule spreadsheet used in this episode to help you calculate your revenue/room/hour.

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

EPISODE TRANSCRIPT

EP 386: Successfully Launching a New Service with Ryan Files of High Level Marketing

June 24, 2024
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marketing

When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit.

But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.

Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.

In this episode, we discuss:

Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider
Why you need more than just a basic all-encompassing services page on your website
Key data point, insights, and statistic on spa industry audiences and conversion rates
Top tips for structuring your services pages to capture the new lead or booking conversion

References Mentioned in Episode #386: Successfully Launching a New Service with Ryan Files of High Level Marketing

Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan
Listen to Ryan’s other episodes on the podcast including Episode 372: Up Your Game with Google Business Profile in 2024, Episode 344: Knowing When to DIY or Hire Out Your Marketing, Episode 330: A Guide to Optimizing Your Google Business Profile, and Episode 301: The 3 Key Types of SEO Spas Need To Build
Connect with Ryan on LinkedIn
Follow High Level Marketing on Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

EPISODE TRANSCRIPT

EP 385: Spa Sales Funnels 101

June 17, 2024
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marketing

You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings.

That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.

In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering.

Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter.

In this episode, I’ll teach you:

What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes
How to properly structure your spa’s sales funnels for success including the number one element you need to see results
Key performance indicators to assess your sales funnel performance
The steps of how your ideal client or customer should travel through your spa’s sales funnel

References Mentioned in Episode #385: Spa Sales Funnels 101

Get our Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs
Learn more and sign up for my recommended spa email service provider, ConvertKit (affiliate link)
Read the USC article I mentioned in this episode, “Thinking vs. Feeling: Psychology of Advertising

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

EPISODE TRANSCRIPT

EP 384: Understanding and Increasing Your Spa’s Client Retention

June 10, 2024
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marketing

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door.

Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele.

While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profitable.

In this episode of Spa Marketing Made Easy, we’re going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO.

In this episode, we discuss:

Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa’s overall profitability
Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business
Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly
A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa’s books

References Mentioned in Episode #384: Understanding and Increasing Your Spa’s Client Retention

Get our Free Spa Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs
Listen to Episode #383 – Is a Spa Membership The Right Strategy For Your Business?
Read the book, “Never Lose a Customer Again” by Joey Coleman

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

EPISODE TRANSCRIPT