Your sights are set on growth for your spa business, but what happens when economic conditions impact your area or clientele? 

Or if you face personal challenges beyond your control?

You want to be prepared to respond, not react, and one key thing that allows you to be calm and controlled in your response is knowing you are on solid financial footing. 

That’s why this year, I’m focusing on teaching you how to focus on profitability. 

In this episode of Spa Marketing Made Easy, I’ll discuss three steps you can take today to help increase your profit margins to continue growing your business and being financially sound, even if the economy or your environment is unstable. 

What you’ll learn during this episode:

• Why profit needs to be the number one KPI you understand how to grow in your spa business and why it’s so critical to your company and personal success
• What you’re missing out on if you’re solely focusing on the bigger-picture numbers, like top-line revenue, without digging into the data on how much of that revenue you get to keep 
• The three key ways you can increase your spa’s profit margins (great news – you can get started with all of them today!)
• How your profits can continue to grow even during tight economic conditions or uncertain times

Resources Mentioned in Episode #421: 3 Ways to Increase Your Spa’s Profit Margins

• See all our upcoming events under our “Virtual Events” tab, and be sure to check out our upcoming masterclass on March 10, 2025 on “The Art of Pricing Your Services for Maximum Profit and Experience”
• Click here to learn more about becoming a member of the Addo Professional Association
• Explore tools mentioned in this episode including Loom, Otter.ai, Canva, and ChatGPT

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To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Association (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → www.addoaesthetics.com/addo-professional-association/

ABOUT THE SPA MARKETING MADE EASY HOST 

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Association, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aestheticians into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

After a whirlwind 2024 (and the wild ride to the start of 2025), you might feel a little scrambled and perhaps a bit anxious about where this year will lead as we navigate economic shifts. 

That’s why I brought back my good friend and personal Meta ads expert on speed dial, Tara Zirker, who will help put your mind at ease about your marketing and how paid ads fit into the picture. 

Tara is an advertising expert with over 10+ years of experience running ads for clients across a wide array of industries and with a variety of budgets. 

She is also the founder of Successful Ads Club, where she has taught thousands of business owners to rapidly scale their revenue through the power of Facebook and Instagram ads.

In today’s episode, we’re talking about the current paid ads landscape, what to expect in the year ahead, how to claim your slice of the pie, and how to set yourself up for ad success. 

Whether you’ve never put a single cent behind ads or you’re a seasoned spa owner who currently leverages them, there are tips and insights for every skill level in this episode!

In this episode, we discuss: 

• Recent big changes to Meta and how that will affect business owners leveraging paid advertising on Facebook and Instagram 
• Policies to be mindful of to keep your ads up and running and predictions of what to expect in 2025
• Tara’s top tips on building a successful ads stack and what stands to be your biggest competitive advantage in the year ahead
• Utilizing the power of AI in your advertising creative process 
• The four key types of ads to build into your successful advertising foundation

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #419: The 2025 Meta Ads Landscape with Tara Zirker

• Register for our upcoming webinar with Tara where we’ll further break down the four types of ads spa owners should be running right now.
• Learn more about how you can work with Tara in Successful Ads Club*
• Connect with Tara on Facebook and Instagram @tarazirker
• Listen to some of our past episode with Tara including Episode 362 and Episode 238
• Check out the reports mentioned in this episode from SkyTale Group and Q site.

*Affiliate Disclaimer: As a strategic partner of Successful Ads Club, if you use our link to enroll, we will earn a commission from your enrollment. At Addo Aesthetics, we only use affiliate links for programs and services we love, trust, and use ourselves!

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Social media success thrives off of authentic, real-time content. 

Still, a business owner building a brand needs an extra edge of professionalism and polish than your everyday social media user or influencer. 

You need to showcase your space and services and tell a story that emotionally resonates with your ideal clients so they can easily decipher whether you’re the expert to help them achieve their goals. 

 So, how do you do that? One piece of the puzzle is crafting the right visual narrative, which I’m discussing with my guest on this episode, Brianna Shrader. 

Brianna isn’t just the creative visionary behind Shy Heart Studios, a leading Orange County photography powerhouse; she’s a testament to resilience and the power of reinvention. 

After pivoting her photography to focus on personal branding during the pandemic, Brianna found a new era of success for her studio that has helped her grow her team, revenue, and impact. 

With a relaxed, fun-filled approach that allows clients’ true personalities to radiate, Brianna’s talent transforms fleeting moments into treasured heirloom artwork, with her authentic images reflecting the heart and soul of countless families, couples, and brands.

In this episode, we discuss: 

• Why Brianna made a business pivot into personal branding photography and how this area of photography is different than your standard portrait session
• Showing up on social media with your content topics and your visuals as a business owner vs. a typical social media user 
• What to expect when working with a photographer for branding photography and the process of capturing visuals that will get you an ROI and how to measure it

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #412: The Power of Personal Brand Photography with Brianna Shrader of Shy Heart Studios

• Connect with Brianna on Instagram: @Brianna_Shrader 
• Learn more about Brianna’s work and her business, Shy Heart Studios

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EPISODE TRANSCRIPT

Social media has always been a hot topic within the Spa Marketing Made Easy community — it’s an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand. 

And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals. 

That’s why I couldn’t wait to get my guest, Dr. Sheila Barbarino, MD on the mic with me to talk all about how to take out the scare factor of social media and approach it from a place of curiosity and authenticity that will attract your ideal clientele and get them bought into *you* before they even enter your doors. 

If you don’t know Dr. Barbarino, she is a world renowned, award winning, board-certified oculofacial plastics and full body cosmetic surgeon who is best known for her comprehensive, natural results approach to both nonsurgical and surgical procedures for all body and skin types in her practice, Barbarino Surgical Arts.

Outside of her practice, Dr. Barbarino is also a world-renowned lecturer, teacher, and trainer at medical symposiums who focuses on cutting edge technology and new innovative techniques. 

She is an exceptionally sought -after key opinion leader in our industry, serves on multiple advisory boards, published author of over 15 peer reviewed publications, and is a busy surgeon with patients who travel from near and far for her expert opinion.

In this episode, we discuss: 

• How your practice benefits from exuding personality through your brand and social media and how to bring the multifaceted nature of your personality to a professional social account 
• The benefits of being on social media to attract your ideal client and creating community through content
• A peek into Dr. Barbarino’s content creation process with her team 
• Letting go of judgment and approaching social media marketing with curiosity and fun

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #408: Authenticity and Spa Social Media Success with Dr. Sheila Barbarino, MD

• Connect with and follow the fun on Dr. Barbarino’s Instagram at @barbarinosurgicalarts
• Learn more about Dr. Barbarino and her practice on the Barbarino Surgical Arts website 

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EPISODE TRANSCRIPT

Could you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your world but also do it in a way that maximizes your time and effort? 

The answer is yes! 

Here to explain how we do that with the help of quiz funnels is Maxwell Nee, the Chief Revenue Officer of ScoreApp, a quiz marketing platform with over 6,000 clients that uses the power of personalized marketing to present specific solutions and offers to your potential clients and customers. 

Tune in as we talk about how spas can harness the power of quiz marketing and the first steps to getting your first quiz up and running. 

In this episode, we discuss: 

• What quiz marketing is, and how does it fit together with the other elements of your overall digital marketing strategy 
• The critical components of a quiz funnel and how they work to scale your marketing efforts as well as bring in highly qualified leads
• Steps for reverse engineering your quiz funnel to drive your ideal client or customer to the offer that is the best fit for them and that you want to sell more of 
• How using a tool like ScoreApp allows you to get a quiz funnel up and running in your spa in a matter of an hour

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #407: Using Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreApp

• Learn more about the ScoreApp platform and how you can use it to build quiz funnels into your spa business
• Checkout the book “Scorecard Marketing – Learn how to use the power of scorecard marketing to generate consistent leads and turn them into sales”
• Connect with Maxwell on LinkedIn 
• Learn more about utilizing sales funnels in your spa on Episode #385 – Spa Sales Funnels 101 

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EPISODE TRANSCRIPT

The holiday season is upon us, and you know what that means…holiday sales! 

And I’m not talking about the “savings” type of sales; I’m talking about the opportunities for your spa to hit incredible Q4 revenue records. 

Of course, one of the top ways to increase spa sales during the holiday season is through gift cards. 

However, gift cards aren’t as simple of a revenue stream as you might think unless you’re prepared in your marketing and cash flow management. 

In this episode, I’m covering my top tips for getting geared up to make major gift card sales that set you up for going into a successful 2025! 

In this episode, you’ll learn: 

• How gift cards can be an easy source of sales and revenue during the hectic holiday season
• Important notes about complying with gift card laws on the state and federal level
• My top tips for cash-flowing your gift card revenue (and profiting even more!)
• A review of my top gift card promotion strategies and notes on corporate gifting
• The top three ways to market your gift cards for sales and redemption 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #406: Gearing Up for Gift Card Sales in December

• Learn more about the marketing messaging automation tool, Manychat
• Tune into Episode #363: $46.5K in 7 Days – How Ashlen Day Ran Her Best Gift Card Promo Yet

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EPISODE TRANSCRIPT

Year 10 of our business has been packed with exciting moments and achievements! I’m excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast!

In this special milestone episode, we’re thrilled to celebrate a decade of Addo Aesthetics and unveil our brand-new website!

Join me as I reflect on 10 years in business, specifically highlighting the growth of our community. I dive into the key features of our new site, explain our three new avenues for our clients, and I give you an inside look at what’s in store for Addo Aesthetics over the next decade!

Whether you’re a loyal listener or just discovering us, this episode is packed with excitement and insights. Don’t miss it—tune in and celebrate with us!

In this episode, I discuss: 

• Addo Aesthetics’ focus for the next decade
• The significance and influence we’ve made on building community for spa professionals
• A guided tour of our new website, including an overview of our three core avenues
• Introduction to Addo Professional Association

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community 

References Mentioned in Episode #402: New Website Reveal: What’s coming up for Addo Aesthetics?

• Become a founding member of the Addo Professional Association
• Learn more about the Addo Professional Association
• Secure your spot for one of our upcoming in-person events
• Check out our upcoming virtual masterclasses

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EPISODE TRANSCRIPT

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Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table. 

Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files. 

Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Tune in as we discuss what you need to consider and plan for if you opt to expand your spa’s retail into the online marketplace and how to set yourself up for success. 

In this episode, we discuss: 

• The first steps to getting started with building a Shopify storefront 
• Leveraging your know, like, and trust factor to build the e-commerce side of your business 
• How to integrate a Shopify storefront with your existing spa website 
• Key considerations and pieces to prep before building and launching your e-commerce store 
• Ryan and Daniela’s top tips for making your e-commerce revenue stream worth the work

References Mentioned in Episode #395: Launching Your Spa’s Shopify Store with Ryan Files of High Level Marketing

• Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan
• Get Ryan’s free checklist – “12 Best-Practice Tips For Creating a Shopify Store”
• Tools mentioned in this episode: Shopify, Mangomint, ULINE shipping supplies 
• Listen to Ryan’s previous episodes here on the Spa Marketing Made Easy Podcast: Ep. 330 – A Guide to Optimizing Your Google Business Profile, Ep. 344 – Knowing When to DIY or Hire Out Your Marketing, Ep. 372 – Up Your Game with Google Business Profile in 2024, Ep. 386 – Successfully Launching a New Service
• Listen to our past episodes with ecomm expert, Gamal Codner – Episode 341 and Episode 366 
• Connect with Ryan on LinkedIn
• Follow High Level Marketing on Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

EPISODE TRANSCRIPT