“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting.”

That’s just one of the nuggets you’ll glean from this week’s episode, which is all about lowering your spa’s operating expenses. 

Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren’t bringing you a return on your investment. 

Joining me on the mic on this episode of Spa Marketing Made Easy, we have Nicole Cooley, one of our Team Addo and Growth Factor Framework coaches who approaches money in a way that combines numbers, values, beliefs, and dreams, making it a topic you can actually feel excited about and empowered by as you work toward growing and scaling your spa business. 

In this episode, we discuss: 

• Where to begin analyzing your expenses and what you can easily cut first 
• Why it’s critical to begin incorporating your patterns and behaviors into your financial system 
• How tracking your marketing efforts plays into your overall financial plan, and key points of consideration on how to adjust your marketing budget
• Nicole and Daniela’s top tips on making money decisions that align with your overall business vision and growth plan  

References Mentioned in Episode #392: Strategically Lowering Your Spa’s Expenses with Nicole Cooley

• Check out YNAB, a budgeting software that helps you make a monthly money plan
• Download our Finance Month freebie, Profit First Calculator
• Learn more about our partnership with DermaConcepts, the exclusive distributors of Environ in the U.S., by booking a call with a member of Team Addo

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

Tracking and assessing your KPIs (Key Performance Indicators) is a critical Spa CEO activity, and while there are many KPIs to keep your eyes on, there’s one particular KPI that plays a foundational role in your spa’s overall success and profitability, which is why I’m giving focus to it in its own podcast episode. 

In this episode of Spa Marketing Made Easy, we’re diving deep on the KPI of Revenue Per Room Per Hour, which has a variety of factors at play in how you can boost your business’ profitability. 

Tune in as I walk you through the Revenue Per Room Per Hour metric and three key ways you can increase your revenue and maximize your providers’ time and profit-producing capacity. 

In this episode, you’ll learn:

• The in’s and out’s of breaking down, calculating and tracking the KPI of “revenue per hour per room” 
• Utilizing simple upgrades to increase revenue per hour per room and how to select the best ones to promote
• Creating timing efficiencies and helping your providers understand how to best utilize their time with their clients
• How to tie in retail sales into your sales approach to boost your revenue per hour per room as well as your spa’s overall revenue and profitability 

References Mentioned in Episode #388: 3 Ways to Increase Your Revenue Per Hour Per Room

• Get your free copy of our Sample Schedule spreadsheet used in this episode to help you calculate your revenue/room/hour. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. 

But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.

Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.

In this episode, we discuss: 

• Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider
• Why you need more than just a basic all-encompassing services page on your website
• Key data point, insights, and statistic on spa industry audiences and conversion rates
• Top tips for structuring your services pages to capture the new lead or booking conversion

References Mentioned in Episode #386: Successfully Launching a New Service with Ryan Files of High Level Marketing

• Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan
• Listen to Ryan’s other episodes on the podcast including Episode 372: Up Your Game with Google Business Profile in 2024, Episode 344: Knowing When to DIY or Hire Out Your Marketing, Episode 330: A Guide to Optimizing Your Google Business Profile, and Episode 301: The 3 Key Types of SEO Spas Need To Build
• Connect with Ryan on LinkedIn
• Follow High Level Marketing on Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. 

That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.

In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering. 

Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter. 

In this episode, I’ll teach you:

• What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes 
• How to properly structure your spa’s sales funnels for success including the number one element you need to see results
• Key performance indicators to assess your sales funnel performance
• The steps of how your ideal client or customer should travel through your spa’s sales funnel

References Mentioned in Episode #385: Spa Sales Funnels 101

• Get our Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs 
• Learn more and sign up for my recommended spa email service provider, ConvertKit (affiliate link)
• Read the USC article I mentioned in this episode, “Thinking vs. Feeling: Psychology of Advertising

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. 

Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele. 

While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profitable. 

In this episode of Spa Marketing Made Easy, we’re going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO. 

In this episode, we discuss: 

• Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa’s overall profitability
• Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business
• Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly
• A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa’s books 

References Mentioned in Episode #384: Understanding and Increasing Your Spa’s Client Retention

• Get our Free Spa Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs 
• Listen to Episode #383 – Is a Spa Membership The Right Strategy For Your Business? 
• Read the book, “Never Lose a Customer Again” by Joey Coleman 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. 

Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue. 

This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode. 

In this episode, you’ll learn: 

• Why building in recurring revenue streams matter for your spa
• The two main membership models for spa and navigating their nuances 
• Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts 
• The 6 best practices for starting and streamlining a spa membership
  

References Mentioned in Episode #383: Is a Spa Membership The Right Strategy For Your Business?

• Get our Free Spa Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs 
• Checkout software mentioned in this episode including Monday.com (affiliate link), Gusto (affiliate link), Mangomint and Square
• Listen to Episode #350 – Preparing Your Spa to Sell with Ben Hernandez of Skytale Group
• Listen to Episode #302 – Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
• Listen to Episode #280: Systemizing Your Sales and Marketing with Square

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let’s explore smarter ways to increase revenue and focus on profitability.

I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business. 

Learn the importance of having a specific focus for the increased revenue and how it will benefit your company.

Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today’s competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability.

In this episode, we discuss: 

• How upselling and enhancing existing services can increase your revenue per hour without adding extra time to the service.
• Strategies for increasing customer lifetime value by introducing clients to additional services and significantly impacting your overall revenue.
• The importance of identifying and overcoming fears that may be holding you back from taking action to increase your revenue.

References Mentioned in Episode #379: 10k Challenge for you

• If you want more information about The Growth Factor® Framework, please fill out this form.
  

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month!

Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis’s tactical strategies are a masterclass in event planning and promotion.

In this episode, we discuss:

• The step-by-step process Alexis used to plan and execute her wildly successful event in record time.
• How she tapped into her sales expertise and client relationships to create a buzz and drive attendance.
• The mindset shifts that allowed her to let go of outcome attachment and focus on serving her community.
• Alexis’s unique approach to creating an unforgettable, fun-filled experience that left her clients feeling celebrated and loved.

Whether you’re a seasoned skincare professional or just starting out, this interview is packed with inspiration and game-changing insights to help you level up your business. 

References Mentioned in Episode #373: How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks!

• Daniela’s Interview with Gamal – https://www.addoaesthetics.com/blog/366
• Find Alexis Robertson at @itsalexisrobertson and @alxsskngym

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Navigating Google’s updates can feel like trying to hit a moving target, but we’ve got you covered in today’s episode of Spa Marketing Made Easy.

Listen in and take notes as Ryan Files, the VP of Sales at High Level Marketing and a veteran in boosting spa visibility, returns to the podcast. He’s here to update us on the latest Google Business Profile changes for 2024, from social media integration to strategic category choices and beyond.

Tune in to learn how these vital updates can transform your business and keep you ahead of the digital curve.

Don’t miss out on optimizing your Google Business Profile. Listen now and start making the most of Google’s latest features for your spa!


In this episode, we discuss:

• The switch from Google My Business and what it means for your spa’s online spot.
• How Google’s now spotlighting your social feeds and why it’s your new best friend for drawing clients in.
• Why picking the right category could be the difference between top of the page and not on the page. Ryan gives us the how-to.
• Why updating your profile shouldn’t be a once-and-done deal. Think of it as your spa’s digital pulse.

References Mentioned in Episode #372: HLM Episode 1

• Download the Google Business Profile Checklist
• Learn more about the services High Level Marketing provides by visiting their website and click here to book a call with Ryan: https://meetings.hubspot.com/rfiles/addoaesthetics 
• Listen to Ryan’s other episodes on the podcast including Episode 344: Knowing When to DIY or Hire Out Your Marketing, Episode 330: A Guide to Optimizing Your Google Business Profile, and Episode 301: The 3 Key Types of SEO Spas Need To Build

• Connect with Ryan on LinkedIn
• Follow High Level Marketing on Facebook

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT