Everyone has a story to tell. 

Yes, even you, the one who thinks their path doesn’t have any exciting tidbits worth sharing. 

Or the one who thinks that their bumps in the road are just like everyone else’s, and you don’t have a remarkable triumph to share…yet! 

Or maybe you fall into the other camp. You’ve got no shortage of a backstory, but you have no clue about how to begin sharing it. 

You question whether it fits with your brand or relates to your business. Or maybe you’re scared to share it because let’s be honest, some stories also hold pain, and sharing them can feel scary. 

As a naturally private person, sharing pieces of me publicly (both the bright and shadow-y pieces) is something I’ve had to work on and through, but from it, I’ve discovered that opening up to share my stories has not only been empowering, but incredibly connective with those I hope to help and make an impact with (that’s you!). 

And here to help us open up, dive deeper and discover our stories in this episode of Spa Marketing Made Easy is Celinne Da Costa, who among being a coach, writer, and speaker, is also a globetrotting storyteller who helps her clients master their story to build a premium brand. 

In this episode, she’s sharing her insights on how to begin sharing your story with confidence and conviction so you can connect with more of your dream clients. 

It doesn’t matter what your past holds; you have a story to tell, so let’s learn how to share it with those you aim to serve. 

In this episode, you’ll learn:

• Celinne’s biggest piece of advice for where to start when discovering your story and the questions to ask yourself to uncover the elements that emotionally connect 
• Why your story is one of the best tools you have to leverage in your business 
• How to begin working through your history to find the compelling pieces of your story 
• Celinne’s tips on how to weave storytelling throughout your content marketing strategy and finding the various opportunities for storytelling inside your business

References Mentioned in Episode #093: Mastering Your Story and Sharing It Confidently with Celinne Da Costa 

• Learn more about Celinne’s work 
• Learn more about Celinne’s Master Your Story program
• Connect with Celinne on Facebook, Instagram, and LinkedIn
• Continue the conversation after the episode inside the Spa Marketing Made Easy community, click here to join

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]

Alright, I’ve got a challenge for you…

I want you to open another tab on your browser, key in Google, then search for spas or aestheticians in your area. 

Where do you fall on the page of results? 

Are you on the first page at all?

Whether you’re at the bottom of the page, or if you’re nowhere to be found, settle in and pull up an earbud because this is an episode you can’t miss. 

(And if you happen to already be a search engine rockstar and you’re number one, still listen in because the world of Google is always changing, and I know you’ll still get some new tips to put into action for your biz!)

Now, if you’ve been around for awhile, you know I’m a big proponent of social media, especially Facebook Ads, but more often than not, your ideal client will find you on Google first, then they’ll check you out via your website and/or social media to see if you’ll be a good fit for them. 

But it all begins with Google, it just depends on where you land on the results page and what your potential client finds when you pop up. 

And joining me today to spill their top tips for snagging that coveted number one spot is Alana and Jared Mitchell. 

You may know them from Episode #078 where we discussed their journey of building and growing a seven-figure e-commerce empire, Alana Mitchell Skincare, but let’s face it, that’s a lot of info to pack into one episode, so I had to have them back! 

In this episode, we’re diving deeper specifically into the platform of Google, which is where Alana and Jared have found their sweet spot in exponentially growing their business, and now they’re breaking down exactly what you need to do to get your business to the top, too. 

In this episode you’ll learn:

• The current state of search and why it’s critical that you claim and customize your presence on Google 
• Why Google is one of the best places to focus your online efforts whether you’re brand new in business or looking to step your marketing up a notch
• The first step in ensuring that your ideal client finds you on Google and how to quickly get not just on the first page of rankings, but at the top of the page 
• Jared and Alana’s ninja tips for filling out your business listing, getting reviews, having your potential client spend more time on your business listing, and more to help give you on edge on Google

References Mentioned in Episode #089: Moving Your Results From Zero to Hero on Google with Alana and Jared Mitchell 

• Learn more about Alana and Jared’s e-commerce company, Skincare by Alana and Alana Mitchell Skincare
• Click here to enroll in Alana and Jared’s new Google My Business Mastery Course
• Connect with Alana and Jared on Facebook, Instagram, and YouTube
• Listen to our first episode of Spa Marketing Made Easy (Episode 78: The Journey of Growing an E-Commerce Empire)
• Create or claim your Google My Business listing 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ] 

It’s no secret that video has completely taken over as the dominant form of content on social media, but just because it gets superior results in terms of reach and engagement doesn’t mean that it’s any less scary to create! 

Video requires another level of vulnerability, but that’s precisely why it’s so valuable in connecting you with your ideal clients and creating greater impact. 

When your ideal clients can see you and hear you, and even interact with you in real time, it builds trust quickly and provides a tremendous opportunity for sharing your expertise in a dynamic way that both displays your personality and your brand so that you can command attention and stand out among the competition. 

In this episode of Spa Marketing Made Easy, I’m joined by Katya Varbanova, who is the founder of 20K Nation, and an expert at helping entrepreneurs become icons in their industry and stand out on social media through the power of live streaming. 

Throughout this episode, we not only discuss tangible tactical takeaways that you can run with to create high-impact video content efficiently…

Just wait ’til you hear her genius “Hamburger Method” for creating a month of content ideas within 15 minutes so you’re never left wondering, “but what do I talk about?!”

But we also discuss how to overcome your inner critic who’s keeping you fearful of facing the camera so you can breakthrough the chatter in your brain, and instead show up as the expert your clients want and need. 

In this episode, you’ll learn:

• Why we fear live video and Katya’s personal journey with facing her fear of getting in front of the camera
• Katya’s top tips for overcoming the problem of “not knowing what to say”
• Her “Hamburger Method” that will help you create a month’s worth of content in 15 minutes 
• What showing up on video and live streams helps you to supercharge your marketing efforts and impact 

References Mentioned in Episode #086: Creating a Month’s Worth of Video Content in 15 Minutes with Katya Varbanova

• Connect with Katya on Facebook and Instagram 
• Learn more about Katya’s work helping entrepreneurs and video creators become icons in their industries at 20K Nation
• Continue the conversation, ask questions, and connect with other like-minded aestheticians building thriving careers inside the Spa Marketing Made Easy Podcast community

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

[ Click Here To Save Your FREE Spot Today ]

EP 084: 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker

What if you could have a system that operated as your 24/7 salesperson that brought in new, qualified leads even while you’re on vacation, or playing with your kids, or even in the treatment room with another client?


THAT is the power of Facebook ads, and they’re no longer a question of “should” you be doing them for your aesthetic business, but how should you be using them to maximize your marketing budget and get more of your ideal clients aware of your business. 

On this episode of Spa Marketing Made Easy, I’m joined by my dear friend and repeat guest, Tara Zirker, who I’ve dubbed as the Facebook Ads goddess because, you guys, she makes magic happen through the power of Facebook ads. 

In her career, she has worked with business owners in all industries, but especially owners of clinics in the aesthetic and wellness space, and has helped generate millions of dollars in profit.

And now through her membership, Successful Ads Club, Tara’s helping entrepreneurs like you harness the power of Facebook ads with top-notch education and strategies roadmaps. 

In today’s episode, we’re giving you ten time-tested strategies that we know WORK for spa and aesthetic business to help you get going with Facebook ads in as little as a couple of hours. 

Whether you’ve never ventured into Facebook ads before, you’ve already dipped your toe in the water and are ready for taking your ads up a level, or you’re a pro looking for fresh ideas, there’s a little something for every aesthetician in this episode! 

So pull up an earbud and a pen, and let’s talk strategy! 

In this episode you’ll learn:

• Why you need to leverage Facebook ads for your aesthetic business and how to approach getting started 
• The 5 things you need to have in place before running any of the VIP strategies in this episode 
• 10 strategic ideas for Facebook and Instagram ads that you can begin running today 
• Promotional ideas as well as out-of-the-box marketing ideas to help you stand out from the crowd and expand your market

References Mentioned in Episode #084: 10 Ways to 10X Your Revenue with Facebook Ads with Tara Zirker

• Click here to learn more and join The Successful Ads Club
• Watch my free training with Tara, “Turn $10 a Day into Steady Clients with Facebook Ads”
• Connect with Tara on Facebook and Instagram 
• Execute your Messenger strategy with a tool like ManyChat 
• Learn more about and become a Spa Retail Rockstar
• Read Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

[ Click Here To Save Your FREE Spot Today ]

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

[ Click Here To Save Your FREE Spot Today ]

EP 079: The Spa Marketing Keys to Increasing Your Foot Traffic with Stacy Tuschl

Online excitement and engagement are nice, but at the end of the day, the marketing metric that matters most for your spa is…can you guess?

Foot traffic!

If clients and customers aren’t actually making it into your business, your online marketing efforts aren’t going to translate into sales, but then comes the question, how DO you get people to take that step through your door?

Well, that’s the million dollar question.

Literally.

In this episode of Spa Marketing Made Easy, I’m talking with my friend Stacy Tuschl, who in addition to being a business coach, marketing strategist, and best-selling author, also started a local business (a dance studio) that began in her parents’ backyard when she was just 18 and today is a 7-figure business with multiple locations that Stacy still owns and operates.

In this episode, we cover everything from client retention marketing to social media marketing to the crucial pieces of marketing you need to have in place to continuously drive foot traffic through your doors both from new clients and existing clients.

If you’ve been a long-time listener of the podcast, you know that I’m a huge advocate for focusing on keeping clients and not running on the hamster wheel that is constantly having to acquire new clients, which is why I love everything that Stacy is preaching in this episode.

Marketing isn’t solely for the people who’ve never heard of you before; it’s also for the people who have already decided to buy from you and still stand to be a massive source of profit for your business.

Tune in to learn:

• Stacy’s entrepreneurial origin story and her journey to growing her 7-figure local business empire
• The one thing she and her team do with every new client at her dance studio and what you need to be doing to bridge the connection between your brick-and-mortar and online presence
• How to choose what to focus on when it comes to social media and gain visibility using leverage
• The three points of Stacy’s Foot Traffic Framework and the power of PR and social proof for more sales

References Mentioned in Episode #079: The Spa Marketing Keys to Increasing Your Foot Traffic with Stacy Tuschl

• Learn more about Stacy and her work by visiting her website
• Connect with Stacy on Facebook and Instagram
• Listen to the Foot Traffic Podcast and join the Foot Traffic Community
• Listen to Episode #061  where we feature Gisel of Elevate Esthetics who was mentioned for obtaining local PR opportunities

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

The 2020 Aesthetic Marketing Seminar is going VIRTUAL! 

Save the date (and your FREE seat!) for August 24-25 for the 2020 Virtual Aesthetic Marketing Seminar, which will feature top experts in the spa industry speaking on today’s most effective marketing strategies to build, grow, and scale a successful aesthetic business.

[ Click Here To Save Your FREE Spot Today ]

Are you tired of running the rat race of constantly needing to find and sell your services to new clients? Good news is there’s a way out of the race, and it’s called retention.

Here to discuss building powerful client relationships that lead to thriving rates of client retention is Andrea Ames, the founder of Idyll Point Group and the host of the After the Sale podcast. Andrea is a client retention expert, and in this episode, she’s sharing her top three phases of the relationship building process that makes for an excellent client experience that keeps them coming back for more and your business flourishing.

In this episode you’ll learn:

• Where creating an exceptional client experience begins in your client’s journey
• How to begin looking at your current client retention metrics and start moving the needle, plus why client retention is so critical for the success of your business
• Andrea’s top tips for creating an outstanding onboarding experience that wows your client and helps you operationally
• What to do after the sale that keeps your clients coming back for more and spreading the word about your services

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Don’t consider yourself a “numbers person”? Well, here’s the bad news, you have no choice but to handle numbers if you want to build and grow a healthy and profitable business. The good news: getting your numbers in gear isn’t as hard as you think, especially when returning guest, Adam Chatterley, is helping you sift through and understand them!

As the founder of Salon Business Secrets and host of the Beauty Business Podcast, Adam helps spa and salon professionals build their business procedures, efficiency, and revenue to reach their ultimate growth goals. In this episode, listen in as we get into the nitty gritty of the numbers and metrics you need to be crystal clear on to see your business flourish.

Key takeaways from this episode:

• What KPIs are and which ones matter most for your stage of business
• Why KPIs should be simple and easily trackable and how you can use them to inform your business decisions
• Adam’s top 7 KPIs he suggest you get started tracking today
• The truth about paying yourself and consistently bringing home a paycheck
• Adam’s 5 points tip list for businesses that are established but haven’t been tracking their KPIs consistently

Join the Spa Marketing Made Easy Podcast community where you can access monthly trainings, Q&As, tips and a community of like-minded aesthetic experts.

Remember when Snapchat first appeared on the social media scene and you thought, “Oh great, another social platform I have to keep up with?”

Well, if you’ve been around me long enough, you know I’m a huge proponent of mastering one to two social media channels before moving on to a third platform.

For the majority of aestheticians and the audiences we cater to, our top two channels are going to be Facebook and Instagram.

And chances are if you’re keeping up with the marketing on those two channels, the thought of adding in a third will likely seem unnecessary.

But in any case, if you were intrigued by Snapchat, but found it to be a poor use of your time and effort, you’re in luck because Instagram Stories have rapidly shoved Snapchat off the scene because Stories are not only easier to create, but you’ve already got an audience on Instagram who love the platform. No need to build a new following!

In case you’re not familiar with Instagram Stories, they’re short photo and video slideshows that don’t appear on your main Instagram page or “feed,” but are viewable by clicking your profile picture or will appear at the top of your follower’s “home screen” feed.

When a viewer clicks into your Story, or automatically enters your Story through their “Story feed,” the pieces of your Story will automatically play in the order you’ve uploaded them to Instagram. Your Stories will be viewable for 24 hours and will then disappear from view for Instagram users.

This sub-channel within Instagram provides a massive opportunity for engaging with your followers and with many other users on Instagram who are not your followers…yet!

So, in this episode, I’m giving you six ways to leverage your Instagram Stories and create more opportunities to connect, engage and convert your Instagram connections into more conversations and clients.

In this episode you’ll learn:

• How Instagram Stories differs from your feed and how to think about the content you share in this sub-channel
• 6 ideas for content to share through your Instagram Stories that will get you connected and engaging with your ideal audience
• Some of my top tips for using the tools within Instagram Stories to increase interest, make creating content easier and maximize engagement
• How to determine what content is resonating most with your audience

Not everyone can rock a name like Salt Freedom, but that’s precisely her point.

Your brand isn’t your logo, your color palette or fonts, your brand is YOU. Yes, even if your name is not your business name (don’t worry, we’ll get to that).

If you’re typically an earbuds listener and not a video watcher, for this episode, I’d love for you to pop over to our video recording, even if just for a few minutes after you’ve listened, so you can get a look at Salt.

This woman is her brand to the core, which makes it easy to understand why she’s a branding expert.

From what she’s dubbed as her “Salty Truths” as her messaging and her Why, which informs her brand visuals, everything intuitively and authentically ties together, and it’s because she is simply herself.

Of course, knowing precisely who you are isn’t always easy, it requires a fair amount of deep dive soul work, not to mention, you are ever evolving, but doesn’t that sound like a breath of fresh air?

That the best brand you could ever create is simply you being true to yourself?

It sounds radically freeing to me, and in this episode, Salt is laying down the law on what it takes to truly be your brand so that you can stand out amongst the endless scrolling online and create the genuine connection your potential clients crave.

If your brand has felt boring or like it’s a bit of a sham because it’s just not you, this is the insight you need to hear to get crystal clear on your brand.

In this episode you’ll learn:

• How to craft a brand message and visuals that don’t get scrolled over
• The story of Salt’s name and insights on how to name your business or brand
• The most important thing you have to understand first before you can fully understand your brand
• How to reverse engineer the process of defining and refining your brand and your message

References Mentioned in Episode #032: Developing You as Your Brand with Salt Freedom

• Join the free Spa Marketing Made Easy Community on Facebook where you’ll gain access to a community with exclusive monthly trainings, tips, and business growth conversations.

To have a presence on Instagram is non-negotiable for an aesthetician.

It’s a powerhouse platform for connecting directly with consumers and potential clients who will invest in beauty services, and it’s also structured in a way that allows you to build an impressive portfolio of your work while also sharing your value as an aesthetic expert.

But while there’s no question that Instagram provides a plethora of opportunities for growing your brand simply by posting and engaging through your own account, there’s even more opportunity lying within the accounts of others.

What I’m talking about is influencer marketing.

Influencer marketing has been around for a while (if you’ve ever been an avid blog reader, you’ll be familiar with the idea of sponsored posts), but just in the last couple of years as Instagram has grown and influencers have amassed highly engaged and targeted audiences on the platform, much of today’s influencer marketing landscape takes place directly on Instagram.

Whether it’s sponsored posts in the main feed that compensate an influencer with traded services or sponsored Instagram Stories for monetary compensation, there are a variety of ways you can work with influencers in your community that allow you to leverage their audience (ideally filled with people who would be interested in your business and services) so you can increase your brand’s awareness and ultimately, your business’ base of potential clients.

And the influencer marketing opportunities don’t just stop there; there’s also the option of building your own brand as an online influencer.

Here to talk about how we can begin using influencer marketing in our businesses is Gwen Lane, founder of the popular blog, The LA Girl, and The Spark Society, an influencer training program and community.

Listen in as she shares why influencer marketing can be a game-changer for your business and what it takes to become an influencer yourself.

In this episode you’ll learn:

• What an influencer is and how they can play a role in your overall marketing strategy
• Gwen’s journey to becoming an influencer and online educator and her top tips for estheticians looking to work with or become a influencer
• How influencer marketing has the power to grow your brand

References Mentioned in Episode #029: How To Use Influencer Marketing On Instagram To Get More Clients with Gwen Lane

• Learn more about Gwen through her blog, The LA Girl,  and check out her influencer membership, Spark Society.
• Connect with Gwen on Instagram.
• Take Gwen’s free 5-Day Influencer Bootcamp.
• Join the free Spa Marketing Made Easy Community on Facebook to ask more of your questions and to keep the conversation going!