Trust and authenticity are two attributes required for a successful partnership.

 

In business, today’s guest, Selena Soo, likes to refer to these as rich relationships. 

 

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.

 

These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.

 

Selena is no stranger to the Spa Marketing Made Easy podcast family. Returning for a second time, she is a master connector and relationship builder.

 

She is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message. 

 

Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.

 

In this episode, we discuss: 

 

• How Selena got started in her line of work
• What is a rich relationship and how can we attract them?
• How can we add value to the people we care about?
• The strategy behind building successful partnerships 
• Story ideas to publicize your spa in the media

References Mentioned in Episode #328: How to Build Rich Relationships with Selena Soo

 

•  Download the Impacting Million’s free calendar of 12 Months of Story Ideas to Win Over the Media
• Connect with Selena on Instagram
• Listen to Selena’s first episode on the SMME Podcast – Episode 127: ‘Pushing Past Fear to Get Publicity and Impact Millions with Selena Soo’

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

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Episode Transcript

 

What motivates you to purchase?

 

As a client, what makes you feel seen, heard, and valued?

 

What principles do other businesses incorporate that make you feel valued?

 

(Take a second to reflect and think about your answers to these questions). 

 

These are planning questions to consider when figuring out how you can best love on your clients and deepen your relationships through promotions and events.

 

On today’s episode of the Spa Marketing Made Easy, we’re talking all things Mother’s Day promotions! 

 

A great practice is to put yourself in your client’s shoes and decide “what would make you feel most pampered and loved by a business?”

 

Tune in now to snag some ideas for the upcoming holiday!

 

In this episode, we discuss: 

 

• One Mother’s Day package idea
• The top planning questions when building your Mother’s Day promotions
• 3 reasons to create a Mother’s Day custom self-care package
• One benefit Spa CEOs can give back to the community
• 3 ways to market your mini event on IG

References Mentioned in Episode #327: Planning Ideas for Mother’s Day Promotions

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today

BOOK A CALL FORM

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 Episode Transcript

 

It’s no secret that all industries were severely impacted by the COVID-19 pandemic. 

 

As spa owners, we know this all too well after experiencing the rise in cost of gloves to not having the ability to offer some spa treatments due to the inability to work around a mask. 

 

My guest on today’s episode shares all the details about the Employee Retention Credit (ERC). It’s another opportunity for businesses affected by the COVID-19 pandemic to receive financial support from the government.

 

ERC benefits are received in the form of income and can be as much as $26,000 per full-time W2 employee. 

 

Sheridan Wealth Advisors are leading experts on Employee Retention Credit. 

 

President and Founder, Marc Sheridan, breaks ERC down in a straightforward manner to help business owners understand whether they may qualify. 

 

Sheridan founded Sheridan Wealth Advisors in 2003 and in that time has created over $200,000,000 in additional wealth for his life insurance clients through increased benefits and premium savings. 

 

In this episode, we discuss: 

 

• An explanation of Employee Retention Credit (ERC)
• Eligibility and qualifications for ERC
• The two tests associated with determining qualification
• Key questions business owners ask regarding ERC
• Requirements needed to work with Marc and Sheridan Wealth Advisors

References Mentioned in Episode #324: How to Qualify for Employee Retention Credit Explained By Marc Sheridan

 

• Fill out this form to see if you qualify for ERC benefits. (Must have at least 10 full-time W2 employees to complete screening). 

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

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Episode Transcript

 

 

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

 

Giving praise and encouragement where it’s due helps instill confidence in other entrepreneurs. 

 

Plus, witnessing the positive transformation of another entrepreneur is such an enlightening experience. 

 

This is exactly what Nina Hayes experiences day after day.

 

My guest on today’s episode of the Spa Marketing Made Easy is the founder and CEO of Elite Esthetician Academy.

 

The Academy’s mission is to develop the future top leaders of the beauty industry who dominate in lanes of multicultural esthetics, makeup, business, and sales.

 

Nina has helped over 50 estheticians earn six figure income for their families.

 

In this episode, we discuss: 

 

• How the Elite Esthetician Academy began and its ideal student
• Understanding your emotional intelligence and self awareness in business
• Nina’s opinion on balancing a profitable business
• Importance of a leader’s transformation in mindset and confidence
• An introduction to Nina’s podcast and who her target audience is

References Mentioned in Episode #323: Helping Spa Entrepreneurs Transform Their Lives with Nina Hayes

 

•  Visit the Elite Esthetician Academy website for more information
• Connect with Nina and Elite Esthetician Academy on Instagram
 

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

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Episode Transcript

 

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership. 

 

It’s such a great feeling to not start at $0 every month. 

 

Weighing the pros and cons, here are a few more to add to the pros side.  

 

For starters, if you plan with your ideal exit strategy in mind, this recurring revenue gives you leverage if you ever decide to sell your company.

 

Memberships are also great for client retention and creating a VIP experience for your loyal clients.

 

So what are the cons? Are there any? 

 

Tune in to today’s episode where Mangomint’s VP of Sales, Marchelle McKeirnan, joins me to talk about the best strategies to consider when launching a new membership in a spa. 

 

Marchelle, a former salon owner who sold her business, shares details about her experiences with membership, the Mangomint membership feature, and her take on how memberships should be approached.

 

In this episode, we discuss: 

 

• Defining your exit strategy and the benefits memberships can provide for it
• Priceless value recurring revenue adds to your spa
• Mangomint’s membership feature and how it works
• Why you need to keep your memberships simple
• Importance of viewing your membership as a premium and not a discount
• Understanding your own entrepreneurial bandwidth

References Mentioned in Episode #322: Mastering Memberships with Mangomint’s Marchelle McKeirnan

 

• Hear about all the features Mangomint has to offer on EP 302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
• Learn more about Mangomint and sign up for their free 30-day trial where you can migrate your data and get the full Mangomint experience
• Follow Mangomint on Instagram 
• Connect with Marchelle on Instagram
 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

 

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Episode Transcript

When you’re busy running a business, finding the spare time to sit and select a spa software can be challenging and oftentimes put on the backburner.

 

You may be eager to just pick one that easily books and takes payments, but a spa software is capable of so much more like alleviating miniscule tasks from your daily routine.

 

My goal is to introduce you to as many options as possible so that you can easily listen, review, and make an informed decision.

 

Boulevard is focused on giving spa owners time back to focus on deepening client relationships. They aim to take the heavy lifting off your shoulders so you can get back to what’s most important to you – the client experience.

 

Boulevard coins itself as the “software for self-care.” The software is the first and only scheduling, management, and client experience platform for appointment-based, self-care businesses.

 

Joining me for the latest interview in the Spa Software Series is Skya Jones, MedSpa Education Manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and MedSpa customers to help design memorable client experiences. 

 

Tune into this episode as Skya explains all the features Boulevard has to offer its customers in automation, booking, retail, and reporting. 

 

In this episode, we discuss: 

 

• Who Boulevard serves and the level of business the software works best for
• How Boulevard is living up to its core value of providing best customer service
• Features that make Boulevard stand out among its competitors
• The integration between Boulevard and partners like Shopify to streamline retail sales
• Easy access to know your KPIs with Boulevard reporting

References Mentioned in Episode #320: Deepening the Client Experience with Boulevard’s Education Manager, Skya Jones

 

• Learn more about Boulevard and the features offered for spa businesses
• Listen to the other episode in the Spa Scheduling Software series, Episode #280: Systemizing Your Sales and Marketing with Square, Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang, and Episode #319: How Vagaro’s Automated System Runs Part of Your Business with VP of Marketing, Charity Hudnall
• Connect with Boulevard on Instagram, Facebook, LinkedIn, and Twitter
 

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

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Episode Transcript

A personal touch is never going out of style, but what if I told you that you could maximize your efforts to save time in your spa with a little help from tech?

 

Adding personalized value for client relationships paired with automated marketing and booking features is top of mind for Vagaro, the business management software for companies and entrepreneurs in the beauty, wellness, and fitness industries.

 

I’m a big supporter of utilizing software to take some of the heavy lifting off your shoulders alongside the systems in your spa. 

 

With that being said – it’s impossible for me to truly answer the question I get asked all the time – “what’s the best spa scheduling software out there?”

 

Best is subjective based on your spa’s needs and desires. My goal is to introduce you to a variety of options for spa scheduling software so that you can make the best informed decision for your business.

 

Joining me for the latest interview in this series is Charity Hudnall, VP of Marketing at Vagaro, a company that gives back a business owner’s most valuable resource: time.

 

Tune into this episode as Charity gives me all the details about how Vagaro’s software helps you run your business with automated features in marketing, booking, and listing, plus a new feature just launched called Vagaro Pay Later. 

 

In this episode, we discuss: 

 

• Vagaro’s ideal customer – the type of spa and level of business the software works best for
• Features that help Vagaro stand out from other spa scheduling softwares
• The launch of a new feature, Vagaro Pay Later, and the feedback received from current customers
• How automation helps maximize time when setting up marketing and booking strategies for upselling and stay connected with clients
• Charity’s take on how Vagaro can be used to grow and scale your spa business

References Mentioned in Episode #319: How Vagaro’s Automated System Runs Part of Your Business with VP of Marketing, Charity Hudnall

 

• Learn more about Vagaro and the features offered for spa businesses
• Click here to watch a video how Vagaro can help with merging duplicate customers
• Read the Vagaro support article and blog about merging and cleaning up customer profiles
• Listen to the other episode in the Spa Scheduling Software series, Episode #280: Systemizing Your Sales and Marketing with Square and Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
• View Vagaro from a customer’s perspective searching for businesses in their area
• Connect with Varago on Instagram, TikTok, Facebook, and Twitter
 

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

 

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Episode Transcript

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

 

List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms. 

 

My guest on today’s episode of the Spa Marketing Made Easy gives an Email Marketing 101 lesson for spa business owners looking to grow their email list and increase their revenue through this channel. 

Destinee Berman is a marketing strategist with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Future, she oversaw enterprise accounts at Oracle Marketing Cloud (Eloqua) and runs an online education business.

 

Whether you’re brand new to email marketing or currently have a growing list, today’s episode is relevant for all spa owners looking to maximize their email efforts. 

 

In this episode, we discuss: 

 

• Email strategies spa owners can implement to generate more revenue
• How often you should scrub your email list
• Ways to re-engage subscribers on your list
• The process of segmentation and targeting categories of services or products
• Buying triggers and how to move a prospect to a customer 

References Mentioned in Episode #318: Generating Revenue through Email Marketing with Destinee Berman

 

• Check out Destinee’s work and services on her website
• Connect with Destinee on LinkedIn

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

 

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Episode Transcript

A big hurdle to overcome in business is intimidation from your numbers. 

 

Your money is simply a tool. 

 

A tool that should be used as a guide for making positive financial decisions for your business. 

 

Spa CEOs take an active role in knowing the numbers and understanding the health of the business to make database decisions. 

 

In this week’s episode of Spa Marketing Made Easy, I’m giving you an inside look at the weekly financial system I have in place for my business. 

 

Yes, weekly because it’s important to stay on top of your numbers at all times. 

 

I breakdown everything from why I manage my cash flow in a percentage system to developing a healthy relationship with your money. 

 

In this episode, we discuss: 

 

• My weekly financial system 
• The reason I manage cash flow in a percentage system 
• How to develop a healthy money mindset 
• Tips to reach your money goals faster
• Why you need a membership tracker

References Mentioned in Episode #315: A look inside my weekly financial system

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

 

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Episode Transcript

When retail numbers go up, so do service sales.

 

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

 

An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a conversation where you dig deep with your client to figure out the best course of action for them to achieve their skincare goals. 

 

I like to say – speak to your client about retail how you would speak to your BFF or your mom. 

 

The retail you sell is an extension of your spa and fosters good client relationships to keep them coming back. 

 

In this week’s episode of Spa Marketing Made Easy, I’m answering all your questions about retail – why it’s important, how you should track it, and ways to get your team on board with selling. 

 

In this episode, we discuss: 

 

• The recommended number of skincare lines for your spa
• Metrics to use to track retail sales 
• Three reasons why estheticians may be hesitant to sell retail 
• Importance of 1-on-1 coaching with your team around retail

References Mentioned in Episode #313: Why Retail Matters in Spa 

 

•  To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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Episode Transcript