When you’re busy running a business, finding the spare time to sit and select a spa software can be challenging and oftentimes put on the backburner.

You may be eager to just pick one that easily books and takes payments, but a spa software is capable of so much more like alleviating miniscule tasks from your daily routine.

My goal is to introduce you to as many options as possible so that you can easily listen, review, and make an informed decision.

Boulevard is focused on giving spa owners time back to focus on deepening client relationships. They aim to take the heavy lifting off your shoulders so you can get back to what’s most important to you – the client experience.

Boulevard coins itself as the “software for self-care.” The software is the first and only scheduling, management, and client experience platform for appointment-based, self-care businesses.

Joining me for the latest interview in the Spa Software Series is Skya Jones, MedSpa Education Manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and MedSpa customers to help design memorable client experiences. 

Tune into this episode as Skya explains all the features Boulevard has to offer its customers in automation, booking, retail, and reporting. 

In this episode, we discuss: 

• Who Boulevard serves and the level of business the software works best for
• How Boulevard is living up to its core value of providing best customer service
• Features that make Boulevard stand out among its competitors
• The integration between Boulevard and partners like Shopify to streamline retail sales
• Easy access to know your KPIs with Boulevard reporting

References Mentioned in Episode #320: Deepening the Client Experience with Boulevard’s Education Manager, Skya Jones

• Learn more about Boulevard and the features offered for spa businesses
• Listen to the other episode in the Spa Scheduling Software series, Episode #280: Systemizing Your Sales and Marketing with Square, Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang, and Episode #319: How Vagaro’s Automated System Runs Part of Your Business with VP of Marketing, Charity Hudnall
• Connect with Boulevard on Instagram, Facebook, LinkedIn, and Twitter

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

A personal touch is never going out of style, but what if I told you that you could maximize your efforts to save time in your spa with a little help from tech?

Adding personalized value for client relationships paired with automated marketing and booking features is top of mind for Vagaro, the business management software for companies and entrepreneurs in the beauty, wellness, and fitness industries.

I’m a big supporter of utilizing software to take some of the heavy lifting off your shoulders alongside the systems in your spa. 

With that being said – it’s impossible for me to truly answer the question I get asked all the time – “what’s the best spa scheduling software out there?”

Best is subjective based on your spa’s needs and desires. My goal is to introduce you to a variety of options for spa scheduling software so that you can make the best informed decision for your business.

Joining me for the latest interview in this series is Charity Hudnall, VP of Marketing at Vagaro, a company that gives back a business owner’s most valuable resource: time.

Tune into this episode as Charity gives me all the details about how Vagaro’s software helps you run your business with automated features in marketing, booking, and listing, plus a new feature just launched called Vagaro Pay Later. 

In this episode, we discuss: 

• Vagaro’s ideal customer – the type of spa and level of business the software works best for
• Features that help Vagaro stand out from other spa scheduling softwares
• The launch of a new feature, Vagaro Pay Later, and the feedback received from current customers
• How automation helps maximize time when setting up marketing and booking strategies for upselling and stay connected with clients
• Charity’s take on how Vagaro can be used to grow and scale your spa business

References Mentioned in Episode #319: How Vagaro’s Automated System Runs Part of Your Business with VP of Marketing, Charity Hudnall

• Learn more about Vagaro and the features offered for spa businesses
• Click here to watch a video how Vagaro can help with merging duplicate customers
• Read the Vagaro support article and blog about merging and cleaning up customer profiles
• Listen to the other episode in the Spa Scheduling Software series, Episode #280: Systemizing Your Sales and Marketing with Square and Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
• View Vagaro from a customer’s perspective searching for businesses in their area
• Connect with Varago on Instagram, TikTok, Facebook, and Twitter

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

List ownership and authority of who receives your promotions is a valuable tool in a world reliant on algorithms. 

My guest on today’s episode of the Spa Marketing Made Easy gives an Email Marketing 101 lesson for spa business owners looking to grow their email list and increase their revenue through this channel. 

Destinee Berman is a marketing strategist with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Future, she oversaw enterprise accounts at Oracle Marketing Cloud (Eloqua) and runs an online education business.

Whether you’re brand new to email marketing or currently have a growing list, today’s episode is relevant for all spa owners looking to maximize their email efforts. 

In this episode, we discuss: 

• Email strategies spa owners can implement to generate more revenue
• How often you should scrub your email list
• Ways to re-engage subscribers on your list
• The process of segmentation and targeting categories of services or products
• Buying triggers and how to move a prospect to a customer 

References Mentioned in Episode #318: Generating Revenue through Email Marketing with Destinee Berman

• Check out Destinee’s work and services on her website
• Connect with Destinee on LinkedIn

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

A big hurdle to overcome in business is intimidation from your numbers. 

Your money is simply a tool. 

A tool that should be used as a guide for making positive financial decisions for your business. 

Spa CEOs take an active role in knowing the numbers and understanding the health of the business to make database decisions. 

In this week’s episode of Spa Marketing Made Easy, I’m giving you an inside look at the weekly financial system I have in place for my business. 

Yes, weekly because it’s important to stay on top of your numbers at all times. 

I breakdown everything from why I manage my cash flow in a percentage system to developing a healthy relationship with your money. 

In this episode, we discuss: 

• My weekly financial system 
• The reason I manage cash flow in a percentage system 
• How to develop a healthy money mindset 
• Tips to reach your money goals faster
• Why you need a membership tracker

References Mentioned in Episode #315: A look inside my weekly financial system

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

When retail numbers go up, so do service sales.

Retail matters in your spa because it helps you provide more for your clients beyond the treatment room.

An important tip is to view sales as a form of service. It doesn’t have to be “salesy.” It’s a conversation where you dig deep with your client to figure out the best course of action for them to achieve their skincare goals. 

I like to say – speak to your client about retail how you would speak to your BFF or your mom. 

The retail you sell is an extension of your spa and fosters good client relationships to keep them coming back. 

In this week’s episode of Spa Marketing Made Easy, I’m answering all your questions about retail – why it’s important, how you should track it, and ways to get your team on board with selling. 

In this episode, we discuss: 

• The recommended number of skincare lines for your spa
• Metrics to use to track retail sales 
• Three reasons why estheticians may be hesitant to sell retail 
• Importance of 1-on-1 coaching with your team around retail

References Mentioned in Episode #313: Why Retail Matters in Spa 

•  To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

A hard truth I share often is “if you aren’t paying yourself, unfortunately you have a very expensive, time-consuming hobby.”

I know that sounds really harsh, but I share that because I want you to start building a positive relationship with your money.

Money doesn’t define your worth – it’s a tool that is used to measure the health of your business and it guides you to make smart, database decisions. 

As we prepare to turn the calendar over for a new year, understanding how to set your financial goals based on how much you want to pay yourself is vital for spa owners to get serious about their money. 

That’s why in this episode of Spa Marketing Made Easy, we cover the financial percentage breakdown I use and recommend for spa, plus how to set milestone goals for weekly, monthly, and annually financial goals.  

In this episode, we discuss: 

• The percentage breakdown I recommend for organizing your weekly revenue
• Planning questions to ask yourself to map out what you need to make to build the life that you (and your family) want to live
• How to divide an annual revenue goal into monthly, weekly, and daily micro goals based on the number of providers in your spa
• One strategy to implement in your spa to prioritize employee engagement and to help them feel a sense of accomplishment and worth

References Mentioned in Episode #310: Setting Smart Financial Goals – Part 1 – 2023 Annual Planning

•  To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Where is the first place people go to share recommendations, give reviews, and connect with other people in their communities?

Facebook AKA the new “digital word-of-mouth” platform.

We live in a world where the moment an experience ends, we want to tell others about it – both the good and the bad. 

This is why you’ll often hear me talk about how in order to attract new clients, you need to meet them where they are online. That place is inside Facebook groups. 

In this episode of Spa Marketing Made Easy, Maria Ramos, known to her 76,000 Facebook group members as “The Money Making Esthetician,” joins me to share how she gained 250+ new leads by implementing a Facebook groups marketing strategy she heard right here on our podcast.

Before we dive in, I want to preface that today’s episode is not about building your own Facebook group from scratch (which could be a good strategy depending on your business), but rather how you can leverage established active Facebook groups in your area. 

In this episode, we discuss: 

• Results Maria experienced after implementing this Facebook group strategy
• Importance for new providers to get hands-on experience during the onboarding process
• The use of a Google Form to capture lead information and segmenting those leads by area of interest
• Focusing on providing a quality experience for every client, especially when it’s for new providers’ practice

References Mentioned in Episode #309: Capturing 250+ New Client Leads through Facebook Groups with Maria Ramos

•  Learn more about Maria’s work via her website https://www.themoneymakingesti.com/ 
• Join Maria inside The Money Making Esthetician Facebook group
• Connect with Maria on Instagram and TikTok
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community

Episode Transcript

What does it actually mean to “go viral?” 

Maybe you automatically think of a meme that circulates around the internet at warp speed or a dance or social media challenge that everyone and their mom (literally) is posting to their profile. 

As a brick-and-mortar spa owner, you may be thinking, “does attempting virality matter if I’m trying to cater to the people in your local area?” 

On this episode of Spa Marketing Made Easy, I’m chatting with a return guest on the podcast, Brendan Kane, on the art and science of crafting content with virality in mind using the insights he and his team have studied and compiled through his Viral Trends project.

If you didn’t listen to our first episode with Brendan (Episode #279, be sure to give it a listen!), here is the short and sweet synopsis of his prolific body of work…

Brendan is the author of the international best-selling books, ​”One Million Followers”​ and “Hook Point: How To Stand Out In A 3 Second World​.” 

As the founder and CEO of the Hook Point agency, Brendan and his team have generated 60 billion views and 100+ million followers for the content they have worked on and now, through his Viral Trends Project, he and his team provide real-time analysis of the world’s most viral content pieces and trends and share their data-driven ideation process that lets content creators, brand builders and business owners leverage these strategies for your own content. 

If you’ve ever seen a piece of content and not been able to put your finger on why it was so alluring and compelling, but immediately pulled you in like a magnet (and I think we all have!), this is a can’t-miss episode! 

In this episode, we discuss: 

•  What it actually means to “go viral” and where viral content stems from
• The two key facets behind every viral piece of content that need to be mastered if you want to generate views and velocity with your content  
• Shifting your perspective behind content creation from one-to-one to one-to-many
• Specific implications of creating viral content as a small business owner and brick-and-mortar spa owner
• All the varying factors of “viral” content that Brendan and his team assess through their Viral Trends Project to determine what plays the most important role in vitality 

References Mentioned in Episode #303: Harnessing Viral Trends for Your Business with Brendan Kane

• Learn more about Brendan’s Viral Trends Project with his company Hook Point via their website
• Connect with Brendan on social media on Instagram, LinkedIn, and Facebook
• See Brendan’s speaking engagements here
• And tune into our first episode with Brendan as a guest here – “Episode #279: Using Hook Points to Drive Social Engagement and Results with Brendan Kane”
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Increasing overall efficiency in your spa (and thus, increasing your profit margin) is partially dependent on your team, but the other half of the equation? 

It’s in the tech. 

It’s no secret that I’m a fan of utilizing software alongside your systems in your spa and there’s no shortage of software options for every facet of business on the market, but when it comes to the question of “what’s the best spa scheduling software out there?” 

Well, that’s a loaded question because although it’s one my team and I get time and time again, there’s no “best” option out there. 

Why? 

Because just like a killer outfit, very rarely, if ever is there a business software or tool that is one-size-fits-all. 

That’s why I set out to do a series of interviews here on the Spa Marketing Made Easy podcast with the founders of various spa scheduling software companies so you can make the best informed decision on the best scheduling software for your spa business. 

And joining me for the latest interview in the series is, Daniel Lang, Co-Founder and CEO of Mangomint, a company with a mission to make salon and spa software invisible. 

Yep, you read that correctly, and they achieve that in a number of really cool ways and features that you’ll hear all about when you tune into this episode where Daniel dives into how Mangomint differentiates itself as a spa scheduling software and what would make it a good fit for increasing your spa’s efficiency. 

In this episode, we discuss: 

• What makes Mangomint different from other spa and salon scheduling services and softwares 
• Mangomint’s approach to crafting their features and what considerations they made in crafting some of their unique features and how they benefit you as a Spa CEO
• What kind of spa and level of business Mangomint typically works best for
• Daniel’s insights as to how Mangomint’s integrations and various features can grow with a spa as they expand and scale 

References Mentioned in Episode #302: Increasing your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang

•  Learn more about Mangomint and sign up for their free 30-day trial where you can migrate your data and get the full Mangomint experience 
• Click here to watch a video demo of Mangomint or book a 1:1 demo call here
• Listen to the other episode in the Spa Scheduling Software series, Episode #280: Systemizing Your Sales and Marketing with Square
• Check out email service providers mentioned in this episode including: Mailchimp, Klaviyo and Flodesk 
• Learn more about Shopify as a premiere ecommerce platform 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

If all the fall decor overflowing on store shelves wasn’t enough to remind you, we are officially on the cusp of the holidays! 

And you know what else that means, right?

It means that the biggest spa sales weekend is right around the corner! 

That’s right, it’s not too early to be thinking about Black Friday/Cyber Monday – in fact, the slower season of summer is really the optimal time period to plan and prep (think Christmas in July), but even if you’ve yet to give the holidays any thought, you’re right on time. 

Whether you’ve yet to define your Black Friday weekend promotions, or you know what you’re offering, but you need a little prepping pep talk to help you whip your marketing in shape, this episode of Spa Marketing Made Easy is for you! 

From the famous “Buy $100, Give $100” promotion to the “Retail Reversal” promo, you’re going to get a step-by-step offer walkthrough, plus my top tips on positioning and marketing your offer so you can jump into the holiday season with a splash (and a very nice infusion of cash). 

P.S. – Want to hear solo episodes like this in real-time so you can engage in Q&A? Keep the conversation going and join the inside of the Spa Marketing Made Easy Community by clicking here.

In this episode, I discuss: 

• Why the time to prep your Black Friday promotions is NOW
• The famous “Buy $100, Give $100” promotion that’s a hit around the holidays 
• An overview of the “Retail Reversal” promotion and how to conduct it and set you up for repeat retail sales
• And best practices for positioning and promoting your Black Friday/Cyber Monday weekend offer 

References Mentioned in Episode #297: Prepping Your Successful Black Friday Promotions

•  Listen to Episode #103: The “Buy $100, Get $100” Spa Gift Card Promotion
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript