Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. 

The good news is that you have a plethora of choices, the bad news is that you have to sift through them all! 

In an effort to help you with the sifting, in this episode of Spa Marketing Made Easy, I’m chatting with Willem, who is Head of Appointments and Messengers at Square. 

Square helps businesses across the globe more easily run and grow their businesses with its integrated ecosystem of commerce solutions, and Square Appointments provides an all-in-one POS booking solution specifically designed for the beauty and wellness space. 

In this episode, he’s answering all my questions on what Square is capable of so you can get the real 4-1-1 if it’s the best software solution for you and your business. 

In this episode, we discuss: 

•  What Square brings to the table as an all-in-one software solution for spas and salons 
• The key services that Square provides that are critical for your brick and mortar success
• Square’s capabilities for integrating with your digital marketing and online storefront 
• Square’s varius tech functionalities around advanced marketing techniques, selling capabilities, customer relationship management, and more

References Mentioned in Episode #280: Systemizing Your Sales and Marketing with Square

• Learn more about Square by clicking here 
• Follow Square on Instagram
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
   

Episode Transcript

Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level. 

While some of those things have truth, the good news is that the key to social media success and creating content your ideal clients and customers actually want to engage with is actually based on a single rule: create great hook points. 

Here to break down this concept with me on this episode of Spa Marketing Made Easy is Brendan Kane, an outside-the-box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. 

Brendan is the author of the international best-selling book ​One Million Followers​ and the newly released ​”Hook Point: How To Stand Out In A 3 Second World​,” as well as the founder and CEO of the Hook Point agency. 

Brendan has worked with hundreds of individuals and brands including MTV, Taylor Swift, and Rhianna. 

Tune in and take note, this is an episode chock-full of tips you’ll want to put into action today! 

In this episode, we discuss: 

•  Brendan’s backstory on how he broke into social media and how that journey brought him to building a following of 1 million people 
• Why it’s critical in today’s media landscape to be able to grab attention effectively 
• The true purpose of the algorithm and why we it’s not the number one thing we should be concerned about with our social media marketing strategy 
• The 3 key factors that define a successful hook point and how we can start creating them in our marketing and social media content  

References Mentioned in Episode #279: Using Hook Points to Drive Social Engagement and Results with Brendan Kane

• Get Brendan’s latest book, “Hook Point: How To Stand Out In A 3 Second World​”
• Learn more about Brendan’s work via his website and connect with him on Instagram @brendankane 
• Get Brendan’s other book, “One Million Followers: How I Built a Massive Social Following in 30 Days”
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Join the Aesthetic Marketing Seminar, the premiere spa marketing event of the year, on May 16 + 17, 2022 to learn the most relevant strategies and systems that today’s spa owners need to shift from biz chaos to Spa CEO. 

[ Learn More + Get Your Ticket to the AMS  ] 

Episode Transcript

A system for your systems? 

I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a systems-based business. 

Because here’s the thing, you can have systems documented here and there and you could even have a decent number of SOPs being utilized inside your spa…

But what happens when a piece of the process changes? 

Or someone new gets hired? 

Or a new system needs to be created? 

In this episode, we’re diving into the process of crafting a system for your systems. 

By having an overarching system for ensuring and overseeing how to create, develop, and nurture all the other systems in your spa, you’re providing the ultimate structure for continual systems-based success for not only you as the Spa CEO, but also your existing and future team members as well as your business. 

If you want to get (or keep) operations humming along and maintaining your business’ progress as a well-oiled machine, this episode isn’t to be missed! 

In this episode, you’ll learn:

•  What it means to have a system for creating your systems and why this is a critical piece to running a true systems-based business
• The mindset shift you need around systems to make this process work for you in the long-run and the quarterly practice you need to put on the calendar to make your systems goals a reality
• A breakdown of how we organize, update, and manage our systems so that they evolve alongside the evolution of the business and help us to continue to grow and operate efficiently 
• My top tips for keeping up with and evaluating your systems as the Spa CEO

References Mentioned in Episode #276: Why You Need a System for Systems Creation

•  Use the Loom screen-recording tool to help take the heavy lifting out of systems and SOP creation
• To receive a copy of our Spa CEO Quarterly Review Worksheet, comment “Q1” under this video in the Spa Marketing Made Easy Community or send us a DM with “Q1” in the message on Facebook or on Instagram
• Learn more about the Growth Factor Framework program
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Join the Aesthetic Marketing Seminar, the premiere spa marketing event of the year, on May 16 + 17, 2022 to learn the most relevant strategies and systems that today’s spa owners need to shift from biz chaos to Spa CEO. 

[ Learn More + Get Your Ticket to the AMS  ]

Episode Transcript

Did you think direct mail marketing was dead?

Anything but, my friend! 

Although the massive social media platforms we all know and love have dominated the marketing landscape for the better part of the last decade and brought amazing ROI, the reality is that in our current world, these digital platforms are NOISY! 

So, how do you differentiate and diversify when it comes to reaching your audience and spending your marketing budget? 

Dave Fink, the CEO and founder of Postie and my guest on this episode of Spa Marketing Made Easy, is here to answer that question and share how he is reinventing direct mail marketing for a digital world. 

Dave thinks the best-kept secret in marketing is hiding where you least expect it — your mailbox. And with a 20+ year career where he’s generated hundreds of millions of dollars in ad revenue and powered viral sensations like Dollar Shave Club and a number of successful celebrity brands, it’s fair to say that he knows the key to doing things differently. 

In this episode, we’re diving into how today’s direct mail isn’t an old school cash trap, but can be the strategy that leverages your marketing budget in the long-term. 

In this episode, we discuss: 

•  The benefits of using direct mail within your spa’s overall marketing strategy and how it differs from the direct mail from the last decade(s) prior
• Why direct mail naturally provides for a longer marketing window and why it’s particularly beneficial for brick-and-mortar based businesses
• The key things brands that are excelling with direct mail marketing strategies are doing to make their marketing pieces stand out
• Weighing the benefits and drawbacks of social vs. direct mail and how to get started with implementing a direct mail marketing strategy into your business

References Mentioned in Episode #270: Differentiating with Direct Mail with Dave Fink

•  Connect with Dave on LinkedIn and learn more about his company, Postie
• Learn more about conducting direct mail campaigns via the USPS
• Obtain direct mail marketing lists using tools like Epsilon, Axiom, or Experian
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

You’re creating content for social media, running Facebook and Instagram ads, and sending emails about your promotions, but it seems like all you hear is crickets (and you’re tossing your ad dollars and marketing resources out the window). 

Here’s the scoop: although sales can come from those who randomly find you online via social media or a search engine result, that’s not the most sure path to sales success. 

Your best method for ensuring that you actually capture your audience and convert them into a sale that’s not based on chance is by crafting a sales funnel. 

In this episode of Spa Marketing Made Easy, you’ll learn what a sales funnel is, why they’re critical for conversion and how to get one built so you can stop relying on chance for sales and start seeing predictable revenue flow from your marketing efforts. 

In this episode, you’ll learn:

•  How funnels help support your client journey and how it provides a more secure structure for obtaining leads and sales
• The big picture overview of a typical funnel and some variations on how you can structure your funnel according to your spa’s specific offer 
• My top tech tools for building out your funnel and what elements you need to have dialed in to see sales funnel success 
• My tips for troubleshooting your funnel as well as conducting tests and making tweaks that optimizes your funnel for the best results

References Mentioned in Episode #266: How To Create a Sales Funnel For Your Spa

• Create landing pages and automated email sequences in ConvertKit (affiliate link)
• Create a quiz funnel using the Interact Quiz tool 
• Use Linktree to add a link to the entry point of your funnel on social media 
• Explore the Addo Aesthetics Brand Photography Inspiration board on Pinterest
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.  

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

What works with social media marketing for your spa may be ever-changing, but if there’s one thing that’s constant, it’s that social media isn’t going anywhere. 

If you find yourself posting off-the-cuff, or not at all because you just can’t find the time or a picture/video to post, or topic to write a caption about, this is a sign that you need a strategy and a system for your spa’s social media. 

In this episode, I’m walking you through my 3-step process for crafting a plan for your spa’s social media so that it actually works for you (and not the other way around). 

P.S. – If you want to be the first to hear episode’s like this, be sure to join the Spa Marketing Made Easy community where you can join in on my Facebook Live broadcasts before they hit the podcast queue + you’ll have a chance to ask Q’s and receive support in real-time! 

In this episode, you’ll learn:

•  The ultimate purpose of social media and how understanding this purpose puts all your effort into perspective
• Why content topic mapping saves you time in the long run and how to make your topics cohesive so that they actually result in sales
• How to look at your social media activities and tasks through the lens of CEO time 
• My top tips for how to efficiently and effectively create content for social media

References Mentioned in Episode #263: Crafting Your Spa’s Social Media Content Strategy

•  Learn more about our social media marketing course for spa owners and professionals, Post With Purpose, by clicking here  
• Get access to our free Hashtag Research Training inside the Spa Marketing Made Easy resource vault
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business.

From top copy tips to best practices for hiring a copywriter who can capture your voice and take writing off your plate, this is an episode every Spa CEO can learn from. 

Joining me in this episode of Spa Marketing Made Easy is my guest, Nicki Krawczyk, a copywriter with 15+ years of experience, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. 

In addition to being a copywriter, she’s also taught thousands of others how to become professional copywriters and build thriving careers of their own via her website,

FilthyRichWriter.com. 

For her, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it, and in her new book, “Copywriting Strategies” she’s sharing all her secrets for entrepreneurs who want to write better copy and hire it out effortlessly. 

In this episode, you’ll learn: 

•  What copywriting is and why it’s so crucial to your business to have strong copy
• Key traits to look for when working to hire or outsource to a copywriter 
• Nicki’s top copywriting tips for business owners who want to sharpen their own copywriting skills
• Her top insights on hiring a great copywriter who’s going to provide you with a solid ROI
• Top missed opportunities in spa where your copy will help stand out amongst the crown and command premium clients 

References Mentioned in Episode #262: Writing Copy and Hiring a Copywriter To Close More Sales with Nicki Krawczyk

•  Connect with Nicki’s work via her website, FilthyRichWriter.com, and on social media via Facebook and Instagram. 
• Get a copy of her new book, “Copywriting Strategies – A No-Nonsense Guide to Writing Persuasive Copy for Your Business”
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Let’s face it – Facebook doesn’t work like it once did. 

Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! 

The good news is that this isn’t about you creating and managing a Facebook group, it’s about tapping into and leveraging the active niche communities already taking place on Facebook. 

If creeping ad costs and low organic reach has you feeling like it’s all not worth it for the ROI, or lack thereof, you’ll definitely want to tune in to this episode of Spa Marketing Made Easy as I give you the step-by-step Facebook group strategy for getting more clients for your spa in a matter of a week! 

In this episode, you’ll learn:

• How Facebook groups can serve as a long-term client acquisition strategy 
• The results one of my Growth Factor Framework students is experiencing using this strategy for the last 5-6 months
• The step-by-step strategy of using Facebook groups to drive in new clientele and the considerations around getting your ROI
• My swipeable post sample copy to get you started bringing in new clients asap

References Mentioned in Episode #255: How to Use Facebook Groups to Get New Clients

• Recent changes to the Facebook advertising platform based on iOS changes 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Every year it seems like the talk of Black Friday promotions comes earlier and earlier, and while that may not be great from a consumer-perspective, through the business owner lens, it’s never too early to start thinking about Black Friday promotions.* 

*Critical note – I’m not advocating promoting your Black Friday deal in August., but that August is the time YOU should start your promo planning. So before you break out in a cold sweat, take a deep breath, this is all about planning. 

Rule of marketing thumb in business is to think in terms of “Christmas in July”….so by the time summer rolls around, you’ll want your mind to be in holiday marketing mode. 

Now, if you’re a little behind the 8-ball with your spa’s Black Friday/Cyber Monday promotion, not to worry, there is still plenty of time to pull together a well-planning promotion without flying by the seat of your pants. 

That’s exactly why I’m focusing this episode of Spa Marketing Made Easy on the breakdown and my top tips on my three go-to promotions that you can run for your spa’s Black Friday special. 

It’s a quick listen, but packs a punch of info you can take and run with. 

So tune in and be sure to let me know when you’re off to the races! 

In this episode, you’ll learn: 

• Why it’s never too early to begin planning for events, promotions and launches
• My top 3 promotions to consider running through Black Friday / Cyber Monday weekend and my top tips for each promotion to make them mutually beneficial for you and your client and/or new purchaser 
• How to frame these promotion ideas within your marketing to ensure the concept is communicated properly and why social media should be a top channel for getting leads 

References Mentioned in Episode #250: Planning for a Booming Black Friday Promo

• Listen to Episode #103 – The “Buy $100, Get $100” Spa Gift Card Promotion
• Sign up for Gusto, and easy, all-in-one platform for payroll, benefits, and HR (affiliate link)

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

If you’re a long-time listener to Spa Marketing Made Easy, this topic won’t be new to you, but it may be one that’s left you scratching your head. 

And if you’re newer to the business scene or not a digital marketing nerd, I promise you’re in good company because if there’s one thing in marketing that can get even the most seasoned biz owner stumped — it’s funnels. 

Thankfully, my guest on this episode and return guest on the podcast, Stacy Tuschl, is here to demystify and simplify the process of building and running funnels in your overall marketing strategy. 

Stacy is a business coach and marketing strategist, best-selling author, and the creator of the Foot Traffic Podcast. 

Stacy has been in business since she was 18 when she started hosting dance classes in her parents’ backyard that she has now transformed into a 7-figure performing arts multi-location empire. 

When it comes to marketing, she’s gone from door hangers to digital, and her wealth of insight isn’t to be missed!

In this episode, we discuss:

•  Why business owners today can no longer sit on the sidelines of the digital marketing movement and why funnels are the key to modern marketing success
• Stacy’s journey as a business owner from the door-to-door days to the current digital trends of today and why every digital strategy blows ROI out of the water compared to traditional marketing methods
• The number one mindset shift you need to overcome to be successful with funnels
• The key pieces that compose your funnel and what facets to evaluate when testing and tweaking it to make it the most effective at bringing in new leads and/or converting clients and customers

References Mentioned in Episode #249: Demystifying Funnels with Stacy Tuschl 

• Learn more about Stacy and her work by visiting her website  and connect with Stacy on Facebook and Instagram 
• Listen to the Foot Traffic Podcast and join the Foot Traffic Community 
• Listen to my first episode with Stacy as a guest, Episode #079: The Spa Marketing Keys to Increasing Your Foot Traffic with Stacy Tuschl
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript