Raise your hand if you’re wearing the majority of the hats and spinning all the plates in your spa business. 

If you’ve raised your hand high, I’ve got no doubt you’ve pondered bringing on more support to help you lighten the load. The question is, can you afford to bring on that support?

In this episode, I’m exploring some of the key considerations you should make when looking to bring on more support, particularly through a VA, and how you can navigate hiring hesitations and hang-ups that are holding you back from getting the support you need to scale to the next level. 

In this episode, you’ll hear:

• Why hiring doesn’t have to be as big of a leap as you might be anticipating and how to begin dipping your toe in the hiring waters
• What a VA as is and how you can utilize them to begin offloading tasks from your plate 
• The initial steps for finding and onboarding your rockstar VA
• An exercise to get you crystal clear on what tasks and areas you need to recruit support

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #417: Can You Afford to Hire for More Support?

• Get enrolled in our How to Hire a VA Course here to get the step-by-step system for finding, hiring, and onboarding your top-notch virtual assistant 
• Recruit virtual assistant and administrative support through onlinejobs.ph
• RSVP for the Addo Professional Association webinar with Keren on January 28, 2025 at 12 p.m. EST all about “Employees vs. Contractors — What You Need to Know as a Spa Owner”
• Join us for our February 10 Addo Professional Associate masterclass on “How to Maximize Efficiency with Virtual Assistants here

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When you have a big vision for your business and loftier growth goals, it can be tempting to put yourself on the back burner as you forge ahead with business development. 

But I’ve got an important thing to share, and while it’s not a secret, it’s not the newest, sexiest marketing tactic, AI tool, or aesthetic equipment/offering that will get you there. 

Nope, it’s all about what’s going on upstairs in your beautiful brain. Mindset, my friend – in this episode, I’m sharing the mindset hacks that have helped me grow year over year as I’ve learned to lean more into them and refine them. 

If you’re determined to make this year or quarter your best yet, start with what’s in your head. Let’s get into it!

In this episode, I go over: 

• My path with personal development and the top mindset tips that I’ve utilized while building upon my goals year after year  and recasting my vision as I grow my life and business 
• Why I believe everything after your first $100,000 year as an entrepreneur is mindset
• How routines, your health and well-being and your spirituality play into your business and ability to stretch yourself further as you work to build your business
  

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #416: Mindset Hacks for Major Growth

• Can’t Hurt Me: Master Your Mind and Defy the Odds by David Goggins
• Grit: The Power of Passion and Perseverance by Angela Duckworth
• Greenlights by Matthew McConaughey

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For aesthetic experts and most entrepreneurs, the legal side of business immediately makes shoulders rise and muscles tighten. 

We get it. If all is well and good, the legal stuff is supposed to be boring, and that’s how we want to keep it by ensuring that you’ve got all your legal ducks in a row as we kick off a new year! 

Keren de Zwart is here to help us sift through it. She is the founder and CEO of Not Your Father’s Lawyer, her law firm, which was born from a desire to serve the needs of entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing. 

With fifteen years of experience in corporate transactions, Keren has worked with every type of business, from side hustlers to raising millions of dollars and taking companies public. 

In this episode, she’s helping us fill in the gaps on everything we need to know from a legal perspective, especially at the start of the year. 

In this episode, we discuss:

• Your go-to resources for finding legal information specific to your state and why it’s beneficial to have a go-to lawyer or legal resource to ask questions more specific to your business 
• How to protect your aesthetic practice’s intellectual property (IP) without a non-compete and the legalities around non-competes
• Keren’s insight on business entity elections and some key questions to consider when deciding what’s right for your business 
• The importance of having an internal advisory team and who should be on it, plus insights on BOI reporting and other annual reports 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #415: Legal Considerations in the New Year with Keren de Zwart of Not Your Father’s Lawyer

• RSVP for the Addo Professional Association webinar with Keren on January 28, 2025 at 12 p.m. EST all about “Employees vs. Contractors — What You Need to Know as a Spa Owner”
• Connect with Keren via her website for her firm, Not Your Father’s Lawyer and follow her on Instagram @notyourfatherslawyer
• Learn more about BOI Reporting and file for your business at fincen.gov
• Use a platform like Gusto to help manage the HR, pay, and employee regulations for your employees, contractors, etc. (affiliate link)

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EPISODE TRANSCRIPT

The aesthetic and wellness industry is rife with “trends,” and while some may have thought this service would be a flash in the pan, market and consumer data shows that integrated aesthetic and wellness services are here to stay with potential for massive future growth. 

One of those integrated services is IV therapy. While it’s not a service every spa can or should do, it does provide an incredible opportunity for those aesthetic and healthcare practitioners who are equipped to add value to your clientele. Joining me on the mic to discuss IV therapy is my guest, Jenn Plescia, DNP, APN, FENP, the founder and CEO of IVs by the Seas, an in office aesthetics and mobile IV hydration practice in New Jersey. 

Beyond being a successful entrepreneur with an inspiring business origin and growth story, Jenn is a board-certified Family and Emergency Room Nurse Practitioner who received her Doctorate of Nursing Practice (DNP) degree from Rutgers University in 2017, and she has over 10 years of Emergency Medicine and Urgent Care experience. 

Jenn believes in treating patients as an entire entity and identifying the root cause of their healthcare ailments and aesthetic needs so she can help optimize your health and well-being from the inside out. 

Whether you’re someone who desires to or is qualified to bring IV therapy into your aesthetic business, this episode is a great listen for any aesthetic professional as they consider bringing new therapies or equipment into their practice or finding the right businesses to partner with and recommend should your clients be interested in receiving IV therapy. 

In this episode, we discuss: 

• Jenn’s origin story of how she began offering IV therapy and hydration as a service during the pandemic and how her business quickly took off thanks to connections, referrals and social media 
• The things every aesthetic practitioner or Spa CEO should know before bringing IV therapy into your practice and why it’s critical to have a close relationship with your medical professional you’re bringing on board
• The ins and outs of navigating potential emergencies and how this informs hiring and team-building decisions 
• Why Jenn prioritizes digging into the science of her client’s lab work and the importance of tailoring IV treatment plans 
• Plus, Jenn’s insights on profit potential, crafting an incredible client experience and aesthetic atmosphere, and key legalities and liabilities to consider

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #414: Bringing IV Therapy into Your Aesthetic Practice with Jenn Plescia of IVs by the Seas 

• Connect with Jenn via Instagram @ivsbytheseas and visit her website to learn more about her practice and educational opportunities
• Connect with Jenn directly by emailing her at: info@ivsbytheseas.com

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EPISODE TRANSCRIPT

This year has been challenging for many spa owners and aesthetic professionals. Given economic uncertainty and market trends, we will likely have another challenging year ahead. However, there’s still plenty of opportunity to tap into and ways to get creative so your business can thrive. 

Remember, some of the most long-lasting, iconic companies have been built during economic downturns. While it may feel like an uphill climb, keeping the course and working to prioritize profit can yield fantastic results and growth. 

In this episode, I’m going to provide you with six high-profit spa services you can leverage in 2025 and beyond. These services provide you with plenty of profit margin so that your business can stay stable or grow, even if you experience seasons of slowdown. 

In this episode, you’ll learn: 

• The booming growth of new sectors within the aesthetic market and how you can harness them as a medical spa
• How to build recurring revenue into your services and creative ways to build in more add-one service revenue and boost retail sales with your service offerings 
• Key cost considerations as we move into 2025, as well as tips for targeting new demographics

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #413: 6 High Profit Spa Services for 2025

• Learn more and grab your seat in our upcoming Addo Professional Association masterclass on Medically Assisted Weight Loss on January 13
• Listen to past episode of Spa Marketing Made Easy #264: Expanding into Virtual Education with Kathy Taranto
• Learn more about the Emage Medical® Image Pro® SUNLITE and tune into our walkthrough episode of this device on Ep.365 

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EPISODE TRANSCRIPT

Whether you’ve dabbled with hosting events in the past with varying degrees of success, you’ve got your sights set on hosting more events in 2025, or you think events aren’t the right fit for your business (I’d like to challenge you on that belief 😉), this episode is jam-packed with insights from Team Addo coach Emilie, who generated $150,000 from mini events this year including an $8K in one day retail launch. 

If you’ve never had the pleasure of being on a coaching call with Emilie or catching one of her live trainings within our Addo programs, let’s do a quick intro! 

Emilie Drolet is a licensed aesthetician with a bachelor’s degree in communications who has been working within the beauty industry for over 10 years and is leading a successful skin clinic. Her mother started the legacy business in Ottawa, Ontario, Canada, over 40+ years ago.

Emilie is a wealth of knowledge, full of insider Spa CEO insights, and just a joyful person to be in the company of — I know you’ll get so many golden nuggets out of this conversation with her! 

In this episode, we discuss: 

• The big picture overview of Emilie’s event success so far this year and how bringing in private label to her spa’s offerings and utilizing virtual events factored into her spa’s success 
• What she did to make her events a success, including her marketing timeline, reach out, and seeding, plus how she made it through marketing the event without having product on hand until the day of! 
• Emilie’s mindset tips for hosting events that meet your goals and a walkthrough of her events strategy 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #410: Launching and Selling More Retail Through Events with Emilie of Team Addo

• Tools mentioned in this episode: Shopify and Mangomint
• Tune into Episode #400: Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint 
• Tune into one of our previous episode with Emilie – Ep. 246 – $5K in 7 Days – Crushing Promotion Goals and Pivoting to Online Success with Emilie Drolet

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EPISODE TRANSCRIPT

Are you tired of putting out job postings only to get candidates who don’t fit the bill for your company’s needs or culture? 

Frustrated from frequent turnover that costs your company more than bringing in more hands to help? 

Have you heard all the horror stories from other spa owners and feel scared to move forward on scaling with a team? 

Fear not, ambitious aesthetic pro—team building does not have to be a scary process or one that requires a ton of trial and error to get right. It’s all about having a clear pathway and process to follow. 

In this episode, I’m giving you the keys to unlocking not only your mindset around team development but also the numerous processes that comprise it. 

This will help you get crystal clear on how to begin building your dream team or transforming your existing team into a well-oiled machine of rockstar employees who are invested in your vision and passionate about putting in the work. 

In this episode, we discuss: 

• The mindset of “who, not how” and how this book and framework shifted my entire perspective on building a team, both personally and professionally
• Understanding your relationship with time, where it goes, and how that aligns with your vision is paramount to putting the right people in place for your team
• Typical team building and development struggles and how to overcome them before they begin 
• My top tips for getting clear with your employees and crafting processes that communicate expectations and roles 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #409 – Team Building: From Chaotic to Confident

• Learn more about Structure Factor and all the trainings and resources inside to help you strengthen your team building skills and streamline your team processes. 
• Read, “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan and Dr. Benjamin Hardy

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EPISODE TRANSCRIPT

I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. 

However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality. 

Although entrepreneurship isn’t about trading time for dollars, the old adage of “time is money” is true – you need to be using your time well to ensure that you’re moving forward toward your goals and not getting distracted by the multitude of things vying for your attention as a Spa CEO. 

In this episode, you’ll hear: 

• My top six productivity tips to ensure that you’re using your time efficiently and making progress toward completing your most important tasks and accomplishing your goals 
• Why you always need to consider what season of life you’re in so that your plan lends itself to ultimate productivity based on your day-to-day routine
• Building routine and flow spaces into your environment to make getting into productive mode easy
• My top softwares and tools that I use in my daily life to be my productivity sidekicks

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #405: 6 Productivity Tips for Aesthetic Professionals

• Listen to Episode #403 – Why Planning is the Most Important Factor of Future Success
• Listen to Episode #400 – Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint
• Listen to Past Episode, #337: A Look Inside Daniela’s Calendar Management Process
• Read “Grit: The Power of Passion and Perseverance” by Angela Duckworth
• Tools mentioned in this episode include: Mangomint, Loom, Signal and Slack
  

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EPISODE TRANSCRIPT

Beyond the fact that retail revenue can make or break your spa’s profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients. 

And, of course, we’re never solely focused on the sale; we’re approaching these five strategies from a place of sales as service, so don’t let the feeling of sales being “slimy” keep you from growing that retail revenue while bolstering your client relationships and the results you’re working with them to achieve. 

Joining me on the mic is Team Addo coach Sara Sykes Moore, a retail rockstar in her own brick-and-mortar spa, and you won’t want to miss her value-rich insights. 

In this episode, we discuss: 

• Our top five strategies for selling more retail to your existing clientele and using retail to draw in new clients 
• Leaning on educating your client as a top way to sell and taking note of how to sell individually to each client based on their personal season of life
• Our top retail selling tips that make selling retail a natural part of your client process rather than a sales activity you have to sludge through
• How to transform retail selling into a practice that showcases your thoughtfulness

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community

References Mentioned in Episode #404: 5 Ways to Sell More Retail with Daniela & Sara of Team Addo

• Listen to my most recent episode with Sara on Spa Marketing Made Easy, Ep. 399 – Shifting from Solo to Storefront

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EPISODE TRANSCRIPT

As we turn the corner on Quarter 4, it’s time to start thinking about the year ahead, and no, it’s not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it’s critical to carve out the time and thinking space to ask yourself what you truly want from your life and business. 

In this episode, we’ll explore what questions to ask yourself as you begin mapping out your plans for next year, how to craft a calendar that incorporates what matters most for you to feel balanced and fulfilled, and why Next Level Growth is the can’t-miss event of the season as you plan for a successful 2025. 

In this episode, we discuss: 

• The power of putting everything on your calendar to create time for what matters most 
• How often to reflect on and reassess our plans to accommodate our season of life 
• What you’ll learn during our free Next Level Growth event and why this is a can’t-miss training for spa owners and aesthetic industry professionals ready to grow to the next level in their life and business

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community 

References Mentioned in Episode #403: Why Planning is the Most Important Factor of Future Success

• Get registered for the FREE Next Level Growth Virtual Event on October 21, 2024 PLUS receive our FREE Annual Planning Template & Workbook here!
• Listen to past episode, #337: A Look Inside Daniela’s Calendar Management Process

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EPISODE TRANSCRIPT