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EP 401: Reframe: Turning Obstacles into Opportunities
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  • leadership, mindset

Your dive into entrepreneurship is one of the most extensive personal development journeys you can go on. 

In all the uncertainty that can come with being a business owner, the one thing you can be sure of is that you’ll face plenty of challenges and obstacles along the way. While many of those factors may seem outside of your control, the one thing you do have ultimate control over is your grit and ability to get back up and keep going, which I believe is most vital to your success. 

I know this year has been a challenging one for many Spa CEOs and aesthetic industry professionals, so whether you’re finding this episode on a particularly bumpy day or during a season where it feels like you’ve been on a constant uphill climb, I hope it’ll give you an injection of positivity that helps you to reframe your obstacles into massive opportunities.

In this episode, I discuss: 

  • How grit impacts your ability to overcome obstacles along your entrepreneurial journey and how to gain more of it
  • Inspiring success stories behind some of the most iconic household names and brands 
  • The three most common obstacles that might be standing in your way and how to overcome them
  • A reframe that will allow you to look at your most challenging moments through a lens of positivity

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community 

References Mentioned in Episode #401 – Reframe: Turning Obstacles into Opportunities

  • Read the articles linked through the presentation about Martha Stewart’s brand story, Airbnb being founded during the recession, and the story of Drunk Elephant’s founder
  • Learn more about free tools like Canva
  • Read “Grit: The Power of Passion and Perseverance” by Angela Duckworth

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EP 400: Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint
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  • business, mindset

We’re 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn’t imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down with our return guest, Daniel Lang, Co-Founder and CEO of Mangomint.

Over the past couple of years, we’ve had the privilege of not just partnering with Mangomint, but also witnessing their remarkable evolution.

From their humble beginnings to now creating some of the most advanced software for salons and spas, it’s been an inspiring journey. Join us as we delve into Mangomint’s latest feature, their renewed mission, and how they can help your spa significantly increase its profit margin.

In this episode, we discuss: 

  • All the exciting details of Mangomint’s newest feature debut, “Flows”
  • How to use “Flows” within your spa’s marketing to craft customized messaging for your existing clientele and potential customers
  • How Mangomint is shifting their mission to focus on helping salons and spas become more profitable in their operations
  • Why profit is paramount in your business and how growth is not always the goal
  • Mangomint’s future feature rollouts and what to expect when making the switch to Mangomint as your spa’s all-around software solution

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers,

join the free Spa Marketing Made Easy Podcast community 

References Mentioned in Episode #400: Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint

  • Learn more about Mangomint and sign up for their free 30-day trial where you can migrate your data and get the full Mangomint experience 
  • Connect with Mangomint on TikTok, YouTube, and LinkedIn
  • Listen to previous episodes of the Spa Marketing Made Easy podcast with Mangomint as our guests, including: Episode #302: Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang, Episode #322: Mastering Memberships with Mangomint’s Marchelle McKeirnan, and Episode #342: Learn the Latest Mangomint Updates with Co-Founder & CEO, Daniel Lang 

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EP 399: Shifting from Solo to Storefront with Daniela & Sara of Team Addo
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  • business, mindset

Many aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider and decisions to make. Still, unless you have some element of previous personal experience in scaling a business space, it’s all too easy to make the storefront transition without thinking of all the longer-term considerations that will impact future business growth, not for lack of strategic thinking, but simply because you don’t know what you don’t know.

Joining me on the mic to shine a light on the common pitfalls to avoid and the key considerations and answers to arm yourself with when exploring making the shift is Team Addo coach Sara Sykes Moore. As a Spa CEO, Sara has navigated this road and brings a wealth of insight to the table in this stage of your spa business growth journey.

In this episode, we discuss: 

  • Key considerations to make before you decide to leap your solo spa or solo suite space to a storefront in a retail area or office suite
  • Areas that are up for negotiation when finding the storefront location that will fit you and your future growth
  • Important expense considerations to build into your budget when making the switch from solo to storefront
  • Why you need to get crystal clear on the client experience you’re aiming to create

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/399.

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

 

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EP 398: Taking Vacation to Reflect as a Spa CEO
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  • business, mindset

“Building a business and life you love” has been integral to the Addo Aesthetics mission statement since day one.

Part of how building a business and life you love manifests is that when it comes to taking vacation time, it’s not an attempt to escape the trappings of life and work.

Instead, it’s an enrichment, a time to reflect, reinvest in yourself, and pour back into your cup in a different environment so you return to life and work with a fresh perspective and a renewed sense of purpose.

If you’re not at that place yet, don’t fret; this is why we work to build systems-based businesses so that vacation time doesn’t feel like an escape or even an impossibility.

In this episode, I’m sharing some of my biggest takeaways from time spent disconnected this summer and how you can take a “vacation” (no plane ticket required) to reflect and make big moves in your life and business, too.

In this episode, I go over: 

  • How I define “vacation” in the context of taking time away from your business and why I believe it’s a critical activity for Spa CEOs
  • What vacation time allows us to do as the leader and visionary of our businesses
  • Four of my key takeaways and top lessons from taking a month-long vacation in Europe this summer
  • Insights gleaned from my time on vacation why they’re my North Star in building a business that supports a life that I love and how you can do that, too

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

 

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EP 394: Managing Your Spa’s Cash Flow with YNAB with Nicole Cooley
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  • business, mindset

Your sales are going great, and you’re expecting one of your spa’s highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar? 

Whether it’s constantly feeling like you’re in a state of catch-up with your business finances, or you honestly don’t know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your money is going and manage it to flow where you want, when you want. 

If you ever feel like trying to manage your business’ finances is a rollercoaster ride, we’re going to shine a light on our biggest tips and top tool, YNAB (short for You Need a Budget), to smooth out the bumps so your cash flow can actually be in, well, flow! 

In this episode, we discuss: 

  • How getting a hold of your spa’s cash flow allows you to pay yourself more and find opportunities for your business to absorb expenses that can be tax deductible 
  • Why you need to look at managing cash flow as a marathon, not a sprint, and how we use YNAB (You Need a Budget) as a tool to help demystify where money is going and flowing
  • An overview of the Profit First enveloping system, how we tailor it to spas and tips for how to gradually shift your cash flow percentages 
  • Understanding the big picture of your business’s financial health and how profit, savings, and taxes put the puzzle together 

References Mentioned in Episode #394: Managing Your Spa’s Cash Flow with YNAB with Nicole Cooley

  • Sign up for a free trial of YNAB (You Need a Budget) 
  • Download our Finance Month freebie, Profit First Calculator
  • Listen to the previous episodes of our Finance Month series, “Episode 392 – Strategically Lowering Your Spa’s Expenses with Nicole Cooley” and “Episode 393 – 5 Money Mistakes Spa Owners Make On Their Journey to a Million”
  • Tune into Episode #225: Becoming a Profitable Shareholder of Your Business with Mike Michalowicz and check out his book, Profit First 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

EPISODE TRANSCRIPT

 


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EP 390: Developing Your Sales Mindset with Eugene Vassilas
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  • mindset

Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. 

Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don’t need to be something you fear or white-knuckle your way through. 

I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. 

Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you’ve ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service.

Tune in as we discuss: 

– Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening

– Developing your sales mindset and tangible practices for how to show up for a sales call 

– Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client 

– The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for “everything,” and getting clear on goals and intentions through selling

References Mentioned in Episode #390: Developing Your Sales Mindset with Eugene Vassilas

  • Learn more about Eugene’s approach to sales and company growth and check out his book via his website

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

 

BOOK A CALL FORM

 

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EP 387: 4 Steps to Retire Out of the Treatment Room
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  • mindset

You’ve got happy clients who sing your praises and a business that’s flourishing, but you’re feeling the time crunch between still being in the treatment room while also trying to continue growing your blossoming business.

In this episode of Spa Marketing Made Easy, I’m walking you through our 4-simple steps framework for how you can begin shifting out of the treatment room as a provider so you can start focusing more of your time to be in the role of Spa CEO. 

As Spa CEO, your efforts are focused on leading your team, building out systems and infrastructure, and growing the business so that eventually you’re in a place of being work optional in every capacity.   

Tune into this episode to learn more about:

  • The process of building out your dream team and the mindset you need to succeed in hiring and transitioning yourself out of the provider role
  • Understanding and calculating the break even point of your providers 
  • Creating a winning marketing strategy and getting either a new or existing team member’s books filled 
  • How to manage your calendar like a Spa CEO 


References Mentioned in Episode #387: 4 Steps to Retire Out of the Treatment Room

  • To learn more about Growth Factor Framework and all the resources inside, click here, and click here to book a call with a member of Team Addo. 
  • Take a listen to some of our past episodes that dive deeper into topics mentioned including, Episode 380 – Employee Breakeven Calculator, Episode 347 – Profitably Paying Your Team, and Episode 255 – How to Use Facebook Groups to Get New Clients

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

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EP 382: A Conversation With Misty Gillette
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  • mindset

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.

Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience.

We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times.

Join us as we explore Misty’s transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way.

This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life.

In this episode, we discuss: 

  • The challenges of life as a military spouse
  • Embracing change and overcoming obstacles to achieve success
  • The rewarding aspects of owning a business and fostering employee growth
  • The significance of creating a positive work environment for both employees and clients
  • The importance of understanding oneself and others, being empathetic, and approaching problems from different perspectives

References Mentioned in Episode #382: A Conversation with Misty Gillette

  • You can learn more about Misty Gillette here: www.myfavoriteplacespa.com

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM


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EP 378: 3-Step Process When in Entrepreneurial Down
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  • mindset

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.

However, it’s important to remember that if you’re not experiencing these ups and downs, you may not be taking enough risks in your business.

I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur.

Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey.

In this episode, we discuss: 

  • Self-assessment: Checking in with yourself as the CEO of your company
  • Identifying the root cause of your entrepreneurial down
  • Creating a strategic action plan to address the issues head-on

References Mentioned in Episode #378: 3-Step Process When in Entrepreneurial Down

  • During the episode, I mentioned this amazing resource and training put on by:
    Echelon Front – founded by Jocko Willink and Leif Babin

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM


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EP 376: Sedona Spa CEO Intensive Debrief
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  • mindset

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.

We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event.

Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive.

Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business.

In this episode, we discuss: 

  • The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.
  • The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.
  • Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.
  • The importance of understanding the bigger picture and the “why” behind each member’s business journey.

References Mentioned in Episode #376: Sedona Spa CEO Intensive Debrief 

  • Register now for our upcoming virtual Aesthetic Marketing Seminar – 
  • Check out our amazing Spa CEO Intensive event sponsors: 
    • Mangomint
    • High Level Marketing
    • Emage Medical
    • Dermaconcepts

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM


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