In today’s episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.

Debbie’s life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for.

Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes.

In this episode, we discuss:

• How Debbie found the strength to turn her tragedy into a purpose-driven life, honoring her son’s legacy and last letter home.
• The incredible impact of Debbie’s foundation, America’s Mighty Warriors, in providing support and healing to veterans and their families.
• The power of touch and self-care in helping veterans with PTSD, and how Debbie’s foundation offers facials, treatments, and massages to those in need.
• Debbie’s tireless advocacy for our military community, from visiting combat zones to meeting with presidents and lawmakers on Capitol Hill.

Join us in honoring the sacrifices of our military heroes and their families, and discover how you can support Debbie’s mission to provide hope and healing to those who have given so much for our freedom.

Don’t miss this powerful episode that will inspire you to pass on the love, kindness, and precious gift of human life that Debbie’s son, Navy SEAL Marc Alan Lee, so beautifully embodied.

References Mentioned in Episode #374: Passing on the Kindness: Debbie Lee’s Legacy of Love and Service in Honor of Her Son

You can find more information about Debbie Lee aka Momma Lee and America’s Mighty Warriors:

• Instagram
• Facebook
• LinkedIn

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

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EPISODE TRANSCRIPT

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November I introduced my team’s next endeavor – Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!

 

We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course. 

 

And I will say, after all of these years working primarily with spa owners, it’s incredible to witness the level of commitment these spa managers have to the spas they work at and the Spa CEO they work for. 

 

As part of that course, we host one in-person event in Salt Lake City, Utah for the students to meet in-person and get more hands-on lessons from our teachers. 

 

In today’s episode, I’m sharing a full debrief from the event, plus more details about the Spa Manager Certification.

 

If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute’s Spa Manager Certification, this episode is a must-listen!

 

In this episode, I discuss: 

• Addo Wellness Institute’s first Spa Manager Certification in-person event
• The positive morale and attitudes of the course’s students
• Key differences that separate the CEO from the Spa Manager role
• Three scenarios discussed at the event that can be used as a lesson to facilitate in your spa

 

References Mentioned in Episode #370: Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event

• Learn more about Addo Wellness Institute’s Spa Manager Certification
  
• Apply online today for Addo Wellness Institute’s Spa Manager Certification
• Listen to EP 355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics
• Listen to EP 351: What Does a Spa Manager Do?

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

 

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EPISODE TRANSCRIPT

To truly practice what I preach, leadership development is constantly in my routine.

 

The majority of my time is dedicated to being a CEO of a 7-figure company or coaching Spa CEOs.

 

Making time for my own leadership skill development is vital.

 

Today’s episode of the Spa Marketing Made Easy is all about my latest venture as I attended Echelon’s Front The Muster.

 

Joining me to talk about the leadership conference is my husband, Kyle Woerner, who attended the conference with me. 

 

The Muster is an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning.

 

In this episode, we discuss: 

• Daniela and Kyle’s biggest takeaways from Echelon Front’s Muster conference
• Learning leadership in a practical, tangible way
• Current trends for what motivates employees
• Importance of showing compassionate leadership
• How leaders can empower employees and encourage them to be better humans in the world

References Mentioned in Episode #369: Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle

 

• Learn more about Echelon Front’s The Muster
• Purchase Extreme Ownership: How U.S. Navy SEALs Lead and Win
• Learn more about Addo Wellness Institute’s Spa Manager Certification 
• Apply online today for Addo Wellness Institute’s Spa Manager Certification
• Listen to EP 367: The Spa CEO Journey: What’s The Next Right Step For You? 
• Listen to EP 355: Announcing Addo Wellness Institute: A Post-Secondary School Specializing in the Business of Aesthetics
• Listen to EP 351: What Does a Spa Manager Do?
 

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

 

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Episode Transcript

One of my favorite practices every January is to set my intention for the year.

 

(If you’re reading this and thinking “I didn’t do that!” It’s never too late. Tune in to hear more about the process.)

 

The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another year.

 

For 2024, I decided to switch it up a bit. 

 

After seeing a Facebook post that said whichever 4 words you see first in the word scramble are going to determine your year, I decided to play along and ended up loving the 4 words I saw first. 

 

Tune in to this episode to hear what my focus is going to be in 2024! 

 

In this episode, I discuss: 

• Intention setting and why it’s important to regularly practice
• My process for setting my yearly intention
• The 5 words I am committing to in 2024

 

References Mentioned in Episode #361: Setting Intentions: Daniela’s 2024 Words of the Year

• Watch TEDxBloomington – Shawn Achor – “The Happiness Advantage: Linking Positive Brains to Performance”

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

 

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Episode Transcript

 

Ambitious women are wired for guilt.

 

I know that statement packs a punch, especially if you let it sink in. 

 

Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle or make you money, it’s all too easy for an ambitious woman, especially entrepreneurs  to feel like you’re trying to “do it all,” but as a result, not doing any of it well. 

 

No matter how you want to classify the guilt, I want to take some time to shine a light on it, talk through it, and make a plan to blow past it. 

 

Life is too short to spend time in regret feeling guilty about how you’ve spent your time (it’s a vicious circle!). 

 

And while I do believe we can do, be, and have it all, it’s not going to happen through white knuckling your to-do list or making yourself pliable enough to be bent and pulled in 20 different directions at once. 

 

No, if you want to drop the guilt for good, and actually do everything you set out to do in that version of your dream life and business you have in your head, it’s time to put that vision into action with a plan, which is what you’ll learn when you tune in to this episode of Spa Marketing Made Easy.

 

In this episode, I go over: 

 

• How my journey through motherhood transformed my relationship with time and how I came face to face with mom guilt, plus, what I’ve done to shift out of it
• Why it’s important to examine how we feel around how we’re spending our time and how that aligns with our vision for our life and our businesses 
• The 4 critical steps in my and my team’s annual planning process 
• How you can join us for our Next Level Growth live virtual event where I’ll walk you through the process so you can learn and implement in one power-packed afternoon! 

References Mentioned in Episode #353: Releasing Guilt Over Time Spent and How We Plan for Success

 

• Get registered for Next Level Growth on November 6, 2023 and receive our free digital workbook and Annual Planning Calendar Template. 

 

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

 

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 Episode Transcript

If you’ve been listening to my podcast over the past year, you’ve probably heard me talk about the Freedom In Action Grant. 

 

We launched this grant in partnership with the Liberté Foundation for Women in July of 2022.

 

Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry.

 

We still have two more $10,000 grant opportunities that we will give away in late 2023 and in 2024. 

 

The second winner awarded in November 2022 was Juvy Cabanilla, owner of Skincare Maui in Hawaii.

 

On today’s episode, I catch up with Juvy to hear about how she’s used the grant money in her business. 

 

Juvy is an esthetician, licensed massage therapist, mom of two, and she’s taught 22 years in the Hawaii public schools and is currently a Resource Teacher mentoring first and second year teachers.

 

In this episode, we discuss: 

 

• Being a single mom and how this grant came at the perfect time for her business
• Juvy’s application process creating her winning video submission
• The authenticity people connected with regarding Juvy’s video
• Three main areas Juvy spent the grant money on
• Advice for future grant applicants

References Mentioned in Episode #343: Checking In with Freedom In Action Grant Winner Juvy Cabanilla

 

• Visit Juvy’s website here
• Connect with Juvy’s and her business on Instagram
 

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

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Episode Transcript

 

Do you make time for leadership development in your business?

 

My personal growth has been a constant priority of mine over the last few years to work on becoming the best leader possible. 

 

One of the most valuable lessons I’ve learned is to make time in my schedule to solely focus on personal development and building connections with like minded business owners that make me feel seen, heard, and valued.

 

In today’s episode, I’m sharing all of the details from the Spa CEO Intensive event that we recently hosted for Growth Factor and Sales Factor students. 

 

PLUS, I share exclusive details about a special limited-time Sales Factor offer you can’t afford to miss.

 

The goal of this event was for each Spa CEO to look inward to figure out what is holding them back? Why do they feel they need permission? What roadblocks are standing in their way of success?

 

In this episode, I discuss: 

• The Women’s Circle: what it is and our group’s experience
• The transformative experience felt and witnessed at the Spa CEO Intensive
• A quote from my friend Jason, “The how is in the who,” and how this became a theme at the Spa CEO Intensive
• Benefits of building strategic partnerships in business
• A special limited-time Sales Factor offer you can’t afford to miss

 

References Mentioned in Episode #335: Daniela’s Debrief: The Spa CEO Intensive Experience

• Purchase Sales Factor at its limited-time $997 discounted price! Offer expires Sunday, June 18 at 11:59 PM.

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

 

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 Episode Transcript

 

Becoming a mom is a huge life transformation that is a beautiful, and oftentimes, a messy process.

 

It requires sacrifice and devotion.  

 

Mom is a title I know we all as a collective wear proudly, and with this new title can bring about an identity shift as you navigate your new season of life. 

 

My guest on today’s Spa Marketing Made Easy podcast episode is currently in the midst of her own journey of transitioning into motherhood.

 

Christine Hassler is a Master coach, best-selling author of three books, facilitator and speaker with over 16 years of experience – and she’s a new mom. She’s known globally for her ability to identify what is holding someone back and compassionately guide them to clarity.

 

Whether you’re a new or expectant mom, hoping to become a mom one day, your kids are grown and out of your house, or you’re a support partner for a new mom, this episode is for all of you to help navigate the feelings and emotions that occur within yourself as you step into new territory. 

 

In this episode, we discuss: 

 

• The identity shift that can occur after becoming a mom
• How changes in season of life can shift your purpose
• Why it’s important to allow yourself to ask for help during the motherhood transition
• The importance and value of nurturing your partnerships
• What an “expectation hangover” is and the growth opportunity it can bring into your life

References Mentioned in Episode #334: Navigating the Transition into Motherhood with Christine Hassler

 

• Connect with Christine on Instagram
• Visit Christine’s website to learn more about her podcast and coaching offerings
 

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

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Episode Transcript

How do we balance these two energies in business? 

 

Can you be both feminine and masculine in a leadership role? 

 

Yes, especially in the spa industry, the coexistence of both energies helps you lead from a place of doing and from being. 

 

The first step (structure = masculine) is to slow down and allow yourself time to tap into the softer state of just being (emotions = feminine).

 

The traditional structure and systems of your business exert a masculine influence.

 

The game changer is being in connection with the people you lead allows vulnerability into the mix where you share a piece of who you are under your business owner shell. 

 

My guest on today’s episode of the Spa Marketing Made Easy podcast is a sex and relationship by design coach who is an expert on tapping into both energies to make you a well rounded leader. 

 

Alexa Bowditch, also known as ‘That Sex Chick’ across social media, is the founder of The Sex & Love Co. Community, a NY Times featured group with love, sex & relationships as the central focus.

 

In this episode, we discuss: 

 

• Balancing masculine vs feminine energy
• Giving yourself time to tap into feminine slowness
• Understanding congruence within yourself
• Ignoring limiting beliefs and leaning into developing a stronger connection with yourself and your feminine energy
• Priceless value of connecting with other like minded women

References Mentioned in Episode #333: Balancing Your Feminine and Masculine Energies in Leadership with Alexa Bowditch

 

• Visit Alexa’s website to learn more about her work
• Follow Alexa on Instagram
• Listen to Alexa’s podcast ‘That Sex Chick’
• Join Alexa’s Facebook group ‘Sex & Love Co. Community’

 

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

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 Episode Transcript

 

All of us have something from our life experiences that makes us brace. 

 

That’s what makes us human.

 

Whether it’s big trauma or small trauma, it holds the same weight for all of us. 

 

There’s priceless value as an entrepreneur to invest in personal development to make sure those unresolved feelings don’t show up in the workplace.

 

Stefanos Sifandos is no stranger to doing the work – specifically the power of breathwork. 

 

Joining me on this episode of the Spa Marketing Made Easy podcast, Stefanos is a trained educator and relationship expert with a background in behavioral science who is 

passionate about leading people closer to their highest potential and to each other.

 

For those unfamiliar with the practice of breathwork, it’s a technique of controlled breathing as a form of meditation or therapy. 

 

From trauma release to navigating the murky waters of modern masculinity to helping women understand the men in their lives, Stefanos helps people escape negative patterns and cultivate a positive sense of self. 

 

In this episode, we discuss: 

 

• The art of breathwork and techniques that impact us physiologically 
• How and why unresolved trauma come to us with greater awareness during breathwork
• The meaning of associative symbols and precursors of our trauma
• Association between the intensity of our trauma and the imprint it leaves on our lives
• How breathwork can help you close the loops of your trauma
• The relationship between entrepreneurship and personal development 

References Mentioned in Episode #331: The Power of Breathwork with Stefanos Sifandos

 

• Visit Stefano’s website to learn more about his program
• Connect with Stefano on Instagram, YouTube, and TikTok
 

 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

BOOK A CALL FORM

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Episode Transcript