The greatest adventure of a woman’s life will be the journey she takes to unlock her feminine power.

Reclaiming that power helps women turn negative self-talk into empowering thoughts. 

Are you ready to unlock yours?

In today’s episode, my guest Regena Thomashauer, AKA “Mama Gena”, a teacher and best-selling author, mother and media personality, and founder and CEO of the School of Womanly Arts, joins me to discuss the importance of getting in touch with your feminine power and cultivating relationships with other women. 

Regena has authored four popular books, including her newest New York Times Bestseller, Pussy: A Reclamation, and has been featured widely as a leading expert in modern feminism.

This episode is not limited to only women looking to dive deeper into connecting with their own energy and body. If you want to understand a loved one better or listen to practices you can teach your children, this episode is for you.

In this episode, we discuss: 

• The action of “sistering” and importance of being received by other women
• Regena’s concept of Sister Goddess Activism
• Why women struggle with self-doubt 
• A powerful exercise to connect with other women
• The journey of connecting with your divinity 

References Mentioned in Episode #317: Exploring your Feminine Power with Regena Thomashauer

• Purchase a copy of Regena’s New York Times Bestseller, Pussy: A Reclamation
• Connect with Regena on Instagram and Facebook
• Check out Regena’s work on her website

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

Your brand is not your logo or your color palette.

Those things may be part of your brand kit, but your actual brand is the foundation of everything you bring to life both inside and outside of your business.

It’s your message. It’s your reputation. It’s the words you want people to use to describe who you are. 

You get to set the boundary of how much of your story is shared with the world, but establishing yourself as an expert in your field builds trust and credibility with people who ultimately want to gravitate towards you and your brand. 

My guest on today’s episode of the Spa Marketing Made Easy podcast is Allison Walsh, JD, the founder of Allison Walsh Consulting, host of the She Believed She Could podcast, and the creator of impactful coaching programs, where she focuses on helping women develop confidence and leverage their personal brands personally and professionally to scale their businesses, careers, and influence while making an impact.

Allison is a seasoned executive, philanthropist, keynote speaker, consultant, and Miss Florida 2006. She serves as Vice President of Clinical Outreach for Charlie Health, a national provider and industry leader in adolescent and young adult mental health. 

She’s raised over $2 Million for eating disorders prevention and awareness, serves on multiple nonprofit boards, and has received numerous local, state, and national awards for her professional and philanthropic contributions.

In this episode, we discuss:

• Owning who you are and tying that into your brand 
• The overarching message for Allison’s work
• Defining the personal boundary of what’s appropriate to share 
• Importance of self-talk and the impact it has on your business and life

References Mentioned in Episode #316: Own Your Story with Allison Walsh

• Connect with Allison on Instagram and LinkedIn
• Join Allison’s The She Believed She Could Community Facebook group
• Check out Allison’s work on her website

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

Boundary is a word often tiptoed around because to set them properly, you need to step outside of your comfort zone.

And that’s a hard place to be in life or business. 

In both your professional and personal lives, boundaries are an essential piece to establishing what you will and won’t tolerate from employees or loved ones. 

And you need to look inward to figure out what you DO want.

I sat down to talk with Christine Seibold, an author, community founder, and a business and mindset coach, in today’s episode of the Spa Marketing Made Easy podcast. 

Christine left her job at Harvard University in September 2018 to move to Miami, FL to open her own business – Freelance N’ Freedom. 

Today she helps female virtual assistants leave their 9 to 5 jobs and start their own businesses, which is truly exciting and satisfying work. She also serves as a business and mindset coach in a couple of group coaching programs, as well as with her own clients. In January of 2020, she founded a women’s entrepreneur group in Seville, Spain called Femprendedoras.

In this episode, we discuss: 

• Mindset and how it’s a choice we all get to make each day
• Christine’s 5 steps to establishing clear and direct boundaries
• The power of affirmations and finding your avenue that helps you stay accountable with your boundaries
• Importance of self-love and making yourself a priority

References Mentioned in Episode #314: How to Establish and Communicate Healthy Boundaries with Christine Seibold

•  Learn more about Christine and her work on her website
• Download Christine’s Tips on How to Set Loving Boundaries in Life and Business. 
• Connect with Christine on Instagram and Facebook
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Navigating the ebb and flow of entrepreneurship requires an important skill: resiliency. 

And a little bit of grit plus recognizing that striving for perfectionism will always leave you unsatisfied because it’s impossible to achieve.  

Resiliency is understanding that sometimes things don’t always work out as planned but with an unwavering confidence in yourself and refusal to quit, you will always rise to the top. 

The first step to becoming a Spa CEO is believing your success is inevitable – no matter what ups and downs you’re faced with along the way. 

My guest on this week’s episode is no stranger to resiliency. 

Dr. Neeta Bhushan, a world-renowned emotional health advocate and expert in the areas of grit and resilience, shares life experiences of overcoming multiple adversities, which include being orphaned at a young age, surviving an abusive marriage, and extensive loss.

These experiences coupled with her journey to becoming a leader in her field and a voice for immigrant women & women of color contribute to her powerful message of resilience & grit to have found several institutes, including the Global GRIT Institute, wellness education platform for optimizing emotional wellbeing for entrepreneurs, and Co-Founder of Dharma Coaching Institute and organization helping train thousands to be the highest versions of themselves.

Dr. Neeta’s book That Sucked. Now What? How to embrace the joy in chaos and find magic in the mess, is due out this month.

In this episode, we discuss: 

• Life experiences facing adversity and shared insights on ways to overcome hard times
• Neeta’s four-part framework called The Bounce Factor and how it relates to entrepreneurship
• The theme of resiliency throughout Neeta’s life and entrepreneurial experiences
• Connecting the dots between emotional and mental health in life and business

References Mentioned in Episode #312: Finding “Magic in the Mess” and Embracing Resiliency with Neeta Bhushan

•  Pre-order Neeta’s book That Sucked. Now What? at https://neetabhushan.com/pre-order/ 
• Connect with Neeta on Instagram and Facebook 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

There’s no surprise that females in leadership positions try to suppress their feminine energy. 

Our minds are trained to remove our emotions from the workplace because femininity is viewed as a sign of weakness and is not part of the “normal” building blocks of business.

As beauty industry leaders, it’s our duty to take back our power and lead with feminine energy. When we embrace our femininity, we become more direct, strong, intuitive, passionate, creative, and loving leaders. 

(I don’t want to discourage those that are not females from listening to this episode. Rather, I encourage you to hear how you can help women feel more empowered to embrace their feminism in their work.)

In this episode of Spa Marketing Made Easy, Angela Jia Kim, founder of Savor Beauty, a natural skincare and facial spa brand inspired by Korean beauty and self-love rituals, joins me. 

Angela has been called “the unexpected beauty virtuoso” by MindBodyGreen after creating an award-winning skincare in her kitchen, becoming an accidental entrepreneur, and building a multimillion-dollar enterprise around the philosophy of manifesting beauty, brilliance, and balance. 

She has led hundreds of women empowerment workshops and her Savor Beauty Self-Care Planner has sold over 100,000 copies. A highly recognized skin and self-care expert, her skincare and spas in New York City have been chosen as “Best of New York” and featured in top publications such as The New York Times, Vogue, Elle, People, Allure, Well+Good, and more. 

In this episode, we discuss: 

• Personal experiences of navigating burnout and feelings of overwhelm early on in our entrepreneurial journeys
• Mindset and energy practices shifts to help shift us into embracing our feminine energy in leadership 
• An overview of the Savor Beauty skincare regimen inspired by Korean beauty and self-love rituals
• The Savor Beauty Self-Care Planner practices that take less than 30 minutes and help start each day with intention
• A key role in business growth is building personal relationships with customers and making them feel valued

References Mentioned in Episode #308: Embracing your feminine energy with Angela Jia Kim of Savor Beauty 

•  Learn more about Angela’s work via her website at http://www.angelajiakim.com/ 
• Check out the Savor Beauty skincare line at https://www.savorbeauty.com/ 
• Get her Savor Beauty Self-Care Planner at https://savorbeautyplanner.com/ 
• Buy her book Radical Radiance: 12 Weeks of Self-Love Rituals at https://www.radicalradiance.com/ 
• Connect with Angela on Instagram or Savor Beauty on Instagram
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Gratitude grows from the cultivation and discipline of daily practice, but the source of your gratitude? 

Well, that all lies in the power of a positive mindset. 

A business friend of mine shared that “a positive mindset is your greatest weapon,” and in this episode of Spa Marketing Made Easy, I wanted to dive deeper into this practice of building up and strengthening your positive mindset so you can not just survive the rollercoaster ride of entrepreneur and Spa CEO life, but actually enjoy it. 

( Because let’s face it, you did not start your own business to build another “job” for yourself – your dream, vision and mission are bigger than that, and it’s going to take a positive mindset to see it through. )

Tune in to Episode 306 as I share my top 5 go-to ways to break your brain out of the mold of its typical thought pattern to pave the way for more positive thinking that begets gratitude, and naturally, better outcomes – because a grateful attitude sees the opportunities and lessons in all circumstances. 

In this episode, I discuss: 

• Why I’ve worked diligently to train my brain to see the positive in all situations 
• Identifying what “positivity” means, and doesn’t mean, in the context of mindset so that we’re acknowledging the light and shadow sides of this work
• Signs that you need to do some mindset work to reframe how you’re viewing life and business, and thus, how you’re responding to them
• 5 tangible things you can start doing today to train your brain for positivity

References Mentioned in Episode #306: A Positive Mindset is Your Greatest Weapon 

• Listen to Shawn Achor’s TEDx talk: The Happy Secret to Better Work

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Whenever I embark on a conversation about money mindset I always get that one Snoop Dogg lyric stuck in my head…

“Got my mind on my money and money on my mind…”

I can’t be the only one! 

In any case, my hope is that if you’ve been a long-time listener of the Spa Marketing Made Easy podcast, money talk no longer makes you cringe, but rather, lean in. 

We’re no strangers to money talk over here (on the pod and inside my programs), and it’s because: 

1- Money is not evil, it is energy. And as you’ll hear in this episode, it can be the root of opportunity. 

2 – Money is the lifeblood of business. Simple as that, if we’re not making money, we’ve got a very expensive hobby. 

3 – Money management, or lack thereof, is the reason why 82% of businesses fail…I am determined to make sure you are not part of that percentage and it starts with getting intimate with the topic of money and your specific numbers. 

Now, if you’re a new listener, welcome!   

In this episode, I have a treat for you because getting comfortable with the topic of money is the first step toward achieving your version of financial freedom and success (whatever that means to you). 

In this episode, I’m joined by Melissa Houston, CPA, CGA and the founder of She Means Profit, a business consulting firm dedicated to helping business owners have the proper financial and business strategies in place to create more profit in their businesses. 

As a columnist at Forbes and other top-tier media publications, Melissa provides advice on business and personal finance to entrepreneurs, and she’s also the author of Cash Confident, which will print at the start of summer in 2023. 

Melissa is a wealth of knowledge (yes, pun intended), and whether you’re no stranger to working on money mindset, or you’re just starting to dip your toe into the water, her insights around money mindset, stories, and focusing on profit are going to serve you well.

In this episode, we discuss: 

•  Why emotion is often entangled with our thoughts, stories, and beliefs around money and how we can begin untangling the mess
• The distinction between revenue and profit, not only from a financial perspective but a growth perspective 
• Questions to ask yourself to get to the root of your money mindset and Melissa’s top tips for shifting your thoughts and beliefs around money so that they’re serving you instead of hindering you
• The big-picture view of Melissa’s 5 Steps of her Cash Confident Framework

References Mentioned in Episode #305: Getting Cash Confident with Melissa Houston, CPA, CGA of She Means Profit

•  Learn more about Melissa and her work on her website and check out her content at She Means Profit
• Connect with Melissa on Instagram, Facebook, and LinkedIn 
• Get Melissa’s 5-Step Roadmap to a Profitable Business
• Pre-Order Melissa’s book, “Cash Confident: An Entrepreneur’s Guide to Creating a Profitable Business” here. 
• Learn more about the YNAB (You Need a Budget) app 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Episode Transcript 

I know I’m not the only planning nerd out there who loves a fresh notebook, clean slate spreadsheet and new year marked on the calendar! 

However, as eager as we may be to start plotting our 2023 plans, diving right in doesn’t serve our goals in the long run.

If we want to set goals that actually make us feel accomplished and aligned, are a joyful process to achieve, and get met and surpassed in the realistic timeframe we aim for, we have to be intentional with WHY we’re setting those goals in the first place. 

That’s why in this episode of Spa Marketing Made Easy, we’re covering the questions I ask before setting any “New Year’s” goals or devising any annual plans to make sure that they not only happen, but they feel good to work toward all year long and beyond.

In this episode, you’ll hear: 

•  The five key questions I ask myself before doing any goal-setting, planning or creating financial benchmarks 
• A perspective shift around why we set goals and the intentions behind them
• How to align your life aspirations with your business goals so that the flow together and feed each other in a way that feels good on a soul-level
• Why it’s critical to do this work first before we dig into annual planning and why it’s beneficial that we start this process now 

References Mentioned in Episode #304: The Questions to Ask Before Planning Your Year 

•  Listen to Shawn Achor’s TEDx Talk: The Happy Secret to Better Work
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

“No one will ever care about my business as much as I do.” 

“Doesn’t my team know that when they help us grow, we ALL win?”

“I feel like I try to create a great work environment, but the people on my team don’t seem motivated.”

Ever uttered or thought something along those lines before? 

If you have, you’re not alone, and I’m no mind reader –  these are sentiments I hear from the spa owners inside the Spa Marketing Made Easy community and in my Growth Factor Framework program all the time.

And while it is true that as the Spa CEO, you will always be the one most invested in seeing your business grow and succeed, there are countless (future) team members out there who will see and love your vision, and be excited to help you take it forward. 

So, how do you ensure that when you’ve hired the right people they follow the trajectory that aligns with your vision, values, and goals?

In this episode of Spa Marketing Made Easy, we’re going to shift our perspective over from “I’m struggling to build a team that believes in making this business thrive as wholeheartedly as I do” to “here are our clear and defined priorities, so that we’re all on the same page and working toward our greater growth goals together.” 

Sound enticing? 

I know it does because this practice of systemizing your priorities is what allows you and your team to come together to achieve “dream team” status.

And that’s a beautiful place to be. 

In this episode, I discuss:

• The critical reason why you need to get all your company’s and team’s to-do out of your brain, off of paper, and into a legitimate project management system 
• What you should really be focusing your time on as the Spa CEO 
• My do-not-skip exercise to understand where you’re spending your time and efforts and where to begin in reallocating them 
• How to set up your project management system so that your team can succeed with becoming aligned with your priorities 

References Mentioned in Episode #300: How to Ensure Your Team Knows Your Top Priorities

• Learn more about my signature program for Spa CEOs, Growth Factor Framework and sign up for the waitlist right here
• Check out my go-to project management software, Monday.com (affiliate link)
• Listen to Episode #276: Why You Need a System for Systems Creation
• Listen to Episode #268: 3 Signs It’s Time to Hire

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

 Episode Transcript

While there will always be something new to learn and explore in business, there’s absolutely one truth I know about business that will never change – and it’s that as an entrepreneur, personal development is the most important element of becoming a strong leader for your company. 

In this episode of Spa Marketing Made Easy, we’re turning toward the inner layers of our minds and hearts to delve deeper into how to be loving and what it means to be a heart-centered leader. 

And here to share her wisdom is Danielle LaPorte, a prolific writer, creator, and entrepreneur who has built a wildly successful brand and business that aligns with how Danielle wants to show up in the world with her light, gifts, and spirit. 

Yes, this episode definitely gravitates away from more of the tactical and tangible elements of business, and more into the sinewy and visceral elements of entrepreneurship. 

And in case you’re not familiar with Danielle’s background, she’s a member of Oprah’s SuperSoul 100—a group who, in Oprah Winfrey’s words, “is uniquely connecting the world together with a spiritual energy that matters.” And she’s also the former director of a future studies think tank in Washington, DC, where she managed a team creating global scenarios. 

Danielle is also the author of The Fire Starter Sessions, The Desire Map, White Hot Truth, and producer of dozens of meditation kits and online programs for spiritual support. 

These days she speaks, writes and creates around the topic of the intelligence of the heart, and in her most recent book, “How To Be Loving… when your heart is breaking open and the world is waking up,” she shares a nuanced perspective on the life changing power of Self Compassion, shadow work, and being more receptive to Higher Guidance. 

Consider it a guide on how to use the genius of your heart to create conditions for healing, and consider this episode the prologue for the heart-centered Spa CEO. 

Tune in as we discuss: 

•  How to see the story behind the story and begin looking and noticing yourself and those around you with compassion
• What the heart is wired for and how we can lean into and open ourselves up to Self Compassion, shadow work and being more receptive to Higher Guidance
• Understanding the seasonal shifts between growth and pausing and how they are in service to one another, especially as an entrepreneur
• How to release from goals and set your sights on the bigger vision using your heart as a compass 

References Mentioned in Episode #299: How To Be Loving with Danielle LaPorte 

•  Learn more and read Danielle’s latest book release, “How To Be Loving… when your heart is breaking open and the world is waking up”  and check out the accompanying journal and card deck here.
• Get your pre-order gifts and learn more about the special “Church with D,” a Sunday love-stream event here
• Connect with Danielle’s work via her website and on Instagram and Facebook
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript