As the last couple of years have unfolded, I’m sure you can attest to the fact that exhibiting resilience and perseverance feels like a mental and emotional workout. 

It takes a lot of effort and stamina, but as you continue to do it and do it more often, the easier it becomes. 

Working out your body is exactly the same, and as my guest on this episode shares, there’s a real, scientific link (more than one) between the mind-body connection, and choosing to harness this as a human and as an entrepreneur is one of the most tried-and-true ways to reach your definition of success. 

In this episode of Spa Marketing Made Easy, I’m joined by Zac Marion, a professional runner whose journey began unconventionally with a simple desire to lose weight. 

Well, a 100-lb weight loss eventually led to competing in 100-mile ultramarathon races around the world and a career change from business to completing a doctorate degree in physical therapy. 

As my go-to iFit trainer, Zac has personally led me through great physical feats that have also helped me to strengthen my mental fortitude, which in turn helps my business and I knew I had to get him on the mic to share his expert knowledge and perspective. 

Tune into this episode to hear: 

•  Zac’s personal health journey and how he made the decision to choose a new path rather than the one that was automatically assigned to him
• How your “Why” applies to all facets of life, including your personal health journey and how that then intertwines with your business vision
• The science behind movement and mindset, and the impact it has on your mental fortitude and perseverance 
• Why investing in your health is the ultimate investment, and how you can begin to reshift your perspective to make it a priority 

References Mentioned in Episode #273: Strengthening Your Body, Mind, and Perseverance Muscle with Zac Marion

•  Learn more about Zac’s work through Rising Mountains Coaching
• Connect with Zac on Instagram at @zac_marion
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

Raise your hand if you ever heard “money is the root of all evil” while growing up. 

Or how about “money doesn’t grow on trees”? 

My guess is every listener’s hand is raised and you might even be thinking, “those are things I say now.” 

Oops…

Listen, no shame or blame here, this conversation is all about unlearning and rewiring what we think about money that doesn’t serve us now or in the future we’re trying to create. 

Because here’s the thing, money isn’t evil. Money is energy. 

It can be a powerful tool that lends itself to accomplishing fantastic works of good for our families, communities, and the world at large. 

But as my guest on this week’s episode, Emily Williams, shares, if we don’t break down our money blocks, we’re never going to be able to level up our abundance to that place of utilizing money as a true force for good on a grander scale. 

If you’re not familiar with Emily’s work, she is a money mindset expert, success coach, author, speaker, and CEO of I Heart My Life where she helps executives and entrepreneurs break through their limiting beliefs and rewrite their money stories, so that they can increase both their income and their impact, and feel more fulfilled and satisfied than they ever have before.

While I know money can be an uncomfortable topic to talk about or even listen to, especially when it comes to our beliefs around money and not simply looking at the black-and-white numbers of our money situation, this is work that’s worth doing no matter what stage of life or business you’re in. 

Lean in, and let’s explore what it means to truly level-up. 

In this episode, we discuss: 

•  Examining your deeply rooted money beliefs and digging into finding where they lie so you can begin to uproot them
• How your money mindset can hold you back from your goals or help you accelerate toward them and why it’s critical to understand how the concept of “worthiness” ties into our money mindset 
• Ways in which you can begin to “flip the switch” on your money mindset to become less scarcity-minded and lean into abundance 
• Why knowing and asking for what you want are critical steps in busting through money blocks to build the life and business you love 

References Mentioned in Episode #271: Breaking Your Blocks and Leveling Up Your Money Mindset with Emily Williams

•  Learn more about Emily’s work via her website, I Heart My Life
• Connect with Emily on Instagram @emilywilliams
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Episode Transcript

If you’re reading this there’s likely one thing you know for sure, it’s that you’re burning the candle at both ends, or you’re awfully close to it. 

But the one thing you may not know is whether now is a good time to hire and bring on help so you can ease the load you’re carrying in your business. 

I get it, hiring in your spa can often feel like walking a tightrope as you need to strike a careful balance to ensure that you’re in the right place to bring on a new hire while also not waiting until it’s so late in the game that hiring feels more like a burden than a relief. 

While my overall goal for all my Spa Marketing Made Easy listeners is to help you get your dream team on board sooner rather than later, in this episode, I want to help you pinpoint your timing so that you can grow with the smoothest trajectory possible. 

And before you listen, a quick reminder… 

You’re right on time and exactly in the right place for your unique journey. 

All that we can do as business owners is make decisions that affect our present and set us up for the future success we desire. Looking to the past is helpful for lessons learned, but not beating ourselves up over the “could of, should of, would ofs.”

Seek to make the decisions and take the steps now as if you were already the Spa CEO you envision yourself becoming and growing into, and you’ll find that your timing will work itself out exactly as it’s supposed to. 

Now, let’s listen in as we talk about how to identify those tell-tale signs that it’s time to hire and make the decisions that will help you grow to the next level with the right support by your side. 

In this episode, I discuss: 

•  The first and more important thing you need to get clear on before embarking on building your team
• Three clear-cut signs that it’s time to bring on help into your business 
• The financial breakdown of what’s possible when you begin to build out your team vs. what you can earn as a solo
• My tips for Spa CEOs who are looking to bring on more admin support and my go-to exercise for determining what you can get off your plate 
• How to think big-picture and long-term to see how hiring plays into your bigger vision

References Mentioned in Episode #268: 3 Signs It’s Time to Hire

•  Learn more about hiring a virtual assistant (VA) in Episode 176 – Unlocking the Power of Hiring a Virtual Assistant with Esther Inman
• Listen to Episode 246 with my Growth Factor Framework student, Emilie Drolet – “$5K in 7 Days – Crushing Promotion Goals and Pivoting to Online Success”
• Try out my go-to project and task management software, Monday.com (affiliate link)
• Get on the waitlist for Growth Factor Framework and be the first to know when enrollment is open 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.  

Episode Transcript

Whenever someone asks me my favorite thing about my work, I don’t have to think twice about the answer; it is hands-down seeing the growth and transformation of my students aka Spa CEOs inside of my programs. 

In this episode, you’re going to hear from one of those Spa CEOs who started in a place that so many of my students do and has truly flourished over the last few years including through the pandemic. 

Tune in as I talk with Allison Cremona, the owner and master esthetician at Gidget’s Beauty Box, a boutique skin care clinic in Northern Virginia that’s upbeat, fun and quirky in all the best ways, just like Allison. 

Over the years, she’s built deep relationships with her clients and community, and together we discuss how all these steps have paid off in helping her to grow and scale her spa and where she’s headed in her next-level vision.  

In this episode, we discuss: 

•  The mindset blocks Allison has worked to overcome and move through to reach big goals for her business
• How Allison has crafted a unique look, experience and feel for her brand in her region that immediately puts out the right signals for her ideal client 
• What steps and creative marketing strategies Allison has implemented over the past 3 years to exponentially increase her revenue and client base 
• The future vision Allison holds for herself and her business plus the biggest step that has contributed to her growth thus far and that will continue to help her propel forward in her vision 

References Mentioned in Episode #267: Scaling from Solo and “Doing it Scared” with Allison Cremona

•  Connect with Allison and her business via her website and Instagram
• Join the Growth Factor Framework waitlist 
• Read “The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level” by Gay Hendricks
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Maybe you’ve got your sights set on getting out of the treatment room, but you’re not quite ready for full-blown retirement. 

Or perhaps you’ve successfully shifted yourself out of client services, your spa is running like a well-oiled machine and you’ve got time to pursue other avenues and income streams. 

Whether you’re ready to take the leap now or you’re looking at what options and opportunities exist for you beyond the walls of your spa, this episode will give you my top tips for what you need to succeed in the space of online education as a spa industry professional! 

In this episode, you’ll learn: 

• My 5 key tips for becoming an online spa spa educator
• Questions to ask yourself as you embark on carving out your niche and standing out from other spa educators 
• The benefits and the common myths and misconceptions of being an industry educator 
• The tangible steps and strategies I’ve taken and used to grow my online-based consulting turned education business in the last 7+ years

References Mentioned in Episode #265: Becoming a Spa Industry Educator

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs. 

But I’ll let you in on a little secret…

One of the most profitable moves you can make doesn’t happen in the planning or even while the promotion is live, it’s after it’s ended! 

In this episode of Spa Marketing Made Easy, I’ll walk you through the process of conducting a promotional debrief and why this post-promo task is so important for setting you up for future success.

In this episode, you’ll learn: 

• What a promotional debrief is and why they’re a critical part of your promotion process 
• The key questions to ask yourself when conducting a promotional debrief 
• Some of my tips for utilizing your promotional debrief throughout your promotion so you can stay present and focused during your active promotional period 
• How to use your promotional debrief to ensure you have powerful future planned promotions

References Mentioned in Episode #261: How to Do a Promotional Debrief 

• To get a copy of our free Promotional Debrief outline, head to the Spa Marketing Made Easy group and click on the “Files” tab. 

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks…now what?

Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in Part 1, the execution of your plan should actually be exciting and fun, however, there are going to be times when you want to stray off course, and that’s why you need accountability, which is what we’ll dive into  here in the final part of our Annual Planning Series. 

In this episode, you’ll learn:

• The next step in bringing your plans and goals to life so that they actually get accomplished
• My go-to project management software and how I input my goals and plans so that they are achievable 
• Why having your core support circle is crucial to your success and staying accountable to your goals
• Where to seek out your circle for support and things to keep in mind when choosing your accountability buddies

References Mentioned in Episode #260: Holding Yourself Accountable – Part 4 – Annual Planning Series

• Listen to Episode 257 – Part 1 – Understanding Your Goals and Commitments
• Listen to Episode 258 – Part 2 – Planning Your Quarterly Focuses 
• Listen to Episode 259 – Part 3 – Planning for Support

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well… 

“It takes a village.” 

Yes, even if you’re a solo aesthetician or spa owner, you too need support because whether you’ve got a single location with you as the sole service provider or you have a huge team at multiple locations, every entrepreneur looking to grow, scale, or find freedom, whether it be with their time, energy, or finances, needs a support system. 

And beyond being an entrepreneur, then comes the role of being an ambitious woman, partner, parent (I know we have a few men on my list of listeners, but the majority of my audience is women, and if you’re anything like me, your business is a big part of your life and responsibilities, but your outside-of-biz responsibilities stack just as high). 

As women, we’re so often fed the dream of “having it all” and while I truly believe that to be possible and true, I don’t believe we can do it on our own, or at least not without burning ourselves out in the process. 

And if we’re being honest with ourselves…is it really “having it all” if trying to “do it all” costs us our joy, our health, and the white space of our lives where rest, hobbies, family time, and spontaneity can flourish? 

I don’t think I’m wrong in assuming that the answer there is “no.”

So, if you’re ready for growth this next year and you have big goals you want to hit, seeking out support is critical, and in this episode of Spa Marketing Made Easy, which is Part 3 of our month-long annual planning series, we’ll dive into what to consider as you look to bring in support personally and professionally in the year ahead. 

In this episode, you’ll learn: 

• How to plan for support both personally and professionally
• Questions to consider when examining the work you’re doing and deciding what tasks and responsibilities to delegate
• The two critical things you need to make your goals, which we outlined in Part 2 of our planning series a reality
• A quick exercise for beginning to see which areas you need support in and how to outsource and delegate to start freeing up your time and energy quickly

References Mentioned in Episode #259: Planning for Support – Part 3 – Annual Planning Series

• Listen to Episode 257 – Part 1 – Understanding Your Goals and Commitments
• Listen to Episode 258 – Part 2 – Planning Your Quarterly Focuses 
• Get one of my favorite pen and paper goal planners, 90X Goal Planner 

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Welcome to Part 2 of our Annual Planning Series on Spa Marketing Made Easy!

If you’ve yet to listen to Part 1, be sure to listen to that part first to get a firm understanding your commitments. 

And once you’re clear on your commitments, bandwidth, and the values you want to align your goals with, now it’s time to take the next step of honing in on your quarterly focuses. 

This part of the planning process is key because while it’s fun to do all the big, lofty, and audacious goal-setting and visioning for the whole year, it’s also important to have your overarching yearly goals acting as your North Star…

If you don’t take the time to break those big goals down, you’re going to be left spinning your wheels rather than actually moving forward and covering significant ground in reaching your goals. 

Think of your quarterly goals as the crucial stepping stones to crossing the side of the wide river that is the year ahead. 

Let’s map the journey, shall we?

In this episode, you’ll learn: 

• How to bring what you uncovered in Part 1 of our planning process to the next step
• Getting clear on divvying up your annual goals and benchmarks into quarterly goals and milestones
• Why it’s critical to pace your goals and how determining a quarterly focus helps you to do that without burning yourself out or making rushed mistakes
• Examples for how to space out your promotions and timing of your goals to make them realistic and achievable, while also wildly successful
• The important of breaking every element of your goal own to its smallest parts 

References Mentioned in Episode #258: Planning Your Quarterly Focuses – Part 2 – Planning Series 

• Listen to Episode 257 – Part 1 – Understanding Your Goals and Commitments
• Get one of my favorite pen and paper goal planners, 90X Goal Planner 

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking…

“How am I going to do this?” 

Whether you’ve got a big audacious goal you want to achieve in 2022, or you want to take your foot off the gas and invite more space and breathing room into your life (without sacrificing the growth or momentum in your business), the next four episodes of Spa Marketing Made Easy are for you! 

That’s right, this is Part One in a four-part series I’ll be sharing throughout December all about properly planning so you can have your most productive (and profitable) year yet. 

So pull up an earbud and settle in for Part One all about understanding your goals and commitments so you can set the stage for crafting a strategic plan that works with your definition of success. 

In this episode, you’ll learn: 

• How business and life planning and goal-setting are intertwined and why it’s critical to get clear on your “Why” and values first 
• The benefits of keeping a digital calendar system 
• Questions to ask when performing a calendar audit and how to use the answers to begin structuring your schedule moving forward 
• My top tips and hacks for structuring your schedule to work with your natural productivity flow and understanding how to find the right balance in your days

References Mentioned in Episode #257: Understanding Your Goals and Commitments

• Get one of my favorite pen and paper goal planners, 90X Goal Planner 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript