While I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line. 

I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show. 

Toni Lee has over 30 years in the beauty industry where she began as a television and celebrity makeup artist, and with time, followed her passion into skincare and became a licensed esthetician who also holds certifications in paramedical camouflage makeup, Pastiche Advanced Skin Analysis, and Oncology Aesthetics. 

With extensive experience at a prominent plastic surgery office in New York where she helped grow the practice, train the team, and create treatment protocols as well as build sales as their lead aesthetician, Toni Lee eventually shifted into her current role as a National Master Trainer and Sales Manager for DermaConcepts, the exclusive distributor of Environ Skin Care in the USA, where she trains physicians, nurses and estheticians on the leading science and skincare that Environ delivers. 

In this episode, we discuss: 

• The importance of Vitamin A for everyone and many skin conditions 
• The science behind how DermaConcepts is delivering Vitamin A in their Environ products
• Why lipid forms of Vitamin A are more beneficial to achieving best results for our client regardless of skin condition or season
   

References Mentioned in Episode #391: Discussing Vitamin A with Toni Lee Roldan-Ortiz, L.E. – National Master Trainer and Sales Manager for DermaConcepts 

• Learn more about DermaConcepts and their largest brand, Environ® Skin Care on their website. 
• Connect with Toni Lee on Facebook and on Instagram. 
• To learn more about our strategic partnership with DermaConcepts, book a call with a member of Team AddoAesthetics and mention your desire to learn more about DermaConcepts when booking. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz. 

In this week’s episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max’s new skin booster, LúmEnvy™. 

Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn is not only a fantastic source of knowledge on these products and how they work to benefit the skin and enhance your client’s results, but she’s also an incredible aesthetic industry expert who speaks to how you can maximize the profitability of PDO Max’s suite of products. 

In this episode, we discuss: 

• The latest product and skin booster by PDO Max, LúmEnvy™
• What LúmEnvy™is, how it can boost your client’s results and the 4 key ingredients in this skin booster 
• Ideal client candidates for LúmEnvy™ and how to integrate this new product into your existing menu of treatments
• Breaking down the cost of LúmEnvy™and thoughts on pricing and packaging for profitability 

References Mentioned in Episode #389: Discovering What PDO Max LúmEnvy™ Can Do For The Skin with Jaclyn Luongo

• Learn more about PDO Max’s latest skin booster product, LúmEnvy™  
• To learn more about PDO Max and all their products including products mentioned in this episode, like AfterGlo™ and Glopin™, visit their website 
• Get in touch with Jaclyn or request more information by emailing [email protected]
• Follow PDO Max on Instagram
• Tune into our past episode with Jaclyn, Episode #368 – “What Does PDO Max AfterGlo™ Do For The Skin?”
• Tune into Episode 349 with PDO Max founder, Giovanna 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

We know the bread and butter of the spa industry are great before + after photos.

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.

Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.

In this episode, we discuss: 

• A full explanation of PDO AfterGlo™ 
• The science + benefits it brings for the skin
• Befores + After examples
• Origin story for PDO Max

References Mentioned in Episode #368: WATCH: What Does PDO Max AfterGlo™ Do For The Skin?

• Visit PDO Max’s website
• Follow PDO Max on Instagram
• Visit Jaclyn’s website, Beauty Tomorrow and follow her on Instagram
• Purchase Jaclyn’s book, Successful Selling in the Beauty Industry
 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

Emage Medical® is a strategic partner that I’ve developed a relationship with and fully support the devices they offer.

For the second time on the pod, Emage Medical® returns as I’m joined by Hannah Beavers who walks me through the features and benefits of the Image Pro® SUNLITE device. 

If you’re listening on Spotify + Apple Podcasts, head over to our website (addoaesthetics.com) to watch the full walkthrough as Hannah shares her screen to show a full tutorial of the device’s capabilities + the analysis it provides for each client.  

In this episode, we discuss:

• A full walkthrough of the Image Pro® SUNLITE device
• Client engagement and how the data provided from this device enhances the experience
• The revenue payoff from investment in this device and how in depth the skin analysis is for each client
• How the device shows improvements and areas of opportunity that give a full skin care plan for clients 

References Mentioned in Episode #365: WATCH: Emage Medical® Image Pro® SUNLITE Walkthrough 

• Check out the Image Pro® SUNLITE on the Emage Medical® website
• Follow Emage Medical® on Facebook
• Listen to EP 338: Getting to Know Emage Medical® with CEO Cari Ray

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

This may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? 

Having products and treatments you’re excited to offer and can’t help but share! 

And while I’m no longer in the treatment room, I’ll never stop nerding out on new aesthetics technologies, devices and products, which is why I had to bring Giovanna McCarthy, founder of PDO Max on to the show. 

In January 2020, PDO Max became one of a few companies who had a fully FDA-cleared PDO thread-in-cannula device, which offers one of the least invasive products to help reposition sagging skin while also stimulating collagen and elastin production to give patients defined features while maintaining a more naturally youthful look. 

Giovanna is a visionary entrepreneur with over 30 years in the aesthetics industry and I can’t wait for you to learn more about her incredible products PDO AfterGlo™ serum and Glowpin™ multi-needle stimulator as well as glean insights from an entrepreneur with an extensive track record of continuously staying ahead of the curve in the aesthetic industry. 

In this episode, we discuss: 

•  Why it’s important for aestheticians to stay abreast of new technologies and treatments, even if they’re outside of their defined scope of practice 
• How threads work within the skin and the opportunity Giovanna saw in translating the benefits and technology of threads into a non-invasive product
• The ins and outs of the PDO Max AfterGlo™ serum and Glowpin™ – how it works within the skin and how it can be utilized within your aesthetic practice 
• Answers to common questions aesthetic practitioners have about offering PDO Max AfterGlo™ serum and Glowpin™

References Mentioned in Episode #349: Crafting a New Glow with Giovanna of PDO Max

• Get our special partnered “On The Glow” package, which provides you with one vial of PDO AfterGlo™ serum and three Glowpin™ multi-needle stimulator with airless pump for a special introductory offer of $125. 
• Learn more about PDO Max via their website: https://www.pdomax.com/ 
• Connect with PDO Max on Facebook and Instagram
• Connect with Giovanna on Instagram @pdomax_beautyauthority
 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today

Episode Transcript

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. 

Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that is going to provide the best results for your ideal client. 

Here to discuss with us Rohrer Aesthetics’ vast array of clinical technologies as well as their philosophy behind training and supporting their aesthetic practice owners is Ryan Arca, Aesthetic Vice President of Rohrer Aesthetics and a 16-year veteran of the medical aesthetic device space. 

Ryan is a wealth of knowledge on all things clinical and light-based technologies, the evolution of aesthetic modalities, the competitive space, and the importance of technology in this growing field. 

Tune in as we talk shop about the highly versatile devices Rohrer Aesthetics is bringing to the table as well as the key things to keep in mind for any modality or device company you’re choosing to partner with in your practice. 

In this episode, we discuss: 

• An overview of the vast array of devices and technologies that Rohrer Aesthetics has to offer and how they’re making versatility for your practice affordable and accessible 
• Why having a multitude of solutions allows for the best aesthetic results for your clients as well as marketing capabilities for your practice 
• The benefits of transparent pricing and what key elements to look for when search for device company to partner with for long-term ROI 
• What level of support you should expect as a spa owner from your device partners from training to marketing 

References Mentioned in Episode 346: Partnering with the Best Device Companies for Your Practice with Ryan Arca of Rohrer Aesthetics

•  To learn more about Rohrer Aesthetics’ line of devices and how they work with their clients, visit their website at www.rohreraesthetics.com and follow them on Instagram at @rohreraesthetics. 
• Get in touch with Ryan at [email protected] and on Instagram at @arcaaesthetics
   
• Attend Rohrer Aesthetics’ Blue Ocean Strategies: The Aesthetics Tour in NYC on Sept. 29-30 and use promo code “ADDO” to get your registration fee waived! 
 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

Do the following questions run through your mind?

When is the right time to buy a new device for my spa?

Which company should I buy from?

What types of questions do I need to ask during the shopping process?

If you’re not quite sure where to begin with buying devices for your practice, turn up the volume because this episode is going to answer all your burning questions. 

Today’s guest on the Spa Marketing Made Easy podcast is Michael Lustig, the VP of Commercial Development at Rohrer Aesthetics.

Michael wants you to be thinking about a long term relationship as you listen to his take on the most important questions and insights you should be considering when it comes time to purchase a device.

In this episode, we discuss: 

• Logistical questions to ask when deciding what device(s) to bring into our practice
• Insights to consider when trying to align the right company with your business
• Michael’s strategy when it comes to working with customers
• Building a relationship with your rep
• Understanding how to put your personal touch when marketing your device
• Valuable pieces the device company can do for your collaborative partnership

References Mentioned in Episode #336: Top Questions to Ask When Shopping for Medical Devices with Michael Lustig

• Connect with Michael on Instagram
• Connect with Rohrer Aesthetics on Instagram
 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

Episode Transcript

As any aesthetician knows, skin care is both a science and an art, and a brand I’ve recently come to learn more about and experience as a client in the treatment room is one that exemplifies this notion to a tee. 

I’m talking about Environ, a brand under the DermaConcepts umbrella that has a unique approach to both its formulation and application philosophy. 

In this episode, I’m chatting with Candace Noonan, L.E., a Master Educator for DermaConcepts, where we dive deep into the background of the brand and how its founder, Dr. Des Fernandes carved out his own spot in the marketplace with the fusion of his philosophy and scientific findings. 

We also dive into the nerdier details (if you love my #BeautyBomb episodes, you’re going to love this episode!) of Environ’s vitamin and antioxidant-based ingredient stack as well as the multi-system framework they use to achieve results for even the most sensitive skin types.

From their philosophy on formulations to brand standards on packaging to their unique step-up approach, after listening to this episode, I think you’ll agree that Environ is a brand worth noting and learning more about. 

In this episode, you’ll learn: 

• The beginnings of the Environ brand and its founder’s history
• How Dr. Des Fernandes carved out a unique spot in the marketplace with the fusion of his philosophy and scientific findings 
• What makes Environ’s approach to skincare different through it’s formations and varying level-up system 
• The carefully considered elements of Environ’s branding, client experience and training, as well as product packaging that are fully focused on driving results for both the aesthetician and the client

References Mentioned in Episode #177: Discovering the Difference of Environ with Candace  Noonan, LE – Master Educator for DermaConcepts

• To learn more about the Environ line and brand, visit their website and connect with them on social 
• To get in touch with Candace, email: [email protected]

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.  

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Recently, a beautiful Spa Marketing Made Easy listener asked a question inside the Facebook group, and rather than type out a long response or go live in the group (something I do often, which is why you should join if you’re not in there already!), I thought I’d go ahead and record my answer as an episode! 

In her post, she asked if I could go through my complete product, treatment, and maintenance recommendations just like I would in a consult and break down each step.

Well, ask, and you shall receive! 

In this episode, I’m doing my step-by-step product presentation walkthrough just like I would during a consultation and providing some of my top product recommendations to boot. 

Even if you don’t do client consults prior to booking treatments, this episode will still give you valuable insights into how to structure your product pitch so that you’re emphasizing the importance of a proper at-home skin care regimen, which helps your clients to experience better results and for you to increase your revenue. 

In this episode, you’ll learn:

• Why I start with retail in my consultations and how that sets the stage for my client’s experience 
• How I approach selecting products to recommend and the order in which I present them 
• How I use SkinMedica’s GRASS regimen theory to inform my product selections 
• The elements I use throughout my consultation presentation to educate my client and some of my top product recommendations  

References Mentioned in Episode #095: A Complete Walkthrough of My Consultation Product Presentation 

• Cosmeceutical Brands Mentioned in this episode: SkinMedica, SkinCeuticals, Alastin, Senté 
• Join the Spa Marketing Made Easy Podcast Community on Facebook to continue the conversation and receive support and feedback from like-minded aesthetic experts
• To learn more about our Growth Factor Coaching Program, click here to get in touch with me and my team
• New to the Spa Marketing Made Easy Podcast? Download our Quick Start Guide to learn more about tuning in, where you can connect with our resources, and how to leave a review. 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

[ Subscribe to Spa Marketing Made Easy on iTunes ]

Funny enough, my first conversation with today’s guest sparked because she was removed from my previous Facebook group, Aestheticians Connect. 

Not for anything bad, she was just doing some honest to goodness marketing and her post got flagged, but immediately upon messaging her, I knew I wasn’t talking to someone who was looking to spam every social channel with what she was up to. 

Rather, this is a woman who was getting her boots on the ground, connecting, starting conversations, and plugging into the communities where she knew she could find her dream clients and help them. 

Her ambition was palpable and her drive was fierce, which is without a doubt why she’s made it to where she is today, which is the founder of a fast-growing skincare device and product brand, Herbal Skin Solutions. 

Kaelin Jutras founded Herbal Skin Solutions at just 24 years old after experiencing lackluster support from product sales reps at her spa and has rapidly expanded her product line and her profits due to the community-based nature of her brand-building efforts. 

She knew there was a better way to serve the working aesthetician, and she envisioned having a product line where aestheticians using the product in their treatment room would be able to receive support and feedback from fellow aesthetic experts with a deep knowledge of skincare and experience working with clients. 

So, she set out to create it herself, and Herbal Skin Solutions was born. 

In this episode of Spa Marketing Made Easy, Kaelin is joining me to discuss the critical parts of the path to creating her own skincare company including her behind-the-scenes look at how she got her products off the ground, and what it takes to continue evolving and growing the company. 

She also shares some of her top resources and the steps to take if creating your own skincare line is a path you dream of navigating for yourself. 

Whether that’s a dream you hold, or you simply want to get a picture of what this side of the aesthetic industry, this episode is packed with business and mindset wisdom that every ambitious aesthetician can take away. 

In this episode, you’ll learn:

• Kaelin’s story of how she began her skincare line and her why that drives her 
• A look behind-the-scenes at a what the life of a device and product creator is like and the biggest challenges she has faced on the path to success 
• Kaelin’s top tips and resources for getting started with producing your own product line 
• The critical mindset elements you need to consider when navigating a skincare start-up

References Mentioned in Episode #092: Behind the Scenes of Starting a Skincare Line with Kaelin Jutras, founder of Herbal Skin Solutions

• Learn more about Herbal Skin Solutions on their website, Facebook, and Instagram 
• Discover Kaelin’s continuing education company, The Esthetics Academy on their website, Facebook, and Instagram 
• Connect with Kaelin on Instagram
• Read Kaelin’s latest blog with her full list of resources, “How to Create Your Own Product Line – The Real Journey”
• Resources mentioned: Global Cosmetic Industry Magazine, New York Society of Cosmetic Chemists, CosmoProf, Indie Beauty Expo
• Connect with industry events like NASN Pro and The Beauty Business Summit 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

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